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Amanda wants to help African communities build strong economies using solar panels. Samantha hopes to invent, manufacture and market a product that will broaden access to purified water in India. Kim plans to study the bacteria and viruses living in and on humans so she can spread a message of unity – we are all the same, down to microbes. She wants to campaign on her humanitarian message during a U.S. presidential run.
These South Florida high school seniors represent the global zeitgeist – a ubiquitous belief that innovation should help all stakeholders in society, not an elite few.
website design, brand merchandise, multimedia video and written content, social media, and reporter outreach generating positive media coverage.
The teenagers’ dreams are the perfect way to illustrate the message in “Creativity Is Contagious: Brands and Culture for the Common Good,” my second multimedia, video-infused publication. My first magazine, Creativity Is Risky: Free Speech in a Charlie Hebdo World, explores threats to free speech and the media in the wake of the 2015 murders of 11 French journalists by two members of Al Queda.
On behalf of my team, I hope you will enjoy this interactive experience and share your thoughts.
Just as journalists and professors in “Creativity Is Risky” discussed fundamental human rights, dozens of communications pros and concerned citizens come together on these pages to discuss the role of business in a society wrought with complex problems. Does your company have an informed point of view on a social issue? Do you create products and services that tangibly improve people’s lives? Are you sincere and authentic in all you say and do?
Albert Einstein
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If not, it’s time for a reset, argue Harvard and University of Virginia scholars. On the other hand, if the common good is inherent in your DNA, then the world wants to hear about it.
Sally-Ann O’Dowd “Creativity is contagious. Pass it on.”
Creativity Is Contagious: Brands and Culture for the Common Good Written, edited and published by Sally-Ann O’Dowd, founder/CEO of Sally On Media Digital and print design by Izzy Palheta, Zinman Interactive © Sally-Ann O’Dowd, January 2018
Experience • Watch • Share www.sallyodowd.com Twitter @sallyodowd LinkedIn @sallyannodowd #CreativityIsContagious #commongood
You might ask: Why is Sally-Ann doing this? As with Creativity Is Risky, I believe it’s the right thing to do. Moreover, people are hungry for stories that heal, not divide. From a commercial standpoint, “Creativity Is Contagious, Brands and Culture for the Common Good” marks the relaunch of my consultancy, Sally On Media. My partners and I are eager to promote innovative, socially conscious companies through advertising,
Cover: GARDANI Marilyn Love (2016) Mixed media hand finished with oil and acrylic on canvas. 40 x 60 inches (101.6 x 152.4 cm) The Rosenbaum Contemporary gallery at the St. Regis Bal Harbour, Miami Beach, Florida