2014 RVDA Convention/Expo Issue by RVDA

NOVEMBER 10-14

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BALLY’S ON THE LAS VEGAS STRIP

V SP EN E T CIA IO L N IS S

Contents

6 Convention Agenda-At-A-Glance

18-19 Special Sessions 20 Vendor Training +Plus

8 General Information 22-23 Workshops by Track 10 RVDA of America Chairman’s Message 11 RVDA Annual Meeting & Opening General Session 11 Partners in Progress Committee Meetings 12 RVDA Board of Directors and Delegates 14 Mike Molino RV Learning Center & RVAC Boards of Directors 15 Convention Partners 16 RVDA of Canada Chairman’s Message, Board of Directors

34-35 Matrix 36 Workshop Floor Plan 37 Convention Sponsors 38-39 Exhibitors by Alphabet, Exhibit Hall with Booth Numbers 40-41 Exhibitors by Category 42-48 Exhibitor Descriptions and Contact Info 50-51 Here’s What the Mike Molino RV Learning Center Can Do for You

17 RVDA of Canada Annual Meeting, RVDA of Canada Reception

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

52-59 FEATURES

Improve Service Billing Efficiency 10 Tips to Become a Better Manager Why Most Dealers Fail to Drive Traffic to Their Sale Great Players Rarely Make Great Coaches 60-61 RVDA of America and RVDA of Canada Endorsed Products 66 Advertisers Index

Agenda-At-A-Glance

* Subject to change

Sunday, November 9 11:30 a.m.

RVDA of Alberta Golf Tournament

Monday, November 10 8:00 a.m. - 12:00 p.m. 9:00 a.m. - 5:30 p.m. 11:30 a.m. - 2:30 p.m. 12:00 noon - 5:00 p.m. 2:45 p.m. - 3:45 p.m. 2:45 p.m. - 3:45 p.m. 4:00 p.m. - 5:30 p.m.

RVDA of Alberta Board of Directors breakfast & meeting Registration desk open RVDA of America Board of Delegates lunch & meeting RVDA of Canada Board of Directors lunch & meeting Vendor Training +Plus session KZ RV Partners in Progress meeting Society for Certified RV Professionals reception with Michael Rees, “Making an Impact: Customer Satisfaction in Fixed Operations,” sponsored by Protective Asset Protection

Tuesday, November 11 7:00 a.m. - 7:00 p.m. 8:15 a.m. - 9:15 a.m. 9:30 a.m. - 1:00 p.m. 9:30 a.m. - 10:30 a.m. 10:45 a.m. - 11:45 a.m. 12:00 noon - 1:00 p.m. 1:15 p.m. - 2:15 p.m. 2:30 p.m. - 4:00 p.m. 4:00 p.m. - 7:00 p.m. 7:00 p.m. - 8:30 p.m.

Registration desk open Crossroads Partners in Progress meeting Vendor Training +Plus sessions Jayco Partners in Progress meeting EverGreen/Skyline Partners in Progress meeting Winnebago Partners in Progress meeting Concurrent workshops Opening General Session with Doug Lipp, “Even Monkeys Fall from Trees: Learn from Mistakes and Embrace Change” Expo opens with reception in both halls RVDA of Canada reception

Wednesday, November 12 7:00 a.m. - 7:30 p.m. 7:30 a.m. 9:00 a.m. - 10:00 a.m. 10:15 a.m. -11:15 a.m. 10:15 a.m. -11:15 a.m. 11:00 a.m. - 3:00 p.m. 2:00 p.m. - 4:15 p.m. 4:15 p.m. - 5:30 p.m. 5:30 p.m. - 7:30 p.m.

Registration desk open Early bird continental breakfast sponsored by TCF Inventory Finance Concurrent workshops Prime Time Partners in Progress meeting Concurrent workshops Expo Open with Lunch Concurrent workshops Young RV Executives reception sponsored by Coach-Net RV Business Top 50 Awards reception

Thursday, November 13 7:00 a.m. - 5:00 p.m. 7:30 a.m. 9:00 a.m. - 10:00 a.m. 10:00 a.m. - 1:00 p.m. 10:15 a.m. -11:15 a.m. 1:00 p.m. - 2:00 p.m. 1:00 p.m. - 2:00 p.m. 1:00 p.m. - 2:00 p.m. 2:15 p.m. - 3:15 p.m. 3:30 p.m. - 4:30 p.m. 5:30 p.m. - 7:00 p.m.

Registration desk open Early bird continental breakfast Concurrent workshops Expo Open with Lunch Concurrent workshops RVDA of America Annual Meeting RVDA of Canada Annual Meeting Workshop for parts & service personnel Concurrent workshops Concurrent workshops Skyview Sunset Social (included with registration)

Friday, November 14 7:30 a.m. 8:00 a.m. - 9:00 a.m. 9:15 a.m. - 10:15 a.m. 6

Early bird continental breakfast Compliance workshop: The Current Legal Landscape and how it Applies to You Compliance workshop: Understanding Compliance Issues & Solutions with Back-End Products

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

General Information Registration/Name Badges You must have a name badge to attend workshops and to enter the expo. Visit the registration desk to pick up your badge or to register. RV Learning Center store The store will be open in RVDA’s expo booth (601). Stop by for manuals, workbooks, audiovisual materials, and staff demonstrations.

Electronic devices As a courtesy to other attendees, please turn electronic devices to silent during educational sessions. Recording the sessions is prohibited. Audio recordings of most sessions are available for purchase at the Audio Print International Inc. sales desk. Evaluations Your feedback helps RVDA continue

to provide the top-notch education programs you need to respond to an evolving market. Individual workshop evaluation forms will be accessible via the mobile app. You may also pick up forms in the classrooms and give the completed forms to an RVDA staff member. An overall convention evaluation survey will be electronic-only and available both in the mobile app and by email after the event. Expo Info & Hall Hours Tues., 4:00 - 7:00 p.m. Reception begins at 4:00 p.m. Wed., 11:00 a.m. - 3:00 p.m. Lunch served in both halls Thurs., 10:00 a.m. - 1:00 p.m. Lunch served in both halls

Expo Networking Reception One of the most popular events at the convention is the reception in the Expo Hall. Complimentary hors d’oeuvres and beverages will be available while you talk with exhibitors and browse the products and services on display. This year’s reception is sponsored by Forest River Inc. Tues., 4:00 - 7:00 p.m.

Thursday Evening Reception Relax and socialize with industry peers while enjoying the view from the 26th floor during the Skyview Sunset Social (aka Happy Hour), slated for Thursday from 5:30 - 7:00 p.m. in Skyview 1. This event is included with your registration, but you must wear your badge to be admitted. Lunch in the Expo Let RVDA take you to lunch – at the expo! Enjoy great food while visiting the booths before, during, and after you dine. 8

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RVDA of America Welcome

elcome to Bally’s on The Strip and what promises to be the freshest, most informative convention in years! The level of excitement surrounding this event isn’t just because of our new location, though – there’s a palpable sense of optimism throughout the industry this year. Now that the industry is on firm footing, it’s time once again to invest in education and training – for us and for our employees. I’ve always been all about learning, growing, and focusing on the future, so I’m pleased to note that there are many first-time workshop presenters here, not to mention a brand new education track on social media. I’ve also been a big advocate of reaching out to the next generation of RV dealers, and I’m particularly proud of the growth in RVDA’s new program for young RV executives. This year, the convention has 11 workshops of particular interest to young managers, plus a special

reception for them on Wednesday. With a return to profitability, we need to continue the push for more professional education throughout our dealerships. Everyone benefits when dealership personnel are credentialed – dealers, manufacturers, and customers. So RVDA is launching a new initiative at the convention, the Society of Certified RV Professionals, whose goal is to increase the number of certified employees and retain those who are already certified. The society will serve as a resource for all individuals who hold or aspire to hold certification. It will be formally launched during a special event on Monday at 4 p.m., and I invite everyone who’s interested in improving our industry through certification to attend. It takes more work hours and more personnel than you can imagine to make this convention a reality, and I’d like to thank some of

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

the key players. RVDA Convention/Expo Committee Chairman John McCluskey and his committee members generously gave their time to take this year’s event to a new level of professionalism and value. My thanks also to the association staff who work behind the scenes for months to ensure that when the curtain rises, the show is seamless. I also want to thank you, the convention attendees, for being here – you make this possible. And a special thanks to the companies who loyally support RVDA and its dealer members every year by committing to partnerships, sponsorships, and exhibitor booths – without their generous help, the show would not go on. Have a wonderful convention! Jeff Hirsch Campers Inn, Kingston, NH RVDA Chairman of the Board

RVDA Annual Meeting

VDA of America members are invited to attend the association’s annual meeting as chairman of the board Jeff Hirsch and president Phil Ingrassia review national issues facing dealers, the RV industry, and the association. Members will elect and

install several association officers. RVDA will also honor several association award recipients during the annual meeting, including the recipient of the James B. Summers ( JBS) Award, the association’s most prestigious honor.

Jeff Hirsch

Phil Ingrassia

Thursday, November 13 1:00 - 2:00 p.m. Platinum Ballroom

Opening General Session with Doug Lipp ship personnel can et ready for a Tuesday, November 11 relate to and learn dynamic 2:30 - 4:00 p.m. from. His client list opening general Platinum Ballroom boasts top Fortune session with 500 companies, keynote speaker including Microsoft Chairman of the Board Jeff Pastore Doug Lipp, who of Hartville RV Center, who will and Universal headed the training Doug Lipp Jeff Pastore Studios. outline continuing education and team at Disney's certification opportunities that are The opening general session corporate headquarters in the ‘80s available to dealership personnel and is an internationally recognized will also feature a special update throughout the year. from RV Learning Center expert on customer service, leadership, change, and brand and global competitiveness. Doug Lipp Will Sign Books at GE Capital Booth Lipp’s presentation, “Even Following General Session Address Monkeys Fall from Trees: Learn from Mistakes and Embrace GE Capital, Commercial Distribution Finance (CDF) will host keynote speaker Doug Change,” will explain how leading Lipp for a book signing at its booth in the expo immediately following Lipp’s opening general session presentation on Tuesday, Nov. 11. Doors to the expo will companies aren’t afraid to respond to open at 4 p.m. and Lipp will be in CDF’s booth, #202, to sign copies of his besta constantly evolving market to give selling book “Disney U: How Disney University Develops the World’s Most their businesses a competitive Engaged, Loyal and Customer-Centric Employees.” Books will be available for advantage. An RV owner himself, purchase in CDF’s booth during the signing event, and the author is donating all proceeds from the sale to the National Alliance on Mental Illness. Lipp will share anecdotes, strategies and real-life situations that dealer-

Partners in Progress Committee Meetings Dealers only

All meetings are held in Palace 6 & 7

artners in Progress Committee meetings provide dealers a forum to discuss brand-specific issues with top management from participating manufacturers. Only dealers who carry the specific brand may attend. Dealer volunteers moderate the meetings. MONDAY, NOVEMBER 10

TUESDAY, NOVEMBER 11

WEDNESDAY, NOVEMBER 12

KZ 2:45 - 3:45 p.m.

CrossRoads 8:15 - 9:15 a.m. Jayco 9:30 - 10:30 a.m. EverGreen/Skyline 10:45 - 11:45 a.m. Winnebago 12:00 - 1:00 p.m.

Prime Time 10:15 - 11:15 a.m.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RVDA Boards: Officers, Directors, & Delegates 2013-2014 Chairman Jeff Hirsch Campers Inn of Kingston Kingston, NH

Arizona Devin Murphy Freedom RV Inc. Tucson, AZ

Maryland Greg Merkel Leo’s Vacation Center Inc. Gambrills, MD

Oklahoma Ron Shepherd Camperland of Oklahoma, LLC Tulsa, OK

1st Vice Chairman John McCluskey Florida Outdoors RV Center Stuart, FL

Arkansas Michael Moix Moix RV Supercenter Conway, AR

Massachusetts Marc LaBrecque Diamond RV Centre Inc. W. Hatfield, MA

Oregon Kory Goetz Curtis Trailers Inc. Portland, OR

AT-LARGE Bob Been Affinity RV Service Sales & Rentals Prescott, AZ

2nd Vice Chairman Brian Wilkins Wilkins R.V. Inc. Bath, NY

California Troy Padgett All Valley RV Center Acton, CA

Michigan Chad Neff American RV Sales & Service Inc. Grand Rapids, MI

Pennsylvania Greg Starr Starr’s Trailer Sales Brockway, PA

Randy Coy Dean’s RV Superstore Tulsa, OK

Treasurer Darrel Friesen All Seasons RV Center Yuba City, CA

Colorado Tim Biles Pikes Peak Traveland Colorado Springs, CO

Secretary Tim Wegge Burlington RV Superstore Sturtevant, WI

Connecticut Chris Andro Hemlock Hill RV Sales Inc. Milldale, CT

Past Chairman Andy Heck Alpin Haus Amsterdam, NY

Delaware Ryan Horsey Parkview RV Center Smyrna, DE

Director Will Jarnot PleasureLand RV Center Inc. St. Cloud, MN

Florida Rob Rothenhausler Ocean Grove RV Supercenter St. Augustine, FL

Director Mike Regan Crestview RV Center Buda, TX

Georgia Doc Allen C.S.R.A. Camperland Inc. Martinez, GA

Director Rod Ruppel Webster City RV Inc. Webster City, IA

Idaho Tyler Nelson Nelson’s RVs Inc. Boise, ID

Director Ron Shepherd Camperland of Oklahoma, LLC Tulsa, OK

Illinois Richard Flowers Larry’s Trailer Sales Inc. Zeigler, IL

RVRA Representative Scott Krenek Krenek RV Center Coloma, MI

Indiana Nathan Hart Walnut Ridge Family Trailer Sales New Castle, IN

RVAC Chairman Tom Stinnett Tom Stinnett Derby City RV Clarksville, IN

Iowa Jeremy Ketelsen Ketelsen RV Inc. Hiawatha, IA

RV Learning Center Chairman Jeff Pastore Hartville RV Center Hartville, OH

Kansas Bill Hawley Hawley Brothers Inc. Dodge City, KS

DELEGATES Alabama Rod Wagner Madison RV Supercenter Madison, AL Alaska Kevin Brown Arctic RV & Interior Topper Fairbanks, AK

Kentucky NeVelle Skaggs Skaggs RV Country Elizabethtown, KY Louisiana Jim Hicks Southern RV Super Center Inc. Bossier City, LA Maine Linda Mailhot Seacoast RV Saco, ME

Minnesota Will Jarnot PleasureLand RV Center St. Cloud, MN Mississippi Stephen (Snuffy) Smith Country Creek RV Center Hattiesburg, MS Missouri Ted Evans Mid America RV Inc. Carthage, MO

Rhode Island Linda Tarro Arlington RV Super Center Inc. East Greenwich, RI South Carolina Gloria Morgan The Trail Center North Charleston, SC South Dakota Lyle Schaap Schaap’s RV Traveland Sioux Falls, SD

Vacant Hawaii

David Hayes Hayes RV Center Longview, TX Ed Lerch Lerch RV Milroy, PA Scott Loughheed Crestview RV Center Buda, TX Mike Rone Sonny’s RV Sales Inc. Evansville, WY

Montana Ron Pierce Pierce RV Supercenter Billings, MT

Tennessee Roger Sellers Tennessee RV Sales & Service, LLC Knoxville, TN

Nebraska Tony Staab Rich & Sons Camper Sales Grand Island, NE

Texas Mike Regan Crestview RV Center Buda, TX

Nevada Beau Durkee Carson City RV Sales Carson City, NV

Utah Jared Jensen Sierra RV Corp Sunset, UT

Earl Stoltzfus Stoltzfus RV’s & Marine West Chester, PA

New Hampshire Scott Silva Cold Springs RV Corporation Weare, NH

Vermont Scott Borden Pete’s RV Center South Burlington, VT

Glenn Thomas Bill Thomas Camper Sales Wentzville, MO

New Jersey Brad Scott Scott Motor Home Sales Inc. Lakewood, NJ

Virginia Lindsey Reines Reines RV Center Inc. Manassas, VA

New Mexico Rick Scholl Rocky Mountain RV World Albuquerque, NM

Washington Ron Little RV’s Northwest Inc. Spokane Valley, WA

New York Jim Colton Colton RV N Tonawanda, NY

West Virginia Lynn Butler Setzer’s World of Camping Inc. Huntington, WV

North Carolina Steve Plemmons Bill Plemmons RV World Rural Hall, NC

Wisconsin Mick Ferkey Greeneway Inc. Wisconsin Rapids, WI

North Dakota Michelle Barber Capital R.V. Center Inc. Minot, ND

Wyoming Sonny Rone Sonny’s RV Sales Inc. Evansville, WY

Ohio Dean Tennison Specialty RV Sales Lancaster, OH

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Adam Ruppel Webster City RV Inc. Webster City, IA Rod Ruppel Webster City RV Inc. Webster City, IA Joey Shields Pan Pacific RV Centers Inc. French Camp, CA

Larry Troutt III Topper’s Camping Center Waller, TX Bill White United RV Center Fort Worth, TX Participating Past Chairmen Bruce Bentz Randy Biles Debbie Brunoforte Rex Floyd Crosby Forrest Ernie Friesen Rick Horsey Larry McClain Tim O’Brien Dan Pearson Cammy Pierson Joe Range Dell Sanders Marty Shea Bill Thomas Larry Troutt

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

The Mike Molino RV Learning Center Board of Directors Chairman Jeff Pastore Hartville RV Center Inc Hartville, OH

President Phil Ingrassia, CAE RVDA Fairfax, VA

Vice Chairman Dan Pearson PleasureLand RV Center Inc St. Cloud, MN

Director Darrel Friesen All Seasons RV Center Yuba City, CA

Secretary/Treasurer Bill Koster Protective St. Louis, MO

Director Mick Ferkey Greeneway, Inc. Wisconsin Rapids, WI

Director Eleonore Hamm RV Dealers Association of Canada Richmond, BC CANADA Director Andy Heck Alpin Haus Amsterdam, NY Director Jeff Hirsch Campers Inn of Kingston Kingston, NH

Director Rick Horsey Parkview RV Center Smyrna, DE

Director Matthew Miller Newmar Corporation Nappanee, IN

Director Tom Stinnett Tom Stinnett Derby City RV Clarksville, IN

Director Newt Kindlund Kindlund Investments Winter Park, FL

Director Russ Patton Byerly RV Center Eureka, MO

Director John McCluskey Florida Outdoors RV Center Stuart, FL

Director Steve Plemmons Bill Plemmons RV World Rural Hall, NC

Director Tim Wegge Burlington RV Superstore Sturtevant, WI Director Brian Wilkins Wilkins R.V. Inc Bath, NY

Convention/Expo Committee - 2014 Chairman John McCluskey Florida Outdoors RV Center Stuart, FL Vice Chairman Ron Shepherd Camperland of Oklahoma LLC Tulsa, OK Piar Adams AIRXCEL RV Group Wichita, KS Bert Alanko MBA Insurance Inc Scottsdale, AZ

George Goodrick Adventure Sports Ltd Dartmouth, NS, Canada

Scott Krenek Krenek RV Center Coloma, MI

Bob Parish GE Capital Tampa, FL

Scott Silva Cold Springs RV Corporation Weare, NH

Chairman Brian Wilkins Wilkins R.V. Inc. Bath, NY

Andy Heck Alpin Haus Amsterdam, NY

Trey Miller Atwood Mobile Products LLC Elkhart, IN\

Ron Pierce Pierce RV Supercenter – Billings Billings, MT

Tom Watters, Sr. Diversified Insurance Management Inc Plano, TX

Garry Enyart Cummins Onan Generators Minneapolis, MN

Chris Hoover Ron Hoover RV & Marine Centers Rockport, TX

Ian Moore Big Boy’s toys Ltd Nanoose Bay, BC, Canada

Sean Raynor Constellation Dealer Software Wake Forest, NC

Matt Zimmerman Keystone RV Company Goshen, IN

David Hayes Hayes RV Center Longview, TX

Ryan Horsey Parkview RV Center Smyrna, DE

Gloria Morgan The Trail Center North Charleston, SC

Kelly Scavo Preserve Extended Protection Cincinnati, OH 45241

Education assisted by the RV Learning Center’s Program Oversight Committee:

Ron Little RV’s Northwest Inc Spokane Valley, WA

Will Jarnot PleasureLand RV Center Inc St. Cloud, MN

Chad Neff American RV Sales & Service Inc Grand Rapids, MI

Dell Sanders J.D. Sanders Inc Alachua, FL

Recreation Vehicle Assistance Corporation (RVAC) Board of Directors Chairman Tom Stinnett Tom Stinnett Derby City RV Clarksville, IN

President Phil Ingrassia, CAE RVDA Fairfax, VA

Secretary/Treasurer Randy Biles Pikes Peak Traveland Colorado Springs, CO

Director Ernie Friesen All Seasons R.V. Yuba City, CA

Director Rick Horsey Parkview RV Center Smyrna, DE

Director Dan Pearson PleasureLand RV Center Inc. St. Cloud, MN

RVDA of America Staff President Phil Ingrassia, CAE

Dealer Services Manager Chuck Boyd

Vice President for Administration Ronnie Hepp, CAE

Director of Finance Hank Fortune

Director of Industry Relations Jeff Kurowski

Director of Legal and Regulatory Affairs Brett Richardson, Esq., CAE

Marketing Manager Julie Anna Newhouse

Marketing Communications Specialist Julianne Ryder

Editor Mary Anne Shreve Accounting Clerk Patricia Williams

RV Learning Center Staff Chief, RV Learning Center Karin Van Duyse

Education Coordinator Elizabeth Fleming

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RV Service Consultant Tony Yerman

Technician Certification Registrar Isabel McGrath

2014 RV DEALERS INTE RN AT ION AL CON VE N T ION /E XPO Nov. 10-14

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Bally’s on the Las Vegas Strip

NEW DATES! NEW LOCATION! Better timing, a new venue on the Las Vegas Strip, and an exciting line-up of new education sessions are waiting for dealers at the 2014 RV Dealers International Convention/Expo. Join us at Bally’s from Nov. 10-14 for:

• Insight into how great companies embrace change from keynote speaker Doug Lipp, who helped shape Disney University’s world-famous customer service training

• An expanded Vendor Training +Plus program • A new education track on digital marketing and social media • Partners In Progress meetings for many manufacturers

• A larger expo hall with more first-time exhibitors • Easy access to Las Vegas nightlife • Low convention rates so more dealership employees can attend

2014 PARTNERS

VISIT WWW.RVDA.ORG FOR MORE INFORMATION AND TO REGISTER. Presented by: The

Mike Molino

Follow the conversation on:

RVDA of Canada Welcome

n behalf of the RVDA of Canada, it is my pleasure to welcome everyone to the 2014 RV Dealers International Convention/Expo in Las Vegas. Aptly themed “Passport to Excellence: Education and Training,” the convention offers many new features to ensure that your voyage through RV dealership education is the trip of a lifetime! I am very excited about this year’s event and, once you glance through the program, I know you will be, too. Of course you will have noticed the new location for this year’s convention. We listened when you mentioned that you wanted a new hotel, closer to the Strip, right in the midst of all the action. Most of the education sessions and the expo are in the Bally’s convention area, but please consult the map in your convention guide to make sure you become acquainted with this new venue. You can find maps of the rooms on pages 36, 38, and 39. While you navigate through the educational sessions being offered, the Vendor Training + Plus sessions and the various networking opportunities, make sure you download the convention app to your mobile device.

Attendees have the benefit of a free convention app so you can review the schedule, customize your itinerary of training, and access exhibitor names and contact information right on your smart phone or tablet. This year, the dealer lounge offers comfortable seating and complimentary Wi-Fi so make sure you download the convention app right away. The Vendor Training +Plus sessions will begin on Monday, Nov. 10 from 2:45 - 3:45 p.m. and will continue through Tuesday, Nov. 12 from 8:15 a.m. - 1:00 p.m. Vendor Training +Plus is free for all full convention registrants. With over 16 different vendor sessions, this is an incredible opportunity to get some specialized training from your industry supplier partners. This year’s education program has been increased to include six distinct tracks, including the new social media and emarketing track. The leading professionals presenting in this track were selected by the convention committee to bring forth the potential, limitations, and best practices in social media and emarketing for your businesses. Whether you are looking to optimize your search engine,

develop a content management system for your social media campaign or want to work with eBay, you’ll find these sessions very informative. Join me for the opening general session on Tuesday as we hear from our keynote speaker Doug Lipp on how leading companies are not afraid to respond to a constantly evolving market to give their businesses an advantage. Lipp was in charge of the training team at Disney’s corporate headquarters and teaches companies how to survive and thrive in a competitive environment. On Tuesday, please also join me for our RVDA of Canada Reception, held immediately following the close of the expo. It is an excellent opportunity for you to mingle with fellow Canadian delegates. The reception is sponsored by GE Capital, Commercial Distribution Finance Canada, XtraRide brought to you by Cheyson Business Services and Federated Insurance. Have a great convention! Kyle Redmond, Bucars RV Centre, Balzac, AB Chairman, RVDA of Canada

Recreation Vehicle Dealers Association of Canada Board of Directors - 2014 OFFICERS Chairman Kyle Redmond Bucars RV Centre Balzac, AB Vice Chairman George Goodrick Adventure Sports Ltd. Dartmouth, NS

Treasurer Sam Parks Camp-Out RV Ltd. Stratford, ON Past Chairman Ian Moore Big Boy’s Toys Nanoose Bay, BC

DIRECTORS Alberta Darcy Turgeon Carefree Coach & RV Edmonton, AB Atlantic Jonathan Stone Stone’s RV & Home Center New Glasgow, NS

Atlantic Bruce Marsh Cape Breton Trailer Sales Bras d’Or, NS British Columbia Gord Bragg Hub City RV Ltd. Lantzville, BC

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Manitoba Jim Gorrie GNR Camping World Winnipeg, MB Ontario Herb Cowen Pike Lake Golf Centre Clifford, ON Quebec Jean-François Lussier Horizon Lussier Marieville, QC

Saskatchewan Kyle Kehoe Kehoe RV Ltd. Saskatoon, SK STAFF Eleonore Hamm President RVDA of Canada Richmond, BC

Anita Lien Program Coordinator RVDA of Canada Richmond, BC Sylvia Willis Administrative Assistant RVDA of Canada Richmond, BC

RVDA of Canada Annual Meeting

lease join RVDA of Canada for this annual assembly as we give a brief report on current association activities and programs. This meeting gives us a chance to review key association initiatives undertaken over the past year. This year, we will feature Scott Wilson, Canada’s leading speaker on Web sales and Internet marketing expert and social media, using search engine optimization (SEO). PROFIT magazine ranks him as an essential speaker and resource for CEOs of the fastest growing companies. The Internet is now a major marketing force for organizations providing goods or services. But unless your website can be easily found, it will quickly fade into the Internet jungle while other, more Internet-adept organizations attract and recruit the customers you want. Wilson will present a dynamic, fastpaced presentation on “Secrets of

SEO” that dealers can apply to their own websites and businesses. By following the key principles of configuring websites that Wilson outlines, many of his listeners have been excited to see their websites rank within the first few listings in leading search engines such as Google, Yahoo, and MSN. Wilson will also explain how companies can take advantage of the dynamic changes being made by Google as it strives to give its users information of better quality and diversity. As an example, he outlines how one new feature, Google Local Business, is helping firms ramp up their customer base in their drive-to area, cheaply and effectively. Wilson’s dynamic presentations provide practical, proven strategies for increasing sales and winning new customers, all in a highly costeffective way. His presentations are unique because of his focus on the financial pay-back of Web sales. By

RVDA of Canada Reception

oin RVDA of Canada for its traditional Canadian reception on Tuesday evening after the expo. It is an excellent opportunity for you to mingle with fellow Canadian delegates. The

Thursday, November 13 1:00 - 2:00 p.m. Skyview 1

drawing lessons from real-world examples, he educates decisionmakers. You will learn: •

The key performance indicators for a successful Web marketing and sales campaign

•

Benchmarking best practices

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Secrets of success for winning business on the Web

•

Classic mistakes ad agencies and Web design firms make that undermine sales

•

Why SEO is one of the least expensive methods of prospecting and winning new customers

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Strategies to reduce reputational risk when a corporate crisis hits

The annual meeting is also a great opportunity to meet the RVDA of Canada Board and staff, as well as to network with your fellow Canadian participants. Please join us!

Tuesday, November 11 7:00 – 8:30 p.m. (Open to all Canadians) Skyview 1

reception is sponsored by GE Capital, Commercial Distribution Finance Canada, XtraRide brought to you by Cheyson Business Services, and Federated Insurance.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Special Sessions and Other Highlights Effectively Leading and Managing as a Young Executive

his special session will identify the most common mistakes young leaders make and explore the difference between leadership and management. Because young leaders face a particularly volatile and

Thursday, November 13 10:15 - 11:15 a.m. Palace 1 & 2 rapidly changing marketplace, this 60minute workshop is especially recommended for up-and-coming dealers. Presenter David Spader is a lead trainer and consultant for Spader Business Management.

Understanding and Preparing for the Affordable Care Act

eff Englander, senior vice president of industry research for GE Capital, Americas, will provide vital information about ACA, including how healthcare costs are driving change; basics of the employer health

Tuesday, November 11 1:15 - 2:15 p.m. Palace 1 & 2 insurance mandate; subsidies and credits for small employers; regulatory and administrative requirements, and more. He’ll also discuss coming mandates, such as nondiscrimination requirements.

Jeff Englander

Compliance Friday “

ompliance: The Current Legal Landscape and How it Applies to You” will be presented by Ally’s Julie Becker-Myers and Courtney Hennessey, who will discuss how the Consumer Financial Protection Bureau’s actions affect dealerships. The session will also include how recent FTC consent orders affect dealership advertising, plus an examination of the Equal Credit Opportunity Act, Gramm – Leach Bliley and disparate impact.

Friday, November 14 8:00 - 10:15 a.m. Palace 3 The second session, “Understanding Compliance Issues – and Solutions – with Back End Products,” will offer strategies for growing back-end business while staying on the right side of federal rules and regulations. Chip Zyvoloski, a senior attorney with Wolters Kluwer Financial Services, will cover compliance issues and solutions concerning advertising, presentation, pricing, disclosures, and more.

Special Panel Session for Rental Dealers

Your Biggest Issues & Challenges: Ask the Experts

his panel of pros will share real-life experiences and discuss rental dealers’ ‘keep you up at night’ topics. Bring your own rental issues to this discussion-based session and: • Get answers to sales and procedural problems • Learn techniques for increasing rental sales and lowering aggravation • Learn about opportunities at large, local events

Wednesday, November 12 3:15 - 4:15 p.m. Panelists: Bronze 2 Bert Alanko, MBA Insurance Inc.

Scott Krenek, Krenek RV Center Brad Bacon, PleasureLand RV Center Leslie Pujo, LaPlaca Pujo PC

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Sales and Parts Tracks Feature Well-Known Retail Expert

hanks to support from Coast Distribution, this year’s Parts Track features Bob Phibbs, the Retail Doctor®. Phibbs is a nationally recognized expert on small business strategy, customer service, sales, and marketing. He began in retail and rose to senior management positions, including corporate officer, franchisor, and entrepreneur. He has helped wellknown brands – including Yamaha, LEGO,

and Brother – succeed when economic circumstances or new competitors challenged their customer base. He is a frequent guest on MSNBC’s Your Business, has a regular radio program on an ABC affiliate, and recently authored “The Retail Doctor’s Guide to Growing Your Business.” On Wednesday, Nov. 12, Phibbs will present the following three workshops:

Selling Like a Pro: Closing Sales Effectively and Effortlessly

hibbs will reveal a sales process that you can easily apply in your dealership to increase sales and merchandise turn while decreasing employee

isplays are silent salespeople, from intriguing windows to impulse items at the counter. You’ll learn how to design displays that inspire customers to

2:00 - 3:00 p.m. Bronze 3

Amazon. How do you get sales from customers who check out your online competitors even while they're in your store? The Retail Doctor® will arm you with techniques to neutralize the smartphone weapon and compel your customers to make that purchase when they visit your store.

Visual Merchandising for Sales: Secrets to a Successful Display

9:00 - 10:00 a.m. Bronze 3

turnover. This process will help salespeople gain customer trust so they can start building relationships.

How to Not Be a Showroom for Amazon: Your Store Doesn’t Have to be a Storefront for Online Competitors! oday’s shoppers are walking into your store with a loaded weapon – their smartphones. Showrooming is the term for when they touch, handle, and most importantly, price products in your bricks-and-mortar store, then go online through their smartphones and comparison shop – usually on

Bob Phibbs

3:15 - 4:15 p.m. Bronze 3

walk through your store and buy. And you’ll learn the answer to that perennial question, “Where do you want me to put this?”

Prepare for Search Engine Domination

Tim Resnik

ith competition increasingly coming from outside your market area, it’s vital to maximize your online visibility. InteractRV is sponsoring “Sell More RVs by Dominating the Search Engines,” presented by Tim Resnik from Moz, a marketing analytics software company. Resnik will show how to use local search engine marketing to drive prospects onto your lot so inventory drives off of it.

Wednesday, November 12 2:00 - 3:00 p.m. Palace 3 Topics to be covered:

• Why search engine optimization is so important and why it’s a huge opportunity for dealers • What local search engine optimization is • What dealers can do immediately to improve their search engine presence

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Vendor Training +Plus

Vendor Training +Plus Schedule

endor Training +Plus topics are designed to help dealership management increase profitability by staying current with the latest products and services available to them on the market. The hour-long sessions are free for all full convention registrants. Download the complete schedule on the mobile app.

MONDAY 11/10 2:45

3:45

The Employment Network- A CareerCo Company Kristy Fallon and Maryellen Adams RVDA members have a new hiring tool. Find out about the innovative new hiring tool that’s cost-effectively closing the employment gap. Join The Employment Network leaders as we demonstrate what hundreds of companies are saying has simplified and reduced their costs-per-hire. Its new innovative hiring tool, endorsed by RVDA, enables companies like yours to leverage a risk-free, performance-based system to recruit and staff for a variety of positions. Palace 4 & 5

TUESDAY 11/11 8:15

9:30

SureVista Solutions

Lippert Components

Blake Ashdown

Steve Paul

The Next Big Thing! RVDealerIntel… by SureVista Palace 3

Correct Track Suspension Alignment System – A Revolutionary New Product from Lippert Components Bronze 4

B&W Trailer Hitches

Titan Tire

Carefree of Colorado

Gregg Lafferty American-made Products – Information, Installation and Increasing Profit, the American Way Palace 1 & 2

Randy McMann

Traci DeYoung

Hydraulic Disc Brake Conversions Palace 3

Download the session details on the Convention Mobile App from Guidebook on the Apple App Store or Android Marketplace or visit guildebook.com/getit

Ordering Made Easy! Come Learn about CareFree’s New Product Configurator Palace 4 & 5

Wheeler Advertising

IDS - Integrated Dealer Systems

Blue Ox

Ron Wheeler

Mark Berggren and Mario Britz

Chassis Performance: Giving Your Stock Motorhome a High Performance Makeover Bronze 4

Learn How Dealers Dominate Internet Marketing Bronze 2

Using New IDS Technology to Improve the Customer Experience

Mike Thelander

(2-hour session)

10:45

Bronze 3 AL-KO Axis Inc.

Auction123.com

Kary Royer

Tracy Amato

Towing Safety System by AL-KO Axis Palace 1 & 2

Online Marketing Tools and Strategies to Drive Local Traffic to Your Inventory Palace 3

Brown & Brown Recreational Insurance Shawn Moran & Janet Scavo Finding the Profit in Cash Transactions Palace 4 & 5

Spader Business Management

Lippert Components

David Spader

Lippert Component’s Aftermarket Program Bronze 4

Steve Paul

Leadership Development for Your Dealership

(2-hour session) Bronze 2

12:00 Ally Financial

SureVista Solutions

Livin Lite RV

Bill Thompson

Blake Ashdown

Scott Tuttle

Leveraging Trends to Predict Sales Palace 1 & 2

The Next Big Thing! RVDealerIntel… by SureVista Palace 3

Thinking Outside the Box – International Diversification Palace 4 & 5

1:00 20

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

American Guardian Warranty Services Charles Campbell Compliance: The CFPB, the Dodd-Frank Act and the RV Dealership Bronze 3

DEALER/GENERAL MANAGER TRACK Tuesday, November 11 1:15 - 2:15 p.m. Understanding and Preparing for the Affordable Care Act Jeff Englander, GE Capital, Americas Palace 1 & 2 Attendees will learn: • How the Affordable Care Act will affect their business • The important requirements, regulations and deadlines • Strategic planning, administration, and coverage

Wednesday, November 12 9:00 - 10:00 a.m. Unlocking the Secret of Variable Gross Profit Chad Carr, Rainmaker Consulting Palace 1 & 2 Attendees will learn to: • Calculate variable gross profit (VGP) for every transaction in their business • Improve daily decision making in the dealership with VGP • Apply principles to common business problems to outperform the competition

10:15 - 11:15 a.m. How to Understand Today’s Market Trends Tom Walworth and Scott Stropkai, Statistical Surveys Palace 1 & 2 Attendees will learn to: • Analyze national trends in product type, manufacturers, and price points • Understand the effects on the consolidated dealers in their market • Improve market penetration by using new state-of-theart online mapping tools

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

2:00 - 3:00 p.m. If You Fail to Train, You Train to Fail! George Dans, George Dans Group Palace 1 & 2 Attendees will learn to: • Develop a training program to implement with their staff • Build a team of quota-busting salespeople • Use the DARE process to develop selling skills

3:15 - 4:15 p.m. 9 Ways to Become a Better Leader (repeated) Michael Rees, A World of Training Palace 1 & 2 Attendees will learn to: • Recognize the key traits that make a leader worth following • Use simple actions that will create top leadership skills • Lead from the front so their team follows eagerly

Thursday, November 13 9:00 - 10:00 a.m. Beating the Odds – Crafting a Successful Lifetime Business Transitions Strategy Don Bielen, The Rainier Group Inc. Palace 1 & 2 Attendees will learn to: • Prepare critical elements in the business and family for a transition • “Beat the odds” when transitions fail • Develop determination and personal readiness in their business

10:15 - 11:15 a.m.

3:30 - 4:30 p.m.

Effectively Leading and Managing as a Young Executive David Spader, Spader Business Management Palace 1 & 2 Attendees will learn to: • Understand the five most common mistakes young leaders and managers make • Differentiate between leading and managing and determine which their dealership needs • Manage the three ongoing areas of performance that less than 10% of all young executives do well

High Performance HR: Maximize People for Profits Kathryn Carlson, KPA Palace 6 & 7 Attendees will learn to: • Use five tools and habits that ensure good hires • Enhance engagement in the workplace using proven methods • Measure the effectiveness of HR programs using four key performance indicators

2:15 - 3:15 p.m. 9 Ways to Become a Better Leader (repeat) Michael Rees, A World of Training Palace 1 & 2 Attendees will learn to: • Recognize the key traits that make a leader worth following • Use simple actions that will create top leadership skills • Lead from the front so their team follows eagerly

3:30 - 4:30 p.m. Selecting and Engaging Millennials Ricardo Roman, Caliper Palace 1 & 2 Attendees will learn to: • Find Millennials’ core motivations • Recognize the personality drivers that determine Millennials’ success in sales, management, and service • Create a realistic job description that will help find the ideal candidate

Friday, November 14 8:00 - 9:00 a.m. Compliance: The Current Legal Landscape and How it Applies to You Courtney Hennessey and Julie Becker-Myers, Ally Palace 3 Attendees will learn to: • Recognize the components of deception in UDAP and how they relate to dealership advertising • Recognize how ECOA and GLB affect their business • Analyze dealership processes to determine if they comply with UDAP, ECOA, and GLB

9:15 - 10:15 a.m. Compliance: Understanding Compliance Issues – and Solutions – with Back End Products Chip Zyvoloski, Wolters Kluwer Financial Services Palace 3 Attendees will learn to: • Grow back end business while staying on the right side of federal rules and regulations • Properly handle disclosures, including dispelling common myths • Avoid practices that regulators and court juries have viewed as deceptive

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

SALES TRACK Tuesday, November 11 1:15 - 2:15 p.m. Go RVing Canada: Optimized Digital Marketing Tactics for RV Dealers Cyrus Irani, LEVEL Bronze 4 Attendees will learn to: • Maximize their online investment using proven tips • Boost customer engagement with social interactions • Use the latest online tools

Wednesday, November 12 9:00 - 10:00 a.m. DNA of a Championship Sales Team Marc Wayshak, Game Plan Selling Bronze 4 Attendees will learn to: • Attract, hire, and motivate A-list salespeople • Teach a powerful system to close sales faster and more frequently • Develop key accountability metrics to ensure sales team success

9:00 - 10:00 a.m. Selling Like a Pro: Closing Sales Effectively and Effortlessly Bob Phibbs, The Retail Doctor®, LLC Bronze 3 Attendees will learn to: • Interact with customers without scaring them off • Value setting goals and tracking results by measuring the closing ratio • Communicate in a way that opens the window of contact

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

10:15 - 11:15 a.m. Championship Selling in the New Economy (repeated) Marc Wayshak, Game Plan Selling Bronze 4 Attendees will learn to: • Separate their staff from the competition • Close sales faster and with greater frequency using a powerful system • Use a playbook of prospecting activities that ensure participants hit sales goals

2:00 - 3:00 p.m. Championship Selling in the New Economy (repeat) Marc Wayshak, Game Plan Selling Bronze 4 Attendees will learn to: • Separate their staff from the competition • Close sales faster and with greater frequency using a powerful system • Use a playbook of prospecting activities that ensure participants hit sales goals

3:15 - 4:15 p.m. Managing Internet Leads in Today’s Marketplace (repeated) Tom King, Marzahn & King Consulting Inc. and Lisa Rockwell, Wilkins RV Inc. Bronze 4 Attendees will learn to: • Initiate a successful business development center to gain the most from Internet leads • Manage lead sources to obtain the best results • Benchmark and measure the efficiency of the BDC

Thursday, November 12 9:00 - 10:00 a.m. Driving Traffic! Alan Ram, Proactive Training Solutions Inc. Bronze 4 Attendees will learn to: • Use superstars’ secrets for driving Internet and phone traffic to their dealership • Effectively convert customers from the telephone to the dealership • Dramatically increase online conversions

10:15 - 11:15 a.m. Five Simple Strategies to Supercharge Your Business (repeated) Alan Ram, Proactive Training Solutions Inc. Bronze 4 Attendees will learn to: • Increase gross profit per retail unit • Increase online conversions • Prevent the loss of up to 39% of “be-back” opportunities

10:15 - 11:15 a.m. Smell the Coffee and Then Close Your Sale George Dans, George Dans Group Bronze 3 Attendees will learn to: • Use a revised selling process • Plan ways to get their customer to say “yes” today • Increase gross profit and wrap up more deals with three closing skills

2:15 - 3:15 p.m. Five Simple Strategies to Supercharge Your Business (repeat) Alan Ram, Proactive Training Solutions Inc. Bronze 4 Attendees will learn to: • Increase gross profit per retail unit • Increase online conversions • Prevent the loss of up to 39% of “be-back” opportunities

3:30 - 4:30 p.m. Managing Internet Leads in Today’s Marketplace (repeat) Tom King, Marzahn & King Consulting Inc. and Lisa Rockwell, Wilkins RV Inc. Bronze 4 Attendees will learn to: • Initiate a successful business development center to gain the most from Internet leads • Manage lead sources to obtain the best results • Benchmark and measure the efficiency of the BDC

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RENTAL TRACK Tuesday, November 11 1:15 - 2:15 p.m. Devil in the Details: Drafting Rental Agreements Leslie Pujo, LaPlaca Pujo, PC Bronze 2 Attendees will learn to: • Properly use multi-part agreements and addenda • Identify taxes, fees, and other charges to be aware of • Understand state-required disclosures

Wednesday, November 12 9:00 - 10:00 a.m. Developing and Maintaining Customer Relationships through Social Media Peter Martin, Cactus Sky Digital Bronze 2 Attendees will learn to: • Acquire connections through ad campaigns • Create content that keeps their audience engaged • Use Facebook, Twitter and LinkedIn effectively

10:15 - 11:15 a.m. Yes, You CAN be a Content Marketing Rock Star Evanne Schmarder, Roadabode Productions Bronze 3 Attendees will learn to: • Define “content” and sharpen their content marketing mix • Maximize content marketing with an editorial calendar • Track and measure content marketing success

2:00 - 3:00 p.m. Law & Disorder: RV Edition Leslie Pujo, LaPlaca Pujo, PC Bronze 2 Attendees will learn to: • Adapt to the basic rental agreement to comply with variations in state laws • Understand the difference in state laws that affect operational issues and • Understand how federal issues and how they relate to similar state laws

3:15 - 4:15 p.m. Rental Roundtable Scott Krenek, Krenek RV, Brad Bacon, PleasureLand RV Center Inc., Leslie Pujo, LaPlaca Pujo, PC, and Bert Alanko, MBA Insurance Bronze 2 Attendees will learn to: • Implement techniques that will reduce their rental sales and procedural problems • Increase rental sales and lower ROA (return on aggravation) • Target large annual events in their area

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Thursday, November 12

Friday, November 14

9:00 - 10:00 a.m.

8:00 - 9:00 a.m.

RV Rental Market Trends Randall Jeremiah, Adventure on Earth Palace 6 & 7 Attendees will learn to: • Capitalize on young families’ rising interest in renting RVs • Grow their fleet through consignments, learning what works and what doesn’t • Capture the European market that’s using independents more frequently

Compliance: The Current Legal Landscape and How it Applies to You Courtney Hennessey and Julie Becker-Myers, Ally Palace 3 Attendees will learn to: • Recognize the components of deception in UDAP and how they relate to dealership advertising • Recognize how ECOA and GLB affect their business • Analyze dealership processes to determine if they comply with UDAP, ECOA, and GLB

2:15 - 3:15 p.m.

9:15 - 10:15 a.m.

How to Design Your Rental Fleet for the Maximum ROI Randall Jeremiah, Adventure on Earth Palace 6 & 7 Attendees will learn to: • Know their customers so they can better meet their needs • Analyze fleet make-up for new/used, Class A/C/B, and towables • Determine the expected profitability of each rental class

Compliance: Understanding Compliance Issues – and Solutions – with Back End Products Chip Zyvoloski, Wolters Kluwer Financial Services Palace 3 Attendees will learn to: • Grow back end business while staying on the right side of federal rules and regulations • Properly handle disclosures, including dispelling common myths • Avoid practices that regulators and court juries have viewed as deceptive

3:30 - 4:30 p.m. High Performance HR: Maximize People for Profits Kathryn Carlson, KPA Palace 6 & 7 Attendees will learn to: • Use five tools and habits that ensure good hires • Enhance engagement in the workplace using proven methods • Measure the effectiveness of HR programs using four key performance indicators

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

SERVICE TRACK Tuesday, November 11 1:15 - 2:15 p.m. In Search of Technicians: Finding, Screening, and Training the Right Candidates Betty Mills, Marzahn & King Consulting Inc. Palace 4 & 5 Attendees will learn to: • Attract technician candidates using proven tips for ads • Analyze a list of traits that make a candidate “the one” to pursue • Train tech candidates through various strategies

Wednesday, November 12 9:00 - 10:00 a.m. Managing the Essential Eight Controllables for Record Profits Don Reed, RV DealerPro Training Palace 4 & 5 Attendees will learn to: • Monitor the essential eight controllables • Provide customers with a higher level of service • Improve their scheduling, production, and dispatching systems

10:15 - 11:15 a.m. An In-House Body Shop: Lessons from the Trenches Lee and Tina Pickard, Mid-State RV Center, David Foco, A World of Training, and Kathryn Carlson, KPA Palace 4 & 5 Attendees will learn to: • Search for specific skills and characteristics when hiring RV body shop technicians • Overcome the trials and tribulations of integrating with the service department • Understand and comply with OSHA and EPA specific regulations for body shop employees

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

2:00 - 3:00 p.m. 7-3-4-6: The Combination for Success in RV Service Chuck Marzahn, Marzahn & King Consulting Inc. Palace 4 & 5 Attendees will learn to: • Use “silver bullet” basics that always work • Organize primary tasks that must be accomplished if failure is to be avoided • Execute the four data points for their DMS system to work best in service

3:15 - 4:15 p.m. Driving Your Service Department towards 100% Fixed Absorption Chad Carr, Rainmaker Consulting Palace 4 & 5 Attendees will learn to: • View their service department as the foundation of a profitable dealership • Implement six actions to immediately increase profitability • Use a pay plan that turns their service employees into entrepreneurs

Thursday, November 13 9:00 - 10:00 a.m. What Service Measurables Really Mean Don Tipton, DTC Retail Consulting Inc. Palace 4 & 5 Attendees will learn to: • Calculate the key performance indicators that matter most accurately • Change the good and bad impacts on a service measurable and • Determine which indicators to spend their time on and how often

10:15 a.m. - 11:15 a.m.

3:30 - 4:30 p.m.

Turn Your Service Department into a Cash Machine (repeated) Bob Clements, Bob Clements International Palace 4 & 5 Attendees will learn to: • Change key elements of their service department to drive greater customer satisfaction • Improve tech performance • Bring new service customers into the dealership

Signature RV Service Don Tipton, DTC Retail Consulting Inc. Palace 4 & 5 Attendees will learn to: • Maintain control of customer expectations and exceed them • Build a customer-handling process and know why it’s important • Create “worth” in what you charge by building value in the experience

1:00 - 2:00 p.m. Educating Your Customers through Parts & Service David Foco, A World of Training Palace 3 Attendees will learn to: • Better communicate with their customers and fixed operations personnel • Explain manufacturer and dealership policies and procedures to customers • Incorporate strategies and materials in the customer and dealership delivery/orientation timeline

2:15 - 3:15 p.m. Turn Your Service Department into a Cash Machine (repeat) Bob Clements, Bob Clements International Palace 4 & 5 Attendees will learn to: • Change key elements of their service department to drive greater customer satisfaction • Improve tech performance • Bring new service customers into the dealership

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

PARTS TRACK

(sponsored by Coast Distribution System)

Tuesday, November 11 1:15 - 2:15 p.m. Achieve 100% Shop Productivity in 30 Days Don Reed, RV DealerPro Training Palace 3 Attendees will learn to: • Raise productivity in service and parts departments by as much as 50% • Use methods of compensating for performance • Complete the necessary processes for ordering special order parts

Wednesday, November 12 9:00 - 10:00 a.m. Maximize the Moment (repeated) Steve Holt, Coast Distribution System Palace 3 Attendees will learn to: • Deliver a consistent presentation with a range of methods in printed or digital material • Give the customer a reason to return to their dealership • Track their progress

10:15 - 11:15 a.m. Selling More Parts Right Now George Dans, George Dans Group Palace 3 Attendees will learn to: • Use up-selling skills at the parts counter • Embrace digital marketing strategies for parts • Improve profits by improving their people

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

2:00 - 3:00 p.m. How to Not Be a Showroom for Amazon Bob Phibbs, The Retail Doctor®, LLC Bronze 3 Attendees will learn to: • Understand the reasons their parts department may be susceptible to “showrooming” • Take steps to neutralize the smartphone weapon • Win their customers’ loyalty

3:15 - 4:15 p.m. Visual Merchandising for Sales: Secrets to Successful Display Bob Phibbs, The Retail Doctor®, LLC Bronze 3 Attendees will learn to: • Use strategic visual merchandising • Fix common errors that make merchandize displays boring • Apply the 15 steps to creating a perfect display

Thursday, November 13 9:00 - 10:00 a.m. Creating a High-Performance Parts Department Bob Clements, Bob Clements International Bronze 3 Attendees will learn to: • Use both tiered and velocity pricing to improve parts margins without running customers away • Get parts and service staff to collaborate with sales staff to grow profitability • Create a compensation program for the parts staff to increase add-on sales

10:15 - 11:15 a.m.

3:30 - 4:30 p.m.

Use Variable Pricing Strategies to Maximize Parts Profits Chad Carr, Rainmaker Consulting Palace 3 Attendees will learn to: • Make the most of their parts inventory • Understand the difference between supply-and-demand and consumer convenience • Use the price/volume sensitivity curve to increase profits

Maximize the Moment (repeat) Steve Holt, Coast Distribution System Palace 3 Attendees will learn to: • Deliver a consistent presentation with a range of methods in printed or digital material • Give the customer a reason to return to their dealership • Track their progress

1:00 - 2:00 p.m.

Friday, November 14

Educating Your Customers through Parts & Service David Foco, A World of Training Palace 3 Attendees will learn to: • Better communicate with their customers and fixed operations personnel • Explain manufacturer and dealership policies and procedures to customers • Incorporate strategies and materials in the customer and dealership delivery/orientation timeline

8:00 - 9:00 a.m.

2:15 - 3:15p.m.

9:15 - 10:15 a.m.

Turn Your Parts Department into a Profit Center Rod Davis, RV DealerPro Training Palace 3 Attendees will learn to: • Create a pricing matrix for accessories • Use benefits in annual physical inventory versus continuous inventory • Master the parts walk for all new and used RV sales

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

SOCIAL MEDIA/eMARKETING TRACK Tuesday, November 11 1:15 - 2:15 p.m. Ignite Your Online Sales – How to Sell More RVs with eBay Motors Tracy Amato, Auction123com, and Kevin Lorell, eBay Motors Bronze 3 Attendees will learn to: • Effectively list their inventory on eBay Motors • Boost leads and sales by posting units live on eBay • Present inventory online using best practices

2:00 - 3:00 p.m. Sell More RVs by Dominating the Search Engines (sponsored by InteractRV) Tim Resnik, MOZ Palace 3 Attendees will learn to: • Define local search engine optimization • Use SEO opportunities • Improve the dealership’s search engine presence

3:15 - 4:15 p.m. Successful Visual eMarketing Evanne Schmarder, Roadabode Productions Palace 3 Attendees will learn to: • View visual content as a necessity for their products • Identify five unique types of visual content and where and how to use them • Use several simple techniques and tools to create gorgeous, sharable visual content

Thursday, November 13 9:00 - 10:00 a.m.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Social Media: Is Social Media a Fad? Courtney Hennessey and Harvey Fisher, Ally Palace 3 Attendees will learn to: • Develop a social media strategy that connects with their current and prospective customers • Link events and campaigns across different social media platforms • Implement tools to help measure their success

10:15 - 11:15 a.m. Yelp Reviews and Your Online Reputation Peter Martin, Cactus Sky Digital Palace 6 & 7 Attendees will learn to: • Claim their Yelp listing • Build positive online reviews and respond to negative reviews • Consistently and continually manage their online reputation

2:15 - 3:15 p.m. Advanced Social Media Strategies Sheril Vergara, RH Power & Associates Inc. Bronze 3 Attendees will learn to: • Build relationships with their fans, friends, and followers that create conversions and leads • Tap into their current social media community to drive sales • Manage their social reputation and generate positive reviews

3:30 - 4:30 p.m. Advanced Digital Marketing Strategies Roger Vergara, RH Power & Associates Inc. Bronze 3 Attendees will learn to: • Implement email campaigns to drive traffic • Market and use QR codes to enhance their inventory • Target prospects intelligently to generate more responses

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

11/10

8:00 a.m.- 5:00 p.m. 8:00 a.m. - 12:00 p.m. RVDA of Alberta Board of Directors breakfast & meeting Skyview 2 • 11:30 a.m. - 2:30 p.m. RVDA of America Board of

Vendor Training +Plus:

2:45 - 3:45 p.m.

Partners in Progress meeting: KZ Palace 6 & 7

4:00 - 5:30 p.m.

Society of Certified RV Professionals Reception, with Michael Rees, “Making an Impact: Customer Satisfaction in Fixed Operations”

8:15 a.m. - 1:00 p.m. Partners in Progress meetings: (all take place in Palace 6 & 7) The Next Big Thing: RVDealerIntel by SureVista Solutions (repeated), Palace 3

8:15 - 9:15 a.m.

TUESDAY 11/11

9:30 - 10:30 a.m. 10:45 - 11:45 a.m. 12:00 - 1:00 p.m.

WEDNESDAY 11/12

•

9:30 - 10:30 a.m. Jayco

•

Correct Track Suspension Alignment System – A Revolutionary New Product, Lippert Bronze 4

American-made Products: Information, Installation & Hydraulic Disc Brake Conversions Increasing Profit, B&W Trailer Hitches Palace 1 & 2 Titan Tire Palace 3

Ordering Made Easy! CareFree’s Configurator, Carefree of Colo

Towing Safety System by AL-KO Axis AL-KO Axis Inc. Palace 1 & 2

Online Marketing Tools & Strategies to Drive Traffic to Your Inventory, Auction123.com Palace 3

Finding the Profit in Cash Transa Brown Recreational Insuran

Leveraging Trends to Predict Sales ALLY Financial Palace 1 & 2

The Next Big Thing: RVDealerIntel by SureVista Solutions (repeated), Palace 3

Thinking Outside the Box - Intent Livin Lite RV Palace 4 & 5

SALES

R ENTA

1:15 - 2:15 p.m.

Understanding and Preparing for the Affordable Healthcare Act Jeff Englander Palace 1 & 2

Go RVing Canada: Optimized Digital Marketing Tactics for RV Dealers, Cyrus Irani Bronze 4

Devil in the Drafting Ren Leslie Pujo B

2:30 - 4:00 p.m.

GENERAL SESSION: “Even Monkeys Fall from Trees: Learn from Mistakes and Embrace Change,” Doug Lipp Sponsored by Forest

4:00 - 7:00 p.m.

Expo Open with Reception in Both Halls (Reception sponsored by Forest River Inc.)

7:00 - 8:30 p.m.

RVDA of Canada Reception (open to all Canadians) Skyview 1 Early Bird Continental Breakfast

9:00 - 10:00 a.m.

Unlocking the Secret of Variable Gross Profit, Chad Carr Palace 1 & 2

DNA of a Championship Sales Team Marc Wayshak Bronze 4

10:15 - 11:15 a.m.

How to Understand Today’s Market Trends, Tom Walworth and Scott Stropkai Palace 1 & 2

Championship Selling in the New Economy (repeated) Marc Wayshak Bronze 4

11:00 a.m.- 3:00 p.m.

Expo Open with Lunch Served in Both Halls

Selling Like a Pro: Closing Sales Effectively and Effortlessly, Bob Phibbs, the Retail Doctor® Bronze 3

Developing Relationship Peter Martin Partners in Progress: Prime Time Palace 6 & 7

2:00 - 3:00 p.m.

If You Fail to Train, You Train to Fail! George Dans Palace 1 & 2

Championship Selling in the New Economy (repeat) Marc Wayshak Bronze 4

Law & Diso Leslie Pujo B

3:15 - 4:15 p.m.

9 Ways to Become a Better Leader (repeated), Michael Rees Palace 1 & 2

Managing Internet Leads in Today’s Marketplace (repeated) Tom King & Lisa Rockwell Bronze 4

Your Biggest I Experts Panel Alanko, Brad B

4:15 - 5:30 p.m. 5:30 - 7:30 p.m. 7:30 a.m. 9:00 - 10:00 a.m.

THURSDAY 11/13

8:15 - 9:15 a.m. Crossroads

DEALER/GM

EDUCATION TRACKS:

7:30 a.m.

11/14

Vendor Training +Plus:

RVDA Members have a NEW HIRING TOOL…Find out about

10:15 - 11:15 a.m.

Young RV Executives Reception Sponsored by Coach-Net Skyview 1 RVBusiness Top 50 Awards Reception Platinum Ballroom Early Bird Continental Breakfast Beating the Odds: Crafting a Successful Lifetime Business Transition Strategy Don Bielen Palace 1 & 2

Driving Traffic! Alan Ram Bronze 4

Effectively Leading and Managing as a Young Executive, David Spader Palace 1 & 2

Five Simple Strategies to Supercharge Your Business (repeated), Alan Ram Bronze 4

RV Rental M Randall Jerem Smell the Coffee and Then Close Your Sale, George Dans Bronze 3

Yelp Review Reputation, Palace 6 & 7

10:00 a.m.- 1:00 p.m. Expo Open with Lunch Served in Both Halls 1:00 - 2:00 p.m.

RVDA of America Annual Meeting Platinum Ballroom

2:15 - 3:15 p.m.

9 Ways to Become a Better Leader (repeat), Michael Rees Palace 1 & 2

Five Simple Strategies to Supercharge Your Business (repeat) Alan Ram Bronze 4

How to Desi the Maximum Palace 6 & 7

3:30 - 4:30 p.m.

Selecting & Engaging Millennials Ricardo Roman Palace 1 & 2

Managing Internet Leads in Today’s Marketplace (repeat) Tom King & Lisa Rockwell Bronze 4

High Perform People for Pr Palace 6 & 7

5:30 - 7:00 p.m.

Skyview Sunset Social Skyview 1

7:30 a.m. 8:00 -10:15 a.m.

•

RVDA of Canada Annual Meeting Skyview 1

Early Bird Continental Breakfast Palace 3 Compliance Education: The Current Legal Landscape & How it Applies to You, Julie Becker-Myers & Courtney Hennessey Palace 3

Delegates lunch & meeting Platinum Ballroom • 12:00 p.m. - 5:00 p.m. RVDA of Canada Board of Directors lunch & meeting Skyview 1 the Innovative New Hiring Tool That’s Cost-Effectively Closing the Employment Gap, The Employment Network - A CareerCo Company Palace 4 & 5

” Sponsored by Protective Asset Protection Palace 1 & 2

10:45 - 11:45 a.m. EverGreen/Skyline

•

12:00 - 1:00 p.m. Winnebago

EDUCATION MATRIX

s New Product orado Palace 4 & 5

Learn How Dealers Dominate Internet Marketing Wheeler Advertising Bronze 2

actions, Brown & ce Palace 4 & 5

Leadership Development for Your Dealership Spader Business Management Bronze 2

(2-hour session)

tional Diversification

(2-hour session)

Compliance: CFPB, Dodd-Frank & the Dealership American Guardian Warranty Services Bronze 3

Using New IDS Technology to Improve the Customer Experience IDS Bronze 3

Chassis Performance: Giving Your Stock Motorhome a High Performance Makeover, Blue Ox Bronze 4 Lippert Component’s Aftermarket Program Lippert Components Bronze 4

Sponsored by Coast Distribution System

SERVICE

PARTS

In Search of Technicians: Finding, Screening and Training the Right Candidates, Betty Mills Palace 4 & 5

Achieve 100% Shop Productivity in 30 Days, Don Reed Palace 3

Ignite Your Online Sales - How to Sell More RVs with eBay Motors Tracy Amato & Kevin Lorell Bronze 3

Managing the Essential Eight Controllables for Record Profits Don Reed Palace 4 & 5

Maximize the Moment (repeated) Steve Holt Palace 3

Developing & Maintaining Customer Relationships through Social Media Peter Martin Bronze 2

An In-House Body Shop: Lessons from the Trenches, David Foco, Tina & Lee Pickard, & Kathryn Carlson Palace 4 & 5

Selling More Parts Right Now George Dans Palace 3

Yes You CAN Be a Content Marketing Rock Star Evanne Schmarder Bronze 3

rder: RV Edition Bronze 2

7-3-4-6-The Combination for Success in RV Service, Chuck Marzahn Palace 4 & 5

How to Not be a Showroom for Amazon, Bob Phibbs, the Retail Doctor® Bronze 3

Sell More RVs by Dominating the Search Engines, Tim Resnik Sponsored by InteractRV Palace 3

Issues & Challenges: Ask the l Discussion, Leslie Pujo, Bert acon & Scott Krenek Bronze 2

Driving Your Service Department Towards 100% Fixed Absorption Chad Carr Palace 4 & 5

Visual Merchandising for Sales: Secrets to Successful Display Bob Phibbs, the Retail Doctor® Bronze 3

Successful Visual eMarketing Evanne Schmarder Palace 3

What Service Measurables Really Mean, Don Tipton Palace 4 & 5

Creating a High Performance Parts Department, Bob Clements Bronze 3

Social Media: Is Social Media a Fad? Harvey Fisher & Courtney Hennessey Palace 3

Turn Your Service Department into a Cash Machine (repeated) Bob Clements Palace 4 & 5

Use Variable Pricing Strategies to Maximize Parts Profits, Chad Carr Palace 3

Yelp Reviews and Your Online Reputation, Peter Martin Palace 6 & 7

Details: ntal Agreements Bronze 2

SOCIAL MEDIA/eMARKETING

River, Inc. Platinum Ballroom

& Maintaining Customer ps through Social Media n Bronze 2 Yes You CAN Be a Content Marketing Rock Star Evanne Schmarder Bronze 3

Market Trends miah Palace 6 & 7

s and Your Online Peter Martin

Educating Your Customers through Parts & Service, David Foco Palace 3

ign Your Rental Fleet for m ROI, Randall Jeremiah

Turn Your Service Department into a Cash Machine (repeat), Bob Clements Palace 4 & 5

Turn Your Parts Department into a Profit Center, Rod Davis Palace 3

Advanced Social Media Strategies Sheril Vergara Bronze 3

mance HR: Maximize rofits, Kathryn Carlson

Signature RV Service, Don Tipton Palace 4 & 5

Maximize the Moment (repeat) Steve Holt Palace 3

Advanced Digital Marketing Strategies, Roger Vergara Bronze 3

of special interest to young RV executives 9:15 -10:15 a.m. Understanding Compliance Issues - and Solutions - with Back End Products, Chip Zyvoloski Palace 3

*Subject to change

Use these elevators to access the 26th floor.

Workshop Floor Plan

RVDA THANKS OUR 2014 CONVENTION/EXPO SPONSORS, WHOSE GENEROSITY MAKES THE CONVENTION HAPPEN! Breakfast Wednesday, Nov. 12

Dealer Lounge

Parts Educational Track

Tuesday Evening Reception

Sponsor: TCF Inventory Finance Inc.

Sponsor: Thor Industries Inc.

Sponsor: Coast Distribution System

Sponsor: Forest River

Convention Mobile App

Expo Hall Luncheon Wednesday & Thursday

Sponsor: eBay Motors

Co-Sponsors: Tiffin Motors, NTP-STAG, Sys2k

Young RV Executives Reception Wednesday, Nov. 12

General Sponsor

Sponsor: Winnebago

Sponsor: Newmar

Sponsor: Carefree of Colorado

Sponsor: Coach-Net

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

PARTNERS

Booth #

PLATINUM PARTNER GE Capital, Commercial Distribution Finance . . . . . . . . . . . 202 GOLD PARTNERS Protective Asset Protection . . . . . 208 SILVER PARTNER Thor Industries Inc. . . . . Dealer Lounge BRONZE PARTNERS Ally Financial. . . . . . . . . . . . . . . . . 215 Bank of America Merrill Lynch Bank of the West. . . . . . . . . . . . . . 205 Brown & Brown Recreational Insurance . . . . . . . . . 220 Diversified Insurance Management Inc. . . . . . . . . . . . . . 209 Forest River MBA Insurance Inc. . . . . . . . . . . . . 201

EXHIBITORS

(Alphabetically)

A World of Training . . . . . . . . . . . . . . . . . 722 Adventure On Earth . . . . . . . . . . . . . . . . 115 Airstream, Inc. . . . . . . . . . . . . Dealer Lounge AIRXCEL RV Group . . . . . . . . . . . . . . . . . 303 Alde Corp. . . . . . . . . . . . . . . . . . . . . . . . 511 AL-KO Axis, Inc. . . . . . . . . . . . . . . . . . . . 500 *Allied Recreation Group . . . . V-202 & V102 Ally Financial . . . . . . . . . . . . . . . . . . . . . 215 American Guardian Warranty Services, Inc . . . . . . . . . . . . . . . 402 America's RV and Marine Auction . . . . . . 418 Aqua-Hot Heating Systems, Inc. . . . . . . . 501 *Arrow Distributing, Inc. . . . . . . . . . . . . . 705 Atwood Mobile Products, LLC . . . . . . . . . 113 Auction123.com . . . . . . . . . . . . . . . . . . . 415 B & W Trailer Hitches. . . . . . . . . . . . . . . . 125 Bank of the West . . . . . . . . . . . . . . . . . . 205 Bison Coach . . . . . . . . . . . . . . Dealer Lounge Blue Ox . . . . . . . . . . . . . . . . . . . . . . . . . 109 Brasher's Northwest Auto Auction . . . . . . 520 *Brasher's Sacramento RV, Marine & PowerSports Auction . . . . . . . . 129 Brown & Brown Recreational Insurance. . 220 Carefree of Colorado . . . . . . . . . . . . . . . 510 CDK Global . . . . . . . . . . . . . . . . . . . . . . 611 *Cirrus Solutions . . . . . . . . . . . . . . . . . . 621 Coach-Net . . . . . . . . . . . . . . . . . . . . . . . 217 Coast Distribution System . . . . . . . . . . . . 615 CornerStone United, Inc. . . . . . . . . . . . . . 123 Covideo By Easycare . . . . . . . . . . . . . . . . 701

CrossRoads RV . . . . . . . . . . . . Dealer Lounge Cruiser RV, LLC . . . . . . . . . . . . . . . . . . V-200 Cummins Onan Generators . . . . . . . . . . . 308 Customer Service Intelligence, Inc.. . . . . . 720 Dealer Spike RV . . . . . . . . . . . . . . . . . . . 405 Diversified Insurance Management, Inc.. . . . . . . . . . . . . . . . . . 209 Dometic Corporation. . . . . . . . . . . . . . . . 806 Dutchmen Manufacturing, Inc.. . . . . . . . . Dealer Lounge EasyCare RV . . . . . . . . . . . . . . . . . . . . . . 701 *eBay Motors . . . . . . . . . . . . . . . . . . . . . 117 *EcoPro Products . . . . . . . . . . . . . . . . . . 708 *EEZ RV Products . . . . . . . . . . . . . . . . . . 600 EverGreen Recreational Vehicles, LLC . . V-201 Fleetwood RV . . . . . . . . . . . . . . . . . . . V-102 Freightliner Custom Chassis Corp. . . . . . . 620 GE Capital, Commercial Distribution Finance . . . . . . . . . . . . . . . . 202 Girard Systems/Products . . . . . . . . . . . . . 522 Heartland Recreational Vehicles, LLC. . . . . . . . . . . . . . Dealer Lounge *Highlands Financial. . . . . . . . . . . . . . . . 616 Holiday Rambler . . . . . . . . . . . . . . . . . V-202 *Holland Bar Stool Co. . . . . . . . . . . . . . . 404

IDS - Integrated Dealer Systems. . . . . . . . 214 IHS Automotive. . . . . . . . . . . . . . . . . . . . 302 Infinite Creative Enterprises. . . . . . . . . . . 713 Keystone RV Company . . . . . . Dealer Lounge KZ RV . . . . . . . . . . . . . . . . . . . Dealer Lounge Lance Camper Manufacturing Corporation (LCMC) . . . . . . . . . . . . . . . . 107 LIFESTYLE Luxury RV . . . . . . . . . . . . . . V-201 Lippert Components, Inc. . . . . . . . . . . . . 401 Livin' Lite RV, Inc. . . . . . . . . . . Dealer Lounge Marine One Acceptance Corp. . . . . . . . . . 314 Marzahn & King Consulting, Inc. . . . . . . . 316 MBA Insurance, Inc. . . . . . . . . . . . . . . . . 201 Medallion Bank . . . . . . . . . . . . . . . . . . . 400 Merrick Bank . . . . . . . . . . . . . . . . . . . . . 421 Mobile Sleep Components (RV Mattresses) . . . . . . . . . . . . . . . . . . . 709 MOR/ryde International, Inc. . . . . . . . . . . 517 Mudd Advertising . . . . . . . . . . . . . . . . . . 516 NADAguides & NADAguides.com . . . . . . 323 *NextGear Capital . . . . . . . . . . . . . . . . . 306 *NextGenAuto LLC . . . . . . . . . . . . . . . . . 716 Northpoint Commercial Finance, LLC . . . . 808 NTP-STAG. . . . . . . . . . . . . . . . . . . . . . . . 223 NWAN/National Automotive Experts . . . . 311

The Omnia Group . . . . . . . . . . . . . . . . . . 409 Pacific Coachworks, Inc.. . . . . . . . . . . . V-100 Parallax Power Supply . . . . . . . . . . . . . . . 305 Pettes & Hesser, Ltd. . . . . . . . . . . . . . . . . 310 Phoenix American Warranty Co., Inc. . . . . 301 *PowerMax Converters. . . . . . . . . . . . . . 504 Progress Mfg., Inc. . . . . . . . . . . . . . . . . . 416 ProResponse, Inc. . . . . . . . . . . . . . . . . . . 422 Protective Asset Protection . . . . . . . . . . . 208 *PullRite / Pulliam Enterprises . . . . . . . . . 706 *Rainmaker Software . . . . . . . . . . . . . . . 319 Reese . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 *Riverside Travel Trailer . . . . . . . . . . . . V-104 Roadtrek Motorhomes, Inc. . . . . . . . . . V-101 Robert Weed Plywood Corporation . . . . . 105 RV DealerPro Training . . . . . . . . . . . . . . . 515 RV PRO Magazine. . . . . . . . . . . . . . . . . . 304 RV Trader . . . . . . . . . . . . . . . . . . . . . . . . 802 RVDA . . . . . . . . . . . . . . . . . . . . . . . . . . . 601 *RVing ACCESSibility Group, Inc.. . . . . . . 103

RVM Promotions. . . . . . . . . . . . . . . . . . . 102 *RVmenu, LLC . . . . . . . . . . . . . . . . . . . . 607 *RVShare . . . . . . . . . . . . . . . . . . . . . . . . 707 *Sebrite Financial Corp. . . . . . . . . . . . . . 715 Skyline RV . . . . . . . . . . . . . . . . . . . . . . V-103 Sobel University . . . . . . . . . . . . . . . . . . . 101 Spader Business Management. . . . . . . . . 423 Statistical Surveys, Inc. . . . . . . . . . . . . . . 300 *SureVista Solutions . . . . . . . . . . . . . . . . 100 Sys2K / RV123.com. . . . . . . . . . . . . . . . . 521 TCF Inventory Finance, Inc. . . . . . . . . . . . 219 Tekonsha . . . . . . . . . . . . . . . . . . . . . . . . 317 *Tents for Troops & RV's Too . . . . . . . . . . 609 Thor Industries, Inc.. . . . . . . . . Dealer Lounge Thor Motor Coach, Inc. . . . . . . Dealer Lounge *Titan Tire . . . . . . . . . . . . . . . . . . . . . . . 508 *Tuson RV Brakes LLC. . . . . . . . . . . . . . . 318 U.S. Bank, Recreation Finance . . . . . . . . . 111 *US Equity Advantage. . . . . . . . . . . . . . . 119 United States Warranty Corporation . . . . 424

*Warrantech Automotive, Inc. . . . . . . . . . 502 Wheeler Advertising, Inc.. . . . . . . . . . . . . 121 Williams and Stazzone Insurance Agency, Inc.. . . . . . . . . . . . . . . 514 Wolters Kluwer Financial Services . . . . . . 622 Xantrex Technology / Schneider Electric . . 411 Zamp Solar, LLC . . . . . . . . . . . . . . . . . . . 417 RV Manufacturers Displaying Vehicles

Allied Recreation Group . . . . . V-102 & V202 Cruiser RV LLC . . . . . . . . . . . . . . . . . . V-200 EverGreen Recreational Vehicles LLC . . . . . . . . . . . . . . . . . . . . V-201 Fleetwood RV . . . . . . . . . . . . . . . . . . . V-102 Holiday Rambler . . . . . . . . . . . . . . . . . V-202 LIFESTYLE Luxury RV . . . . . . . . . . . . . . V-201 Pacific Coachworks Inc. . . . . . . . . . . . . V-100 Riverside Travel Trailer . . . . . . . . . . . . . V-104 Roadtrek Motorhomes Inc. . . . . . . . . . V-101 Skyline RV . . . . . . . . . . . . . . . . . . . . . . V-103 *New Exhibitors

Exhibitors by Category ADVERTISING/PROMOTIONS Mudd Advertising . . . . . . . . . . . . . . . . 516 www.Mudd.com RV Trader . . . . . . . . . . . . . . . . . . . . . . . 802 www.rvtrader.com RVM Promotions . . . . . . . . . . . . . . . . . 102 www.rvmpromotions.com Wheeler Advertising Inc. . . . . . . . . . . . 121 www.wheeleradvertising.com

NTP - STAG . . . . . . . . . . . . . . . . . . . . . . 223 www.ntpdistribution.com www.stagparkway.com FINANCE/FINANCIAL BRONZE PARTNER

Ally Financial . . . . . . . . . . . . . . . . . . . . 215 www.ally.com BRONZE PARTNER

Bank of the West . . . . . . . . . . . . . . . . . 205 www.bankofthewest.com PLATINUM PARTNER

ASSOCIATIONS RVDA . . . . . . . . . . . . . . . . . . . . . . . . . . 601 www.rvda.org RVing ACCESSibility Group Inc. . . . . . . 103 www.rvingaccessibility.org Tents for Troops & RV’s Too . . . . . . . . . 609 www.tentsfortroops.org AUCTION America’s RV and Marine Auction . . . . 418 www.americasautoauction.com Brasher’s Northwest Auto Auction. . . . 520 www.brashersnorthwest.com Brasher’s Sacramento RV, Marine & PowerSports Auction . . . . . . 129 www.brasherssacramento.com eBay Motors. . . . . . . . . . . . . . . . . . . . . 117 www.ebay.com/motors CONSULTANTS/TRAINERS A World of Training . . . . . . . . . . . . . . . 722 www.aworldoftraining.com Marzahn & King Consulting Inc. . . . . . 316 www.marzahnandking.com The Omnia Group. . . . . . . . . . . . . . . . . 409 www.omniagroup.com RV DealerPro Training . . . . . . . . . . . . . 515 www.dealerprotraining.com Sobel University. . . . . . . . . . . . . . . . . . 101 www.sobeltraining.com Spader Business Management. . . . . . . 423 www.spader.com CUSTOMER SERVICE Customer Service Intelligence Inc. . . . 720 www.tellcsi.com DIRECTORY/GUIDES NADAguides & NADAguides.com. . . . . 323 www.nadaguides.com RVmenu LLC . . . . . . . . . . . . . . . . . . . . . 607 www.rvmenu.com RVShare . . . . . . . . . . . . . . . . . . . . . . . . 707 www.rvshare.com

GE Capital, Commercial Distribution Finance . . . . . . . . . . . . . . 202 www.gecdf.com Highlands Financial Inc. . . . . . . . . . . . . 616 www.hfico.com Marine One Acceptance Corp. . . . . . . . 314 www.marineone.com Medallion Bank . . . . . . . . . . . . . . . . . . 400 www.medallionbank.com Merrick Bank . . . . . . . . . . . . . . . . . . . . 421 www.merrickbank.com NextGear Capital . . . . . . . . . . . . . . . . . 306 www.nextgearcapital.com Northpoint Commercial Finance LLC . . 808 www.northpointcf.com Sebrite Financial Corp.. . . . . . . . . . . . . 715 www.sebritecorporation.com TCF Inventory Finance Inc.. . . . . . . . . . 219 www.tcfif.com U.S. Bank, Recreation Finance . . . . . . . 111 www.usbank.com/recfin US Equity Advantage . . . . . . . . . . . . . . 119 www.usequityadvantage.com Wolters Kluwer Financial Services. . . . 622 www.WoltersKluwerFS.com/dealers INSURANCE & WARRANTIES American Guardian Warranty Services Inc . . . . . . . . . . . . . 402 www.agwsinc.com BRONZE PARTNER

Brown & Brown Recreational Insurance . . . . . . . . . . . . 220 www.reedbrothersinsurance.com Coach-Net . . . . . . . . . . . . . . . . . . . . . . 217 dealer.coach-net.com CornerStone United Inc. . . . . . . . . . . . 123 www.cornerstoneunited.com BRONZE PARTNER

Diversified Insurance Management Inc. . . . . . . . . . . . . . . . . . 209 www.rvbestquote.com EasyCare RV . . . . . . . . . . . . . . . . . . . . . 701 www.easycare.com BRONZE PARTNER

DISTRIBUTOR Arrow Distributing Inc. . . . . . . . . . . . . 705 www.arrowdist.com Coast Distribution System . . . . . . . . . . 615 www.coastdistribution.com EEZ RV Products. . . . . . . . . . . . . . . . . . 600 www.eezrvproducts.com NTP Distribution . . . . . . . . . . . . . . . . . 810 www.ntpdistribution.com

MBA Insurance Inc. . . . . . . . . . . . . . . . 201 www.MBAinsurance.net NWAN/National Automotive Experts. . 311 www.NationalAutomotiveExperts.com Pettes & Hesser Ltd.. . . . . . . . . . . . . . . 310 www.phltd.com Phoenix American Warranty Co. Inc. . . 301 www.phoenixamerican.com GOLD PARTNER

Protective Asset Protection . . . . . . . . . 208 www.protective.com

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

United States Warranty Corporation . . 424 www.uswceagle.com Warrantech Automotive Inc. . . . . . . . . 502 www.warrantech.com Williams and Stazzone Insurance Agency Inc. . . . . . . . . . . . . . 514 www.wsins.com MARKET RESEARCH Customer Service Intelligence, Inc. . . . 720 www.tellcsi.com IHS Automotive . . . . . . . . . . . . . . . . . . 302 www.ihs.com Statistical Surveys Inc.. . . . . . . . . . . . . 300 www.statisticalsurveys.com SureVista Solutions . . . . . . . . . . . . . . . 100 www.surevista.com PUBLICATION RV PRO Magazine . . . . . . . . . . . . . . . . 304 www.rv-pro.com RV MANUFACTURER Bison Coach . . . . . . . . . . . . Dealer Lounge www.bisontrailer.com Airstream Inc. . . . . . . . . . . . Dealer Lounge www.airstream.com Allied Recreation Group. . . . V-202 & V102 www.argrv.com Bison Coach . . . . . . . . . . . . Dealer Lounge www.bisontrailer.com CrossRoads RV . . . . . . . . . . Dealer Lounge www.crossroadsrv.com Cruiser RV LLC. . . . . . . . . . . . . . . . . . V-200 www.cruiserrv.com Dutchmen Manufacturing Inc. . . . . . . . Dealer Lounge www.dutchmen.com EverGreen Recreational Vehicles LLC . . . . . . . . . . . . . . . . . . . V-201 www.GoEverGreenRV.com Fleetwood RV . . . . . . . . . . . . . . . . . . V-102 www.FleetwoodRV.com Freightliner Custom Chassis Corp.. . . . 620 www.freightlinerchassis.com Heartland Recreational Vehicles, LLC . . . . . . . . . . . . Dealer Lounge www.heartlandrvs.com Holiday Rambler . . . . . . . . . . . . . . . . V-202 www.holidayrambler.com Keystone RV Company . . . . Dealer Lounge www.keystonerv.com KZ RV . . . . . . . . . . . . . . . . . Dealer Lounge www.kz-rv.com Lance Camper Manufacturing Corporation (LCMC) . . . . . . . . . . . . . . . 107 www.LanceCamper.com LIFESTYLE Luxury RV. . . . . . . . . . . . . V-201 www.LifestyleLRV.com Livin' Lite RV, Inc. . . . . . . . . Dealer Lounge www.LIVINLITE.com Pacific Coachworks Inc. . . . . . . . . . . V-100 www.pacificcoachworks.com Riverside Travel Trailer . . . . . . . . . . . V-104 www.riversidetrailer.com Roadtrek Motorhomes Inc.. . . . . . . . V-101 www.roadtrek.com/RVDAU

Skyline RV . . . . . . . . . . . . . . . . . . . . . V-103 www.skylineRV.com

Sys2K / RV 123 . . . . . . . . . . . . . . . . . . . 521 www.sys2k.com

SILVER PARTNER

Thor Industries Inc.. . . . . . . Dealer Lounge www.thorindustries.com Thor Motor Coach . . . . . . . Dealer Lounge www.ThorMotorCoach.com SIGNAGE/SPECIALTY ITEMS Infinite Creative Enterprises . . . . . . . . 713 www.icesigns.com SOFTWARE/WEBSITES Adventure On Earth . . . . . . . . . . . . . . . 115 www.adventureonearth.com Auction123.com. . . . . . . . . . . . . . . . . . 415 www.auction123.com/RVDA CDK Global. . . . . . . . . . . . . . . . . . . . . . 611 www.cdkglobalrecreation.com Cirrus Solutions . . . . . . . . . . . . . . . . . . 621 www.CirrusSolutions.com Covideo By Easycare . . . . . . . . . . . . . . 117 www.easycare.com Dealer Spike RV . . . . . . . . . . . . . . . . . . 405 www.dealerspikerv.com IDS - Integrated Dealer Systems . . . . . 214 www.ids-astra.com NextGen Auto LLC . . . . . . . . . . . . . . . . 716 www.nxgenauto.com ProResponse Inc. . . . . . . . . . . . . . . . . . 422 www.proresponse.com Rainmaker Software . . . . . . . . . . . . . . 319 www.getRain.com

SUPPLIER AIRXCEL RV Group . . . . . . . . . . . . . . . . 303 www.rvcomfort.com Alde Corp . . . . . . . . . . . . . . . . . . . . . . . 511 www.alde.us AL-KO Axis Inc. . . . . . . . . . . . . . . . . . . . 500 www.al-koaxis.com Aqua-Hot Heating Systems Inc. . . . . . . 501 www.aquahot.com Atwood Mobile Products LLC . . . . . . . 113 www.atwoodmobile.com B & W Trailer Hitches . . . . . . . . . . . . . . 125 www.turnoverball.com Blue Ox. . . . . . . . . . . . . . . . . . . . . . . . . 109 www.blueox.com Carefree of Colorado . . . . . . . . . . . . . . 510 www.carefreeofcolorado.com Cummins Onan Generators . . . . . . . . . 308 www.cumminsonan.com Dometic Corporation . . . . . . . . . . . . . . 806 www.dometic.com/usa EcoPro Products. . . . . . . . . . . . . . . . . . 708 www.ecoproproducts.com Girard Systems/Products . . . . . . . . . . . 522 www.girardrv.com Holland Bar Stool Co.. . . . . . . . . . . . . . 404 www.hollandbarstool.com Lippert Components Inc. . . . . . . . . . . . 401 www.lippertcomponents.com

Mobile Sleep Components (RV Mattresses) . . . . . . . . . . . . . . . . . . 709 www.mobilesleepcomponents.com/rvda14 MOR/ryde International Inc. . . . . . . . . 517 www.morryde.com Parallax Power Supply . . . . . . . . . . . . . 305 www.parallaxpower.com PowerMax Converters . . . . . . . . . . . . . 504 www.powermaxconverters.com Progress Mfg. Inc. . . . . . . . . . . . . . . . . 416 www.EqualizerHitch.com PullRite / Pulliam Enterprises . . . . . . . 706 www.pullrite.com Reese . . . . . . . . . . . . . . . . . . . . . . . . . . 317 www.ReeseProducts.com Robert Weed Plywood Corporation . . . 105 www.robertweedplywood.com Tekonsha . . . . . . . . . . . . . . . . . . . . . . . 317 www.tekonsha.com Titan Tire . . . . . . . . . . . . . . . . . . . . . . . 407 www.titan-intl.com Tuson RV Brakes LLC . . . . . . . . . . . . . . 318 www.directlink.com Xantrex Technology / Schneider Electric . . . . . . . . . . . . . . . . 411 www.xantrex.com Zamp Solar LLC . . . . . . . . . . . . . . . . . . 417 www.zampsolar.com VIDEO EMAIL SERVICE Covideo By Easycare . . . . . . . . . . . . . . 701 www.easycare.com

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Exhibitors/Partners A World of Training . . . . . . . . . . . . . . 722 P: (866) 238-9796 www.aworldoftraining.com A World of Training is a hands-on training company focused on results. We’re real-world people who work side by side with your team to help make your dealership “differently better”! Adventure On Earth . . . . . . . . . . . . . . 115 P: (503) 267-2690 www.adventureonearth.com Premier RV rental software with 99.9% guaranteed up time. RV rental consulting to start your RV rental department or grow your existing RV rental business. We offer free RV rental education pieces at adventureonearth.com. Airstream Inc.. . . . . . . . . . Dealer Lounge P: (937) 596-6111 www.airstream.com Airstream manufactures and sells premium quality travel trailers and motorhomes. Airstream vehicles are distinguished by their rounded shape and bright aluminum finish and, in our opinion, constitute the most recognized product in the recreational vehicle industry. AIRXCEL RV Group . . . . . . . . . . . . . 303 P: (423) 775-2131 www.rvcomfort.com Airxcel RV Group is the quality name in RV comfort. Coleman Mach RV air conditioners, Suburban furnaces, water heaters, ranges and cooktops, and Maxxair fans. Alde Corp . . . . . . . . . . . . . . . . . . . . . . . 511 P: (360) 608-4803 www.alde.us Founded in 1949, Alde has long been the world leader in mobile comfort and luxury, bringing radiant heat, heated floors, heated towel warmers, four season comfort, hot water and much more to the RV lifestyle. AL-KO Axis Inc. . . . . . . . . . . . . . . . . . 500 P: (574) 294-6651 www.al-koaxis.com AL-KO Axis Inc., the world leader in manufacturing superior trailer axles, hubs, drums brakes and trailer accessories, is part of an 83-year-old global technology company.

Paid promotional – all information supplied by the exhibitors.

Allied Recreation Group . . V202 & V102 P: (260) 728-2121 www.argrv.com Allied Recreation Group is a collection of some of the world’s most recognized and admired RV brands. Each brand - American Coach, Fleetwood, Holiday Rambler and Monaco - remains distinct, while together the group is a celebration of the rich heritage and future promise of the greatest manufacturers in the RV industry. BRONZE PARTNER Ally Financial . . . . . . . . . . . . . . . . . . . . 215 P: (714) 9132697 www.ally.com Ally Financial builds strong relationships to help RV dealers meet their business goals. Ally also provides a comprehensive portfolio of financing solutions, including retail and wholesale financing for RV dealers in the United States and Canada. American Guardian Warranty Services Inc . . . . . . . . . . . . . 402 P: (630) 790-6000 www.agwsinc.com American Guardian Warranty Services Inc. is an innovative provider of administration services for dealers and marketers offering vehicle service agreements, limited warranties and a variety of environmental and aftermarket products across the United States. America’s RV and Marine Auction . . 418 P: (864) 801-1199 www.americasautoauction.com We offer a full spectrum of dealer services necessary to successfully complete the remarketing needs for both buyers and sellers. We understand the value of a customer and know that every dealership has different needs. Aqua-Hot Heating Systems Inc. . . . . 501 P: (303) 651-5500 www.aquahot.com The leading manufacturer of hydronic heating systems that provide real comfort through evenly distributed moist heat, continuous hot water, engine preheating, and thousands of dollars in added resale value. Arrow Distributing Inc. . . . . . . . . . . . 509 P: (402) 330-3322 www.arrowdist.com For over 30 years Arrow Distributing has been dedicated to providing a wide-range of premier RV and MH products and services designed to meet the goals of our dealers and service centers.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Atwood Mobile Products LLC. . . . . . 113 P: (574) 264-2131 www.atwoodmobile.com Atwood Mobile Products has been a world leader in designing, engineering and manufacturing appliances and chassis hardware for the RV industry for more than 30 years. An Atwood icon, Fan-Tastic Vent, provides the industry standard in high-powered roof vent fans and vent covers. Auction123.com . . . . . . . . . . . . . . . . . . 415 P: (888) 514-0123 www.auction123.com/RVDA Auction123 provides award-winning website development, inventory management, and online marketing solutions to RV dealers. Publish your inventory to eBay Motors, Facebook, Craigslist, over 400 online marketplaces, and your own website. B & W Trailer Hitches . . . . . . . . . . . . 125 P: (620) 473-3664 www.turnoverball.com B&W Trailer Hitches has been building towing products since 1987. ItsTurnoverball is the number one selling gooseneck hitch in America. Its popular line of fifth-wheel hitches, including the Companion, continues to grow with the addition of a rail mounted option and this year, a Companion Slider. BRONZE PARTNER Bank of America Merrill Lynch P: (770) 774-4701 www.bankofamerica.com/rvdealer Bank of America has been a dedicated partner, problem solver, and trusted advisor for more than 40 years. In addition to offering retail, floorplan and more banking options, we offer fast application turnaround and the best funding team in the industry. BRONZE PARTNER Bank of the West . . . . . . . . . . . . . . . . . 205 P: (800) 843-2327 www.bankofthewest.com As one of the nation’s largest providers of indirect financing for the RV market, we deliver a wide range of customized solutions, such as extended first payments, inventory finance, commercial credit cards and real estate loans.

Paid promotional – all information supplied by the exhibitors.

Bison Coach . . . . . . . . . . . Dealer Lounge P: (574) 658-4161 www.bisontrailer.com Bison Coach is an industry leader in producing specialty trailers with spacious living areas available in a variety of sizes. Bison focuses on an innovative line of equine trailers with Living Quarters (LQ), constructed of lightweight aluminum and aluminum over steel construction. A pioneer in equine LQ trailers, Bison is one of only two competitors that construct its own living quarters, an important point of industry differentiation. Blue Ox . . . . . . . . . . . . . . . . . . . . . . . . . 109 P: (402) 385-3051 www.blueox.com Blue Ox is known internationally for its quality towing products, from tow bars and baseplates to steering control systems, supplementary brakes, carriers, weight distributing and gooseneck hitches. Brasher’s Northwest Auto Auction . . 520 P: (541) 689-3901 www.brashersnorthwest.com We offer a full range of remarketing services, including wholesale auctions, simulcast auctions, reconditioning, transportation and inventory financing. Brasher’s remarkets vehicles for wholesale consignors, including dealers, manufacturers, banks, and finance and leasing institutions. Brasher’s Sacramento RV, Marine & PowerSports Auction . . . . 129 P: (916) 991-1067 www.brasherssacramento.com A leader in RV, marine and power sports remarketing in the western U.S. , we offer a wide range of services, including reconditioning, transportation, financing, and online sales. Conveniently located 10 minutes from Sacramento International Airport. BRONZE PARTNER Brown & Brown Recreational Insurance . . . . . . . . . . . . 220 P: (270) 384-5800 www.reedbrothersinsurance.com Brown & Brown Recreational Division, Columbia KY, provides an extensive portfolio of products for the F&I RV industry. We strive to help dealers achieve their best potential in ESC, GAP, T&W, P&F and menu selling. We specialize in incorporating reinsurance companies for dealers and in ongoing monitoring. In addition to our strong presence in the RV property and casualty areas, we have added RV America and Gilbert Insurance to our network, providing another level of income and support for dealers.

Exhibitors/Partners

Carefree of Colorado . . . . . . . . . . . . . . 510 P: (303) 469-3324 www.carefreeofcolorado.com Awnings & Accessories CDK Global . . . . . . . . . . . . . . . . . . . . . 611 P: (800) 521-0309 www.cdkglobalrecreation.com CDK Global creates innovative dealer management solutions that help RV dealers manage their business profitably. The LightspeedEVO solution provides parts inventory control, business process tools, sales/service/rental management, accounting solutions, CRM, customer loyalty programs, and more. Cirrus Solutions. . . . . . . . . . . . . . . . . . 621 P: (772) 223-1294 www.CirrusSolutions.com Cirrus Solutions has created the first fully integrated dealer platform hosted in the cloud. Our system has been designed from the most current cloud technologies. We use HTML and CSS to bring the power of hosted database systems to a wide variety of client devices. Cirrus Solutions is focused on bringing modern management tools to the small and medium sized dealer. The future is headed to the cloud – every major technology company is in the process of including cloud computing in their offerings. Coach-Net. . . . . . . . . . . . . . . . . . . . . . . 217 P: (800) 863-6740 dealer.coach-net.com Since 1987, Coach-Net has built a solid reputation throughout the RV industry, earning the trust of RV manufacturers and dealers by helping them meet the demands of the RV consumer/traveler. Coast Distribution System . . . . . . . . . 615 P: (800) 538-7973 www.coastdistribution.com Coast is a leading supplier to recreation vehicle, towing and outdoor power equipment retailers across North America, providing high quality brands, innovative products, broad product selection, and customer service. CornerStone United Inc. . . . . . . . . . . 123 P: (828) 449-1180 www.cornerstoneunited.com CornerStone United Inc. is one of the leading providers of warranties, extended service contracts, and tire and wheel programs throughout the United States and Canada. Programs can be coupled with profit sharing or reinsurance to maximize dealer profits.

Covideo By Easycare . . . . . . . . . . . . . . 701 P: (678) 225-1000 www.easycare.com Discover the power of video email. Enhance the customer experience. Increase your ROI. CrossRoads RV Dealer Lounge P: (260) 593-3850 www.crossroadsrv.com At CrossRoads RV, we build towable fifthwheel and travel trailer recreational vehicles that provide exceptional value to conscientious consumers. Cruiser RV LLC. . . . . . . . . . . . . . . . V-200 P: (260) 562-3500 www.cruiserrv.com At Cruiser RV, we know lightweights – it’s all we do. Founded in 1988, Cruiser RV has always done things with an out-of-the-box mindset. Listening to your feedback, we’ve engineered and positioned our products to be the best in the industry. Cummins Onan Generators. . . . . . . . 308 P: (763) 574-5000 www.cumminsonan.com Cummins Power Generation has set the standard for quiet, reliable and innovative RV power for more than 50 years. Choose our generators to provide the comforts of home to your customers. Customer Service Intelligence Inc.. . 720 P: (847) 639-5700 www.tellcsi.com CSI’s unique and immediate phone follow-up allows you to give today’s customers what they demand—exceptional customer service. Visit our booth . . . . . . . . . . . . . . . . 543 for details. Dealer Spike RV. . . . . . . . . . . . . . . . . . 405 P: (800) 288-5917 www.dealerspikerv.com Dealer Spike is a worldwide digital advertising company focused on helping dealers increase sales and service profitability through online digital advertising and training. We provide beautiful, powerful, distinctive Web solutions and tools to hundreds of dealers worldwide. BRONZE PARTNER Diversified Insurance Management Inc.. . . . . . . . . . . . . . . . . 209 P: (800) 332-4264 www.rvbestquote.com Diversified provides a total insurance solution to approximately 300 dealerships nationwide, including open lot, garage, all P&C lines, F&l training and products, and even coverage for customers’ RVs, autos, and toys.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Exhibitors/Partners Dometic Corporation . . . . . . . . . . . . . 806 P: (502) 873-3503 www.dometic.com/usa With more than 80 years in the industry, Dometic manufactures high-quality, innovative RV products. Whether you’re looking for an RV refrigerator, air conditioner, awning or toilet, Dometic is the brand you can trust. Dutchmen Manufacturing Inc. . . . . . Dealer Lounge P: (574) 537-0600 www.dutchmen.com Dutchmen Manufacturing Inc. is headquartered in Goshen, IN , and was founded in 1988. The company produces many widelyrecognized brands of recreational vehicles. EasyCare RV. . . . . . . . . . . . . . . . . . . . . 701 P: (678) 225-1000 www.easycare.com An EasyCare® extended RV warranty will help keep your customer’s RV on the road longer and reduce maintenance and repair costs. Unlike a home, anRV has a drive train and other mechanical equipment that can require repairs. eBay Motors . . . . . . . . . . . . . . . . . . . . . 117 P: (408) 376-6927 www.ebay.com/motors eBay Motors is the world’s largest online automotive marketplace, where a passenger vehicle sells every two minutes and a part or accessory sells every second. eBay is also the leader in mobile commerce, with 14,000 vehicles and 861,000 parts and accessories selling on mobile each week. EcoPro Products . . . . . . . . . . . . . . . . . 708 P: (855) 872-3746 www.ecoproproducts.com Discover the difference eco-friendly products can have on your revenue! The powerful combination of eco-friendly and high performance product protection, will enhance your customers experience. Find out how to Certify your Inventory “Certified Clean”. EEZ RV Products . . . . . . . . . . . . . . . . 600 P: (510) 910-5397 www.eezrvproducts.com EEZ RV Products is a supplier of RV and recreational accessories, including the EezTire TPMS, LED lighting, mats, chairs, induction cooktops, and more. We give our supply partners the highest levels of service, quality, and profitability.

Paid promotional – all information supplied by the exhibitors.

EverGreen Recreational Vehicles LLC . . . . . . . . . . . . . . . . . . V-201 P: (574) 825-4298 www.GoEverGreenRV.com EverGreen RV produces innovative products that stand alone in the marketplae,such as Ever-lite, Sun Valley, i-GO and Ascend travel trailers, Amped toy haulers, and, the newly designed Element travel trailer. Fleetwood RV. . . . . . . . . . . . . . . . . . V-102 P: (260) 728-2121 www.FleetwoodRV.com For nearly 65 years, Fleetwood RV has been producing iconic family-friendly motorhome brands, such as Bounder and Discovery, on the pillars of reliability and value, making Fleetwood the number one RV brand on the road today. BRONZE PARTNER Forest River, Inc P: (574) 389-4600 www.forestriverinc.com Forest River, founded in 1996, has manufacturing facilities throughout the Midwest and West Coast producing motorized Class A, B and C’s, travel trailers, fifth wheels, pop up tent campers, park model trailers, destination trailers, cargo trailers, commercial vehicles, buses and pontoons. Freightliner Custom Chassis Corp. . . . . . . . . . . . . . . . . . . . . 620 P: (864) 206-8000 www.freightlinerchassis.com Freightliner Custom Chassis Corp. manufactures premium chassis for the motorhome, delivery walk-in van, school bus and shuttle bus markets. Freightliner Custom Chassis Corp. is a subsidiary of Daimler Trucks North America LLC, a Daimler company. Visit our website for additional FCCC news and product information. PLATINUM PARTNER GE Capital, Commercial Distribution Finance. . . . . . . . . . . . . . 202 P: (813) 814-9623 www.gecdf.com GE Capital, Commercial Distribution Finance has provided more than 35 years of RV financing and nearly $31 billion in financing in the United States and Canada in 2014. Visit our website or follow company news via Twitter (https://twitter.com/GEInventoryFin).

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Girard Systems/Products . . . . . . . . . . 522 P: (949) 259-4000 www.girardrv.com Manufacturer of lateral arm awnings, shade products, and tankless water heaters Heartland Recreational Vehicles . . . . . . . . . . . . . . . Dealer Lounge P: (574) 262-5992 www.heartlandrvs.com Founded in 2004, Elkhart- based Heartland Recreational Vehicles is among the finest RV manufacturers in the nation, offering 14 brands of the highest quality, most innovative products on the market today. Our goal is delivering dealers and retail customers the best value for their investment. Highlands Financial . . . . . . . . . . . . . . 616 P: (303) 471-8325 www.hfico.com Highlands Financial Inc is a consumer finance company that’s partnered with multiple lending sources to offer the most diversified and in-demand loan program to dealerships and manufacturers in the recreational vehicle industry. Holiday Rambler . . . . . . . . . . . . . . . V-202 P: (260) 728-3037 www.holidayrambler.com Now a division of Allied Recreation Group, Holiday Rambler is again building innovative motorhomes – such as the 2015 Ambassador and Vacationer – that harken to the adventurous spirit for which the brand is so well known. Holland Bar Stool Co.. . . . . . . . . . . . . 404 P: (800) 423-1903 www.hollandbarstool.com Covers by HBS is a division of Holland Bar Stool Co. We manufacture high-quality tire, grill, game table, and stool covers and have been servicing the RV industry for 20 years. IDS - Integrated Dealer Systems . . . 214 P: (800) 769-7425 www.ids-astra.com Integrated Dealer Systems (IDS) provides the most complete dealer management software solution for RV dealerships, marine dealerships and trailer dealerships. With nearly 30 years of industry experience, IDS helps hundreds of dealers across North America increase productivity, improve efficiency and drive profits.

Paid promotional – all information supplied by the exhibitors.

IHS Automotive. . . . . . . . . . . . . . . . . . 302 P: (800) 464-7655 www.ihs.com Polk is now IHS Automotive….When it comes to recreational vehicles, we can show you what’s selling, who’s buying and how to reach them. IHS offers complete solutions to help you analyze the vehicle market/communicate effectively with your customers and prospects. Infinite Creative Enterprises . . . . . . . 713 P: (603) 347-3005 www.icesigns.com Infinite Creative Enterprises is one of the nation’s leading suppliers of Electronic Message Centers (scrolling signs.) We mass produce 17 sizes to deliver the highest quality at the lowest possible price. Keystone RV Company . . Dealer Lounge P: (574) 535-2100 www.keystonerv.com Keystone RV Company is the number one manufacturer of travel trailers, fifth wheels, toy haulers and destination trailers in North America. Keystone brands lead the industry in retail sales. KZ RV . . . . . . . . . . . . . . . . Dealer Lounge P: (260) 768-4016 www.kz-rv.com KZRV has proven that it’s possible for a company to design products that satisfy today’s consumer and maintain exceptional product quality, value and service. KZRV manufacture’s a lineup that includes everything from a 13’ Sportsmen Classic entry level trailer to our 42’ extended stay StoneRidge FW. Lance Camper Manufacturing Corporation (LCMC) . . . . . . . . . . . . . 107 P: (661) 949-3322 www.LanceCamper.com Lance Camper builds America’s favorite truck camper, ultra light-weight travel trailers and now toy haulers. Lance has also won the coveted DSI award almost every year for over a decade and is about to celebrate 50 years in production. LIFESTYLE Luxury RV . . . . . . . . V-201 P: (574) 825-5578 www.LifestyleLRV.com Life Style RV is the premier manufacturer of Luxury Fifth Wheels with Full Wall Slideouts and the Exclusive Titan frame technology along with true craftsmanship and full featured amenities.

Exhibitors/Partners

Lippert Components, Inc. . . . . . . . . . 401 P: (574) 312-6654 www.lippertcomponents.com We are the premier manufacturer and supplier of innovative and industry changing RV parts and accessories. Livin Lite Recreational Vehicles, Inc. . . . . . . . . . . Dealer Lounge P: (574) 862-2228 www.LIVINLITE.com Livin’ Lite RV is an industry leader in ultralight weight camping. With an expansive line-up of automotive campers, Livin’ Lite models come in all shapes and sizes from tent campers and truck campers to travel trailers, toy haulers and, new this year, fifth wheels. Each model is made of all-aluminum and composites - without a splinter of wood making them long lasting and the lightest campers on the market. Marine One Acceptance Corp. . . . . . 314 P: (800) 262-8734 www.marineone.com F: (800) 379-2837 A Dallas-based recreational products finance company; Marine One provides financing for RV’s, boats, motorcycles, side x sides and livestock trailers. Marine One is a non-prime lender whose experienced in-house and regional staffs can assist with customers who have previous credit problems. Marzahn & King Consulting, Inc. . . 316 P: (757) 227-6646 www.marzahnandking.com One of the RV industry’s most respected sources for in-dealership training and consulting. Whether you have an interest in improving Sales, Sales Management, Human Resources, Hiring or Fixed Operations M&K can help you attain the next level. BRONZE PARTNER MBA Insurance, Inc.. . . . . . . . . . . . . . 201 P: (800) 622-2201 www.MBAinsurance.net MBA offers RV and Powersports rental insurance. We offer various insurance options; we provide rental contracts and the necessary forms. We also sponsor the RV Rental School, where we will instruct you in how to be successful in the rental business

Merrick Bank . . . . . . . . . . . . . . . . . . . . 421 P: (888) 545-3888 www.merrickbank.com Merrick Bank finances RV customers with less than perfect credit. They work with dealers nationally and have a great history of offering the best rates in the nonprime space. They pay dealer participation on every loan. Mobile Sleep Components (RV Mattresses) . . . . . . . . . . . . . . . . . . 709 P: (888) 468-9403 www.mobilesleepcomponents.com/rvda14 No buying/stocking inventory. Order any size or shape. We can dropship via FedEx Ground direct to you (or your customer)! MOR/ryde International, Inc.. . . . . . 517 P: (574) 293-1581 www.morryde.com Mor/ryde offers a full line of suspension systems and specialty products available to dealers through OEM’s and select distributors. Mudd Advertising . . . . . . . . . . . . . . . . 516 P: (319) 268-4402 www.Mudd.com Mudd Advertising is a full service agency that can take care of all your marketing needs. We have talented professionals that specialize in SEO, SEM, Social, Web Development, Direct Mail, Production, Print, Signage, Media Buying, and More! Big Ideas. Big Solutions. Big Results. We love it when you succeed! 1-888-800-3202 NADAguides & NADAguides.com . 323 P: (714) 556-8511 www.nadaguides.com NADAguides, the largest publisher of pricing and information for RVs, provides the most market reflective pricing in print, electronic, online, web services, raw data and web syndicated formats. NADAguides is an alliance partner of NADA Services Corporation. NextGear Capital . . . . . . . . . . . . . . . . . 306 P: (317) 571-3721 www.nextgearcapital.com NextGear Capital is the largest independent inventory financing company in North America. Our products and services, such as the Deferred Interest Program, preserve cash flow and are available for both new and used RV purchases.

Medallion Bank . . . . . . . . . . . . . . . . . . 400 P: (801) 284-7065 www.medallionbank.com Medallion Bank has served the RV industry in consumer finance for the last 20 years with emphasis in non-prime retail recreation lending. Our financing program serves thousands of RV dealers nationwide. 2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Exhibitors/Partners NextGenAuto LLC . . . . . . . . . . . . . . . 716 P: (888) 481-9756 www.nxgenauto.com NextGenRV delivers state-of-the-art Interactive Inventory management solutions for the RV Dealers. These solutions enable dealers achieve top of the line performance with real-time market data, customer demographics and reduced costs Northpoint Commercial Finance, LLC . . . . . . . . . . . . . . . . . . . . 808 P: (866) 781-2420 www.northpointcf.com Northpoint Commercial Finance is a diversified floorplan finance lender with a strong commitment to serving the MH industry. Northpoint combines experience with innovative technologies, fresh ideas, streamlined processes an unwavering customer focus. NTP-STAG . . . . . . . . . . . . . . . . . . . . . 223 NTP P: (503) 570-5402 STAG P: (404) 349-1918 www.ntpdistribution.com www.stagparkway.com With nearly 100 years of combined service to the RV Industry, NTP-STAG brings to the market the best of both companies. We offer our partners world class logistics and the broadest and deepest assortment of aftermarket products available in North America. NTP-STAG is committed to delivering greater value to the supply chain while remaining focused on growing our mutual businesses. Our objective is to provide you “Everything you need…when you need it.” NWAN/National Automotive Experts. . . . . . . . . . . . . . . 311 P: (877) 222-1645 www.NationalAutomotiveExperts.com NWAN/National Automotive Experts (NAE) is a full product line administrator, offering the finest products to RV dealers around the country. We specialize in income development, customer retention and F&I training, in addition to custom administration. The Omnia Group . . . . . . . . . . . . . . . 409 P: (813) 254-9449 www.omniagroup.com Specializing in accurate, personality-based, user friendly employee selection, retention and management tools that help you hire the right person the first time and manage them for peak performance.

Paid promotional – all information supplied by the exhibitors.

Pacific Coachworks, Inc. . . . . . . . . V-100 P: (951) 686-7294 www.pacificcoachworks.com Pacific Coachworks was founded in 2006 as a manufacturer of high quality recreational vehicles. We are committed to providing the highest quality travel trailers, fifth wheel units, and toy haulers at an unsurpassed value. Parallax Power Supply . . . . . . . . . . . . . 305 P: (800) 443-4859 www.parallaxpower.com Parallax Power Supply is an innovative leader of quality power products for the RV industry. Parallax offers a variety of power distribution solutions for recreational vehicles. Pettes & Hesser, Ltd. . . . . . . . . . . . . . 310 P: (480) 948-7889 www.phltd.com Pettes & Hesser, Ltd is an Insurance Agency that specializes in RV after-market products including vehicle service contracts, GAP, Chemicals, Tire and Wheel, etc. We work closely with the F&I Department in the dealership to assist in the training & sale of the after market products. Our Vendors/insurance companies are A+ rated A M Best companies. Phoenix American Warranty Co., Inc. . . . . . . . . . . . . . . . . 301 P: (800) 552-6131 www.phoenixamerican.com Phoenix American is a mainstay in the administration and development of RV Vehicle Service Contract and GAP programs since 1985. We are committed to the success of our associates by providing them with the technology they need to offer dealerships and finance companies with profitable, flexible, and financially stable F&I Products. PowerMax Converters . . . . . . . . . . . . . 504 P: (574) 349-0078 www.powermaxconverters.com PowerMax Converters is a leading manufacture of RV Power Converters, Smart Battery Chargers, and Automatic Transfer Switches. PowerMax offers solutions to any RV Converter or Transfer Switch problem. Progress Mfg., Inc. . . . . . . . . . . . . . . . 416 P: (801) 377-9599 www.EqualizerHitch.com www.FastWayTrailer.com Progress Mfg. Inc. has engineered and manufactured innovative towing products for over 60 years. Their brands, The Original Equal-i-zer Sway Control Hitch and Fastway Trailer Products are loved by customers because of the quality and performance.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

ProResponse, Inc. . . . . . . . . . . . . . . . . 422 P: (800) 608-7887 www.proresponse.com You spend a lot of money to generate Internet Leads, phone, floor and show traffic only to lose deals due to a lack of consistent, professional follow up. Follow up sold customers for 8 years. CRM, Reputation Management, Email Campaigns GOLD PARTNER Protective Asset Protection . . . . . . . . 208 P: (636) 536-5704 protectiveassetprotection.com Protective Asset Protection provides F&I products and solutions focused on enhancing dealer profitability and customer satisfaction. Protective Asset Protection’s service contract program, XtraRide® , has been exclusively endorsed by the RVDA since 1992. PullRite / Pulliam Enterprises. . . . . . 706 P: (574) 259-1520 www.pullrite.com PullRite has been designing and manufacturing extraordinary hitches for over 35 years. We are recognized as the leading innovator in the design and manufacture of 5th wheel hitches for both long and short-bed trucks. Rainmaker Software . . . . . . . . . . . . . . 319 P: (563) 359-4441 www.getRain.com Many of our competitors have a "one size fits" all approach to their software solutions, but at Rainmaker we work with each client to customize the solutions that will provide the highest return on investment. Reese . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 P: (800) 632-3290 www.ReeseProducts.com Reese® hitches, Sidewinder, 5th Airborne and weight distribution systems are designed and built to haul up to the heaviest of loads. Known for “Pioneering Performance,” Reese offers a complete line of towing accessories. Riverside Travel Trailer. . . . . . . . . . V-104 P: (765) 472-3920 www.riversidetrailer.com Riverside Travel Trailer offers traditionally built high quality towables that feature industry exclusive floor plans and amenities. This uniqueness allows Riverside Travel Trailer dealers the opportunity for increased margins through exclusive representation in their trade areas.

Paid promotional – all information supplied by the exhibitors.

Exhibitors/Partners

Roadtrek Motorhomes, Inc.. . . . . . V-101 P: (519) 745-1169 www.roadtrek.com/RVDAU Roadtrek manufactures industry leading class B motorhomes, renowned for innovative designs, quality craftsmanship, and extensive customer support. Since 1990, Roadtrek has been recognized as the number one selling class B motorhome in North America.

RVDA . . . . . . . . . . . . . . . . . . . . . . . . . . 601 P: (703) 591-7130 www.rvda.org RVDA is at the forefront of dealer-manufacturer issues, state and federal legislation that affects your business, the national GO RVing advertising campaign, and educational programs covering all aspects of dealer operations.

Sobel University . . . . . . . . . . . . . . . . . . 101 P: (253) 565-2577 www.sobeltraining.com Affordable credited courses in Sales and Management exclusively for the RV Industry. Students learn online, at your dealership and on campus while increasing productivity. SOBEL UNIVERSITY MAKES DEALERS MONEY!

Robert Weed Plywood Corporation . 105 P: (574) 848-7631 www.robertweedplywood.com Robert Weed Plywood Corporation is a manufacturer and distributor of wood products to the recreational vehicle industry. Products include plywood, paneling, cabinet and countertop construction materials and more.

RVing ACCESSibility Group, Inc. . . 103 P: (970) 903-7442 www.rvingaccessibility.org RVing Accessibility Group is an educational nonprofit providing proactive ADA Compliance Reviews for both the RV Dealers and Outdoor Hospitality Industry in an effort to bridge the gap between the disabled/aging population and the RV community. Accommodating the disabled/aging community means more market share, increased revenues and enhanced reputation.

Spader Business Management . . . . . . 423 P: (605) 339-3616 www.spader.com We are a highly valued resource that helps business leaders, owners, and employees succeed professionally and personally through our training, consulting, and management services and products.

RV DealerPro Training . . . . . . . . . . . . 515 P: (614) 471-8300 www.dealerprotraining.com RV DealerPro provides in-dealership training on how to put the customer first while increasing profits by 40% or more. They offer a service Profit Potential Analysis at NO CHARGE. RV PRO Magazine . . . . . . . . . . . . . . . 304 P: (303) 469-0424 Ext. 239 www.rv-pro.com RV PRO provides timely, meaningful business information to RV industry professionals via our trade magazine, website, and daily eNewsletter. Each month, RV PRO magazine offers profiles on leading dealers, suppliers and manufacturers and insightful columns by knowledgeable experts. Visit www.rv-pro.com to learn more. RVShare . . . . . . . . . . . . . . . . . . . . . . . . 707 P: (330) 984-4302 www.rvshare.com RVShare.com is the largest RV rental marketplace. We help RV dealers get more leads, rentals, and sales. List your inventory on RVShare for FREE and get exposure to millions of renters and potential buyers. RV Trader . . . . . . . . . . . . . . . . . . . . . . . 802 P: (877) 354-4068 www.rvtrader.com RV Trader.com is the country’s premiere RV marketplace, with over 2 million visitors every month. RV Trader offers dealers the opportunity to reach potential buyers via the RV Trader desktop website, mobile site, iPhone app, Android app, and tablet site.

RVM Promotions. . . . . . . . . . . . . . . . . 102 P: (386) 547-8013 www.rvmpromotions.com RVM Promotions is the USA’s leading provider of direct mail for independent dealers in the RV industry. Offering competitive pricing, a proven track record of performance, and the highest ROI in the industry. RVmenu, LLC . . . . . . . . . . . . . . . . . . . 607 P: (415) 376-9735 www.rvmenu.com RVmenu helps dealers grow their business by connecting them to potential renters and buyers who are searching online using RVmenu’s nationwide search database. Sebrite Financial Corp.. . . . . . . . . . . . 715 P: (800) 767-8881 www.sebritecorporation.com Sebrite Corporation…Your1 Source for RV and Marine Financing. Let our experienced, friendly staff save you time and increase your dealership’s profits. Sign up is always free with Sebrite. Skyline RV . . . . . . . . . . . . . . . . . . . . V-103 P: (574) 294-6521 www.skylinerv.com Legendary brands now under the care of the fastest growing towable company today. Come see the rebirth of Skyline RV.

Statistical Surveys, Inc.. . . . . . . . . . . . 300 P: (616) 281-9898 www.statisticalsurveys.com Statistical Surveys is the leading provider of market data solutions for the RV industry. Our expertise and cutting-edge solutions allow customers to maximize the success of their prospecting and retention marketing efforts resulting in higher sales, lower costs, and greater returns on investment. SureVista Solutions . . . . . . . . . . . . . . . 100 P: (800) 990-7202 www.surevista.com SureVista combines industry specific knowledge, sophisticated research and the latest technology to provide our clients with data driven decision-making TOOLS customized to the RV Industry. We assist our clients in making better business decisions to improve operating results and increase revenues Sys2K / RV123.com . . . . . . . . . . . . . . . 521 P: (407) 358-2000 www.sys2K.com Sys2K offers pricing and features to suit dealerships of any size.The Windows®-based Infinity DMS’s integrated central information hub eliminates time-wasting data entry issues, advanced reporting ensures productivity and profitability, and numerous connectivity partners increase efficiency. TCF Inventory Finance, Inc.. . . . . . . 219 P: (905) 338-4753 www.tcfif.com TCF Inventory Finance, Inc. (TCFIF) provides wholesale financing to RV dealers, distributors and manufacturers across North America. TCFIF also offers commercial banking and equipment financing through TCF Bank affiliates, and advisory services through The Customer First Alliance.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Exhibitors/Partners Tekonsha . . . . . . . . . . . . . . . . . . . . . . . . 317 P: (800) 632-3290 www.tekonsha.com Tekonsha® is the industry leader and innovator in electric trailer brake controls and breakaway systems. No matter what you are towing, Tekonsha can help you stop it. Life’s a Journey. Stop Often. Tents for Troops & RV’s Too . . . . . . . 609 P: (360) 274-7915 www.tentsfortroops.org Tents for Troops & RV's Too a 501c3 provides free RV / Camping sites to Active Military at 300 Parks across 47 States. Also starting a free “RV Loaner” program as well. For Info call 360-274-7915, or 503-4259105 SILVER PARTNER Thor Industries, Inc.. . . . Dealer Lounge P: (574) 970-7921 www.thorindustries.com Thor Industries…Thor is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. The Thor family of companies has been driving for excellence since its founding in 1980. Our total commitment to quality and our philosophy of putting our customers first has led to our continuous growth. Thor Motor Coach . . . . . Dealer Lounge P: (800) 860-5658 www.ThorMotorCoach.com Offering a complete line of Gas and Diesel Class A, Class C, Class B+, and SURVs. You can choose the model and floor plan that matches your needs, taste and lifestyle. Look and you will find that other motorhomes just don’t measure up in comfort, quality, or value. Titan Tire . . . . . . . . . . . . . . . . . . . . . . . 508 P: (515) 265-9361 www.titan-intl.com American manufacture of hydraulic disc brakes and electric over hydraulic actuators. We manufacture complete hydraulic brakes systems for both drum and disc brakes. Including couplers, surge actuators, hubs, and tubing.

Paid promotional – all information supplied by the exhibitors.

Tuson RV Brakes LLC . . . . . . . . . . . . 318 P: (847) 816-8800 www.direclink.com Tuson RV Brakes leads the industry in trailer braking control systems. From the DirecLink brake controller to our Hydraulic Trailer ABS to our newest product: Trailer Sway Control for electric brakes, Tuson leads with innovation. U.S. Bank, Recreation Finance . . . . . 111 P: (800) 933-9260 www.usbank.com/recfin U.S. Bank Recreation Finance offers competitive retail financing programs to RV and marine dealers. U.S. Bank’s National Credit Center is headquartered in Cincinnati, Ohio with a satellite in Phoenix, Arizona. United States Warranty Corporation . . . . . . . . . . . . . . . . . . . . . 424 P: (440) 516-2600 www.uswceagle.com Extended Warranties for Recreational, Power Sports, Commercial and Golf/Utility Vehicles. A loaded F&I menu of ancillary products including Paint and Fabric Protection, GAP, Technical Support, Tire & Wheel and Roadside Assistance is also offered. US Equity Advantage . . . . . . . . . . . . . 119 P: (407) 897-8677 x 282 www.usequityadvantage.com Dealer Services P: (407) 897-8688 x 282 US Equity Advantage (USEA) is the industry leader in bi-weekly loan services. For more than 10 years, USEA members have accelerated their loan payoff, building equity faster and saving money in interest. Warrantech Automotive, Inc. . . . . . . 502 P: (817) 785-6158 www.warrantech.com Warrantech provides innovative extended service plans and warranty programs for retailers, dealers, distributors, and manufacturers in numerous consumer and automotive markets. The company is focused on customer success through product innovation and unparalleled service excellence.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Wheeler Advertising, Inc. . . . . . . . . . 121 P: (817) 633-3183 www.wheeleradvertising.com Dominate your market with traditional, digital and social marketing from the RV Experts. Over 100 Nationwide clients and 26 years of experience. Leading the way through innovation and integration. Williams and Stazzone Insurance Agency, Inc. . . . . . . . . . . . . 514 P: (800) 868-1235 www.wsins.com Williams & Stazzone offers specialized insurance to RV Dealers - Garage Liability and RV Rental Specialists. We can also help you add RV rentals with our turnkey system (training, rental agreements, insurance). Wolters Kluwer Financial Services . . 622 P: (612) 656-7000 www.WoltersKluwerFS.com/dealers Offering state-specific loan documentation and credit application submission tools. Our solutions address regulatory requirements and workflow needs, so that you can focus on your business. With industry-recognized brands including: AppOne® and Bankers Systems®, dealers remain in compliance, reduce operational risks, improve efficiency and become more profitable. Xantrex Technology / Schneider Electric . . . . . . . . . . . . . . . . 411 P: (800) 670-0707 www.xantrex.com Xantrex Technology, a subsidiary of Schneider Electric, designs and manufactures AC power solutions - inverters, chargers, inverter/charger combination units, battery monitoring devices and other accessories for the RV market. Zamp Solar, LLC . . . . . . . . . . . . . . . . . 417 P: (541) 728-0924 www.zampsolar.com Zamp Solar is a major supplier of solar products and solar charging kits for the RV & Marine industry.

Here’s what the Mike Molino RV The Mike Molino RV Learning Center helps dealers develop their personnel by providing an array of education resources. More training makes for more efficient employees – and better customer experiences. Here’s just some of what the center offers you.

ANNUAL RV DEALERS INTERNATIONAL CONVENTION/EXPO

CERTIFICATION PROGRAM Dozens of workshops, with an emphasis on new The Learning Center’s certification program sets speakers and fresh ideas the standard for professional performance. Certification signifies that the individual has the • An expo hall filled with the knowledge and skills needed to ensure customer industry’s top vendors satisfaction and loyalty. Certification is available for • Education tracks for all key parts, service and warranty personnel – employees dealership departments who are the public face of your dealership. The • Special opportunities for credentials were developed by The Ohio State young RV executives University and experts from all areas of the RV • Annual Partners in Progress industry. The exams’ contents are based on job meetings between dealers analysis and input from dozens of individuals who and top manufacturer work in the industry. Consumers can locate executives dealerships with certified employees through • Audio recordings of most RVDA’s online dealer locator at www.rvda.org. workshops Visit the RVDA booth to learn more about earning or renewing a certification. Staff will be • The opportunity to earn available to discuss the credentialing process and CEUs toward certification the new Society of Certified RV Professionals. The and recertification booth will also feature • Instructional information about training and sessions on LEARNING GUIDES test preparation materials. industry products Developed by The Ohio State and services University and RV industry experts, these guides detail the knowledge and skills needed by service and parts department personnel. The guides include multiple selfchecks and practice exercises and are available in full sets and individual sections. Guides are also available digitally as PDF documents on a CD-ROM. The guides include: • Parts manager • Parts specialist • Service manager • Service writer/advisor • Warranty administrator •

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

CERTIFICATION READINESS TESTS Pre-assessments help staff members identify possible gaps in their skills or knowledge and determine if they’re ready to take a certification test. Each of these automated readiness tests takes 10 to 15 minutes to complete, and test takers receive their scores immediately. Employees who score well on the readiness tests are much more likely to pass the certification exam. The cost is $25 per test, which is deducted from the test taker’s certification application/exam fee if the exam is taken within six months. People who know their jobs make more money for the company and themselves, and testing is the best way to find out how much they know. Encourage your team to take the readiness test that’s appropriate for their position.

Learning Center Can Do for You ONLINE TECHNICIAN TRAINING AND CERTIFICATION PREP COURSES The center partners with the Recreation Vehicle Industry Association (RVIA) and the Florida RV Trade Association (FRVTA) to provide two online programs that prepare technicians for certification testing. RVIA’s seven-course program trains techs on the latest RVST Standard and on the tests that make up the RV Service Technician Career Ladder. Fees vary by course. FRVTA’s Distance Learning Network offers certification prep and training on a range of other topics that are designed to improve the performance of both experienced and novice technicians, service writers/advisors, greeters/receptionists, and dealers/general managers. A one-year subscription includes unlimited access to more than forty 90-minute training sessions, reviews, and test prep sections. Both programs provide mentor-led group and individual learning, and both require high-speed Internet access.

The

Mike Molino

RV TECHNICIAN MAGAZINE The center publishes RV Technician, an online magazine that provides the latest information to assist technicians in repairing RVs. Subscribers receive six digital issues annually. Subjects include: • Technical information • Training and tech certification information • New products and product updates • Recalls • Customer service tips • Safety issues • Advice from industry experts • A special subscribers-only website

SERVICE MANAGEMENT GUIDE

The Service Management Guide, or flatrate manual, was developed by dealers, service managers, technicians, and other industry experts to provide average work times for the jobs techs perform. The newest edition offers guidance on day-today service management, information on working with factory warranty and extended service agreements, and suggestions for customer billing and charges. The guide is available as a looseleaf product in a large, three-ring binder and as a pdf document on CD-ROM. A digital file suitable for import into thirdparty software is also available and may be purchased from Spader Business Management. Visit RVDA’s booth (601) to WEBINARS AND preview the ON-DEMAND EDUCATION newest edition. Through a strategic alliance with KPA, a human resources consulting firm, the center provides free education on healthcare, human resource compliance, and environmental and safety-related regulatory topics. The almost weekly sessions are recorded so dealers can listen when and where it’s convenient to them. Dealers facing challenging, state-specific regulations can find help through KPA’s targeted Web events. RVDA members will find a library of recordings in the webinar section of www.rvlearningcenter.com.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

SERVICE DEPT

Improve Service Billing Efficiency By Don Tipton

mproving technician efficiency is often the single largest profit opportunity in the service department. It’s not unusual to see shops that produce less than 50 percent of available hours, meaning less than half of the available time is actually being sold. The lost revenue can be significant. Take a look at this example:

Share the production objective with everyone. Place a shop production board prominently, perhaps near the time clock.

6 x8 x $90 x 21 x 12

technicians hour workday labor rate working days months

The service department handles the most perishable inventory in the store – time. Unsold service inventory is lost forever at the end of the day. The good news is that you can sell more inventory than you actually have when technicians exceed 100 percent proficiency, or billed hours produced versus clock time worked (often referred to as productivity). Here are suggestions for improving your shop’s output.

Determine current performance

= $1,088,640 labor sales revenue potential

Many service departments don’t keep the repair order booking up to date. There may But at 50 percent producbe substantial lost revenue due tion (proficient), the real to incorrect or incomplete labor revenue is only $544,320. sale amounts being billed to the The real cost per billed hour customer. Ensure that all of the produced (or as I call it, the billed time is being charged on “effective cost per hour”) of a the repair order in your DMS. technician who’s paid $16 per clock hour worked and produces Work schedule only four billed hours per day, is efficiency $32, not $16. So it’s not just the This measurement compares revenue potential that’s lost but the pre-determined technician also what it’s costing you to work schedule to the actual time produce the hours that you’re he or she recorded on the time selling (billing). clock or actual time onsite. Keep in mind that even half an hour a day per technician times six technicians is 756 hours a year that could have been sold if only they were onsite.

Determine current production potential

that it is available 24 hours a day, seven days a week. Some facilities have limited shop space but are located in climates that allow work to be performed outside for part of the year. Assess your facility’s potential both inside and outside.

Flat rate all jobs If you’re not using a time standard or labor time guide, put it at the top of your action list. Use a time standard for all jobs except straight time jobs, common maintenance, and frequently used operations such as brake controls, hitches, and assist handles. For maintenance and frequently used operations you should have an established installed price to include the parts. Put together a quick reference pricing guide to be used by service, parts, and sales. When using the tech’s punch times to bill a job such as major structural, always round up. Example: 1.67 becomes 1.7. The most important subject and probably the toughest to change is the mind-set that techs are available to do whatever for whoever, whenever. Charge for everything. You’ll never eliminate all of the distractions or charge every minute of a technician’s time, but having the mind-set that every unbilled minute of a technician’s time is lost revenue will help.

The potential based on your Set a production techs achieving 100 percent objective proficiency doesn’t reflect the You can simply multiply the potential of your facility, which number of technicians by the is much greater if you consider

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

work schedule for the month by 100 percent proficiency and determine your objective. Another option is to determine the service department’s break-even point or set a net profit goal as a percentage of labor sales. This option requires a little more work to get all the data together, but I prefer it. The production objective should become the basis for designing performance-based pay plans and spiffs for service and parts personnel.

Track performance Share the production objective with everyone. Place a shop production board prominently, perhaps near the time clock. It should show monthto-date billed hours for the current working day of the month versus the shop objective month-to-date. Place another board in the service manager’s office to record and display month-todate billed hours for each technician versus the overall shop production objective. This shares the team objec-

tive without publicly displaying individuals’ performances.

•

Load the shop at the end of the day. Stage units to be worked on the next morning. Have no empty stalls.

•

Have Parts preview all repair orders before being dispatched to determine if there are any obvious parts needs.

•

Pre-pull or order parts ahead of the job and stage in or near the unit.

•

Always have the next job ready.

•

Meet first thing every morning with the entire service and parts staff to discuss jobs in progress and establish the day’s priorities.

Have pay plans for the front end Service advisors, parts counter, parts managers, and service managers should all have a vested interest in improving hours billed. Allocate a portion, generally not less than 30 percent of their income, to hours billed; this portion of their pay should be paid out every pay cycle on cashed out repair orders only! Technician pay, spiffs or bonus should be paid out on completed repair orders.

Reduce non-productive time Here are a few suggestions for your store: •

Service manager should perform a “shop walk” at least three times a day, such as 10 a.m., 2 p.m., and 4 p.m., to determine the status of all jobs in progress and the next jobs coming in.

Don Tipton is president of DTC Retail Consulting Inc. He will present “What Service Measurables Really Mean” and “Signature RV Service” on Nov. 13 at the convention.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

MANAGERIAL SKILLS

10 Tips to Become a Better Manager By Ricardo Roman

ant to spend more time leading and less time on the small stuff? Read on!

1.motivates Learn what each of your employees

Hiring right the first time means you spend less time dealing with performance problems and turnover and more time on strategizing and developing your strong performers.

While some people may be motivated by status, power, or being awarded more authority, others may be excited by the opportunity to tap into their flair for the creative, job-related travel, or more face-to-face contact with customers. Rewarding good employees with things that speak to their unique motivations and interests can help you retain your best employees.

2.communication Work on your skills Rather than thinking about what you want to say, think about what you want people to hear. You may need to alter your message according to the audience – your customer service reps are likely to respond better to your message if you talk in terms that relate directly to them, rather than speaking to them as you would the executive management team. And one of the biggest parts of communication is listening. Ask for input and listen to what you're hearing. Encourage people to share new ideas and concerns.

3.employees' Play to your strengths Know what their talents are and allow them to participate in projects where they can use them. When people are able to do what comes naturally to them, they’re more successful and more satisfied.

4.nudges Use gentle Don't wait for a potential problem to become an actual one. Nip it in the bud with a casual but strong comment about your concern. For example, if an employee is beginning to make a habit of coming in late, stop him or her in the hall and say, "I noticed you've been having some trouble making it in on time. If there's a problem, let me know and we can talk about it. Otherwise, I just wanted to remind you that we start at 8:00." This way, you don't blow

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

a minor concern out of proportion and you keep it from escalating into something major.

5.just Delegate, don’t give orders Establish roles and responsibilities at the beginning of a new project, and explain what you want, why it needs to be done, due dates, and how success will be measured. This will prevent confusion and frustration, as well as give employees autonomy and ownership of projects.

6.Build your team You can't just tell people they are a team and expect them to perform like one. They need to understand the team’s purpose and believe the team can produce more than the individual members. They also need to know what talents each member is bringing to the team so each person understands how they are expected to contribute.

Treat the group as a team and reward them for working together rather than rewarding individual accomplishments. Don't hesitate to get help with team building if you're unsure how to get people on the same page, working together toward a common goal.

7.great Hire and promote people The ability to surround themselves with the right people is often what differentiates successful managers from those who struggle. Hiring right the first time means you spend less time dealing with performance problems and turnover and more time on strategizing and developing your strong performers.

8.company's Understand your vision If you don't know where you're going, you can't show the path to your staff. Employees need to understand how their jobs fit into the big picture and how they'll know if they've succeeded in contributing to the company's goals.

9.creativity Tap your staff's Ask for ideas regularly. Set time aside specifically for brainstorming. Not only will employees feel more involved and valued, but you're likely to get some great new insights in the process.

10. Improve yourself Pick one thing you'd like to improve about yourself, then put a plan in place. If you need help identifying what to work on, ask for input about changes you could make that would help your employees in their jobs. And the focus doesn't have to be on work – doing anything that makes you feel better about yourself can have a positive impact on every area of your life. Ricardo Roman is vice president of Strategic Alliances at Caliper, an international talent management consulting firm that helps businesses hire and develop the right employees. He will present “Selecting and Engaging Millennials” on Thursday, Nov. 13 at the convention.

RVDA Salutes its Long-Term Members Dealers

30 Years

25 Years

40 Years

All Seasons RV & Marine Bend, OR

Adventure RV Service Springboro, OH

All American Coach Company Sylvania, OH

Bill Plemmons RV World Rural Hall, NC

Albany RV Albany, NY

Diamond RV Centre Inc W. Hatfield, MA

Bretz RV & Marine Billings, MT

Happy Daze RVs Sacramento, CA

Brown & Brown RV Super Center Bourbonnais, IL

Arrowhead Camper Sales Inc Mayfield, KY Hawley Brothers Inc Dodge City, KS Mekkelsen RV Sales & Rentals East Montpelier, VT PleasureLand RV Center Inc St. Cloud, MN Roskopf ’s RV Center Ltd Menomonee Falls, WI

35 Years Ketelsen RV Inc Hiawatha, IA Lasso E RV Inc Anamosa, IA

Jim’s RV Center Nichols, NY Leisure Time RV Winter Garden, FL Lerch RV Milroy, PA Mantelli Trailer Sales Inc Lockport, NY Northeast RV Shows Middletown, NY Pete’s RV Center South Burlington, VT RCD Sales Company Ltd Hebron, OH Stalkup’s RV Superstore Inc Casper, WY

Bullyan RV Duluth, MN Camp-A-Rama Inc Benton, KY Crown RV Center Conyers, GA Larry’s Trailer Sales Inc Zeigler, IL Lee’s Family Trailer Sales & Service Windham, ME

Schiek’s Camping Center Fond Du Lac, WI Sonny’s Camp ‘N’ Travel Duncan, SC Terrytown Travel Center Grand Rapids, MI Travel Time RV’s Great Falls, MT

Associate Members 40 Years Reese Plymouth, MI

35 Years Thor Industries Inc Elkhart, IN Tobin Agency Collingswood, NJ

Paines Inc Elk Run Heights, IA

30 Years

Restless Wheels Inc Manassas, VA

Jayco Inc Middlebury, IN

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

ASSOCIATE MEMBER NEWS

Ally Introduces RV-Specific Training for Dealers In a competitive and ever evolving industry, having a knowledgeable and well-trained staff can be the tipping point in making sales and building customer relationships.

lly’s market research shows that RV dealership employees want easy access to training tailored to their positions at the dealership. How can dealers provide that training without continually pulling staffers away from customers? Through a mix of in-person instruction, Web conferencing, and online courses. Ally announces the creation of a new, RV dealership-specific feature to its Performance Development

Center (PDC). The PDC for RV was inspired by feedback from the RV industry and is geared toward RV dealers. It has two online/ondemand training modules exclusively for the RV market. The online courses are designed for busy dealership employees and are available 24/7. Each course takes less than 30 minutes, allowing employees to complete the training quickly and get back on the dealership floor to assist customers. In addition to the on-demand courses, the PDC also has instructor-led training modules, available in-dealership or offsite, that are applicable to RV dealerships, including legal awareness, social media, and F&I management.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

The PDC was created last year to provide innovative, accessible training with a focus on dealership processes and opportunities to improve profitability. It builds on Ally's long-established dealer training offerings, using techniques such as role-based learning that develop the skills dealership employees need to excel at their jobs. The addition of RV-specific courses to the PDC provides tailored and effective training for RV dealers. With training from Ally’s Performance Development Center, your team won’t just know more, they’ll know how to do more. Learn more about the PDC at www.allydealertraining.com. n

ADVERTISING

Why Most Dealers Fail to Drive Traffic to Their Sale By Sheril Vergara

S Combine traditional advertising with social media and digital advertising for maximum continuity and effectiveness.

o many times I’ve heard dealers say that they’re just throwing darts at a dartboard with their advertising dollars because they can’t quantify what works and what doesn’t. They know they have to spend ad dollars to generate traffic, but based on their sale results, they know what they’re doing isn’t working. There’s a simple, basic retail advertising philosophy called the Master Merchandising Triangle. It’s so important that it’s part of my company’s logo. This principal is logical and easy to understand, and if dealers apply it to both their traditional and digital marketing, they’ll achieve maximum results. The Master Merchandising Triangle has three equally important sides: advertising, inventory, and sales force. All three must be strong.

Advertising Establish your ad budget and sales goals, then plan out the year. Negotiate with media vendors for the entire year ahead. However, realize that advertising is 50 percent placement and 50 percent creative. It must be placed to target the RV-buying prospect, and it must have the right message. It must be attention getting, relate value, create response, and have a high sense of urgency. Combine traditional advertising with social media and digital advertising for maximum continuity and effectiveness.

Inventory

the step-up selling technique. If the next step up model is right This must be what the next to the low-end model public wants, not what the being advertised, it’s easier for manufacturer wants you to take. the salesperson and the It should be merchandised in a consumer. The next model up stair-stepped formation for might better fit the consumer’s upselling and higher gross profit needs, and it’s conveniently margins. Advertised units located next to the advertised should be visible immediately unit. And, best of all is that when the consumer arrives, they’ll receive similar savings on with signage for credibility and the step unit during the sales reinforcement. Stocking units event they came in for. that are advertised establishes To maximize return on your credibility with the consumer. advertising investment, apply The step-up models should the Master Merchandising be located next to each adverTriangle as your basic foundatised unit. If the advertised unit tion. When the three sides are doesn’t fit the customer’s needs, completely in line, your dealerthe next unit up should be ship will drive maximum traffic offered at similar savings. to reach its overall sales goals.

Sales Force The sales force must be properly trained and managed and have incentives to sell stairstep models. Providing the sales force with specific knowledge gives them selling power. Make sure the team knows what’s being advertised to drive traffic to the dealership, and explain

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Sheril Vergara is a partner at RH Power & Associates Inc., a full-service advertising agency that specializes in the RV industry. She will present “Advanced Social Media Strategies” on Thursday, Nov. 13 at the convention.

SALES MANAGERS

Great Players Rarely Make Great Coaches By Alan Ram

Managers must also be able to truly train. REAL training involves role-playing and simulation.

hen the economy is humming along and customers are pouring into showrooms, managers are happy and many of our industry’s deficiencies are masked. But one thing that became readily apparent when the economy hit the skids in 2008 was the fact that a lot of the people whom we call managers really aren’t. What sales managers do when they don’t have customers in the showroom is every bit as important to the success of the dealership as what they do when they have a crowd of customers. If I walk into a dealership and see four salespeople who have been standing around for two hours waiting for one customer, that showroom is not being effectively managed. That kind of situation doesn’t make any sense when the economy is at its best and it certainly doesn’t make sense today. So why does this happen in showrooms across the nation? The problem is this: We tend to promote to management people who were our best

salespeople, not realizing that the skill set required to be a good manager is completely different from that required to be a good salesperson. Look at the NFL. The best coaches in NFL history weren’t the best players but the guys who knew what to do and when. But dealerships consistently take great players and make them coaches. These individuals are typically given very little, if any, real training – and then we’re disappointed when they fail. Today’s manager must be able to manage activity that drives traffic and put an emphasis on “How many appointments have we set up today?” versus the old “How many appointments do we have coming in today?” Today is too late to focus on today. Today should have been taken care of yesterday and the day before. Managers must also be able to truly train.

So much of what is done at dealerships in the name of training is educational at best. REAL training involves roleplaying and simulation. Managers today must be very process driven. So many “systems” that are implemented at dealerships tend to be shortlived because processes aren’t implemented to ensure longterm success. Without processes in place, it’s nothing but talk! Alan Ram is president and founder of Proactive Training Solutions, which provides instruction on increasing productivity through more effective use of the telephone, Internet, business development center, and client management. He will present “5 Simple Strategies to Supercharge Your Business and Drive Traffic” on Thursday, Nov. 13 at the convention.

Look at the NFL. The best coaches in NFL history weren’t the best players but the guys who knew what to do and when.

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RVDA Endorsed Products Certified Green RV Program TRA Certification Inc. www.tragreen.com aleazenby@trarnold.com Phone: (800) 398-9282 Fax: (574) 264-0740 TRA, the leading third-party green certification company, through its “Certified Green RV Program,” measures, evaluates, and certifies RV manufacturers and verifies vendors for energy efficiency and environmental friendliness. This program empowers dealers to guide environmentally-conscious consumers in making betterinformed decisions about their RV purchases, leading to increased customer satisfaction. –––––––––––––––––––––––––––––– Credit Card Processing Bank of America Merchant Services https://rvdealer.bankofamerica.com jay.machamer@bankofamericamerchant.com (678) 784-0567 Bank of America Merchant Services offers RVDA members an annual savings averaging 10-to-15 percent on each Visa and MasterCard swipe transaction. Advanced equipment provides fast authorization, around-the-clock support, and improved funds availability for those with a depository relationship with the bank. –––––––––––––––––––––––––––––– Disability Income Insurance/ Paycheck Protection Benefits American Fidelity Assurance Company www.afadvantage.com Ted Brehoney ted.brehoney@af-group.com (800) 654-8489, Ext. 6530 Dealerships can provide disability insurance to provide security for a portion of an employee’s paycheck in the event they are unable to work due to a covered accident or illness. –––––––––––––––––––––––––––––– Emergency Roadside and Technical Assistance Coach-Net www.coach-net.com dealersales@coach-net.com (800) 863-6740 Coach-Net provides emergency roadside and technical assistance solutions to RV dealers throughout the U.S. and Canada and for many RV and chassis manufacturers, RV clubs, and customer membership groups. Coach-Net provides dedicated service using over 150 employees with advanced communications technology tools combined with an extensive database of more than 40,000 service providers. The company

employs trained Customer Service Agents and RVDA-RVIA/ASE Master Certified Technical Service Agents. –––––––––––––––––––––––––––––– Employee Testing Caliper Corp. www.calipercorp.com Ralph Mannheimer rmannheimer@calipercorp.com (609) 524-1214 For nearly a half-century, Caliper has consulted with over 25,000 companies on improving every aspect of their workforce – from hiring and selection to employee development and succession management. Starting with accurate, objective insights our consultants gain from our timetested personality assessment, the Caliper Profile, we are able to help our clients reduce the high cost of turnover, help first-time managers excel and create solutions that are tailored, practical and adaptable. Whether you are looking to hire top performers, develop talent, build teams or transform your organization, we can help. –––––––––––––––––––––––––––––– Extended Service Agreements XtraRide RV Service Agreement Program www.protectiveassetprotection.com (800) 950-6060, Ext. 5738 The XtraRide RV Service Agreement Program is offered through the Asset Protection Division of Protective Life Insurance Company. The program has been exclusively endorsed by RVDA since 1992. The XtraRide programs and F&I solutions bring dealers increased profit opportunities while providing quality protection for their customers. Protective is dedicated to providing the RV industry with superior products and services given its ability to underwrite, administer, and market its own programs. –––––––––––––––––––––––––––––– Health Insurance Mass Marketing Insurance Consultants Inc. (MMIC) www.mmicinsurance.com/RVDA/ quotes@mmicinsurance.com (800) 349-1039 MMIC contracts nationally with a number of health insurance companies to provide a wide variety of benefits. MMIC creates a customized insurance program best suited for individual dealerships. Coverage is available to individual members and those firms with two or more employees. With group coverage, all active full-time employees are eligible. Spouse and dependent children under age 19 (23 if full-time student) are also

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

eligible. The cost of the coverage for the RVDA program may be paid in whole by the employer or shared with the employees. However, the employer’s contribution must be at least 50% of the total cost. –––––––––––––––––––––––––––––– Hiring Tools Employment NetworkA Careerco Company www.employmentnetwork.net (718) 307-6258 The Employment Network is a network of pay-for-performance job sites. Its flagship site, FindTheRightJob.com, reaches more than 5 million job seekers monthly. Employers can drastically reduce their cost-per-hire by using The Employment Network’s FindtheRightJob.com portal and other sites. Employers set the job requirements and only pay for candidates that meet them. –––––––––––––––––––––––––––––– Lead Qualifier Program Customer Service Intelligence Inc. (CSI) www.tellcsi.com bthompson@tellcsi.com (800) 835-5274 The Scene: High Inventory-Low Sales. The Need: More Sales-New methods to meet circumstances. The Solution: CSI’s Lead Qualifier Program. How it Works: Your sales leads are sent to CSI immediately following initial contact with your sales staff, either in the showroom or by phone, website contact, Go RVing leads, and anywhere else you might acquire leads. CSI then makes a personal phone call to each lead, captivating their attention before your competitor does and establishing impressive rapport! We will uncover the prospect’s initial impression of your dealership and staff; fully qualify the lead including exact needs and time frame for purchase; and provide you with their Deal Maker! –––––––––––––––––––––––––––––– Pre-owned RV Appraisal Guidance N.A.D.A. Appraisal Guides & NADAguides.com www.nada.com lsims@nadaguides.com (800) 966-6232, Ext. 235 The N.A.D.A. RV Appraisal Guide is an essential tool for dealers needing to determine the average market value for used RVs. A new online program, RV Connect, is also available that provides updated RV values, creates custom window stickers for both newer and older RVs, and more. These products are all available at the RVDA “members only” rate.

Propane and Propane Supplies Suburban Propane www.suburbanpropane.com sholmes@suburbanpropane.com (800) 643-7137 Suburban Propane offers discounts to RVDA members on propane along with attractive and safe equipment for refilling most any propane cylinder, 24-hour service, on-site “Train the Trainer” instruction for dealership personnel, signage, and a periodic review of filling stations by safety experts. –––––––––––––––––––––––––––––– RVDA/Spader 20 Groups Spader Business Management www.spader.com info@spader.com (800) 772-3377 RVDA/Spader 20 Groups managed by Spader Business Management help dealers improve their management skills, recognize market trends, and solve problems. The groups include non-competing dealers who share experiences to develop best practices. –––––––––––––––––––––––––––––– Shipping Discounts PartnerShip, LLC www.PartnerShip.com/79rvda (800) 599-2902 The RVDA Discount Shipping Program, managed by PartnerShip, provides RVDA members with substantial shipping discounts. RVDA members who enroll in the free program will save on small package shipments with FedEx and less-than-truckload (LTL) freight shipments with UPS Freight and Con-way Freight. Visit our website for more information and to enroll. –––––––––––––––––––––––––––––– Software & Consulting Services KPA www.kpaonline.com ccreuziger@kpaonline.com (303) 228-2383 KPA provides consulting services and software to more than 5,100 automotive, truck, and equipment dealerships. Its Environmental Health & Safety product line provides on-site, on-call, and online services. Its Human Resource Management software, a total HR solution designed in collaboration with leading labor and employment attorneys, ensures your business is in complete compliance with state and federal regulations. Users have access to on-demand advice from attorneys with expertise in the RV industry.

Visit www.rvcareers.org RV dealers can access resumes and post job openings through a partnership with Boxwood Technology at www.rvcareers.org.

RVDA of Canada Endorsed Products Anti-Theft Traceable Etched Glass Program Industrial Alliance Insurance and Financial Services Inc.- IA-SAL / IA-VAG www.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG –––––––––––––––––––––––––––––––––––––––––––––––––

Appearance Protection Industrial Alliance Insurance and Financial Services Inc.- IA-SAL / IA-VAG www.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG –––––––––––––––––––––––––––––––––––––––––––––––––

Creditor Insurance Industrial Alliance Insurance and Financial Services Inc.- IA-SAL / IA-VAG www.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG –––––––––––––––––––––––––––––––––––––––––––––––––

Group Benefit Program Federated Insurance www.federated.ca Western Canada: Wayne Budge: 800-665-1934 Cell: 204-295-0432 Eastern Canada: Mauro Di Tullio: 800-361-0790 Cell: 514-730-6781 –––––––––––––––––––––––––––––––––––––––––––––––––

Merchant Payment Processing Service NXGEN Canada www.elavon.com www.nxgencanada.com Lisa Gorian: 866-288-1587 x105 –––––––––––––––––––––––––––––––––––––––––––––––––

Property & Casualty Insurance Federated Insurance www.federated.ca Burnaby, BC Edmonton, AB Calgary, AB Regina/Saskatoon, SK Winnipeg, MB London, ON Mississauga, ON Laval, QC Atlantic Region

800-939-7788 800-661-8617 800-342-9157 866-291-0523 800-665-1934 800-461-3117 800-387-5953 800-361-0790 800-361-0790

RV Retail Financing RBC Royal Bank www.rbc.com Eastern Canada Wendy Carroll: Western Canada: Dave Stefanuk:

514-281-6477 780-948-9960

–––––––––––––––––––––––––––––––––––––––––––––––––

RVDA/Spader 20 Group The Spader Companies www.spader.com info@spader.com 800-772-3377 –––––––––––––––––––––––––––––––––––––––––––––––––

Warranty Industrial Alliance Insurance and Financial Services Inc.- IA-SAL / IA-VAG www.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG –––––––––––––––––––––––––––––––––––––––––––––––––

Web and Internet Services RVHotline www.rvhotline.com 866-642-2343

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

ONLINE TRAINING WITH FRVTA’S

DISTANCE LEARNING NETWORK than 50 training sessions, reviews, and test preparation sections. Also included are manufacturer- and supplier-specific advanced repair and troubleshooting classes designed to upgrade technicians’ skills. Completion of these classes qualifies for recertification hours. Classes are available 24/7 throughout the program year, providing maximum flexibility.

The DLN offers your dealership: • • • • •

Onsite training Group training No travel time or expenses Self-determined pace One fixed price of $995 for the subscription term

The Florida RV Trade Association and RVDA’s Mike Molino RV Learning Center partner to provide distance learning opportunities to RV dealers and their employees. The Distance Learning Network is $995 per year for each dealership location. Over 50 sessions available, 24 hours a day, seven days a week, with full access to training through July 31, 2015.

The

Mike Molino

The DLN offers online training for:

• Service Writers/Advisors – This three-hour program is valuable for both new staff and experienced personnel preparing for the RV Learning Center’s Service Writer/Advisor certification. • Greeters/Receptionists – This 50-minute session is suitable for all employees who need customer service skills. It includes a final exam and certificate of completion.

• RV Technicians – The certification prep course helps • Dealers/GMs – This program features important topics for management, including lemon laws, LP technicians get ready for the certification exam. gas licensing issues, and the federal Red Flags Rule. Your subscription includes unlimited access to more

DEALERSHIP REGISTRATION Company Name: ______________________________________________________________________________________________ Address: ____________________________________________ City: ________________________ State: ______ Zip: ____________ Phone: ______________________________________________ Fax: __________________________________________________ Mentor Name: __________________________________________________________ Phone: ______________________________ E-mail (at dealership): ____________________________________________________ Fax: ________________________________

**High speed Internet access required. RVIA service textbooks not included** _____ location(s) at $995 each = payment due: $______________ (select payment method below)

PAYMENT METHOD Note: prices are subject to change without notice. Complete lower section and mail or fax to: Florida RV Trade Association, 10510 Gibsonton Drive, Riverview, FL 33578, (813) 741-0488, Fax: (813) 741-0688

PAY BY CHECK OR MONEY ORDER

PAY BY VISA OR MASTERCARD

Name on Credit Card: __________________________________________ Card Number: ____________________________________ Security Code: _________ Expires: __________ Card Billing Address: ______________________________________________________ Card Holder Signature: __________________________________________________________________________________________

For more information, call (386) 754-4285 or go to https://www.fgc.edu/academics/occupational-programs/rv-institute/

8/2014

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

The

Mike Molino

The RV Learning Center Pledge Agreement I,___________________________________________, accept the invitation to join with others to support the dealership education efforts of the Mike Molino RV Learning Center. I hereby pledge and agree to contribute the total sum of $ ________________ to the Mike Molino RV Learning Center, a 501(c)(3) charitable organization.

My gift shall be paid in the following manner: $__________ One time donation OR

$___________ per year for _____ years, starting in the month/year_____________

This is a: Company Contribution

Personal Contribution

Signature: _______________________________________________________________ Company: ______________________________________________________________ Address: ________________________________________________________________ Date:___________________________________________________________________ Please check here if you would like the RV Learning Center to send you a reminder invoice in the month/year that you listed above.

Thanks for your support! The Mike Molino RV Learning Center 3930 University Drive, Fairfax, VA 22030 Phone: (703) 591-7130 â&#x20AC;˘ Fax: (703) 359-0152 â&#x20AC;˘ E-mail: info@rvda.org www.rvlearningcenter.com

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RVDA Salutes its Convention/Expo Media Partners RVDA would like to thank the following media partners for their support of dealers and the RV Dealers International Convention/Expo: company.

RV Pro Magazine

RV Business Magazine

RV Daily Report

www.rv-pro.com

www.rvbusiness.com

www.rvdailyreport.com

RV Pro Magazine is providing print and online promotional support and is the official video production company.

RV Business Magazine is providing RV Daily Report is providing online print and online promotional support. promotional support. RV Business is also organizing the Top 50 Dealer Award event.

Advertisers Index Page AL-KO Axis Inc. Booth 500 (588) 220-2556 . . . . . . . . . . . . . . . . 10

Coach-Net Booth 217 Dealer.coach-net.com . . . . . . . . . . . . . 5

American Guardian Warranty Services Inc. Booth 402 (800) 579-2233 ext 4213 . . . . . . . . . 13

Cruiser RV LLC Booth V-200 www.cruiserrv.com . . . . . . . . . . . . . . . 8

Brasherâ&#x20AC;&#x2122;s Northwest Auto Auction Booth 520 (800) 905-3901 . . . . . . . . . . . . . . . . 67 Brasherâ&#x20AC;&#x2122;s Sacramento RV, Marine & PowerSports Auction Booth 129 (916) 991-1067 . . . . . . . . . . . . . . . . 37 Brown & Brown Recreational Insurance Booth 220 www.bbinsurance.com . . . . . . . . . . . 41

Diversified Insurance Management Inc. Booth 209 (800) 332-4264 . . . . . . . . . . . . . . . . . 3 EasyCare RV Booth 701 www.easycare.com . . . . . . . . . . . . . . 53 EverGreen Recreational Vehicles LLC Booth V-201 & V-103 (574) 825-4298 . . . . . . . . . . . . . . . . . 9 Freightliner Custom Chassis Corp. Booth 620 Freightlinerchassis.com . . . . . . . . . . . . 7

2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

GE Capital, Commercial Distribution Finance Booth 202 (800) 289-4488 . . . . . . . . . . . . . . . . . 2 Marine One Acceptance Corporation Booth 314 (800) 262-8734 . . . . . . . . . . . . . . . . 61 Protective Asset Protection Booth 208 (888) 268-1901 . . . . . . . . . . back cover NWAN/National Automotive Experts Booth 311 (877) 222-1645 . . . . . . . . . . . . . . . . 57 Williams & Stazzone Insurance Agency Inc. Booth 514 (800) 868-1235 . . . . . . . . . . . . . . . . 56