Sales Success Consulting - SEO Tips for New Websites
Millions of new domains are registered every day. Out of these innumerable websites only some sites get recognized and get good ranking. Sites which concentrate on continues optimization since beginning get more benefit as compare to the sites designed without SEO in place. A new site requires a lot of work to be done on it, but for a beginner it might be difficult to remember all the things and plan each step. Sometimes they even don’t understand what they should do for the pre-optimization and optimization of their website. To help these new website owners, we have collected some tips so that by following these they can make sure that all the things are right and going in the right order as well. This checklist will also help you decide the things you should do and the things you should do. Ease of Access- accessibility of your site should be quite easy. It should be easy and convenient for both users and search engines to reach all the pages and the content of your website. Make sure you don’t commit any silly mistake because of which your SEO can get affected. These mistakes include 404s, 302s, 500 errors, omitted title tags and duplicate content etc. To avoid these errors you can take help of Google Webmaster Tools, and the good thing is for this you don’t need to pay anything. Keyword Targeting- for new websites keyword targeting is one of the very important tasks to get found in a big crowd of so many websites. To target you need to select right keyword so that you can get the positive result. While selecting a keyword, look for the search volume of that particular key word. Try to find out are users really searching for these words? Be clear about the areas which you are going to target. It may include your home page, any product page, branded page, any feature page or the content you have. While choosing keywords and search volume check their relevance to the website and also take care of the thing that you have something relevant which can get you searches you are looking for. Usability and Design- Most important part of a good website is its design. Your website’s design should be very user friendly with good user experience. For this either you can design a
very simple website or you can hire a professional Boston web designer to design a very user friendly website. Your website design should have this much good quality that when you do survey or ask people, your friends and your other circles, they should speak positive about this, like they liked the appearance of your website, they liked its design and the most important thing they liked the usability of your website. Quality design is one which makes things easy for the users and search engines. Users should be able to find the content and other details easily with a smooth flow. Good ranking can be got only when you have these two features in your website and good ranking is not the only thing you want to achieve. It is good only when you get more number of customers. There are some tools like Feedback Army, Five Second Test etc. which can help you find out the usability of your site. Quality Content- users are not going to visit your site for just a block of text rather they might be looking for more details that includes videos, images, nice graphic and the written material that explains the things. High quality content can amazingly improve the ranking of your newly launched website with providing satisfaction to the users. Content quality also helps you cop up with the search engine algorithms which look at the quality and value of the content on any website. Google is very particular about the quality of the content, that sometimes stuff even without lots of links and keyword targeting gets good place in Google’s search results just because of its quality. Link Building- I have seen that many people have wrong beginning in this area that makes it really very difficult for them to recover at later stages. People buy links or take a wrong route to get bunch of links which are easy to get, especially a new site owner. But they don’t know that these are low quality links which have very bad image for Google. Low quality links can hurt your image badly. As per Google’s new algorithm sites with lots of links can also be penalized by Google if it finds the links spam my. So concentrate on link building but also take care that your site gets only high value links instead of high number of links. Social Media- Social media is gaining a lot of importance in SEO. Search engines like Google and Bing are showing the entire stuff people share on social networking sites like Facebook that too by keeping it at the top. Now you must have understood that you can gain a lot by being social. Apart from good rankings it also helps in getting good effect on user, usage data, branding. It has good impact on people. By being social you can enhance your reach, because when people see you through the social sharing they might follow you or link to you. Four widely used social accounts are Facebook, LinkedIn, Google Plus and Twitter. These social accounts have millions of users. Try to use same branding strategies on all the accounts so that people can recognize you easily on different social accounts. Use same images, same data and other promotional stuff so that you can offer same account experience on different accounts. After creating your account on these social sites you can easily share your content, find the connections, get links and let the world know about your work. By investing some time on these social networks you can get amazing results.
Hope these tips help you get your site a good ranking in search engines.
About Sales Success Consulting Sales Success Consulting is a leading website design and development company effective with highly skilled and talented Boston web design team. The talented team has expertise on designing different websites for different clients. We ensure our clients increased traffic to their websites with our outstanding designing, development and internet marketing services. Please call us at 617-701-7042 to discuss your business sales goals and profit objectives.