SWBC - Brand Book

THE SALTY WALRUS JOURNEY

began out of a desire to

take the road less traveled

and a love of craft beer. To follow our undeniable passion to create, from our handcrafted beer to our adventure rich lifestyle. It’s the path unseen this brand celebrates, built by people from all walks of life; unique individuals with one thing in common - an unwavering passion for their craft. We get stoked on good surf, a long hike, some fresh snow, or a good-old-fashioned day of hard work. And we think these days are made all the better when we’re surrounded by friends with a cold beer in hand.

Salty Walrus Brewing Co. is a local brewery nestled in the agricultural Central Valley of California.

The place our founders called home since 1992.

Bounded by the Sierra Nevada Mountain Range to the east and the Central Coast to the west, we’re surrounded by all that inspires us – amazing friends, farms, mountains, and awesome surf.

We always believed that to squeeze the most juice out of this thing we call life, we had to take some risks and create our own path. So we did, and Salty Walrus was born… But the journey has just begun.

It’s our goal to continue bringing people from all walks of life together, to share memories, and create new epic adventures along the way.

FARM TO BEER We’re passionate about where our ingredients

come from and we honor the farmers who make it possible to produce high quality craft beer.

BEER FOR THE JOURNEY We work hard so we can play harder. We prefer crisp crushable beers that bring life to the party.

HOW IT ALL STARTED THE STORY STARTS IN 2016. The year

their journey into homebrewing. Eager to make

Salty Walrus was born...we just didn’t know

their own favorite west coast style beers.

it yet. Our head brewer Will was working for

Having just moved a block from the water in

one of the oldest independently-owned craft

Carlsbad, a little surf town in the northern

breweries, Karl Strauss Brewing, in the heart

part of San Diego, they were unapologetically

of San Diego. At this time San Diego craft was

introduced to a local legend named Patrick.

booming, becoming the mecca of beer in the

A nomad who lived the ultimate San Diego

United States and known today as the Capital

lifestyle. Little did we know then, he’d be the

of Craft. Inspired by this beer scene, Will and

inspiration behind our brewery, and the man

his college roommate, Christian, embarked on

behind the brand.

WHO’S PATRICK? W E LL , W E ’ R E S TI LL F I G U R I N G TH AT O UT F O R O U R S E LV E S .

For reasons unbeknownst to us, strangers

this time in broad daylight. With the door

frequently

asking

wide open, he pops his head in “Hey, sorry

for Patrick. All seemed to be some local

to bother you guys, is Patrick here?”, he

surf bums, so we always shrugged it off

asked. Will blurted out in frustration, “Dude

assuming he was just the previous tenant.

no, but who the heck is this Patrick guy?!”.

These run-ins got a little more suspicious when

The stranger laughed, “Oh Patrick, he lived

on two separate occasions these strangers

here the last 10 years”. But we wanted more

tried drunkenly getting into the apartment

answers, so we invited him in. He described

in the middle of the night, shouting “Patrick,

him as a “Salty Walrus”. The type of guy who

let me in!” A few weeks later, one summer

would “trunk it any day of the year”. He never

afternoon, we finally got some answers. An

missed a day of surf and a wetsuit wasn’t in

older gentlemen riding in on a sweet lookin’

his quiver - just a simple man who embraced

Harley rolled up to the front door... luckily

this simplistic lifestyle by the water.

knocked

on

our

door

Endless summer nights, good friends, great

up and leaves without telling his friends where

surf, and the best craft beer around. Imagine if

he’s going. Maybe he’s down in Mexico for

“The Dude” and Jack Johnson were somehow

the summer or somewhere overseas traveling

the same person. Well, that’s the image we

the world. Nobody knows, but we sure as hell

got. Maybe it was the fact he reminded us of

hope to cross paths one day. And then it all

ourselves a bit or just that he seemed like a

finally started to click. This was the moment

rad dude, we felt connected to him in some

we realized “Salty Walrus” had a much bigger

way. Almost like a long lost friend we’d be

meaning. And over time this grew from the

stoked to have a beer with or paddle out next

name of our first home brew to the name of our

to again. Not to mention, the nomad he is, he

very own brewery.

SO, CHEERS TO PATRICK THIS ONE’S FOR HIM, ALL THE GREAT MEMORIES WE’VE SHARED IN SAN DIEGO, AND THE JOURNEY THAT CONTINUES TO LIVE ON.

BRINGING THE BRAND TO LIFE

BLONDE ALE

5.1% ABV

16 FL OZ

THIRD BLONDE’S A CHARM Relax blondies, it’s not what you think. Drink one, feel done.

Drink two, think new. Drink three, marry me...wait…

WEST COAST IPA

7% ABV

16 FL OZ

WEST COAST WALRUS Our staple. This refreshingly light, crispy, and fruity West Coast IPA is our go to after a long day of work. If you’re feeling salty, just grab one...or a few. You’ll thank us later.

HAZY IPA

7.1% ABV

16 FL OZ

I’VE SEEN BETTER HAZE This isn’t your ordinary Hazy IPA. This one’s juicy and smooth with very low bitterness and all the flavors of citrus + pineapple. Who needs a mimosa when you’ve got this banger?

Oh, you’ve seen better haze? Yeah, right.

MEXICAN LAGER

5.5% ABV

16 FL OZ

SEÑOR SALTY Translation: Mister Salty. The head honcho of all the lagers.

It’s like a margarita but better ‘cause it’s beer. Dig those feet into the sand and let’s get salty.

OUR FOUNDERS Born in the Central Valley of California, raised partially on the Central Coast and having lived the latter half of their years in San Diego, our founders’ journey has been anything but “boring”.

Christian Carter and Will Peltzer attended San Diego State University, where they found themselves inundated with the craft beer culture. They wanted to go somewhere by the beach and somewhere they could party, so they moved to Pacific Beach.

Home to Karl Strauss Brewing, Will’s first brewing gig, and a young tech startup where Christian launched his business career just after college.

In 2020 they decided to turn their passion for craft beer into a business. This began their journey to bring San Diego style, handcrafted beer back to the Central Valley.

S A LT Y W A L R U S . B E E R @ S A LT Y W A L R U S B R E W I N G