feastly journey samantha miletti
STEP 2: Search Meals Once you register you can search meals by location, price, date range or keywords. Then you can click the meals to learn more.
STEP 3: Finding a Date First I began by looking for listed dates of meals that I could attend. To my surprise there were very few in my price range and they were on dates I couldn't’t attend.
STEP 4: Requesting Date If there are no meals to your liking or date that work you can request that the host’s book a new date for a previously hosted meal by simply clicking a button.
STEP 5: Waiting for a Response After sending a request it is a waiting game until someone responds (hopefully saying that they will host that meal). I didn’t get any responses from the 5 requests I sent.
STEP 6: Looking for a New Date Because I didn’t have any luck requesting a date I went to see if there were new postings. There were three within my range so I selected one of the three.
STEP 7: Booking a Meal Now that I had a meal the registration process was very simple and I was sent a confirmation email afterwards which also included the exact location of my meal.
STEP 8: Notification A day or so before my dinner I received one or two emails reminding me that I had registered for a meal on that upcoming date to ensure I wouldn’t forget about it.
INTERACT (The Meal)
STEP 9: Arriving to The Meal Once I arrived to the location I was nervous about meeting the people hosting and the experience in general. To my surprise we were greeted with smiles, wine, and a snack and told to sit wherever we were cozy.
STEP 10: The Meal Throughout the meal we all talked and got to know each others background (our two hosts and nine guests). We told stories, ate delicious food, drank wine, and laughed.. a lot. It felt like a Sunday dinner with friends.
STEP 11: Saying Goodbye The dinner went over the scheduled time and I needed to get home so I tried to sneak out early but was begged to stay (I did). The goodbyes were genuine filled with hugs and “hope to see you again”.
STEP 12: Follow-Up After the meal I received a email from Feastly encouraging me to rate my experience. I also received a private message from the hosts thanking us for a great evening and the hopes to meet again.
DECISION (Requesting/Registering)
INITIAL (Set-Up)
STEP 1: Register for Feastly Go to the feastly website. Then sign-up with either Facebook or an email address.
ACT (Aftermath)
the customer journey map
the customer journey map DECISION (Requesting/Registering)
INTERACT (The Meal)
HIGH Emotion
INITIAL (Set-Up)
ACT (Aftermath)
10 9 12 7
8
2
NEUTRAL Emotion
11
1
4
LOW Emotion
3
6
5
the customer journey map DECISION (Requesting/Registering)
INTERACT (The Meal)
HIGH Emotion
INITIAL (Set-Up)
ACT (Aftermath)
10 9 12 7
8
2
NEUTRAL Emotion
11
1
4
LOW Emotion
3
6
5
the customer journey map DECISION (Requesting/Registering)
INTERACT (The Meal)
HIGH Emotion
INITIAL (Set-Up)
ACT (Aftermath)
10 9 12 7
8
2
NEUTRAL Emotion
11
1
4
LOW Emotion
3
6
5
THE HALFWAY POINT As you can see after all the initial set-up my mood was constantly heightened. The overall experience was really delightful it was just sorting out the details in the beginning that can get a little frustrating.
the customer journey map DECISION (Requesting/Registering)
HIGH Emotion
INITIAL (Set-Up)
INTERACT (The Meal)
THE MEAL It was the first meal all of the attendees had been to so it was nice to have others feeling the same nerves that I was feeling when I arrived. Everyone did come with another guest. The food was spectacular but the company was really the best part. They made us feel as if we had all known each other for years.
ACT (Aftermath)
10 9 12
7
NOTIFICATION I thought it was really great that the addresses are concealed until you have paid for the meal. It really puts a level of protection on it for the hosts which I think is wonderful. I also really enjoyed receiving the notifications reminding me of my upcoming meal. We are all busy and it is easy to forget these things.
NEUTRAL Emotion
2
1
4
3 FINDING A DATE The only reason that this becomes a low point is just due to the fact that there were not enough meals being hosted (due to the size and newness of Feastly). I feel that as the company grows this will no longer be an issue and this ‘decision’ process will run a lot smoother.
LOW Emotion
8
11
6
5
SAYING GOODBYE The reason that this emotion goes down a bit is due to the fact that the dinner ran overtime. Typically I wouldn’t have minded and I was frankly having a great time so I didn’t want to leave but I had to get home to get some work done so the fact that it went over became a little stressful because I didn’t want to have to leave before dessert. I was ultimately begged to stay for dessert because it was their favorite part to serve. The tried to hurry it up for us and we enjoyed dessert and then parted way. They hugged us, thanked up, and told us that they hoped we would be back again. It was sad to leave such a great meal with these great people.
the customer journey map ( best case scenario ) DECISION (Requesting/Registering)
INTERACT (The Meal)
HIGH Emotion
INITIAL (Set-Up)
10 9 7
NEUTRAL Emotion
2
LOW Emotion
ACT (Aftermath)
1
3
4
5
6
8
11 12
feastly course one
feastly course two
feastly course three
feastly course four
feastly course five
follow-up email
feastly journey