In New York - Partner For The Goals

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SINCE CHAMBER OF COMMERCE, NEW YORK 1906 IN NEW YORK A Spotlight on Swedish-American Business

Partner For The Goals NEW MEMBERS










No. 5 2018


Our team is here to support your business Feel free to reach out to us at

Anna Throne-Holst: Publisher

Yasmina Backstrรถm: Editor-in-Chief

Eustacia Huen: Editor & Writer

Isabella Cramner: Editor-in-Chief, Art Director & Editorial

October 2018



Guest Column by Elizabeth Balkan, NRDC



Featuring Aquavit, Agern, Smörgås Chef, FIKA & Aska


One-On-One with Olof Skoog, Permanent Representative of Sweden to the United Nations


Featuring IKEA, Vinnova, Norrsken Foundation, Square Roots



New Gold Members Veoneer




Recap of the Innovate46 Conference

The Swedish-American Chamber of Commerce, New York. 900 Third Ave, 29th Floor New York, NY 10022 Tel +1 212 838 5530


The Swedish-American

One-On-One with Annika Rembe, Consul General of Sweden in New York



changes to:

Featuring Fredrik Berselius, Chef, Aska




Postmaster send address

Copyright 2018 by


Chamber of Commerce,


without permission not allowed.

Sponsor Feature with Emmett GATEWAY Harrison, Swedish Match Updates

All rights reserved. Reproduction of contents Kindly note that opinions

Featuring Nina Ekelund, The Haga Initiative

expressed in signed articles are





New York.

About SACCNY’s Sustainology Summit

not necessarily those of the officers and directors of


Dear Members and Friends

Uniquely positioned for greater synergies between Sweden and New York, SACCNY’s ability to build cross-border partnerships is an essential driver of sustainability for Swedish companies.

SACCNY’s Sustainable Initiatives: The Sustainology Summit The SACCNYDeloitte Green Award SACCNY and the Swedish Energy Agency’s new Cleantech Hub Special foucus on social entrepreneurship Zero food waste policy for all events

Collaboration and cooperation are some of the main ingredients for implementing the UN 2030 Agenda, which reinforces the core values and cohesion of Swedish society. Beyond boosting our country’s competitiveness as a knowledgeable and innovative nation, Sweden’s collaborative capacity propels it to a frontrunner role in the strategic work and implementation of the UN Sustainable Development Goals. True to our nation’s fortes, cohesion and integration, SACCNY and the Sustainology Summit gather the top movers and shakers from Stockholm and New York— arguably today’s most sustainable yet innovative society and the world’s financial capital respectively. By facilitating global co-creation and synergies between entrepreneurs, corporations, decision makers and industries, SACCNY helps pave the way for a more sustainable and better future. This fall, SACCNY is largely focused on bringing together these decision makers and industries across a variety of sectors. Recognizing our members’ and key players’ collaborative ability as essential to SACCNY’s success, it also holds the key to our expansion as the largest SwedishAmerican network. Celebrating this, we are launching Gateway—a new business and innovation platform that further enhances the network’s collaborative atmosphere and edge. With sustainability as one of Sweden’s most important values, we


make it our responsibility to promote sustainable and innovative businesses. Through Gateway, we seek to create more innovation, collaboration and social entrepreneurship within our network and inspire stronger partnerships for a brighter future. Don’t miss the Sustainology Summit on November 13, where decision makers, entrepreneurs, and disruptive companies will jointly discover new ways to achieve the SDGs. Be it through food, innovative ideas, and cutting-edge technology, SACCNY looks forward to brainstorming and digging deep into UN Sustainable Goal #17—Partnerships for Sustainable Development—at this year’s summit. To Citi—our conference host, and Deloitte—our award partner, I wish to express our warmest gratitude for their support of this important cause. Last but not least, I want to thank Swedish Match for sponsoring this issue of In New York, “Partner For The Goals.” Dedicated to sustainability, this issue will explore how collaborations across sectors, industries and nations can positively impact our world.

Anna Throne-Holst, President, SACCNY

Calendar of Events Serving the Biggest Swedish-American Network (162 companies, 90 individuals)

Amount Per Event Excitement 100%



of food waste in the U.S. is produced by consumers and consumer-facing businesses.


of CEOs in 100 countries believe that companies should engage in industry collaborations and multistakeholder partnerships to address development goals according to a global survey.


of all food in the U.S. goes uneaten, which is enough to feed 164 million people.


of Swedes note environment and climate change as a main concern, compared to 6% at EU level according to the Standard Eurobarometer survey.

#1 #1



Breakfast seminar: NYC Ecosystem for startups, powered by KTH NOVEMBER

Sweden ranks as number one on the 2018 Global SDG Index, followed by Denmark and Finland. New York City is named the most sustainable city in U.S, #2 in North America and #26 worldwide.

Illustration: Created by - 1 Elizabeth Balkan, “How Cities Can Lead the Way on Food Waste”, 2018 2 Gray, B., & Stites, J.P, Network for Business Sustainability, “Sustainability Through Partnerships”,Network for Business Sustainability, 2013 3 Elizabeth Balkan, “How Cities Can Lead the Way on Food Waste”, 2018 4, “Sweden Tackles Climate Change”, 2018 5 Sachs, SDG Index and Dashboards report 2018, “Global Responsibilities”, 2018, Bertelsmann Stiftung and Sustainable Development Solutions Network 6 NBC New York, “NYC Named America’s Most Sustainable City”, 2016

01 06 08 13 28

After Work Keynote: Blockchain Alumni Gathering with Chalmers University Young Professionals: Robot Race The Sustainology Summit Roundtable Discussion on New Collaboration Models with GIANT Innovation


Gateway Launch Party DECEMBER


Speaker Breakfast with Innovation360 STAY TUNED

Visit to view our full calendar and to register.


Cleantech Hub Opens at Gateway

SACCNY and The Swedish Energy Agency Commit to Supporting Sustainable Businesses

Recap of SACCNY’s Board Meeting in Stockholm The Chamber Shared Latest Updates

Photo: The Swedish Energy Agency

In collaboration with SACCNY, the Swedish Energy Agency is opening a brand-new cleantech hub at Gateway. Much like the agency’s other hubs in San Francisco, London, and Shanghai, this branch at the Chamber’s Innovation platform is also dedicated to supporting Swedish cleantech companies, supporting their internalization journey. ”This is part of our strategy to deliver sharp and smart solutions with great scalability and potential to contribute in the transformation to a sustainable energy system,” says Andreas Stubelius, Portfolio Manager at The Swedish Energy Agency. In Anna Throne-Holst’s, President of SACCNY, opinion New York is a perfectly chosen location. ”As one of the biggest cleantech markets in the world, the city provides endless possibilities for highlighting Swedish innovations and transformative solutions.”


As per tradition, SACCNY’s board and special friends gathered for two days for the annual board meeting in Stockholm to network, discuss and elaborate on the Chamber’s operations. To start, SACCNY and host Epicenter, kicked off the event with a welcoming reception on August 20. Then, at the annual board meeting on August 21, SACCNY’s President Anna-Throne Holst presented the Chamber’s major achievements in 2018 at the law firm and SACCNY silver member, Mannheimer Swartling, and discussed future projects and initiatives with distinguished board members. The day closed with a board dinner at Nasdaq sponsored by Nasdaq, Teknikföretagen, and Epicenter. There, participating expo companies in this year’s Innovate46 Acceleration Program—co-created by SACCNY, The Swedish Agency for Economic and Regional Growth, and the Swedish Energy Agency— pitched their best ideas and shared more about their work.

Mimbly—Winner of the Innovate46 Expo Challenge

The New Örebro University Scholarship

SACCNY is pleased to announce that the winner of the Innovate46 expo challenge is Mimbly. The winning company pitch was delivered during the Innovate46 Conference at Nasdaq MarketSite by the company’s CEO—Isabella Palmgren.

Starting in January 2019, a student from Örebro University will get the opportunity to work at SACCNY for a year—thanks to the new “Örebro University Scholarship” co-created by Örebro University, Inkubera AB and the Chamber.

Mimbly is one of ten pitching expo companies—Blixt, Cake, Elias Software, Signal Signal, Tipser, Phoenix Biopower, Zalster, Bzzt, and IP Screener—from this year’s Accelerator Program. Given the overwhelming interest in the U.S. market, the insightful weeklong program in New York attracts many solid applicants.

Besides learning about and promoting commercial and business relations between Sweden and the U.S. in New York, the student will contribute to the planning and execution of the SACCNY’s annual Sustainology Summit.

A Company That Promotes Sustainable Living

Recognizing Mimbly’s efforts for developing innovative solutions to change unsustainable behaviors, especially when it comes to water conservation, the good news was jointly presented at the After Party at Gateway by Andreas Stubelius, Portfolio Manager of The Swedish Energy Agency; and Arash Sangari, Program Manager of Startup Sweden at The Swedish Agency for Economic and Regional Growth.

A Joint Effort Toward Globalization

There are several benefits to this arrangement. For one, the student can “assist Swedish startups in the U.S.,” says Anna Ragén, CEO of Inkubera. Moreover, this scholarship could contribute toward internationalization, among other strategic goals, according to Johan Schnürer, principal at Örebro University. At SACCNY, we are excited about this collaboration, and we look forward to having a new student in our team!


Guest Column

Food Matters How Cities Can Lead the Fight Against Food Waste

Elizabeth Balkan and programs to achieve them. Through partnerships with cities such as Denver and Baltimore, and local partner organizations, NRDC not only unearths the scale of food waste, by type and sector, and the opportunity for increased food rescue, but also uses that information to develop and implement strategies that will drive dramatic, innovative, and system-wide food waste reduction.

Photo: Rebecca Greenfield

Elizabeth Balkan, Director of the Natural Resources Defense Council (NRDC), shares how tackling the food waste problem on a city level can lead to greater sustainability. As urban populations continue to grow at an unparalleled rate, so do the cities’ complexities. Across the nation, families are wondering how they will put food on the table and find enough work to cover their mortgage. Meanwhile, city governments face ever-dwindling federal-level nutritional assistance and environmental safeguards. These issues are not unique to the U.S.

Defense Council (NRDC)—working to safeguard the earth’s resources since 1970—believes that cities are uniquely positioned to lead the fight against food waste. Addressing food waste helps cities stabilize municipal waste management costs plus meet climate and sustainability goals. Expanding food rescue enables cities to address gaps in the nutritional needs of communities.

Amidst political and economic turbulence, cities and states across the country are stepping up, seeking game-changing strategies to improve quality of life and achieve equitable outcomes. The National Resources

With support from The Rockefeller Foundation, NRDC launched the Food Matters project to do just that—help cities set goals around food waste reduction and implement policies


Food Matters’ overarching goal is to position the cities currently working with NRDC to achieve a 15 percent reduction in food waste levels within five years, while laying a foundation for other cities to replicate successful strategies. Although cities can catalyze action, system-wide food waste reduction requires innovation at all levels, plus the participation from all sectors including, businesses, institutions and residents. Food Matters will build a cohort of city partners—ones that understand how reducing food waste fits with their climate goals, and are commit­ ted to advancing and tracking effective interventions for preventing food waste, expanding food rescue, and recycling food scraps. Food waste is not a problem, it is an opportunity to foster a more sustainable food system, reduce food insecurity, create jobs, and boost the economy. Who’s in?

Elizabeth Balkan is the Director of Food Waste in the Healthy People & Thriving Communities program at the Natural Resources Defence Council, New York. She helps to catalyze and scale food waste reduction from businesses and consumers at the local and national levels.

One- On- One

Ambassador Olof Skoog

How Sweden Leads In Sustainable Development

Ambassador Olof Skoog, the Permanent Representative of Sweden to the United Nations since March 2015, opens up about the United Nation’s 2030 Agenda for Sustainable Development, and how Sweden leads in implementing the 17 goals.

9 Photo: Pontus Höök

To many people, sustainability is more than just a trendy term. It is about human survival.


In 2015, the United Nations set 17 Sustainable Development Goals (SDGs) as part of a broader 2030 Agenda for Sustainable Development plan, commonly referred to as the 2030 Agenda. The idea is to tackle the pertinent global issues ranging from social to economic development by 2030, which could positively impact each and every person on the planet. Naturally, an agenda like this requires a serious global effort. Deeply involved in this initiative is Olof Skoog, the Permanent Representative of Sweden to the United Nations since March 2015 after serving as EU Ambassador to Indonesia and Brunei, plus representing the EU to ASEAN.

“Sustainable development is about making life better without harming future generations. It goes beyond taking care of people in the world right now, and extends to helping in a responsible and respectful way.” As he welcomed SACCNY to his corner office on the 46th floor— the headquarters of the Permanent Mission of Sweden to the United States, overlooking the UN, as well as the magnificent Chrysler building, at 1 Dag Hammarskjold Plaza—the Ambassador shared his views on sustainable development, Sweden’s efforts, and more. Given the myriad of interpretations, what does sustainable development mean to you? In brief, sustainable development is about making life better without harming future generations. It goes beyond taking care of people in the world right now, and extends to helping in a responsible and respectful way—without wasting


Learn more about Goal #17

SDG #17: Partnerships for the Goals A sustainable development agenda requires the successful collaboration between the government, private sector, and civil society. Whether it is on a local or global level, these inclusive partnerships—built upon shared principles; values; vision; and common goals—must prioritize people and planet first and foremost. The SDG #17: “Partnerships For The Goals” will be the focus of SACCNY’s Sustainology Summit—a conference dedicated to creating synergies between Stockholm and New York for a better world.

resources or exhausting the limitations of our planet. Despite being a small nation, what impact does Sweden have on the UN as one of its 193 member states? Sweden is the sixth largest financial contributor to the UN. Moreover, as a society built on integration, coherence and social welfare, Sweden is able to make more of an impact through creating more opportunities and cultivating talents. Just consider our free education as an example. By liberating both parents and children from the costs, there is more room for new talents to develop and contribute to the economic growth and wealth of the country.

With Sweden being considered most likely to meet the Sustainable Development Goals by the SDG Index, what do you think is critical to the country’s success? Considering how many of these sustainable development goals are well aligned with Sweden’s social system in providing free education and healthcare plus prioritizing gender equality, for instance, I believe the country has a solid foundation upon which to build and meet those aims successfully. Nevertheless, the Swedish Government’s ambition to lead and implement the 2030 Agenda requires the cooperation of the rest of the world. Rather than pointing fingers, we must recognize our own challenges, learn from others, and help other countries fulfill their parts.

Role Permanent Representative of Sweden to the United Nations. About The UN The United Nations has a unique value and responsibility, towards the people of the world—to promote peace, development and equal rights. International cooperation, and a well-functioning multilateralism at its core is the best tool we have. Passions Winter sports followed by good wine. Question closest to heart Girls’ education.

In light of SACCNY’s upcoming Sustainology Summit, which gathers decision makers from Stockholm and New York to tackle the UN’s Goal #17—“Partnerships for the Goals”— how do you think these two cities can learn from each other and collaborate for a better future? First, I must say that SACCNY’s work here is brilliant. By breaking down such an important issue on the city level, you can create a more relatable solution and speed up the process that could be slow and bureaucratic on the national front. As for your question, while New York is looking at Swedish solutions with great interest, Sweden can seize this economic opportunity to export sustainable solutions to the U.S. and abroad. Without a doubt, there is a

“While New York is looking at Swedish solutions with great interest [... ] there is a rewarding opportunity for Stockholm to collaborate with New York—the financial and diplomatic capital of the world.”

rewarding opportunity for Stockholm to collaborate with New York—the financial and diplomatic capital of the world. In what way can the corporate sector be a driver of positive impact? Create more partnerships. Whether it is in the public or private sector, partnerships are vital to positive change and for implementing the goals more quickly. Ensuring sustainability, partnerships and collaborations should be founded on ethical and sustainable grounds. Moreover, Sweden must emphasize sustainable standards when doing investments, business and manufacturing abroad. The private sector already plays a crucial role in the financing of the 2030 Agenda.

Goal #17 will be further addressed at SACCNY’s Sustainology Summit

The 17 interconnecting Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development are the blueprint to achieve a better and more sustainable future for all.


Supporting social entrepreneurs to...

We asked four organizations why they support social entrepreneurs. Here is what they have to say.

...create jobs



Amneh Al Gawanmeh, Bedouine weaver at Jordan River Foundation

Engaging with social entrepreneurs can create an exciting ripple effect that may exceed your expectations. At IKEA, we have formed long-term partnerships with social enterprises and social businesses for the past six years. The results of these collaborations range from co-developing unique products to creating new jobs. For example, in 2017 IKEA teamed up with the non-profit organization Jordan River Foundation in response to the Syrian refugee crisis. Now, more than 100 artisans in Jordan contribute to a limitededition collection: TILLTALANDE, sold in selected IKEA stores. By 2020, the initiative is anticipated to provide jobs for another 300 women.


—Vaishali Misra, Business Leader for Social Entrepreneurs at IKEA Sweden sustainable societies

As a Swedish innovation agency, we recognize that the complexity of today’s societal challenges requires radically new ways of thinking and collaborating. With a mission to contribute to sustainable societies, we push for new and smarter solutions. To realize the Sustainable Development Goals involving the social dimension of the 2030 Agenda, the contribution from social enterprises will be invaluable. Therefore, we developed a Social Innovation program to support solutions by applying innovative social approaches. Our aim is to engage the full innovative potential in society, allowing citizens to contribute to social problems; inviting


Besides creating more jobs, another benefit is that women get more respect in their communities, as they inspire others and gain confidence by learning skills, plus earn an income to support their families. This is why IKEA wants to support more social entrepreneurs. Currently, we have 26 global partnerships—in India, Thailand, Jordan, Romania and Uganda—offering more than 11,000 jobs, especially for refugees and immigrants in partnerships which are close to retail, services and collections. We also conduct 23 local partnerships, providing decent work for vulnerable groups that struggle to access the local labor market in addition to offering IKEA customers access to new services and products.

grassroot organizations and established businesses to work together; and seeking new goods, services, methods, business models or practices— innovations that are all developed with the primary intention to create social benefit. Ultimately, we believe there is a need to strengthen the innovation system supporting social enterprises and initiatives. Through our combined efforts we hope to contribute to a Swedish social sector that has the innovative capacity needed for future inclusive and sustainable societies. —Judit Wefer, Programme Director, Social Innovation at Vinnova

”We recognize that the complexity of todays societal challenges requires radically new ways of thinking and collaborating.”

...improve the world NORRSKEN Foundation At Norrsken, we believe companies should be celebrated for more than just growth, valuation and profit. There should be more emphasis on creating a better world for both the people and the earth. Unlike problems of the past, many of the challenges we face today steer from local to global. This is why, at Norrsken, we set out to support social entrepreneurs driven to solve some of the world’s biggest problems, such as reducing food waste, revolutionizing healthcare, modernizing agriculture, improving education, and supporting integration. We believe that entrepreneurs building rapidly scalable businesses are the best

SQUARE ROOTS For many years, potential farmers have faced major obstacles—whether it is entering the business or making a livable income. Seeing that the average age of American farmers is 58 years old, we recognize a serious need to introduce younger people to the farming business now more than ever. Hence, Square Roots decided to start the “Next-Gen Farmer Training Program.” As an urban farming company that grows and sells nutritious food from our indoor, modular, hydroponic farms in Brooklyn, our mission is to deliver local, real food to people in cities and empower next-gen leaders in urban farming. Undoubtedly, this program

bet to dealing with global issues. Now, we are only getting started. Supporting social entrepreneurs with our shared vision gives meaning to our company. It makes us very optimistic about the future. Ultimately, this is less about Norrsken and more about the entrepreneurs with the big ideas—they are the heroes; the ones who really deserve the spotlight. We want these entrepreneurs with such important missions to have the best opportunities to succeed. By enabling fantastic role models—entrepreneurs that demonstrate how the impossible could become possible—more talent and capital will be directed towards doing good. —Daniel Glasman, Creative Director at Norrsken Foundation

...revolutionize the industry will become the perfect starting point. Beyond inviting young farmers to join urban farming, our program focuses on supplying them with tools, intuitive technology, and know-how to grow great food. Additionally, they can learn more about food entrepreneurship and ways to engage local communities. The result speaks for itself. Since the program started in 2016, our alumni have started their own urban farming businesses, joined our team, or worked at other forward-thinking organizations around the world. Therefore, we at Square Roots believe supporting social entrepreneurs is one of the keys to revolutionizing the food industry! —Tobias Peggs, CEO of Square Roots


Sponsor Feature

How to Improve Public Health Effecting Progress By Reducing Negative Impact

Swedish Match

Emmett Harrison, Senior Vice President of Investor Relations and Corporate Sustainability at Swedish Match, shares how a tobacco manufacturer can drive positive change toward a better, cigarette-free world. To stay competitive in today’s business world, companies must take corporate social responsibility to heart and integrate ethical policies into a sustainable operation. At Swedish Match—a global company that develops, manufactures, and sells quality snus, moist snuff and lights, among other products—much of their efforts are dedicated to driving positive change, whether it is affecting progress or reducing negative impact. To that end, Swedish Match removed cigarettes from their product portfolio two decades ago. The decision was a conscious choice “reflecting our dedication to offering better alternatives such as snus, as cigarette use is harmful to public health,” explains Emmett Harrison, Senior Vice President of Investor Relations and Corporate Sustainability at Swedish Match. At its core, Swedish Match wishes to create a world without cigarettes.


Granted, the tobacco company has a sizable selection of tobacco products. But unlike many of its competitors, Swedish Match refuses to take part in the cigarette manufacturing business, focusing instead on safer cigarette alternatives, like snus and ZYN— nicotine pouches without tobacco—to reduce negative impact and improve public health. In addition, the company is deeply involved in five other areas related to ethical business practices, equal opportunity, greenhouse gas, waste, and child labor in its sustainability strategy, which will be elaborated further on the next page. At the end of the day, it is no coincidence that Sweden has a lower risk of tobaccorelated deaths than other EU countries, as Sweden has among the lowest percentage of daily smokers in Europe. Instead, Sweden sees more people using snus. Moving forward, Swedish Match seeks

to generate more awareness of snus in the U.S. market. As a relatively new product in the States, Harrison believes snus could become a viable alternative to cigarettes in the U.S. market.

Emmett Harrison Senior Vice President of Investor Relations and Corporate Sustainability Swedish Match

This is a Sponsored Feature

Improve public health

Swedish Match is committed to ethical business activities and relations with stakeholders— both within and outside our operations. Every professional relationship we have is built on honesty, integrity, guidance by the law and regulations, plus mutual respect and trust. To maintain our ethical standards, we perform annual risk assessments and verify that our partners and vendors are equally committed to this value.

Support equal opportunity

Recognizing the risks associated with climate change, Swedish Match is committed to setting science-based targets for our corporate value chain. Aside from assessing our operating risks (plus those of our suppliers and customers) on a regular basis, we seek to reduce emissions by 75 percent by 2050, since 2017. This would render absolute emission reductions of 4 percent per year until 2050.

Reduce waste

Swedish Match does not condone child labor in the value chain. As a board member of the Eliminating Child Labour in Tobacco Growing (ECLT) Foundation, the company constantly acquires updates on the subject and follows projects closely to tackle the issue on the ground. To uphold robust policy on child labor, Swedish Match has signed a sector-wide agreement called the Pledge of Commitment.

To build a world without cigarettes, Swedish Match wishes to offer smokers a better alternative. We must educate people that nicotine is generally safe to use, and that only when combined with the combustion of tobacco in cigarettes does nicotine become harmful. Our objective is to raise awareness about snus and nicotine pouches without tobacco, so to minimize tobacco-related deaths and improve public health.

Ensure ethical business practices

At Swedish Match, we regard equal opportunity as part of our work towards non-discrimination and diversity. Dedicated to creating an open and inclusive work environment—where all employees have equal opportunities to realize their full potential—we work diligently to maintain zerotolerance for discrimination. As such, we take an active approach against structural discrimination and promote increased diversity within all levels of the company.

Reduce greenhouse gases

To reduce waste from our production facilities, Swedish Match has set group-common targets to control the amount and treatment targets for any generated waste. One target is to keep total-waste volume constant even as production increases for the majority of our product categories. Another target is to remove waste from landfill, and find ways to recycle and repurpose anything that could otherwise become hazardous waste.

Eliminate child labor


“How will food technology impact the food industry?”









New York Dining— Scandinavian Style

1. 2. 3.

03. SMÖRGÅS CHEF Smörgås Chef—owner and operator of two Catskill farms—proudly serves ”New Nordic Cuisine” using local, sustainable, and allnatural ingredients from their own production.


04. FIKA 5.

O1. AQUAVIT Aquavit is a two-Michelinstarred restaurant in Midtown Manhattan, serving seasonal Nordic cuisine helmed by Chef Emma Bengtsson.

02. AGERN Tucked inside Grand Central Terminal is Agern—a restaurant and bar with Nordic roots.


Committed to improving coffee breaks through Swedish lifestyle and coffee culture, Fika has multiple locations around New York City.

05. ASKA Awarded two Michelin stars, Aska is a Scandinavian restaurant in Brooklyn run by Swedish chef Fredrik Berselius.

Scandinavian chefs and managers share their thoughts on FoodTech Advance Distribution of Low Tech Produce Agern

“The important question is how to harness this powerful technology in a truly sustainable manner.”

FoodTech can generate varied and significant impact on the entire industry—from mechanical improvements in cooking techniques to preserving genetic diversity of flora at seed banks. Production wise, while we believe the best produce comes from decidedly low-tech organic farming methods, technology can improve distribution and logistics. In other words, we can get the local and sustainable produce we prize to our kitchen and to our guests more quickly. —Marianne Eriksen, General Manager at Agern

Deliver New Opportunities Aquavit Moving forward, prepare for more diverse and innovative ways of applying technology into the food world. These new and creative applications will make a positive difference within a wide range of critical issues, such as reducing food waste; producing more nutritious, plant-based food; increasing harvest crop production; and in some areas of the restaurant industry, allowing for more food production and delivery automation. —Emma Bengtsson, Executive Chef at Aquavit

Improve Consumer Experience FIKA We believe FoodTech will play a huge role in both shaping the food industry and positively impacting the environment. When the technology is used well and its applications are executed properly, they can improve the consumer experience in a number of ways. For example, they can offer more traceability, transparency and sustainability—all of which have become increasingly important to shoppers today. —Lars Åkerlund, Founder & CEO of Fika

Accelerate Change Aska

Ensure Quality Smörgås Chef

As things stand, technology is rapidly changing the food industry in many ways—from indoor home gardens using hydroponic and light technology, or new mechanisms for tracking and reducing food waste, to creations like lab-grown meat. While more acceleration and significant innovations are happening in FoodTech, the important question is how to harness this powerful technology in a truly sustainable manner. —Fredrik Berselius, Chef & Owner of Aska

The food industry is forever changing, so modernizing is a must to guarantee the highest quality. At its core, FoodTech is dedicated to connecting good food to the consumer. Therefore, like many restaurants, FoodTech will also focus on sustainability, health, human values, tech and engineering in relations to great food. With better assurance of the highest quality, FoodTech can take the farm to fork-movement even further. —Anna Strindberg, Event Manager at Smörgås Chef


New Member

Safety Rules SACCNY’s Latest Gold Member


Veoneer, the world’s largest pure-play company in Advanced Driver Assist Systems (ADAS) and Autonomous Driving (AD), has just become a SACCNY gold member. Learn more about how it transforms the automotive industry. SACCNY is excited to welcome Veoneer to the network. Upon this delightful announcement, here is what you need to know about the latest gold member. Veoneer is a spin-off of another important company: Autoliv—the world’s largest automotive safety supplier from Sweden with sales to leading car manufacturers around the globe. The idea of Veoneer came about when Autoliv’s Board of Directors wanted to expand its Electronics business segment in the form of a new, independent, publicly-traded company. Beyond delivering more benefits to shareholders and other stakeholders, the result is two independently focused companies addressing “two distinct, growing markets with leading product offerings,” explains Thomas


Jönsson, Executive Vice President Communications & IR at Veoneer.


Soon after Veoneer was established, the company achieved several major milestones—registering its name in January, operating as a stand-alone company by April, and getting stocklisted by July—according to Jönsson. Moving forward, “The active safety market is expected to grow for many years to come and we look forward to being part of that growth,” Jönsson continues. The company will be at the center of an important transformation, marked by three megatrends reshaping the automotive industry—automated driving and connectivity, new mobility, and electric vehicles.

“Our purpose is to create trust in mobility,” Jönsson said. “Today, parents do not think twice about putting their baby in a child seat and then drive them to pre-school. But what would it take for a parent to put the kid in a fully autonomous car and send the car off to school? What is needed to create that kind of trust?”

“We believe that the SDG #3 can be better achieved if all cars around the world are equipped not only with airbags, seatbelts, and automatic emergency brakes but also with advanced driver assist systems as well as the next generation of selfdriving technologies” The company’s innovative work and cutting-edge technology can help achieve UN Sustainable Goal #3: Good Health and well-being. Through developing future technologies for Advanced Driver Assistance Systems (ADAS) and Autonomous Driving, plus leading the market in automotive safety electronics products, Veoneer will be a key contributor to “reducing global deaths and injuries from road traffic accidents by 50%.” With confidence, Jönsson notes, “We believe that the SDG #3 can be better achieved if all cars around the world are equipped not only with airbags, seatbelts, and automatic emergency brakes but also with advanced driver assist systems as well as the next generation of selfdriving technologies.” Given there are 1.4 million deaths globally attributed to road-related accidents every year, there is no question about the importance of Veoneer’s work. At SACCNY, we are more than just proud of this gold member’s success, we celebrate their mission and are intent on helping Veoneer reach its goals and progress to the next level. While facing the industry’s rapid transformation, the company will seek more partnership and collaborative opportunities in order to create the

Thomas Jönsson EVP Communications & IR Veoneer best car solutions to manufacturers and end users, according to Jönsson. Now, more than ever, Veoneer will need a robust network to bring new people and opportunities to the fore. This is how SACCNY comes into the picture. Considering Autoliv’s positive experience with SACCNY, the New York Stock Exchange (NYSE)- and Nasdaq Stockholm-listed company, feels like it is “a natural and important decision to join the biggest Swedish-American business network,” explains Jönsson. After all, as a company aware of its impact on the environment and who takes its commitment to its employees and ethical behavior seriously, Veoneer wants to partner with companies that are equally committed to active safety, and autonomous driving, particularly in the areas of software and algorithmic development. Therefore, being part of the right network is key. “We believe one of the most tangible benefits of joining the SACCNY network is the connection between a relatively large company like ours and small, innovative companies that can provide new ideas,” Jönsson concludes, “and we look forward to taking an active role in co-creation and collaborations with other members in SACCNY’s network.”

We warmly welcome Veoneer as our new Gold Member Go ahead, do not hesitate to connect with them Thomas Jönsson EVP Communications & IR


How To Make Aska’s Go-To Appetizer? Dried Bladderwrack Seaweed for four by Fredrik Berselius At Aska, the two Michelin-starred Brooklyn restaurant run by Swedish chef Fredrik Berselius, guests are often swept away by the distinct Scandinavian flavors and techniques. Among the popular courses with fresh seasonal ingredients is this dish, which Chef Berselius often chooses to start the meal. Harking back to his childhood memories along the Swedish coast, this appetizer features a beautiful piece of crispy seaweed, dotted with an emulsion of vinegar and blue mussels that are sustainably grown and hand-harvested in Maine. Upon chef’s recommendation, this tastes best when eaten in one bite, since the flavors and textures blend together impeccably to awaken the palate.



Make the mussel powder: Combine the mussel meat and white vinegar in a small pot. Bring to a simmer and cook until the mussels are tough and dry. Line the mussel meat on perforated dehydrator mats and dry completely overnight.

Mussel Powder - 50 g mussel meat, from steamed blue mussels - 500 g white vinegar

Make the mussel emulsion: Blend the mussels, egg yolks, and vinegar in a food processor. Steadily stream in oil to emulsify. Season with salt. Let the emulsion infuse for one hour before passing it through a chinois. Transfer emulsion into a squeeze bottle. For Serving: Divide bladderwrack into nice, bite-sized portions. This may take time as they can be quite tangled. Heat a pot of oil to 375°F (190°C). Fry the bladderwrack in the hot oil until the bubbling ceases, about eight to ten seconds. The oil will splatter, so use the pot lid as a shield. Drain the fried bladderwrack on a paper towel to remove excess oil. Pipe mussel emulsion into little balls on the chips. Dust with powdered mussels. Serve immediately.


Mussel Emulsion: - 50 g cooked mussel meats - 2 egg yolks - 15 g white vinegar - 500 g neutral oil - Salt To serve: Dried bladderwrack seaweed

3 quick tidbits from the chef Best cooking advice: Quality ingredients are everything Favorite Swedish flavor: Matjes herring Where To Eat In New York: Frenchette, Atoboy, the counter at Kyo Ya

Photo: 21 Gentl & Hyers

One- On- One

Sweden’s National Image The Importance of a Positive Global Appeal

Annika Rembe “Sweden and the northeastern U.S. have many shared challenges and opportunities when it comes to developing sustainable solutions and meeting the Agenda 2030”

Annika Rembe, the first female Consul General of Sweden in New York, dishes on the significance of promoting Sweden internationally and her plans to maintain and strengthen the country’s position abroad. With 20 years’ of experience with promoting Sweden abroad, Annika Rembe—former Director-General of the Swedish Institute—was appointed to succeed Leif Pagrotsky as the new Consul General of Sweden in New York starting this month. In light of her exciting new role and as a key partner and member of Team Sweden, SACCNY took the opportunity to talk to Rembe about the importance of promoting Sweden abroad, her expectations and upcoming plans. How is promoting Sweden abroad important to you and the country? As an internationally oriented country, Sweden is open to trade, collaboration, and new ideas. Personally, I see the country has much to offer—potential in the fields of sustainability and innovation, prime position to attract


more students, research collaboration, entrepreneurial exchange, and support larger corporations. For a small country representing a mere 0.14 percent of the world’s population, this promotion work is absolutely essential. In facing the fierce competition between countries, the sheer volume of information out there, and the challenge of reaching younger audiences, I believe it is all the more important to share Sweden’s experiences and perspectives. Based on your experience, how is Sweden perceived in the United States? A study conducted by the Swedish Institute in 2017 showed that more than half of U.S. respondents have a ”very positive” image of Sweden— relating to culture, education and research, innovation plus sustainable

development and human rights. I am convinced that Sweden and the northeastern U.S. have many shared challenges and opportunities when it comes to developing sustainable solutions and meeting the Agenda 2030 goals and the Paris Agreement. What are your collaboration plans with other members of Team Sweden? Since Sweden is a small country, we are all crucial partners in this shared mission of strengthening and advancing Sweden’s position in the U.S. This involves sharing a platform for knowledge, analyses, visions, goals, and more. I am looking forward to working with SACCNY and Team Sweden, my first call to action is to understand each other’s roles so that we do not overlap or leave any gaps.

Open for business



The Space Located at the heart of the business world at 900 Third Avenue, SACCNY’s new innovation platform is tastefully decked out in Scandinavian design. This 20,000 square-foot space comes with a mix of dedicated studio offices, dedicated desks, large conference rooms and an event space with breathtaking Manhattan views. At Gateway, there is everything a business professional needs to thrive personally and professionally in New York.

03 The PARTNERS It takes more than a beautiful office and prime location to build a strong business platform. With prominent experts such as Epicenter, GIANT Innovation, and The Swedish Energy Agency hosting top-ofthe-line innovation labs and hackathons, Gateway is primed to offer companies the tools needed to succeed in different industries.


learn more at

For those seeking success in the U.S.— entrepreneurs, scaleups, investors, business executives and industry leaders across different sectors and industries—SACCNY’s distinguished network make Gateway the ideal landing and launching pad, and homeaway-from-home. Gateway will serve as the meeting point for collaboration and co-creation between these key players, facilitating the creation of Swedish innovation in the heart of Manhattan.





The distinctive give-and-take culture at Gateway, characterized by an eagerness to connect and share knowhow with others makes it possible for a thriving, collaborative environment consisting of qualified entrepreneurs, seasoned business executives, investors and innovators, who can all benefit from being a part of this desirable ecosystem.

At SACCNY, your vision is our mission— be it to start or grow your business in the U.S. Since different companies have different needs, Gateway offers a customized approach. As such, offerings range from tailored master classes and innovation labs to backoffice services, legal counsel and financial services.


HARD HAT TOURS @ GATEWAY SACCNY has welcomed many exciting guests, including business professionals, ambassadors, and royals, for hard hat tours and visits to Gateway, the new innovation platform. Here are some of the highlights!

On September 20, we had the honor to show the Swedish Crown Princess around at Gateway.

Curious about Gateway?


Write us an email to request a tour at

Representatives from nine Swedish universities came to discuss opportunities for collaboration.


up close with the CREATIVE DIRECTOR What is your role at Gateway? As Creative Director my job is to bring growth opportunities and business ideas to life. How will it function? What will it look like? What is the experience? For Gateway I have created the logotype and the branding direction, designed the space, picked the furniture, and worked with contractors and vendors to realize the creative vision. What is your vision for Gateway? Over twenty years in New York, I have worked with many Northern European companies opening or scaling in the U.S. and I want Gateway to be a place to land. The need for a space to work and socialize, collaborate and test ideas, display products and learn from

others is huge. Gateway is a place where Sweden meets New York and New York gets a taste of Sweden. What can you tell us about the space? Gateway is a balance between work and social areas with private studios, dedicated work areas, meeting rooms, an open kitchen and lounge area that doubles for hosting events. I have decorated using furniture from some great Swedish companies including Gärsnäs, Massproductions, Gemla, Kinnarps, Design House Stockholm, Bolon, Dux, IKEA, Ire, Mitab, Svensk Tenn, and of course my own brand— Austere.

The Gateway logo is an updated version of the traditional shield used for branding Swedish Embassies, Consulates, and Chambers around the world. The W, for instance, looks very much like the pointy crowns representing Sweden. —Fredrik Carlström

financial contributors

1. Expo companies and sponsors of the Acceleration program & nominees of the Anders Wall Award

Nasdaq MarketSite, NYC 2. Michael Docherty, Next Big

3. Anna Thone-Holst,

On October 10, the hot Swedish startup scene joined the corporate world at Nasdaq MarketSite to meet, launch, network and explore how groundbreaking collaborations can drive innovation. The full-day conference featured representatives from American and Swedish venture capital firms, researchers, cutting-edge companies and prolific startups for expert talks and interactive workshops. During the day we explored the importance of thriving, collaborative ecosystems and how actors can continue to build bridges between big and small—Sweden and the U.S.

SACCNY and Niclas Holmberg, Nasdaq

4. Debbie Barta, Mastercard;


Fredrik Josefsson,


SEB; Miguel Modestino, Sunthetics and Erik Gatenholm, CELLINK

5. Alicia Syrett, Pantegrion Capital


Breaking New Ground Innovate46 explored the benefits of startup-corporate partnerships, connecting disruptive and innovative startups with corporations possessing the know-how and connections necessary to succeed and scale.




ANDERS WALL AWARD Announcement of this year’s exceptional entrepreneur

SPEAKERS Keynote speakers and panelists about collaboration

PITCHES On stage pitches by the expo companies and the nominees for the Anders Wall Award

WORKSHOPS Activities held by GIANT Innovation and Accenture

AFTER PARTY Post-conference party at Gateway, sponsored by Kronaby

1. 1. Paul Brody, EY




2. Thomas Jönsson, Veoneer

3. Geri Stengel, Ventureneer; Ellie Wheeler, Greycroft; Anna Ryott, Summa Equity; Alice Vilma, Morgan Stanley and


Carl Wessberg, GP



4. Matias Varela, Kronaby and Anna Throne-Holst

5. Willem Sundblad, Oden Technology &

Innovation & Disruption Distinguished speakers and panelists shared insights on the importance of collaboration and described co-creation as the new force to innovation.

Anders Wall Award Winner

6. Sasan Shaba, The Swedish Energy Agency

7. Isabella Palmgren, Mimbly

8. Christopher Ahlberg, Recorded Future; Lisa Lindström, Doberman and Willem Sundblad, Oden Technologies


The Expo Challange Winner


The nominees for the Anders Wall Award for Exceptional Entrepreneurship


The Exceptional Entrepreneur Winner of the Anders Walls Award

Previous Winners include 2017 Erik Gatenholm Founder & CEO, CELLINK

2016 Mehrdad Mahdjoubi Founder, Orbital Systems

2015 Stina Ehrensvärd Founder, Yubico SACCNY is excited to announce Willem Sundblad—CEO and Co-Founder of Oden Technologies—as the winner of The Anders Wall Award for Exceptional Entrepreneurship at Innovate46. After pitching on stage at Nasdaq MarketSite with two other impressive nominees for the Anders Wall Award for Exceptional Entrepreneurship— Christopher Ahlberg, Co-Founder & CEO of Recorded Future, and Lisa Lindstöm, CEO of Doberman—Willem Sundblad, CEO and Co-Founder of Oden Technologies, took home the coveted title and a $25,000 cash grant to expand his company’s operations. Running an Industrial Internet of Things company, Sundblad was most recently named one of Forbes 30 Under 30 for his work with transforming the manufacturing industry. His company, Oden Technologies, offers powerful tools for manufacturers to digitize, analyze, and optimize production for more efficient and sustainable production, eliminating waste.


”This is an amazing honor,” says Sundblad. ”The previous winners are all fantastic Swedish entrepreneurs and it is humbling to be part of the circle. The award definitely brings validation and credibility to the founding team— it is a testament to the amazing staff and the technology they are building.” Hoping to grow his team from 32 employees today to at least 80 next year, Sundblad reckons this award will help realize the company’s expansion goals. For those wondering about the secrets to Sundblad’s success, here are the areas and criteria he excelled in according to this year’s jury: beyond his ability and capacity to create and lead a successful business, Sundblad was recognized for being an exemplary ambassador for entrepreneurship; having identified and created a product,

technology or service that generates increased customer satisfaction; and having a business that is likely to succeed and scale on the U.S. market. As for achieving global success, Sundblad believes that it requires winning the U.S. market first. After all, ”it allows companies to build operational and financial strength that can really take you to become a category winner,” he explains. However, this is easier said than done. Urging people not to ”underestimate cultural differences in doing business,” Sundblad advises Europeans entering the U.S. market, to be humble, learn from others and get help. Make the most of good connections and platforms, such as SACCNY’s new initiative—Gateway, ”as it can help you find the right business partners and provide a place like home.”

six ways to be A positive force How The Corporate Sector Can Drive Positive Change

Undoubtedly, companies need profit to thrive. But as stakeholders grow increasingly concerned about sustainability and other social causes, businesses looking to succeed must embrace the same mission. To help the corporate sector drive positive change, here are six ways to do so, shared by Nina Ekelund, Executive Director at the Haga Initiative.

1. Realize that sustainability is profitable At the Haga Initiative, our experience informs us that sustainability efforts lead to increased profitability. When we asked 300 Swedish companies about climate action’s effect on profitability, 85 percent stated it can increase brand value and customer

by Nina Ekelund, Executive Director The Haga Initiative

loyalty. Once your CFO realizes this, it will be easier to shift your business in a more sustainable direction.

about when companies from different sectors collaborate. When 15 CEOs deliver one message, more people will listen.

2. Lead by example

6. Influence Politicians

Real change is possible when your management team is fully dedicated and transparent. As a CEO, you cannot expect all your employees to switch to electric company cars if you drive a Hummer yourself.

3. Know where you stand To effect real change, you must start with a clear sustainability report to set targets for the future. For instance, members of the Haga Initiative report their climate impact and account for their essential emissions in an annual collective climate disclosure.

4. Communicate progress To encourage more progress, use the 1:3 positivity ratio from psychology, and highlight three productive opportunities—constructive action, health benefits or safety considerations—per climate threat.

5. Utilize networks We are stronger together. Use your existing network or form new alliances with competitors. More synergies come

Monitor business policies and use your voice to help politicians make better regulations. It is imperative to connect with politicians and legislators regularly, making sure that long-term legislation, state-funded research, and investments are aligned with national climate goals.

7. Form partnerships without borders Climate change knows no borders. So to strengthen the means of implementation and revitalize the global partnership for sustainable development as clearly stated in the SDG #17, we need to work alongside different nations and across continents, and share knowledge between business, science, politics and non-profit sectors.

Nina Ekelund is the Executive Director at the Haga Initiative, a business network that strives to reduce the business sector’s climate impact. She has over 20 years of experience from pursuing environment and climate issues.


Partner for change at this year’s summit Stockholm x New York

The Sustainology Summit, focusing on food, technology, and innovation is happening soon! This year’s conference, hosted at Citi, brings together Stockholm and New York to find new pathways for collaboration in the food sector. Intense learning, sharing and co-creation will take place on November 13, when the Sustainology Summit gathers some of Stockholm and New York’s brightest entrepreneurs, decision-makers and disruptive companies to address UN Sustainable Development Goal #17: Partnerships for the Goals. This year’s theme will be centered on the global FoodTech movement, shared goal setting and decision making, as participants from both cities will share insights on the trends and driving forces behind new, disruptive methods and products. “I believe both cities can benefit from a close partnership—given New York’s role as a major global city and Stockholm’s progress on sustainability and social responsibility. Together, Stockholm can help develop many new sustainable policies to be tested in New York,” says


Michael M. Roberts, Chief Lending Officer and Global Head of Corporate Banking & Lending at Citi. Among the highlights of this year’s conference will be the presentation of the SACCNY-Deloitte Green Award, presented on stage to a Swedish company that demonstrates forward thinking and innovation with respect to sustainability in food. Nominees for 2018 include Karma, Micvac, Ecofarma and Jägaren & Kocken. “As an example of our strong responsibility and role in society, this award is presented to acknowledge Swedish companies that ventured to tackle the big problems and change the world,” notes Andreas Marcetic, Partner at Deloitte. Excited to bring together these brilliant minds, SACCNY welcomes you to join the movement!

The Sustainology Summit is tangibly influential on important ideas and policies. As the sponsor for the fifth consecutive year, Citi’s involvement marks our strong relationship with Sweden, and reflects our commitment to supporting sustainable growth. —Michael M. Roberts, Chief Lending Officer and Global Head of Corporate Banking & Lending at Citi

The impactful SACCNYDeloitte Green Award pushes Swedish companies forward in a number of ways—first by offering access to our network, second by opening doors to important markets within and beyond the U.S. —Andreas Marcetic, Partner at Deloitte



The cities of Stockholm and New York have proven to be exceptionally fertile ground for the global FoodTech movement and have simultaneously raised the bar for urban goals connected to sustainability through food, by setting ambitious goals within three main areas: 01) Achieving zero food waste 02) Cutting green house gas emissions by more than half 03) Dramatically reducing water waste. To acheive these goals we are in need of practical implementation of the UN Sustainable Development Goal #17: Partnership for sustainable development. With the Sustainology Summit as a platform; Time: Stockholm- and New November 13, 2018 York-based decision9:30 am - 5:30 pm followed by a cocktail makers, entrepreneurs and disruptive Location: companies find CITI, Tribeca new pathways to 388 Greenwich Street make this a reality.


Join us at: /sustainology

Use discount code: INNEWYORK for a 50% discount on tickets

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