COLORS
Brand guideline Updated 21 May 2015
About our Brand Colors Logo
2-7 8 9-13
Font usage
14-16
Stationery
17-24
About our Brand
COLORS
The ʻColorsʼ is a brand, which sell T-shirts only. The purpose of our brand: produce affordable, fit, comfortable and flexible T-shirts for everyone. When we want to buy a nice designed T-shirts. There are two choices that we have to do. Firstly, we have to guy some nice cloth stores to buy nice T-shirts. Secondly, we have to go to market to buy T-shirts. There are advantages and disadvantages clearly when we go both places. The cloth store’s T-shirts are nice design but those are too expensive to buy. So we have to careful when we wear and do laundry, because it is too expensive to buy another one. However, when we buy T-shirts in market. It is cheap and bad design, but we can wear freely and do not need to care a lot to compare with other expensive T-shirts. Therefore, we need a T-shirt, which is affordable and nice designed T-shirt. Our brand is going to slove the problems when we buy a nice T-shirt with affordable price.
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Our brand promise and goal. Keep producing T-shirts when our T-shirts fit and satisfied to everyone. We separate the T-shirt stlyes into many different fitting styles. So many people can wear currently. Moreover, creating T-shirts for minority groups of people who have special and differentiate characteristic or situations.
Our brandʼs identity. Our brandʼs identity can be described as shapes and colors. We used main shapes, which are triangle, circle and square and main colors, which are red, yellow and blue. Our brand uses these elements to emphasis our brand’s identity.
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Triangle
Red
Action
Energetic
Dynamic Energetic Trendy Tension
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Circle
Eternal Free movement Excitement Roundedness Completness Passion Warmth Style Comforting
Yellow
Joy Cheerfulness Friendliness Warmth
Our brand used the meaning of Energetic, Dynamic and Trendy messeages from this colored shape.
Our brand used the meaning of Free movenment, Warmth and Friendliness messeages from this colored shape.
These elements define Fit
These elements define the Flexible and Comfortable.
Square
Stable Honesty Familiar Trusted Formality Strength
Blue
Peaceful Stable Confidence Sincerity Calmness
Our brand used the meaning of Familiar, Stable and Honest messeages from this colored shape. These elements define the Affordable.
These colored shapes have their own meanings also they are interacting with each others to show our brand Vision, Goal and identity.
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COLORS Our logo contain all the meanings that we want to talk about by shapes and colors. So we put colors and shapes in one squares to show we will organize clearly and work. Moreover,the typeface is bold and clear that all the meaning is well organized by categories.
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To sum up, our brand want: 1. Fit.
(Energetic, Dynamic and Trendy). Our T-shirts fit to every person with any sizes and styles what people want. Also T-shirts fit to every other clothes or other situations.
2. Flexible and Comfortable.
(Free movement, Warmth and Friendliness). There are many different sizes and fitting stlyes to feel comfortable to wear our products. Also easy to clean when the T-shirt became dirty.
3. Affordable.
(Familiar, Stable and Honest). The price of T-shirts will be affordable to everyone.
4. Bold and Clear.
(San-serif typeface).
Simple and clear designed T-shirts. Also simple interior design that people feel clean.
T-shirts
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Colors.
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C: 5.85% M: 100% Y: 71.69% K: 0.45%
C: 3.61% M: 4.6% Y: 100% K: 0%
C: 87.05% M: 18.02% Y: 3.81% K: 0%
R: 223 G: 28 B: 69
R: 250 G: 227 B: 0
R: 0 G: 156 B: 213
DF1C45
FAE300
009CD5
Logo
COLORS This is a color version of logo.
COLORS This is a blakc and white version of logo.
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Logo ratio.
2X
COLORS
X
3X
COLORS
10
7.5X
13X
Logo
Logo type
Logo size. Minimum size.
15x15mm for logo
COLORS
21x6mm for logo type 21points for logo type
Maximum size. 105x20mm for logo type 50x50mm for logo
72points for logo type
COLORS 11
Do and Do not for logo usage. Do.
COLORS
COLORS
COLORS 12
Do not.
COLORS COLORS
COLORS COLORS
COLORS 13
Font usage.
Caviar Dreams Bold logo type
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*)0123456789
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Aa Helvetica Regualr Content type
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*)0123456789
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Futura Medium
Aa Stationery type and content type
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*)0123456789
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Stationery (Business card). Front 85x55mm for business card
COLORS
15x15mm for logo which is black square and 21pts for type 7.5x7.5mm for red,blue,yellow square 3x3mm for white square
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
6pts for address
Back 27x55mm yellow circle 12x12mm for small shapes in left
Lim Nuel Manager
6pts for personal information 8pts for position in company 15pts for name
Tel. 010-9427-9918 limnuel@colorstshirt.com
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Back 27x55mm blue square. 12x12mm for small shapes in left
Lim Nuel Executive
Tel. 010-9427-9918
6pts for personal information 8pts for position in company 15pts for name
limnuel@colorstshirt.com
Back 27x55mm red triangel. 12x12mm for small shapes in left
Lim Nuel Marketing
6pts for personal information 8pts for position in company 15pts for name
Tel. 010-9427-9918 limnuel@colorstshirt.com
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Stationery (Letterhead). Top
COLORS
15mm height for yellow part,which is colored part 20x20mm for logo, which is black square 10x10mm for colored shapes in logo 28.5pts for logo type Bottom 20x20mm for colored shapes 9pts for address
Lim Nuel 2015/05/15
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
Content 10pts for content, which is Helvetica
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COLORS
COLORS
Lim Nuel 2015/05/15
Lim Nuel 2015/05/15
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
Stationery (Envelope).
Logo and address. 15x15mm for logo which is black square and 21pts for type 7.5x7.5mm for red,blue,yellow square COLORS To. Customer
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
3x3mm for white square 8pts for address 12pts for customer’s name and address
21
215x11mm 215x66mm
212x10mm
15x95mm
215x110mm
215x95mm
22
215x66mm
To. Customer
15x95mm
215x110mm
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
212x10mm
COLORS
215x95mm
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215x66mm
To. Customer
15x95mm
215x110mm
COLORS
Colors@colorstshirt.com l www.Colorstshirt.com l Tel. 02)842-1785 Cheong-ho-ro 159, Mokpo, Jeollanam-do, 530-350, South Korea
212x10mm
215x95mm
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