Vitasnella
Group 5 Elif Tuna Saloni Garg Nisha Ghadir Ali
Project Leader: Margherita Paleari Program Leader: Elisa Chiodo 1
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Vitasnella Analysis. BEFORE
NOW
0% Fat Artificial Sweetners Low Kcal
Lactose Free 100% Natural Ingredients Protein
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User Research.
Sabrina, 19 Bologona
Celeste, 24 Belvedere Marittimo
Vanessa, 26 Parma
Irene, 21 Parma
“I look for more protein less sugar ones, I don’ t like sugary things also its not healthy. 0% fat doesn’ t matter.”
“I feel like trying new dairy products if they are more natural”
“Protein gives enough energy and good things for you. I try to eat more meat, if not I look for things rich in protein”
“I take inspiration for recipes from my grandmother and instagram”
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Market Trends. Natural fat and No added sugar Transparency in food ingredients
High Protein Foods
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Women want to feel good about themselves, in body and mind, free to choose what is best for them!
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Design Opportunities.
To make Skyr and Cottage Cheese hero products Building an emotional connect with the customers to increase brand loyalty
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manifesto
A brand that links different generations, talks about experiences of women regardless of their age.
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Visual Style.
Primary Typeface
Secondary Typeface
Parisine
Market Pro
R 76 G 45 B 30
C 87 M 100 Y 12 K2
R 95 G 65 B 144
C 77 M 89 Y7 K1
R 255 G 246 B 239
C 0 M3 Y 4 K 0
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Packaging Label.
Product Benefits (Educative)
Earthy, Natural Tableware
Protein content (Educative)
Waste Recycling (Sustainable)
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Gusto Della Vita
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