ESTHETICS
Past and PRESENT Combine old and new for a sensuous holiday look By Pam Fulford
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What does Reynolds most like about the new line? “It’s very durable,” she says. “If I’m doing a wedding, the bride’s makeup can be done in the morning and still be fresh for an evening wedding. While lips often have to be retouched, the eyes and skin will still look perfect.” Clients dashing from holiday party to holiday party would also certainly benefit from the line’s durability. Reynolds suggests that estheticians encourage clients to fool around with the products. “Most people find it difficult to retail, but if the method is casual, everyone is more comfortable. It’s the ‘Hey, we’re girlfriends’ approach to sales. While they’re waiting for their next service, show them a tester kit and invite them to check out the new fall/winter colours. There’s no pressure, and it’s fun for your customers.” Marketing products is not just financially rewarding for your business, it’s also a bonus for clients. One suggestion Reynolds offers is a complimentary service that makes everyone happy. “After a facial, skin is very sensitive and can often look red. But La Biosthetique makeup contains vitamin E, so pigments will not irritate the skin. Why not provide a quick makeover so clients leave looking their very best?” Not only is this a fun promotion for your salon—particularly at this time of year—but it also encourages clients to come back and leaves them feeling their very best. According to Reynolds, there is one goal to aim for in our industry: total beauty. “Everything we do, from skin to hair to makeup, should have that in mind. Makeup is the finishing touch.” S 09.12.06
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PHOTOS COURTESY LA BIOSTHETIQUE PARIS
akeup should be a definite statement”, says Melodie Reynolds, awardwinning makeup artist for La Biosthetique Paris. A Europe-based luxury line, La Biosthetique has recently released its autumn/winter cosmetics collection, Sense and Sensuality. With a contemporary look that incorporates elements of an Old World appeal, Sense and Sensuality provides a treasure trove of inspiration for holiday makeup. It is highly glamorous and very now, but still very soft and inviting. The collection’s colours are bold—blues, purples, berries, begonia pinks and siennas—but are creatively blended to soften the look. Eyes are undoubtedly the centre of attraction, with the outer corner of the eye highlighted above and below with eye shadow and eyeliner. Lips are enhanced and conditioned with lip gloss and lipsticks containing ginseng and vitamins A and E. The two new miniature nail enamels are perfectly matched to the trend makeup looks.
