SPECIAL SPECIAL ADVERTISING ADVERTISING SECTION SECTION
INFLUENTIAL WOMEN
IN BUSINESS S
alt Lake magazine’s “Women in Business” is an acclaimed and respected part of our September/October issue. Over the years, we have profiled and spotlighted successful women business leaders across the state. At this point in history, when so many women are community and business leaders, you could ask why we still feel the need to highlight Utah women-led businesses? While increasing every year, the current ratio of women to men business owners in Utah is 1 in 5. Our state is lower than the national average of 1 in 3 women to men privately owned businesses. How is it that in Utah, women account for the creation of 60% of all new companies and still trail men in ownership? These numbers don’t add up—but they do tell us something. Without going on and on with a list of why about patriarchy, me-too and misogyny, let’s read between the lines: Women who hold the title of owner are statistical outliers. Even with resources and assistance available, the message doesn’t always reach those who need it to hear it; unfortunately, many women-operated businesses lack funding and thus can’t continue to develop as required and die out. As leaders, our women in business are shining examples of success. Here they share insights of their entrepreneurial journey so others like them can follow their lead.
