Raw Brand Guidelines

Welcome. In the following pages you will be introduced to our brand, and shown how to use it effectively. Our brand is composed of a number of basic elements that come together to create a distinctive look that makes us instantly recognisable. We aim to capture the core values of the Loughborough University Visual Communication 2015 finalists, creating a platform from which we can present our work and ourselves.

RAW represents a diverse mix of people, who use a variety of different methods to communicate powerful messages.

Despite being made up of such a range of individuals, there are some characteristics that we share as a collective.

We are bold, diverse, and versatile.