3. Page Views and Average Page Views Per Visit Your page views is a metric that sites somewhere snuggly between your views and your hits. This basically tells you how many individual pages have been viewed, regardless of who viewed them or how many times. Thus it might also be referred to as impressions. Your page views are important in their own way because they tell you how many times the content on your site is being loaded up. And if you have a lot of CPM ads (pay cost per impression), then that tells you how much you’re going to earn from them. It’s also useful to consider aspects like your unique visits vs page views when you look at factors like conversion rates (below). This is useful because each new page view can be considered a new chance for you to impress your visitors. This metric is closely related to another very useful one: that being the average page views per visit. This is similar to your bounce rate but provides a little more in-depth data that shows you how many different pages your visitor looked around on your site. This is a very useful thing to know because it can tell you whether you are being successful in getting your visitors to not only interact with your site but also to keep reading.
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