4 minute read
That's a Wrap!
Sackville Sandwich Week celebrated its sixth annual event during the first week of March, bringing the community together in a celebration of sandwiches and community spirit. Organized by the Sackville Business Association (SBA), this week-long festivity saw the participation of 15 local businesses, including Wrap N’ Roll, one of Sackville’s newest restaurants located at 619 Sackville Drive.
The concept behind Sackville Sandwich Week is simple yet enticing: community members visit different restaurants with a passport in hand. By trying featured sandwiches and collecting stamps from at least three participating eateries, patrons earned the chance to win fantastic prizes, including a family membership to Sackville Sports Stadium, valued at $774, or a Sackville Restaurant Prize Pack, valued at $300.
However, Sackville Sandwich Week goes beyond enjoying sandwiches, subs, and wraps—it’s an opportunity to spread love and support a worthy cause. For every featured sandwich sold, a portion of the proceeds went toward the Sackville Public Library’s food literacy programming, aiming to provide practical cooking skills and nutritional knowledge to individuals of all ages in the community. Over the years, Sackville Sandwich Week has raised over $18,000 for this cause.
Among the festivities, Wrap N’ Roll stood out as a popular choice, captivating taste buds with its innovative tortilla-based creations. Eran Toren and Leon Zarzhitsky, co-owners of Wrap N’ Roll and emigrants from Israel, shared a vision of bringing something unique to Sackville. Zarzhitsky, drawing from his extensive experience in the hospitality industry and having travelled to over 30 countries, had always dreamt of opening a restau- rant. Introduced by mutual friends who recognized their shared passion for culinary ventures, Toren and Zarzhitsky instantly bonded and set out on a journey to share their love for food with others, thus opening Wrap N’ Roll.
With a focus on homemade sauces and fresh ingredients, Wrap N’ Roll swiftly gained a devoted following, becoming a beloved fixture in the community. Zarzhitsky remarks, “We aimed to elevate wraps to the next level.” Many patrons now associate the establishment not only with its use of fresh ingredients but also with its distinctive homemade sauces, especially the homemade ketchup. From the outset, customer feedback played a crucial role in shaping the menu. Toren says, “We invited guests to try our sauces and provide feedback.” Wanting to capture the taste buds of the community, customers’ preferences guided their selection process.
For Wrap N’ Roll, Sackville Sandwich Week was an opportunity to showcase their fresh offerings and give back to the community. Their featured sandwich, the Cheese Steak Roll, proved to be a hit among customers, and the selection was intentional. Toren says, “The Cheese Steak Roll is very popular here, and we knew we would sell more of them and be able to donate more.” During Sackville Sandwich Week, Toren says, “Every day was beautiful, and we got lots of new customers.”
Wrap N’ Roll is truly grateful to share their love for fresh food with Sackville. Zarzhitsky says, “We chose Sackville because of the community—it is like one big family.” Toren and Zarzhitsky have witnessed just how connected the community of Sackville is through new customers. Zarzhitsky says, “When guests go home and tell their family or post about us on Facebook, we know after the review we’ll be busy the next day.” Toren hopes their Sackville family feels the same love they have received. “We don’t try to sell as many wraps as we can; we host people like they’re walking into our house,” says Toren. Wrap N’ Roll is grateful for how the community has welcomed them with open arms since their grand opening and especially throughout Sackville Sandwich Week. If you haven’t been to Wrap N’ Roll, they invite you to stop by and savour the fresh flavours for yourself.
