Tweet This! 2010 Twitter Parties at Luxe Laboratory with
Š2010 robert verdi , inc .
Robert Verdi’s twitter parties the future of social media & marketing
Robert curates a collection of brands around a timely theme that ties to trends, advice, exclusives & giveaways. Robert’s expert advice is presented to an intimate group of influential media guests who relay that information to their online followers and begin a chain reaction of buzz.
essentials of a twitter party Robert Verdi, celebrity stylist & TV personality, tweeting style tips & unveiling exclusive insider content 30-40 in-demand on-line editors & influencers tweeting in person Hundreds of media and twitterers following remotely online Thousands of live tweets & online interaction
A reach of over
one million!
how it works party guests (editors & influencers)
twitter followers
press & media
iq
Robert Verdi, presents new products and lends advice.
30-40 IN DEMAND ONLINE INFLUENCERS REACT AND TWEET OR BLOG.
THOUSANDS OF FOLLOWERS POST, RETWEET, READ OR REACT.
why twitter? Twitter is a powerful, persuasive
business tool and right now,
Twitter is where the
conversation You don’t have to use Twitter to know what it is. You may not necessarily understand how it works, but to at least have a basic knowledge of it’s function. In January 2010 nearly 75,000,000 people worldwide visited Twitter.com. These numbers, comScore account for Twitter tookperoff from 1,100% growth in a year. In other words multiplying yourself eleven simple to ‘tweet’ success times in twelve months; I would consider that expansive growth. The United States makes up one-third of the Twitter user base at around 23,500,000 visitors. These numbers are for those individuals visiting and making use of Twitter.com alone. When you add in all the tweets from the various clientstwitter there are about 50 million tweets sent a day. tops list of fastest How does this relate to business one might ask.networks My focus, being that growing social I generally write on nightlife and entertainment, is on bars, clubs and restaurants. If your establishment does not have a Twitter account… GET ONE! That’s the first step, which it seems a good number of establishments do. Once you have your account set up, use it; tweet daily and tweet often. Many businesses have a dedicated person emwhy twitter will be ployed simply to handle their Twitter account/Facebook page(s). This than google is free advertising and thebigger name of the game is brand recognition. As a nightlife establishment, getting your events, specials, etc out to your key demographic is paramount. Plus, out of town visitors will access the feed also and will drive your numbers. A key aspect to this
is happening
Recent Nielsen stats: •Twitter is the fastest growing community site on the web •Twitter experienced 1,400% Growth over the last year •Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second
“
Online media [is] the most important place for your brand image to be established, defended and grown...Today, the best way to estab-
lish your brand among big-hitter rivals is to make it remark-worthy and generate conversations...Journalists today take more stories from what’s blogged and tweeted about than they take from publicists.
�
-The Wall Street Journal
Tweet This! ROBERT V
INVITES YOU TO COME TWITTER LIVE AT HIS LUXE
LABORATORY AS HE FORECASTS THE FUTURE OF FASHION.
KICK OFF NYC FASHION WEEK WITH ROBERT'S INSIDER INFO & INVITE YOUR FOLLOWERS TO TWITTER ALONG REMOTELY USING #RVTIPS TO WIN GREAT GIVEAWAYS & GET INTERACTIVE STYLE ADVICE DURING THE EVENT. Invitation admits one and is non-transferrable
WHEN
WHERE RSVP
FEBRUARY 11, 2010, 4:00 - 6:00PM (twittering starts promptly at 4 :30pm) LUXE LABORATORY 247 W. 30TH STREET, FL 12A TWITTER@ROBERTVERDI.COM
Each twitter party begins with a
RSVP with the twitter handle you will be using at the event to attend. Space is extremely limited.
COMPLETELY CUSTOMIZED “twitvite”, hand-picked guest list, and a media alert sent to 750+ who can follow and interact online.
@seventeenmag: We’re excited for @ RoberVerdi’s Holiday Party tonight! It’s going to be A-mazing!! Follow #RVTIPS! Followers 65,490
@logochannel: Follow @robertverdi tomorrow night at 7pm EST as he tells us the 10 Best Last Minute Holiday Gifts! Contests and Prizes! #rvtips Followers 10,066
@cosmoonline: love free stuff? We thought so. Retweet @robertverdi tonight to win freebies! Followers 29,171
@SELFmagazine: Heading to @robertverdi tonight for a twitter party! Be sure to check out all of #rvtips for Valentine’s Day. Tweets starting around 6:45pm! Followers 17,161
@LuckyMagazine: Tweeting live with @robertverdi tonight from 7-8pm. Tune in for giveaways! #rvtips Followers 65,490
Promotion media exclusives
Robert tweets about the upcoming event and media guests post
pre-party tweets & sneak previews
to generate their followers’ interest.
Contests and giveaways
encourage thousands of online followers to enter via twitter and participate in the event.
the event During each event, Robert’s hand selected guests gather in his fabulous NYC event space, the Luxe Laboratory. Past guests have included online editors from publications such as:
People Magazine, Huffington Post, Seventeen Magazine, Cosmopolitan, Real Simple... Combined total followers
585,553
the event Throughout the event
Robert reveals his
Favorite Things Each product is highlighted on our 103� TV with a custom slide. As Robert talks about why he loves the product, each guest is handed their own. Each guest has a hands-on experience with the product while they learn about it’s top features. The excitement (and tweeting) begins.
@CosmoOnline: ooooh just got a pair of Sculptz from @robertverdi. He says all his clients use them, incl Followers 29,171 eva longoria
@SELFmagazine: ECCO’s Cannello Domani pinot noir—our new fave wine of choice. Thanks @robertverdi for a great Followers 17,161 time!
@robertverdi is crazy for old school Noxema face wash, what is your go-to product? Followers 65,490
the event
@HoneyMagazine: We’re signing off from @RobertVerdi’s. Thx 4 following #rvtips & tune in to his madcap show on Feb. 10 at 10 pm on the Logo Network. Followers 12,648
@juneambrose Mad Monday! The Luxe Lab is an absolute movie. Just ask the hostess with the mostess, @robertverdi Followers 45,177
After the presentation, guests continue to tweet and discuss the products at the event.
Guests take home a gift bag filled with each of the products for
media placements
and coverage and one lucky online follower wins a giftbag from the event.
Press
cosmopolitan
Best. Style Tips. Ever. November 12, 2009 By Zoë Ruderman
“We’re not sure what we love most about Robert Verdi...”
HOLLYWOOD LIFE
“If you’re anything like us, you’re still racking your brain trying to figure out what to buy some people this holiday season...stylist Robert Verdi can help you out.”
Featured in the New York Post INTOUCH
Best. Gifts. Ever!
(Courtesy of Robert Verdi’s Twitter Party!)
“Win Celebrity Stylist Robert Verdi’s SUPER-LUXE GIFTBAG from his twitter party, full of all the items in his last minute gift guide....THE most fabulous finds of the season.”
BAGTRENDS
“So what are these “Tweet This” parties? Well, it’s an ingenious business concept created by the Robert Verdi team...”
Custom Sponsorship packageS OPTIONS INCLUDE: •Brand is a highlighted partner, featured as Robert Verdi’s pick for twitter event •Direct Exposure to 30-40 attendees including key online editors & influencers •Robert twitters 2-3 tweets about brand & posts one twitpic •Web link to brand’s twitter, facebook or homepage tweeted by Robert •Brand featured in Robert’s presentation with unique editorial content (optimized for twitter by RVI from brand’s top-line talking points) •Brand highlighted individually on 103” Plasma Screen •Photo opportunity of product unveiling •Product hand-gifted to each guest to engage & tweet during presentation •Product included in at least one on-line competition/giveaway •All event production including catering, décor, styling handled by RVI •Brand featured in wrap-up sent to all attendees & key media after event •Event recap report with highlights & attendees from the event •Brand representative (ie; company owner, expert spokesperson, etc) at event or online through featured twitter feed or video outlet •Brand rep introduced by Robert to discuss brand during video livestream presentation •Presence in a dedicated brand area with product on display & interactive brand service •5 invites reserved for guests of brand (influencers, twitterers, media) •Brand specific tracking & metrics •Custom brand-exclusive twitter initiative tied to event and brand campaign •Implementation & execution of custom initiative by RVI social media experts •Photography from event, images of product and event highlights with media distro rights •Unique brand collateral created as event take-away •Category exclusivity •Brand-specific recap from event
CONTACT Ashley Mallinson
ashley@robertverdi.com 212.253.5513
Robert Verdi, Inc. | 247 West 30th Street, Floor 14, NYC New York 10001