THAI PACK AWARDS 2017
Brand Hong Thong
Product Name
Company Name
Ready Rice in Plastic Cup, Brand Golden Phoenix
BSCM foods. Co., Ltd
Bang sue Chaimeng rice Mill, also known as BSCM was establish in 1937. For more than 80 years’ experience selling rice. BSCM see the change in the behavior of rice consumer. Started from basic need such as hunger up to seeking extended benefit in colored and germinated rice. Not only change in the type of rice but with the quantity from each purchase as well as quality in each bag of rice. With change come the innovation. Using the extensive level of research. We started to see the pattern that change the life style of our consumer. Because of the busyness from working, traffic jam and responsibility. More people are looking into way to increase their free time. From this come the new idea from the product and new company call “BSCM Foods”. We start to ask question. How can we decease time spending in prepare the food. Especially in cooking rice. Come the “Ready Rice” Using the idea from Japan and Korea. We design the ready rice in cup. This cup can be store in room temperature. In order to cook just open the seal and put in microwave for 60-90 second. The packaging is design to seal in the aroma and texture similar to cooking from the cooking pot itself. We can to this because the packing can with stand high pressure. It allow us to combine the cooking process and sterilize process in the same step. Furthermore the packing have a low air leakage, meaning that very small amount air can exchange from inside to outside product. Result in up to 1.5-2 years of shelf life. The cup design allow customer to select what type of rice they want to eat. A person who want to control weight can select brown rice, the older can select rice berry which have high anti-oxidant so on and so forth. We are provly present the “Ready Rice” and we are looking forward to improve the life style from people around the world.
Brand Super Siam
Product Name THAI STREET NOODLE
Company Name DO FOOD CO., LTD.
The Super Siam Thai Noodles Kit series eyes-catching package design is inspired by the everyday life of Thai People featuring illustration by our talented local artist. It aims to promote the unique characteristic of Thai Culture. Within each pleasingly color schemed package are illustrations of locals riding on the Thai style long tail boats, ruea hang yao, in the setting of a floating market famously known by the world. Illustration on each of the packaging are actually snippets of one large overall illustration. In addition to promoting of our own product, it at the same time promotes the talent of Thai illustrators. A hidden feature one will not expect comes from the characters’ faces in the illustration. As a way to express our gratitude for our dedicated employees, the characters in the illustration feature the actual faces of the longest serving members of our factory workers. These devoted workers are integral to the success of our company. The color scheme and the choice of translucency of the packaging is a result of many iterations to find the most striking design that would attract the eyes of passerby. While each color is appropriate for its associated soup flavors (such as brown for Nam Khon, orange for Tom Yum), each package color comes together in harmony to compose one pleasing color pallet, topped with an eye-popping bold gold lettering at the center. One may also notice the water level mark on the side of the packages. These marks are an innovative approach to utilize the package itself as a measuring tool for the preparation of our boat noodles. This is inspired by the problem often faced by young students or people who are not fond of cooking due to the lack of kitchen supplies.
Brand Doi Kham
Product Name Doi Kham Dehydrated Fruit
Company Name Doi Kham Food Products Co.,Ltd.
Doi Kham’s packaging was designed to represent simplicity. White color reflects the brand’s identity to operate with fairness and sincerity. Also, all fruits used in t he packaging design are the exact same fruits under agricultural support and fruits bought from Thai farmers. The addition of insects represents the biological diversity reflecting the fertility of the agricultural area that is chemical free and environmental friendly. The inclusion of zip lock is for convenience as well as aids in maintaining product quality.
Brand Heart Made
Product Name 1. Mango Crispy Crepe Rolls by King Power Recipe 2. Durian Crispy Crepe Rolls by King Power Recipe 3. Lychee Crispy Crepe Rolls by King Power Recipe
Company Name King Power International Co., Ltd.
Among most package designs, mainly aimed at its attractiveness, Crispy Crepe Roll by King Power Recipe has been exclusively designed to enhance product positioning at the point of sale. This is the main purpose of the design. To be more precise, t his series of package designs has not only drawn inspiration from three natural colours of Thai fruits, i.e. pink from lychee, yellow from durian, and green from mango, but has also been created perfectly to strengthen product presentation when displayed on shelves. When the products are placed together, the picture of half a fruit on each package will become a whole impressive picture of appetizing Thai fruit. No matter which side of the packaging is facing or which product in the same series is placed adjacent to it, the result will be the product picture continuing endlessly. This innovation is regarded as a significant improvement in Thai packaging design through highlighting the well-known fruits of Thailand using a unique design ploy.
Brand Doi Chang Coffee
Product Name Doi Chaang Coffee Packaging
Company Name Doi Chaang Coffee Original Co., Ltd.
The area of coffee cultivation on Doi Chaang hill (northern Thailand) has been known to be the high quality coffee growing area. The brand “DOI CHAANG” coffee business is to promote the local coffee growers mostly hilltribes people a happy living and secure job. On Doi Chaang hill, there are several groups of hilltribes for example the Akha, the Lisu and the Haw. When “DOI CHAANG” coffee became famous worldwide, many investors (purchasing agent) desire to start business with them which later causing dislikes among each group. Some families joined with the investors and some don’t. To build up unity and pride among these groups of highland dwellers, the new packaging is designed to display each group of hilltribes wearing beautiful traditional clothes in front on the pouch showing a happy smiling face of a coffee grower. The picture of each coffee grower group for each blend is to be changed every year. This new packaging creates pride to the coffee growers’ families. Not only the picture will be collected by them but also will convey love of the brand “DOI CHAANG” to their children. We found that the families who the last time used to join with the investors have all come back to join “DOI CHAANG”. This is a coffee grower community success.
Brand
Product Name
WAN YANG MI WANG WAN YANG MI WANG Coconut Sugar
Company Name Living Light Daily Co., Ltd.
Wan Yang Mi Wang is a social enterprise project founded as a result of the cooperation between researchers, Mae Klong River community, and a private company working to restore the ecology in the area. The project’s statement is to support the community’s continuation to produce authentic, natural coconut sugar. We want the extended stories of the community and the brand to be told through the packaging of the product. Thus, printing in the long natural fabric product label was originated to convey the stories of the community values.
Brand
Product Name
Tamarind House SEEDLESS DRIED SWEET TAMARIND (SACHET)
Company Name Sweet Bee Farm Co., Ltd.
Sweet tamarind is wildly known among Thai people but in traditional way. We have been consuming fresh tamarind by cracking a shell out and taking a seed off by ourselves, which is not hygienic and not convenient at all. Our goal is to create the new form of sweet tamarind to be outstanding, valuable and easy to eat. We start from carefully select the best kind of sweet tamarind, taking out unneeded things and all the process made in GMP certified factory. Packing in small sachet, one by one piece, in order to keep the freshness, easy to eat, handy to bring around, and lovely to share. For outer packaging, we got an idea from our consumers’ insight. It shows that they love to see the product inside and want to select the products by themselves. Thus, we come out with transparent bag to present our best quality of the product inside, so the customer can see and select pieces by pieces. Moreover, the transparent bag also come with handle hold to bring it everywhere, and special hide zip lock in order to keep it fresh as long as we can. We blend the concept of 100% natural in to the graphic of outer pack. You can see the fresh tamarind tree on the top of the bag, underneath you will find seedless fresh tamarind like they come from the tree. This can reflect the concept of our brand on the packaging. Moreover, on the small sachet, we intend to design many kind of happy face, both men and women. In order to approach various customer, any gender, any age, and dare new customer who has never eaten sweet tamarind to try it together.
Brand Nacket
Product Name Pineapple Cheese Biscuits, Strawberry Cheese Biscuits
Company Name THANNA FOODS COMPANY LIMITED
Our concept of “NACKET “ packaging for Pineapple Cheese Biscuits and Strawberry Cheese Biscuits intend to give clear and easy understanding. It represents our products. Pictures of pineapples on the package of Pineapple Cheese Biscuits is to emphasize that we use real pineapple for the product. The strawberries on the package of the Strawberry Cheese Biscuits also emphasize that we use real strawberries for the said product. We want them to represent our strong intention to give good products to all people. Besides t he packaging is easy and practical to open and close as desired. They are also beautiful and suitable to be given as presents and souvenirs for all occasions.
Brand
Product Name
Soup Sip SoupSip
Company Name Living Light Daily Co., Ltd.
SoupSip is a vegetarian soup powder deliberately designed to fulfill your needs for the day. By the delicate process to select only the best natural ingredients, the soup can be served appetizingly anywhere as if it was freshly cooked. The color white represents lightness and purity. The single and continuous line in the design conveys the soft, simple, yet smooth blend of tastes of nature, delivering a soup that can be pleasurably sipped throughout your days.
Brand Nguan Soon
Product Name
Company Name
Nguan Soon - Hand Brand No.1
Artchit International Pepper and Spice Co., Ltd.
“Nguan Soon� Hand Brand No.1 is renowned for pepper and spice since 1954. From time to time we consistently develop the quality of our product while concerning our customer usage as well as today lifestyle. We are trying our best to find not only the finest ingredient but also the best possible way to deliver quality product to our customer. Therefore packaging is very significant to our product in order to contain quality product from factory to store or to customer hand. From this point the label and material of our packaging are also finely choose to suit our customer usage. As well as the function of our packaging to be able to made our costumer usage behavior simpler and easier. We consider these elements as our significant key concept in every product we develop to ensure that our customer are enjoying our product in every meal.
Brand
Product Name
Company Name
King Pow Roll 1. King Pow Roll Crispy Mango Cups King Power International 2. King Pow Roll Crispy Pineapple Cups Co., Ltd. 3. King Pow Roll Crispy Strawberry Cups The packaging of KING POW ROLL was inspired by the colors of Thai fruits such as yellow from mango, which expresses freshness, pleasant and relaxing sensation. The oblique lines of packaging were created from the introduction of the Thai traditional shawl. It was designed on the packaging for the identity of Thai culture. King Pow Roll’s logo was inspired by a shape of famous Thai crispy coconut wafer roll (Thong Muan) which is part of royal traditional of desserts.
Brand Royal Ivory
Product Name Royal Ivory: Dark Chocolate confectionery with dried pineapple
Company Name Gallothai Co., Ltd.
Our Royal Ivory “YAK IN THAILAND� box of Dark Chocolate confectionery with dried Pineapple design was inspired by Thai Sculpture. We wanted to use the Sculpture of the Yak in Thailand as a representation of Thailand as we see YAKS commonly as the guardians of gates in Sacred places and Buddhist temples throughout the country to protect the virtue and defend against the devil. The YAKS are unique sculptures that are large and tall, elegant in figure, and delicately embellished. They are mostly depicted with a characteristic face, having big round bulging eyes and protruding fangs, as well as a green complexion. The art of the YAK sculpture is a great representation of Thai art in the 14th Century during the Ayutthaya and Sukhothai period. The design of our box with the colorful YAK, you can find YAKS throughout the country in different colors, but the most popular that you see on our box is in the one of the most common color of Blue and contrasted with Green boarders. This green tone that is used is intentionally picked from the Color trends by THAI TONE color Plai Green . We embellished the box with Gold hot stamping of traditional Thai patterns to compliment the colorful green used to add luxury and represent that gold seen on all Thai sculpture and architecture as we believe that Thailand is a Golden Land , meaning a land abundant in resources and learnings of Buddhism. The pattern of the box packaging is designed like a book in order to represent us telling a story of YAK in Thailand and also about Thai sculpture. Being Belgian, the concept of Gallothai is to try to utilize the knowledge of Belgian Chocolate making with as much Thai knowledge of ingredients as possible. We want to break away sometimes from traditions and make innovations, and by joining the strengths of Belgian knowledge and Thai ingredients like dried pineapple a merge of Belgian recipe confectionery and Thai traditional fruit and art.
Brand
Product Name
Sriracha 863 sriracha hot chili sauce 863 sriracha mustard mild 863 sriracha mustard hot
Company Name K.R.S.SPICYFOOD CO., LTD.
Design to look modern and meet European customers. By the solid color, matted color in order to make the sauce stand out and add a premium by playing the stripes to the rounded shape of the packaging.
Brand Dragon Cuisine
Product Name DRAGON'S Cuisine
Company Name Credence Co., Ltd.
The refinement premium fish sauce with the finest in every of a processing process by selecting a fine quality of every single Siamese mud crap before ferment in a glazed water jar with dragons patterns that refers to our secret recipe for a long time, and with 12-18 month running under the proper temperature without preservatives added makes a value in the art of eating with the finest taste as a DRAGON’S Cuisine premium fish sauce.
Brand
Product Name
Proud
PROUD Gift Box
Company Name Am Proud Co., Ltd.
Proud’s gift box is a set box that customers can mix and match two of our similar same-sized products into one neat gift package. The package has a Thai themed design and contains a message box at the back where customers can pass on their thoughts and wishes. This gift package is convenient and inexpensive while carrying on Proud’s leading design tradition.
Brand
Product Name
Company Name
De Siam Tom Yam Soup Paste in Ceramic Jar deSIAM Cuisine (Thailand) Co., Ltd
The design should reflect to Thai culture and Thai food. The client should be able to feel the quality of the product from the package outside and the favor of the paste inside.
Brand Doi Kham
Product Name
Company Name
Doi Kham Fruit Juice
Doi Kham Food Products Co.,Ltd.
Doi Kham’s packaging was designed to represent simplicity. White color reflects the brand’s identity to operate with fairness and sincerity. Also, all fruits used in t he packaging design are the exact same fruits under agricultural support and fruits bought from Thai farmers. The addition of insects represents the biological diversity reflecting the fertility of the agricultural area that is chemical free and environmental friendly. Furthermore, the side of the packaging explains the source of raw material used in the product. The inclusion of fruit juice percentage derives from the sincerity in the determination to develop quality products. Thai number represents Doi Kham’s identity to support Thai farmers. The packaging was designed to an appropriate size, easy to handle with one-step opening-lid for convenience; easy-to-use as well as aids in maintaining product quality.
Brand Hua-Mun Royal Initiative Project
Product Name STERILIZED WHOLE MILK
Company Name The Royal Chitralada Projects (Milk processing plant, Chang-HuaMun Royal Initiative Project)
This product is colorful design with happy cow cartoon. Green - yellow background refers to natural product that is easy to recognize this product. Colour wheel presents nutrient information. Target groups are students and workers so packaging design is modern and easy to consumption. Dairy farm pattern indicates dairy farming as the “Royally Granted Career”, wind turbine is the logo of Chang-Hua-Mun Royal Initiative Project. This product presents the identity of King Bhumibol’s project.
Brand Oishi
Product Name Japanese Style Green Tea Sakura Strawberry Flavour Oishi Green Tea Brand
Company Name OISHI TRADING CO., LTD
The day the first Sakura blooms is the day that everyone of us realize the season of happiness has come. In Japan, Sakura is a special flower for the people and the country. It’s a symbolic of a time of renewal, and the fleeting nature of life. Out of 356 days, it only happens once. Their life is quite short. After their beauty peaks around two weeks, they start to fall. But What if this magic moment could happen every day right in your hand? Impossible as it may sound, Oishi Green Tea, as an authentic Japanese-style green tea brand, has brought this idea to life with the Sakura - Strawberry flavor’s packaging design. Every aspect has been crafted to freshen you. From blue shade of sky when you look up to the green color of tea plantation when you look down. The spreading branches of Sakura is clear so you can see the fresh tea inside. With the thermal printing technique, the magic comes true since you can see the Sakura are blooming splendidly by changing their colors when the temperature is right just like the way nature made it. Blooming your day with Oishi Sakura Strawberry.
Brand Ayada
Product Name Juicy Soap Collection
Company Name Ayada Product Co., Ltd.
Inspired by simply botanical llustration of scientific document, combining with the clear form of fruits, we represent the overexpose images to express the meaning and freshness o f fruits
Brand Rosette Classic
Product Name Rosette Classic, Rosette Classic Yellow
Company Name Rubia Industries Ltd. A Subsidiary of Berli Jucker Public Company Limited
Rosette Classic, “The Queen of Beauty� luxury and rose perfumery from Grasse of France, USA and Europe. Presented by premium package with rose identity and beauty classic bottle shape.
Brand Harnn
Product Name HARNN Rice Bran Oil Soap Set
Company Name HARNN Global Co., Ltd.
HARNN’s is Thailand’s pioneering natural home spa and aromatherapy product that uses the finest natural active ingredients, along with the Asian holistic approach to wellbeing. Priding ourselves as an Asian brand, our design identity has rooted in Asian elements. HARNN Rice Bran Oil Soap Set has been carefully crafted from the admiration of traditional Japanese Furoshiki, the cloth wrapping technique that is practically used for making gift to everyday items, with an artful blend of patterns from traditional Japanese and Indonesian fabric.
Brand Hashi
Product Name Hashi nasal rinser/ nasal irrigation
Company Name Hashi Clear co., Ltd.
Hashi’s package is designed to attract consumers’ interests as it is fairly new product and not yet widely recognised, also as nasal cleansing are not yet widely spread in Thailand, we introduce ‘Mr Hashi’, a friendly character with a prominent nose to signify product that is used for nasal. The frontal part of the box is die cut out to show the product inside. 15 sachets of soluble salt is conveniently contained inside the box for beginners. Hashi’s bottle is designed especially for kids who usually have fear of nosal rinsing. Taking the shape of snail and using soft blue colour, Hashi is friendly both in terms of ergonomic and function. As Hashi is intended to be use both ways positive pressure and negative pressure, we provide extra tube that can be inserted according to the user’s preferences. The nozzle is designed to spray water out via 5 outlets. This is to evenly distribute water so that the cleansing is more effective and reduces the impact of water on the nasal. Material used for Hashi is bpa free.
Brand Siam Herbal
Product Name
Company Name
Siam Herbal Nasal Inhaler
Siamherbal Pharmaceutical Co., Ltd.
Although It is just an ordinary 100% natural product, only first touch you will feel better. Its colourful will clear every dizzying thing on your head.
