THE SOCIAL
R E V O LU T I O N 56% of CEOs use Web sites and social media for customer relationships today compared to 70% of students who believe businesses should do so. - Global CEO Study, IBM
“ Disruptive technologies are storming the halls of business,
with social media among the most aggressive. Customers gain a platform for self-expression; networks organized customer sentiment and created active communities around interests and experiences. This genre of connected consumerism has given rise to a not so quiet consumer revolution. Perhaps more importantly, businesses were given the gift of feedback and an opportunity to listen and equally engage. Social media represents the great bridging of customer expectations and business assumptions.” —Brian Solis
Altimeter Group