P O R T F O L I O by sabrina ayana w.
Graphic + Brand Design Port folio 2 019
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P O R T F O L I O ! Wan’t to find me? Let’s chat! sabrina.ayana@gmail.com | +61 449 611 496 | issuu.com/sabrina.ayana linkedin.com/in/sabrina-ayana/
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WHAT WIL L YOU FIND INSIDE?
INTRODUCTION Contents Page Profile More About Me
WORK
Gorval Lynch ..................................................................................................................................................... 01 Real Estate Simply ........................................................................................................................................ 02 PT. Binasentra Muliatata ..........................................................................................................................03 Yellow by Chelsea Hui ............................................................................................................................. 04 The Eastern ........................................................................................................................................................ 05 Graphic / Textile Design...........................................................................................................................06 Miscellaneous................................................................................................................................................... 07 EN D.
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Hello! My name is Sabrina Ayana, a 23 year old Freelance Designer based in Sydney, Australia. I was born and raised in Jakarta, Indonesia and decided to pick myself up and move to Sydney to pursue my love for design!
I have completed a Diploma in Visual Communications, as well as a Bachelor of Integrated Product Design course at the University of Technology, Sydney - which makes me a passionate Graphic Designer who can also handle 3D work! My passion for design started at a very young age when I found my love for drawing. I’ve always been curious in solving problems through visuals, and have always been great with telling stories through my work - which highly reflects on the type of work I do as a designer.
I am confident that I can mould myself into a variety of design styles and briefs, whilst having a distinct design touch of my own! The collection of work I will show within my portfolio will showcase some of my best work, which really portrays my ability to use different styles and design mediums. Hope you enjoy!
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D E T A I L S B a s e d i n S yd n ey , Au s t r a li a T : + 61 4 49 6 11 49 6 E : s a b r i n a . a y a n a @ g m a i l . co m L : li n k e d i n . co m / i n / s a b r i n a - a y a n a /
E D U C A T I O N UTS: INSEARCH D i p l o m a of V i s u a l C o m m u ni ca t i o n s 2 014 - 2 015 UNIVERSITY OF TECHNOLOGY SYDNEY B a c h e l o r of In t e g r a t e d Pro d u c t D e s i g n 2 015 - 2 018
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S K I L L S G r a p hi c D e s i g n Pro d u c t D e s i g n B ra n d in g C o m m u ni ca t i o n Ad v e r t i s i n g P h o t o Ed i t i n g
S O F T W A R E S
L A N G U A G E EN G LIS H - P R I M AR Y L AN G UAG E
IN DO N E S IA N - FIRS T L A N GUAGE
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GO R VA L LYNCH B R A ND + G R A P HI C D ES I G N
Gorval Lynch is a boutique law firm founded by Matthew Lynch and Serge Gorval in the heart of Bondi Junction, Sydney. Hired as a freelance designer, my role for this job was to assist them in discovering their brand identity through design by delivering a brand new logo design, as well as a collection of marketing collaterals, which consists of a
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letterhead design, brochures, business cards, and e-mail
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I was mainly involved in the digital aspect of all the design
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work. However, I also worked with the web designer to
Log o De s ign
keep track of the consistency of brand throughout the
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website designing process.
signature.
You can find Gorval Lynch here!
h t t p s : // w w w . g o r v a l l y n c h . c o m . a u
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R EA L ES TATE S IMP LY B R A ND + G R A P HI C D ES I G N
Real Estate Simply by Kristyn Wuebbolt is a Canadian based Real Estate hub built for todays investors, who partners with local businesses and investors to drive business outcomes by providing members with a platform to stay informed of the
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Real Estate world, as well as growing network. As a young entrepreneur, Kristyn wanted to have a lighter approach in the Real Estate world by creating a user
Comp any Bran d in g
friendly, modern, and simple design to appeal to a younger
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group of home buyers / investors.
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P T. B INA S ENTR A MU LIATATA LO G O + B R A N D D E S I G N
PT. Binasentra Muliatata is a company based in Jakarta, Indonesia. Where I have been hired as a freelance designer to rebrand their company by updating their logo design, colour scheme, choice of typography, as well as assisting in
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layout design for any print media or marketing collaterals. This logo design was updated to keep the professionalism of the company, whilst keeping it modern and up to date in terms of design. I have specifically chosen to utilise the colour
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green to portray a trustworthy, independent outlook to the
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brand.
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Y ELLOW I L L U S T R AT I O N + B O O K D E S I G N
Chelsea Hui is a Chinese-Australian writer. Her first collection of poetry entitled Yellow was self-published in November of 2018 - this book is filled with poems near and dear to her heart exploring issues of cultural identity, sexuality, love, trauma, and acceptance.
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I took part in this project by becoming an official illustrator for Yellow. Using my drawing abilities to tell a story by using visual interpretations from the creative minds of both Chelsea and
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myself. I also took part in designing the layout as well as the
O fficia l Bo o k Illus t rato r
cover design for this book, which involved a careful selection
H an d Drawn Illus t rat io n s
of typography, and consistent layout design throughout the
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whole book.
You can find Yellow by Chelsea Hui here!
h t t p s : // w w w . c h e l s e a h u i . c o m /
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T H E EA S TER N G R A P HI C D ES I G N F O R E V E N T A DV E R TIS EM E N T
One of my first freelance graphic works I’ve done in the earlier years of my design career is for The Eastern, Bondi, specifically for El Topo Basement. Working with the advertising team, owners, as well as artists to produce event posters for social media and print.
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Whilst following a specific brief given by certain artists, I have proven to show some of my design style with every work that I do. Specifically with hand drawn illustrations (can
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be found in the next page).
Poste r D e s ign fo r o nline a n d p r in t adve rtis e me n t
This job specifically involved a lot of consultations with the
H an d Drawn Illus t rat io n s
team to create the best and most effective design outcome
Socia l M e d ia Adve rt ise m e n t
to then be presented virally.
You can find The Eastern here!
h t t p s : // w w w . t h e e a s t e r n . c o m . a u /
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GR A P HIC / TEXTILE D ES IGN I L L U S T R AT I O N / G R A P H I C D E S I G N
A freelance design job I’ve taken on to create illustrations for garments. Working with aspiring fashion designer Delfira Ajeng (Indonesia), to create an original piece of wearable art that captures a glimpse of a summer afternoon.
06 P R OJ E C T D E TA I L S H an d Drawn & Digital Illu st ra t i o n s Prin t fo r fabric Produ ct io n fo r s ilk s car f + skir t
This print uses a blend of pastel colours to create a striking, yet wearable design to surely create a statement. I have combined both paper + pencil as well as digital illustrations to create a high resolution print.
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MIS CELL A NEO US MO R E GR APHIC WO R K I ’ V E D O NE !
As a designer, I think it’s very important to continuously challenge yourself and exlpore different styles of designs! I always make sure I stay on top of new trends and try different techniques to test out my skills. This page consists of a collection of graphic design work I’ve
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done for friends, volunteers, and just for fun! I’ve included some examples of logo design, illustrations, business card designs, resume templates, as well as a collection of product
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design work I’ve done at my time in UTS to show my 3D
Colle ct io n of Graphic D e si g n Wo r k
design software skills.
3D Mo d e l M ak in g - S o lid wo r ks Keysho t Re n d e rin g Layou t De s ign Illu stra t io n s Prin t
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Y O U !
for enquiries, you can find me here: sabrina.ayana@gmail.com | +61 449 611 496 | issuu.com/sabrina.ayana linkedin.com/in/sabrina-ayana/