service. The Future of Mobile Marketing Handset manufacturers are now working hard to unify the user experience on mobile phones. This will make Java applications and mobile web pages look and feel the same way regardless of handset manufacturer. Manufacturers are also implementing a video compression standard called h.264. This compression technique is twice as efficient as the one used today. If you ever have tried video calls and been disappointed, expect to experience higher image quality within a year or two. The h.264 compression technique will be used for video calls, mobile-TV (in the standard called DVBH) and for video streaming. The telecommunication industry believes that h.264 will make video calls and mobile video streaming useful in practice. In Part II of this article series, we will take a closer look at mobile applications and how marketers can design mobile chat, newsletters and community services in just a few minutes.
Anders Hansson is with IntelliTech Software AB, a mobile software development firm. The company is delivering consulting services for customers like Ericsson, Symbian, Sony-Ericsson and several European mobile operators. The company also develops the open mobile marketing platform InfoNU. For more information about IntelliTech, visit [http://www.intellitech.se][http://www.intellitech.se].
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