MKT 571 Entire Course (Without Final Guide)
FOR MORE CLASSES VISIT www.mkt571edu.com MKT 571 Week 1 Assignment Researching Marketing Questions MKT 571 Week 2 Assignment Understanding Target Markets MKT 571 Week 3 Team Assignment New Product Launch MKT 571 Week 3 Assignment Promotion and the Product Life Cycle MKT 571 Week 4 Assignment Price and Channel Strategy MKT 571 Week 5 Team Assignment Media Options MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ 2 MKT 571 Week 4 DQ 1 MKT 571 Week 4 DQ 2 MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2 MKT 571 Week 6 DQ 1
MKT 571 Week 6 DQ 2 ==============================================
MKT 571 Final Exam Guide (New)
FOR MORE CLASSES VISIT www.mkt571edu.com 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumervalue hierarchy? Core benefit Pure tangible product Basic product Potential benefit 3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? Regular prices Price adaptation Altered pricing Fixed pricing
4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own. hard-core loyals split loyals shifting loyals switchers 5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________. market valuation market estimation brand association Market partitioning 6. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users? Strategic plan Lock strategy Push strategy Pull strategy 7.
What are the four characteristics of a marketing audit? Simple, unique, randomly, and exclusive Announced, semi-annually, dependent, and perpetual Comprehensive, systematic, independent, and periodic Dependent, non-comprehensive, quarterly, and unannounced 8. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to
launching a similar product. ABC has decided launch before their competition, this is called ________. first entry parallel entry late entry early entry 9. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides? E-mail Avatars Tablets Smartphones 10. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________. Overall cost leadership market development integrative growth differentiation 11. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________. compatibility durabilitybmw interoperability conformance quality 12. Which control should periodically reassess its approach to the marketplace with a good marketing audit? Marketing control Ethical control
Performance control Strategic control 13. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? Total management benefit Complete marketing benefit Total customer benefit Ultimate service benefit 14. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. market specialization product specialization selective specialization single-segment concentration 15. Which of the following can induce a firm to expand into the international arena? A saturated foreign market Cater to a domestic mass market High income level of domestic consumers A saturated domestic market 16. The effect of exposures on audience awareness depends on the following three factors: space, communication, and advertisements reach, frequency, and impact distance, timing, and focus height, length, and width 17. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine
the trends in the information. Sally is using the technique of ________. data marketing data governance data accumulation data mining 18. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle. decline Maturity obsolescence growth 19. A firm must know where to position its product based on price and ________. region quality promotional efforts communication 20. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________. righteousness rules ethics Sustainability 21. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities? Activity
Profitability Solvency Efficiency 22. Another basis for decision-making is referred to as ________. ethical practices situational ethics ethical dilemmas correct ethics 23. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. brand slogan brand personality brand vision brand mission 24. Which method identifies the effect sponsorship has on consumers brand knowledge? Demand-side method Pricing method Supply-side method Positioning method 25.
A social definition of marketing says ______. a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products marketing is the process of extracting maximum value from consumers to facilitate corporate growth marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers 26. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Emphasize benefits to the consumer rather than environmental benefits. Explain the rules and regulations laid out by governmental agencies to protect the environment. Demonstrate that the products will benefit both customers and the society in the long-term. Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. 27. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? Step 1 – defining the problem Step 2 – developing the research plan Step 4 – analyzing the information Step 5 – drafting the report 28.
New-to-the-world products are ________. new product enhancements that supplement established products existing products that are targeted to new geographical markets new products that create an entirely new market low-cost products designed to obtain an edge in highly competitive markets
29. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics. Ethnic-based marketing Diversity marketing Multicultural marketing Specialized marketing 30. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. decision making provoking solutions crisis management problem-solving ==============================================
MKT 571 Final Exam Guide (New, 2018) FOR MORE CLASSES VISIT www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the
same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose? • Perceived quality • Market share • Customer awareness Shareholder value 4. ----------is the first step a firm should take while setting the price for a product. • Determining demand • Selecting the pricing objective • Selecting a pricing method Estimating cost 5. Business markets differ from consumer markets in that: • in business markets, purchasing is often executed through intermediaries. • the total demand for many goods and services in business markets is elastic. • buying decisions in business markets are subject to multiple influences. in business markets, a marketer typically deals with several smaller buyers. 6. Which of the following best describes the term product system? • It is a set of variants that are developed for a single product. • It is a group of products that perform a similar function and belong to a single product class. • It refers to a set of products available only to high-income consumers. It refers to a set of different but related items that operate in a compatible manner. 7. The width of a company’s product mix refers to: • the extent to which the different product lines in the mix are related in terms of end use. • the number of variants offered for each product in a product line. • the number of different product lines carried by the company. the total number of items in the product mix. 8. Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the
functions performed by other C-level executives. • chief marketing officer • finance manager • chief information officer marketing manager 9. In which of the following stages of a product life cycle are profits nonexistent? • Introduction • Maturity • Decline Growth 10. Which of the following statements is true of personal communications channels? • Their influence on purchase decisions is significant when products are purchased frequently. • Their effectiveness derives from individualized presentation and feedback. • They are often less effective than mass communication channels. They include public relations, advertising, and sales promotions. 11. __________ refers to the capacity to satisfy humanity’s needs without harming future generations. • Profitability • Sustainability • Accountability Durability 12. Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company’s products. In this scenario, which of the following types of market segmentation does Fashion Vista employ? • Geographic segmentation • Psychographic segmentation • Demographic segmentation Behavioral segmentation 13. Which of the following is a difference between business markets and consumer markets? • In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers. • Suppliers in business markets are often expected to customize their products to suit the requirements of
individual business customers, whereas suppliers in consumer markets are seldom expected to do so. • In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes. Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee. 14. Which of the following measures reflects the short-term results of a firm’s marketing efforts? • Perceived quality • Customer awareness • Sales turnover Market share 15. __________ refers to the activity of designing a company’s product and image so that they occupy a distinctive place in the minds of the target market. • Targeting • Segmentation • Positioning Customization 16. __________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points. • Product modification • Customer cloning • Customer relationship management Enterprise resource planning 17. The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service. • legal environment • demographic environment • natural environment task environment 18. __________ divides the market into units such as nations, states, regions, cities, or neighborhoods. • Geographic segmentation • Behavioral segmentation • Demographic segmentation Psychographic segmentation 19. In the context of the value chain, __________ is a primary activity that involves bringing materials into the business. • operations • inbound logistics • technology development marketing 20. __________ refers to a marketing strategy in which a firm tries to cater to all
customer groups with all the products they might require. • Multiple segment specialization • Single-segment concentration • Individual marketing Full market coverage 21. Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called __________. • agents • merchants • jobbers facilitators 22. Which of the following statements is true of a sharing economy? • An organization's trust and reputation have little role in determining its place in a sharing economy. • A sharing economy is primarily the result of two activities, harvesting and divesting. • Selfpolicing mechanisms are typically absent in most platforms that form part of a sharing-related business. In a sharing economy, an individual experiences the benefits of being both a consumer and a producer. 23. Which of the following statements is true of fads? • They usually satisfy a strong customer need. • They tend to win over only a limited following. • They have a long acceptance cycle. They last for several generations. 24. The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm’s budget. • customer acquisition process • customer relationship management process • new-offering realization process fulfillment management process 25. When marketers combine an existing brand with a new brand, the product is called a __________. • sub-brand • parent brand • master brand family brand 26. __________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement. • Introduction • Growth • Decline Maturity 27. __________ seeks to create brand awareness among
consumers and communicate to them about new products or new features of existing products. • Informative advertising • Reinforcement advertising • Reminder advertising Persuasive advertising 28. A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service. • value proposition • value network • project objective mission statement 29. A company that interacts with its customers to get product ideas should: • engage the right customers in the right way. • allow all its customers to participate in the product-design process. • focus solely on its lead users. prohibit customers from innovating products without its consent. 30. __________ is one of the methods used to develop ideas for a new product in which each feature of an existing product is noted and modified. • Attribute listing • Morphological analysis • Mind mapping Reverse-assumption analysis ==============================================
MKT 571 Final Exam Guide FOR MORE CLASSES VISIT www.mkt571edu.com
1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological
Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Core benefit Pure tangible product Basic product Potential benefit 3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? Regular prices Price adaptation Altered pricing Fixed pricing 4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own. hard-core loyals split loyals
shifting loyals switchers 5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________. market valuation market estimation brand association Market partitioning 6. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users? Strategic plan Lock strategy Push strategy Pull strategy 7.
What are the four characteristics of a marketing audit? Simple, unique, randomly, and exclusive Announced, semi-annually, dependent, and perpetual Comprehensive, systematic, independent, and periodic Dependent, non-comprehensive, quarterly, and unannounced
8. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________. first entry parallel entry late entry early entry 9. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides? E-mail Avatars Tablets Smartphones 10. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________. Overall cost leadership market development integrative growth differentiation
11. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________. compatibility durabilitybmw interoperability conformance quality 12. Which control should periodically reassess its approach to the marketplace with a good marketing audit? Marketing control Ethical control Performance control Strategic control 13. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? Total management benefit Complete marketing benefit Total customer benefit Ultimate service benefit 14. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
market specialization product specialization selective specialization single-segment concentration 15. Which of the following can induce a firm to expand into the international arena? A saturated foreign market Cater to a domestic mass market High income level of domestic consumers A saturated domestic market 16. The effect of exposures on audience awareness depends on the following three factors: space, communication, and advertisements reach, frequency, and impact distance, timing, and focus height, length, and width 17. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________. data marketing data governance
data accumulation data mining 18. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle. decline Maturity obsolescence growth 19. A firm must know where to position its product based on price and ________. region quality promotional efforts communication 20. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________. righteousness rules ethics Sustainability
21. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities? Activity Profitability Solvency Efficiency 22.
Another basis for decision-making is referred to as ________. ethical practices situational ethics ethical dilemmas correct ethics
23. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. brand slogan brand personality brand vision brand mission 24. Which method identifies the effect sponsorship has on consumers brand knowledge? Demand-side method
Pricing method Supply-side method Positioning method 25.
A social definition of marketing says ______.
a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products marketing is the process of extracting maximum value from consumers to facilitate corporate growth marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers 26. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Emphasize benefits to the consumer rather than environmental benefits. Explain the rules and regulations laid out by governmental agencies to protect the environment. Demonstrate that the products will benefit both customers and the society in the long-term.
Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. 27. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? Step 1 – defining the problem Step 2 – developing the research plan Step 4 – analyzing the information Step 5 – drafting the report 28.
New-to-the-world products are ________.
new product enhancements that supplement established products existing products that are targeted to new geographical markets new products that create an entirely new market low-cost products designed to obtain an edge in highly competitive markets 29. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics. Ethnic-based marketing Diversity marketing Multicultural marketing Specialized marketing
30. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. decision making provoking solutions crisis management problem-solving ==============================================
MKT 571 Week 1 Assignment Researching Marketing Questions
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment Steps Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters
Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 1 DQ 1
FOR MORE CLASSES VISIT www.mkt571edu.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years? ==============================================
MKT 571 Week 1 DQ 2
FOR MORE CLASSES VISIT www.mkt571edu.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?
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MKT 571 Final Exam Guide (New, 2018) FOR MORE CLASSES VISIT www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose? • Perceived quality • Market share • Customer awareness Shareholder value 4. ----------is the first step a firm should take while setting the price for a product. • Determining demand • Selecting the pricing objective • Selecting a pricing method Estimating cost 5. Business markets differ from consumer markets in that: • in business markets, purchasing is often executed through intermediaries. • the total demand for many goods and services in business
markets is elastic. • buying decisions in business markets are subject to multiple influences. in business markets, a marketer typically deals with several smaller buyers. 6. Which of the following best describes the term product system? • It is a set of variants that are developed for a single product. • It is a group of products that perform a similar function and belong to a single product class. • It refers to a set of products available only to high-income consumers. It refers to a set of different but related items that operate in a compatible manner. 7. The width of a company’s product mix refers to: • the extent to which the different product lines in the mix are related in terms of end use. • the number of variants offered for each product in a product line. • the number of different product lines carried by the company. the total number of items in the product mix. 8. Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives. • chief marketing officer • finance manager • chief information officer marketing manager 9. In which of the following stages of a product life cycle are profits nonexistent? • Introduction • Maturity • Decline Growth 10. Which of the following statements is true of personal communications channels? • Their influence on purchase decisions is significant when products are purchased frequently. • Their effectiveness derives from individualized presentation and feedback. • They are often less effective than mass communication channels. They include public relations, advertising, and sales promotions. 11. __________ refers to the capacity to satisfy humanity’s needs without harming future
generations. • Profitability • Sustainability • Accountability Durability 12. Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company’s products. In this scenario, which of the following types of market segmentation does Fashion Vista employ? • Geographic segmentation • Psychographic segmentation • Demographic segmentation Behavioral segmentation 13. Which of the following is a difference between business markets and consumer markets? • In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers. • Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so. • In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes. Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee. 14. Which of the following measures reflects the short-term results of a firm’s marketing efforts? • Perceived quality • Customer awareness • Sales turnover Market share 15. __________ refers to the activity of designing a company’s product and image so that they occupy a distinctive place in the minds of the target market. • Targeting • Segmentation •
Positioning Customization 16. __________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points. • Product modification • Customer cloning • Customer relationship management Enterprise resource planning 17. The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service. • legal environment • demographic environment • natural environment task environment 18. __________ divides the market into units such as nations, states, regions, cities, or neighborhoods. • Geographic segmentation • Behavioral segmentation • Demographic segmentation Psychographic segmentation 19. In the context of the value chain, __________ is a primary activity that involves bringing materials into the business. • operations • inbound logistics • technology development marketing 20. __________ refers to a marketing strategy in which a firm tries to cater to all customer groups with all the products they might require. • Multiple segment specialization • Single-segment concentration • Individual marketing Full market coverage 21. Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called __________. • agents • merchants • jobbers facilitators 22. Which of the following statements is true of a sharing economy? • An organization's trust and reputation have little role in determining its place in a sharing economy. • A sharing economy is primarily the result of two activities, harvesting and divesting. • Selfpolicing mechanisms are typically absent in most platforms that form part of a sharing-related business. In a sharing economy, an
individual experiences the benefits of being both a consumer and a producer. 23. Which of the following statements is true of fads? • They usually satisfy a strong customer need. • They tend to win over only a limited following. • They have a long acceptance cycle. They last for several generations. 24. The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm’s budget. • customer acquisition process • customer relationship management process • new-offering realization process fulfillment management process 25. When marketers combine an existing brand with a new brand, the product is called a __________. • sub-brand • parent brand • master brand family brand 26. __________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement. • Introduction • Growth • Decline Maturity 27. __________ seeks to create brand awareness among consumers and communicate to them about new products or new features of existing products. • Informative advertising • Reinforcement advertising • Reminder advertising Persuasive advertising 28. A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service. • value proposition • value network • project objective mission statement 29. A company that interacts with its customers to get product ideas should: • engage the right customers in the right way. • allow all its customers to participate in the product-design process. • focus solely on its lead users. prohibit customers from innovating products without its consent. 30. __________ is one of the methods used to develop ideas for a new product in which each
feature of an existing product is noted and modified. • Attribute listing • Morphological analysis • Mind mapping Reverse-assumption analysis ==============================================
MKT 571 Week 2 Assignment Understanding Target Markets (Nike)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. Assignment Steps To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words. Include at least 3 elements of the Research List of Topics (see list below): • Research List of Topics: o Primary Research o Secondary Research o Consumer Analysis o Customer Profile o Continuous Consumer Monitoring & Research o Environmental Scanning
o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces o Current Opportunities o Potential Future Opportunities o Current Threats o Potential Future Threat • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market-Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings). Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. This assignment will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 2 Assignment Understanding Target Markets
FOR MORE CLASSES VISIT
www.mkt571edu.com Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. Assignment Steps To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words. Include at least 3 elements of the Research List of Topics (see list below): Research List of Topics: Primary Research Secondary Research Consumer Analysis Customer Profile Continuous Consumer Monitoring & Research Environmental Scanning Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces Current Opportunities Potential Future Opportunities Current Threats Potential Future Threat Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market-Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths,
Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings). Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. This assignment will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 2 DQ 1
FOR MORE CLASSES VISIT www.mkt571edu.com This week we are reading about "branding". Here is a recent article on the subject. Comments please. ==============================================
MKT 571 Week 2 DQ 2
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www.mkt571edu.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product ==============================================
MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers)
FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a MicrosoftÂŽ Word document showing your primary and secondary VALS segments. Go to the Nielsen website. Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity).
Click on PRIZM to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why? Write a 1,400-word segmentation analysis that includes the following: Summarize your results. Summarize what you learned about these segmentation methodologies. Compare your results showing your buying behaviors with what you know of organizational buying behaviors. How do consumer behaviors differ from organizational behaviors? Examine the dimensions of the consumer segments as well as organizational segments. Cite a minimum of two scholarly sources. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers)
FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product launch. Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan.
Cite a minimum of three scholarly references in addition to the text. Format the paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 3 Assignment Promotion and the Product Life Cycle (Nike)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following: • At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). • How you will measure (what metrics will be used to determine success or failure) the marketing activities. • Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a nonprint media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the
use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it). • Address three elements of the Product and Promotion List (see below). o Product and Promotion List: Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Direct Marketing Public Relations/Strategies Positioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 3 Assignment Promotion and the Product Life Cycle
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3
areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in MicrosoftÂŽ Word. Incorporate a product strategy that addresses the following: At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). How you will measure (what metrics will be used to determine success or failure) the marketing activities. Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it). Address three elements of the Product and Promotion List (see below). Product and Promotion List: Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Direct Marketing Public Relations/Strategies Positioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 3 DQ 1
FOR MORE CLASSES VISIT www.mkt571edu.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. ==============================================
MKT 571 Week 3 DQ 2
FOR MORE CLASSES VISIT www.mkt571edu.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm looking more for your top of mind solution to this one. ==============================================
MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers)
FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following: Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of
the segments you identified as the main target audience for that business. Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas. Explain each strategy and its related goal(s). Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic. Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options. Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship. Cite at least six scholarly references. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 3 Team Assignment New Product Launch (Apple Iphone)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle
stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline. Assignment Steps Resource: Plunkett Research Online located in the University Library. Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market. Include the following: • Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength). • A graph or chart if the team deems it necessary. Include two of the following: • Definition of product or service. • Description of product or service--marketing message. • Why the product or service needs to be introduced or refreshed (target audience). • Address competition in each region and how the new product or refresh provides a competitive advantage. • Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1
FOR MORE CLASSES VISIT www.mkt571edu.com Create a 1,400-word Product Launch Plan in a MicrosoftÂŽ Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. Include the following in the Product Launch Plan: Define the product or service being offered. Describe the product or service offering. Assess the market needs for this product or service. Choose an anticipated target audience and include a description. Defend your choice of product or service. Develop a brief SWOT analysis. Analyze potential or existing competition - either direct or substitution. Evaluate the potential growth rate. Look for information on similar products or services to come up with a growth rate over three years; this may be adjusted in later revisions. Develop a 10-question survey instrument including potential answers for closed-ended questions and scalar questions that you will use for the final marketing plan. The questionnaire will be used to collect additional primary data about buyers. Set at least one goal for this survey: Why is it being conducted? How will the team benefit from the results in terms of planning and decision making?
Leverage opportunities to demonstrate marketing management learning by defining marketing terms and concepts and by using expert testimony and scholarly sources to support your points or definitions. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 3 Team Assignment New Product Launch
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline. Assignment Steps Resource: Plunkett Research Online located in the University Library. Design a minimum 1,050-word New or Product Refresh Product Launch Plan in MicrosoftÂŽ Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both
markets, you can have two different competitors, one for each market. Include the following: Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength). A graph or chart if the team deems it necessary. Include two of the following: Definition of product or service. Description of product or service--marketing message. Why the product or service needs to be introduced or refreshed (target audience). Address competition in each region and how the new product or refresh provides a competitive advantage. Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 4 Assignment Price and Channel Strategy (Nike)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been
designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment Steps Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in MicrosoftŽ Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. • Price and Place/Distribution: o Distribution Strategies o Channels, Mass, Selective, Exclusive o Positioning within channels o Dynamic/Static Pricing Strategies o Channel tactics (Pricing) o Daily pricing, promotion pricing, List pricing Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 4 Assignment Price and Channel Strategy
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business.
It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment Steps Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in MicrosoftÂŽ Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 4 DQ 1
FOR MORE CLASSES VISIT www.mkt571edu.com Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.
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MKT 571 Week 4 DQ 2
FOR MORE CLASSES VISIT www.mkt571edu.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?
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MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2
FOR MORE CLASSES VISIT www.mkt571edu.com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market.
Note: Do not pick different target markets for the domestic and international markets. Detail the steps involved in a new product/service development. Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage. Develop a pricing strategy for the new product or service offering. Differentiate the new pricing strategy for the practice of setting the price. Why is this an important distinction? Develop the product offering started in Week 2. Provide the product mix for the new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. Create a new positioning statement and strategy for the product/service. Justify the position strategy. Cite a minimum of six scholarly sources. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. • Situational Analysis: o Vision , Mission, Strategic objectives, Values o Strengths/Weaknesses o Competitor's Strengths/Weaknesses o Market Segments • Product, Place/Distribution, Promotion, and Price Strategies: o Creating a Brand Image o Maintaining Brand Image o Branding Concerns o Promotion/Integrated Marketing Communication o Advertising Strategy/Objectives o Push and Pull o Media Strategy o Advertising Execution o Public Relations/Strategies Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed. Assignment Steps Develop a minimum 700-word branding strategy and marketing communication plan in MicrosoftÂŽ Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull
Media Strategy Advertising Execution Public Relations/Strategies Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2)
FOR MORE CLASSES VISIT www.mkt571edu.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy.
Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty. Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used. Part 2 Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides. Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT)
FOR MORE CLASSES VISIT www.mkt571edu.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:
Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy. Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty. Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used. ==============================================
MKT 571 Week 5 DQ 1
FOR MORE CLASSES VISIT www.mkt571edu.com Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. (BTW. Setting marketing objectives prior to developing strategy is real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget? ==============================================
MKT 571 Week 5 DQ 2
FOR MORE CLASSES VISIT www.mkt571edu.com
Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. You will need to restate your target audience and positioning. You won't be able to max out your points if you forget. (Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.) Step out of the box, (And your comfort zone) and have some fun with it. I think we will have our own award ceremony. We will vote on the best ad. ==============================================
MKT 571 Week 5 Team Assignment Media Options (Apple)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy. Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum. Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation. Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options. Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 5 Team Assignment Media Options (StarBucks) FOR MORE CLASSES VISIT www.mkt571edu.com
Purpose of Assignment The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. Assignment Steps As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy. Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum. Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation. Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options. Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3
FOR MORE CLASSES VISIT www.mkt571edu.com Develop a 1,400-word Communication Plan including the following: Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is best for marketing your product or service in the domestic and international markets. Discuss the reach of each communication channel. Cite at least three scholarly sources. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike)
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand
ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address. Assignment Steps Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan. Include the following: • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Formulate a maximum 350-word executive summary including at a minimum the following elements: • Required executive summary elements: o Strategic Objectives o Products or Services • Optional executive summary elements: o Resources Needed o Projected Outcomes Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following: • Incorporate Understanding Target Markets (Week 2) • Incorporate Promotion and the Product Life Cycle (Week 3) • Incorporate Price and Channel Strategy (Week 4) • Incorporate Marketing Communication and Brand Strategy (Week 5)
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) Cite a minimum of three peer-reviewed references. Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications
FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address. Assignment Steps Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other
market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan. Include the following: Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Formulate a maximum 350-word executive summary including at a minimum the following elements: Required executive summary elements: Strategic Objectives Products or Services Optional executive summary elements: Resources Needed Projected Outcomes Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following: Incorporate Understanding Target Markets (Week 2) Incorporate Promotion and the Product Life Cycle (Week 3) Incorporate Price and Channel Strategy (Week 4) Incorporate Marketing Communication and Brand Strategy (Week 5) Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) Cite a minimum of three peer-reviewed references. Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==============================================
MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project
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Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: • Create an Executive Summary of no more than 350 words. • Incorporate the Situational Analysis (Week 3). • Incorporate the Market Growth Potential and Competitive Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4). • Incorporate the Marketing Communications Plan - including media selection, discussion of reach and frequency, and costs (Week 5). • Calculate the financial information (including forecasting demand, break-even analysis, sales, promotional budget, and marketing expenses for three years by quarter). • Develop the intended marketing objectives for Year1, Year2, and Year3. • Project the implementation milestones. • Develop evaluation and control metrics and methodology to measure marketing and product performance. • Develop contingency planning elements for the new product or service offering and any related strategies. • Describe any potential legal or ethical considerations that may arise during the implementation of the New Product Launch Marketing Plan either domestically or internationally. Format your presentation consistent with APA guidelines. Cite a total of at least nine scholarly resources including those from previous weeks. Click the Assignment Files tab to submit your assignment.