Zynga_Visual Standards Guide 03 // GR604 Student Project

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Visual Standards Guide A re-branding project of Zynga


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Contents Page


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Brand Overview 01/1

Our History

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01/2

Our New Mission

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Logo Standards 02/1

Our New Logo

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02/2

Logo Construction

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02/3

Logotype

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02/4

Logo Clear Spaces

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02/5

Logo Variation

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02/6

Logo Sizing

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02/7

Unacceptable Usage

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Visual System 03/1

Color Standards

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03/2

Typeface Standards

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Our Future 04/1

Our New Future

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04/2

Future Expansion

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Not having a clear goal leads to death by a thousand compromises —Mark Jonathan Pincus, An American Internet entrepreneur knows as the founder of Zynga.


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Brand Overview 01/1

Our History

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01/2

Our New Mission

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Our History

Zynga Inc. is an American social game developer running social video game services which was founded in April 2007 and it’s headquarters is in San Francisco, California, United States. Zynga changed the game forever with broadly popular games like FarmVille, Zynga Poker, City Ville, Draw Something and Words with Friends, which are played by hundreds of millions of players each and every month. Every day they strive to create the best games for people everywhere to play together crafted by teams of passionate gamers, visionary creatives, and the engineers. Company logo is a rendering of CEO Mark Pincus’s now immortal dog Zinga, an American Bulldog. Zynga have active studios over the globe which include Chicago, Austin, Texas, Ireland, Toronto, Turkey, San Diego, San Francisco and India.

What the brand does: Make social video games Who they do it for: Mostly for the target audience of all age group, who uses smartphones Why they do it: To connect the people globally through games.


Brand Overview

Our History

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Our New Mission

Our mission is, connecting people through playful interactions and delighting them with new experiences


Brand Overview

Our New Mission

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Logo Standards 02/1

Our New Logo

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02/2 Logo Construction

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02/3

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Logotype

02/4 Logo Clear Spaces

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02/5 Logo Variation

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02/6 Logo Sizing

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02/7 Unacceptable Usage

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Our New Logo

Our new logo was inspired by the idea of interaction and connection in a playful manner


Logo Standards

Our New Logo

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Logo Standards

Our New Logo

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Symbol

Logotype

Logo


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Zynga

Logo Construction Our new logo symbol is based on the 2 inverted arrows which is creating a 'Z' in between the negative space. The angle of the structure is 45 degree which has a space in between.

Detailed Construction

While Constructing our new logo we have used the angle of 45 degree.

Visual Standards Guide


Logo Standards

Logo Construction

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9x

7x

x

5x

=x


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Logotype We have created our letters and modified from the pointed corners to rounded to give a feeling to playful and interactive instead sharp and edgy.

Construction of the logotype x

5x

Final Logotype


Logo Standards

Logotype

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Logo Clear spaces The minimum required clear space is defined by the measurement ‘x’ . This measurement is the x height of the logotype.

x

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Logo Standards

Logo Clear Spaces

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Logo Variation

Coposition Variations Our logo can be used in different ways as shown in the given formats. These are the accepted formats which should be used by the user. It includes vertical look up, symbol and logo type.

Vertical look up

This is the vertical look up logo which is preferred for all the formats.

Symbol

Symbol can be used separately to promote the brand and also for the merchandise products, digital presence like app icon.

Logo Type

The logo type can be used where the symbol is not possible or if there is legibility issues.


Logo Standards

Full Color

Logo Variation

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This version of the logo should used for the communication, products or services.

(Specified at 03/1)

Black and white

The black and white version of the logo should be used when we need to show our logo in one color.

Reversed

This is the reversed version of the logo . It should be used when there is a need to produce on black and dark backgrounds.


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Logo Sizing These are variation in logo sizing and user must follow this chart. Only symbol should be used for size 0.5 to 0.25 inches. The logo should not be smaller than 0.25 inches. Applications like web, signage or merchandise may require larger sizes. Vertical look up

1 inch & above (Height)

0.5­–1 inch (Height)

0.5­–0.25 inch (Height)

0.25­ inch (Minimum Height)


Logo Standards

Symbol

Logo Sizing

Logotype

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Unacceptable Usage We have illustrated don’t s for the logo which should be followed by the user. Following these graphic standards will maintain the consistency and identity of the brand Zynga.

Don’t add anything

Don’t stretch the logo

Don’t use any gradient filter


Logo Standards

Unacceptable Usage

Don’t use other color

Don’t rotate it

Don’t change the proportions

Don’t use outline

Don’t use any other color background

Don’t make it transparent

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Visual System 03/1

Color Standards

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03/2

Typeface Standards

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Color standards For the ease, we have already provided CMYK, RGB, PMS and HEX color values. User must follow these color values throughout. RGB values should be used for on-screen presentation or for the web usage. Please note that different color may appear different on different screens. Primary Colors

Interactive Orange

PMS 1235C RGB 250/166/26 CMYK 0/40/100/0 HEX #faa61a Tint 100%

Connecting Blue

PMS 638C RGB 88/197/199 CMYK 60/00/25/0 HEX #58c5c7 Tint 100%

Cool Grey

PMS Cool Grey 10C RGB 109/110/113 CMYK 0/00/0/70 HEX #6d6e71 Tint 100%


Visual System

Main Logo Use this version all the time.

Alternative Use this version for all the different outdoor and indoor events.

Color Standards

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Typeface Standards Typeface play an important role in any brand. All the typeface displayed should be used consistently with the other visual system like logo, symbol, publication format to maintain the new look of the brand.

Typeface 1

Serifa Standard 65 Bold

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}

55 Regular

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}


Visual System

Headline 33/35 0 tracking

Headline

Subheadline 1 18/22 10 tracking

Subheadline 1

Subheadline 2 10/13 +20 tracking

Subheadline 2

Typeface Standards

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Typeface 2

DIN Regular Alternate

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}

Bold Alternate

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*(){}

Visual Standards Guide


Visual System

Body Copy (highlight) 8/11 +20 tracking

Lorem ipsum dolor sit amet,Nus eosam, ut voluptate sit omnis ea dolupta spelecepudis earcia santi corempo rporumquo consequam cuptate nus, sum dolorum quae ium fugit qui dus rem inimus es et lab il es ese quunt poreic te dolorerum quae cora sa cum dolorum harcillor aped maion peliqua

Body Copy (regular) 8/11 +20 tracking

Lorem ipsum dolor sit amet,Nus eosam, ut voluptate sit omnis ea dolupta spelecepudis earcia santi corempo rporumquo consequam cuptate nus, sum dolorum quae ium fugit qui dus rem inimus es et lab il es ese quunt poreic te dolorerum quae cora sa cum dolorum harcillor aped maion peliqua

Folios 6/9 +20 tracking

Folio Information

Typeface Standards

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Our Future 04/1

Our New Future

04/2 Future Expansion

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Our new world

Product

PR1 Self learning App PR2 Interactive Magazine

Service

SR1 Zynga Expert Class SR2 Thoughtful Interactions

Experience

EX1 Interactive Art Gallery EX2 Interactive Fitness center EX3 Explore the other side

Environment

EN1 Fun Unlimited EN2 Laughter Club EN3 Family Gathering

Education

ED1 Zynga language School ED2 Zynga Academy YouTube Channel ED3 Zynga Exchange Program ED4 Test your Knowledge

Events

EV1 Explore Yourself EV2 Cook with us EV3 Future Tech Conference EV4 Summer Camps

Visual Standards Guide


Our Future

Our New World

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Delightful Experience Chart

EX1

EV1

Interact SR2

PR2

EX2

ED4

EV4 EX3 ED3

EN3 EN2

Connect

EV3

EV2

ED1 ED2

Learn

EN1 SR1 PR1


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01 Product 01

Zynga

Visual Standards Guide

Self Learning App An Educational App which will help the Students to learn new things related to there syllabus in a interactive way. Zynga is a social game developer who has launch hundreds of games till now. Thus using the same platform, this app will be an educational all where kids, teenagers can use it to learn new methods and tricks which they can use it in there studies. The students can learn individually or even in groups. The self learning app reinforces our mission of connecting people through playful interactions by an app where students can study individually or in group in a interactive way. Similar to : Khan Academy Learning App. Differentiating Elements: Khan Academy is a Online education system where students from different fields can come and study, but self learning app focuses on different age groups and their course. It will provide an extensive solution in a interactive which will be fun for the students to understand. In certain lower age group there will be games related to the studies on the app. It will also include engaging interactive question for the students.

02 Product 02

Interactive Magazine An Interactive Science Magazine for science enthusiasts and kids as an inspiration. Many students and people and interested about the science world and what new is inventions are coming with science and technology. Some fun facts for the kids and easy safe experiments which they can try at home which will inspire them. The magazine will not only focus kids but some adults also. Interactive magazines reinforces our mission of connecting people through playful interactions by publishing a digital and interactive version of a science magazine. Similar to: Scholastic Super Science Magazine Differentiating Elements: Scholastic Super Science Magazine is not only an online but a physical magazine too. Zynga’s Interactive magazine is a fun digital magazine which will be published weekly. It will have videos embedded and graphics to make it interesting and interactive. It will include various articles by scientist, professors, Students and about their experiments and experiences for kids as well as for adults.


Our Future

03 Service 01

Our New World

Zynga Expert Class A platform where experts from different fields will conduct the class for the people. This is a platform where people can learn things and it will be taught by experts from that particular profession. It will include cooking classes, cooking, fitness classes, sports and games, writing, design, business, photography, etc. The Zynga expert class reinforces our mission of connecting people through playful interactions by providing different experiences shared by experts from different fields all over the world so that people can learn and connect in an interactive way around the globe. Similar to: Master Class, an immersive Online experience. Differentiating Elements: Master class pre-record all the videos by the instructors and publishes it on their website, but Zynga expert class will be live with the instructor and the participants will be limited to from 20 to 25. The participants can connect with everyone including the instructor and will also be able to ask the question if they have any.

04 Service 02

Thoughtful Interactions A platform where people from field can come together, connect, interact and share their thoughts. This is a platform for people from different fields, where they can come together and share their experiences, thoughts, ideas with each other. People can meet physically and interact in a place or they can even meet virtually so that different people from different countries can join. There will be time slots provided by us so that people can select the time slots and join the interaction session and share their knowledge. The thoughtful interactions reinforces our mission of connecting people through playful interactions by creating a platform were people from different countries, culture can come together and interact with each other. Similar to: Meetup Differentiating Elements: A meetup is a service which is used to organize Online groups that host in person for people with similar interests but, thoughtful interactions can done onsite as well as online so that people from different countries and cultures come together and share their knowledge.

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05 Experience 01

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Interactive Art Gallery An interactive art gallery where people can feel, touch and experience art. Usually art galleries are simple and basic were people visit and see the art. Zynga’s Interactive art gallery is different and unique and people will be able to touch and feel the art. Instead of having a screen which projects the information, people can hear it when they will come near the art work with different light and sound effects. This art gallery will be a combination of original work and technology which will make it more interesting for the viewers. The Interactive Art gallery reinforces our mission of connecting people through playful interactions by creating art galleries which connect from people to art to people in a interactive fun way. Similar to: SF MoMa (museum of modern Art). Differentiating Elements: Our Art galleries will have interactive and modern art where people can be part of it. Along with this there will be some live art performed by the artist. There will be painting, installations, sculptures in the galleries. People will have to be in a group to have a better art experience the art.

06 Experience 02

Interactive Fitness Center This fitness center is a combination of games, gym, and playground where individuals and teams can interact and exercise. To keep ourselves fit, people go to various gyms, running, yoga classes, etc, but Zynga interactive fitness center is different where people will have interactive workouts on interactive floors. The workouts will be in groups or individual and it will be designed as a game so that people can enjoy while doing it. The interactive fitness center reinforces our mission of connecting people through playful interactions where individuals or groups can come together, interact and have a fun exercise. Similar to: Soul Cycle, revolutionized indoor cycling. Differentiating Elements: Soul Cycle is a New York-based fitness company that offers indoor cycling workout. Zynga's Interactive Fitness Center is unique where you can team up through using an app or can get your group. The participants will get a band that will record the heart rate. The exercise will be designed in the form of games where people and interact and have fun.


Our Future

07 Experience 03

Our New World

Explore The Other Side A high tech futuristic museum where people and children can experience and interact with the technology. Educating and interactively showcasing different information. Different things which people can perform to collect information. This will help the people to broaden their vision and see the future. Explore the other side reinforces our mission of connecting people through playful interactions by creating a museum that will have different installation so science, physics, etc and showcasing it interestingly. Similar to: Exploratorium, San Francisco Differentiating Elements: Exploratorium mainly focuses on science, physics, and biology. Explore another side museum is focusing on many other topics like science, physic, biology, study or animals and human beings and many more. All the experiments and installations will be displayed interactively.

08 Environment 01

Fun Unlimited A place where children can come, interact, Learn, connect and play together. A place where children will come together, interact and play. This will encourage the children to make new friends and have fun. Meanwhile the parents can also interact with each other and share each other thoughts. This play area is fun for all the kids as well as beneficial for their parents. The Zynga academy YouTube channel reinforces our mission of connecting people through playful interactions by providing different experiences shared by showing educational videos for the children so that they can interact, learn and play. Similar to: Peek-a-boo Factory. Differentiating Elements: We are not only focusing playing part but also how children can have group games so that they will interact with each other. We also have mind games and physical games for the children. We also have different section in the waiting area for the parents where they can interact with the other parents and also talk to our experts if they have any questions regarding the future of their kids.

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Visual Standards Guide

Laughter Club A place where elderly people can come together, connect, interact and enjoy. A special club for the seniors which will happen in open areas, parks where they can enjoy the nature, interact with other people, take part in physical exercises and share their experience till now with others. Laughter Club reinforces our mission of connecting people through playful interactions by creating a club for senior citizens where they can come together and interact. Similar to: Laughing lotus Yoga center. Differentiating Elements: Our club is specially designed for the senior citizen which can be in the morning as well as in the afternoon, where they can have laughter therapy, physical exercise like yoga stretching and many more. Apart from that we also have games like talent hunt where they can show their talent to everyone. It is not only a club where the seniors will have some exercise lessons but also they will interact and connect to new people. We will also have some experts on the location to help them to perform the activities.

10 Environment 03

Family Gatherings In our business to business promotion we organize family meets for the companies which helps to promote our mission and establish our business relation. Zynga is also into business to business promotion where were organizing family meets for the companies where the employees can bring their family and interact with each other. In this way there will be a bonding between the companies and employee families. Family Gatherings reinforces our mission of connecting people through playful interactions by organizing gatherings for the employee's families. Similar to: Linkedin Family day Differentiating Elements: Our family gatherings have different games, cultural shows, food from different cuisines and many more. We try to be innovative in such a way that different families interact and connect with each other. We also focus on establishing our business relations which helps to promote our mission.


Our Future

11 Education 01

Our New World

Zynga Languange School People can learn different languages all over the globe. Many adults, children are eager to learn a 2nd or 3rd language. We have created a platform were people from different parts of the world can learn different languages. This will include the basics of the language, tutorials about how to speak the languages, pronunciations and many more. It will not only focus on languages but also history on the language, how it was revealed, the cultural background of the language. The Zynga language school reinforces our mission of connecting people through playful interactions by teaching, learning and exploring different languages from different parts of the world and connecting people through it. Similar to: ABC Languages, Scan Francisco Differentiating Elements: Zynga language school is not only in teaching languages but also talking some interactive Online classes and connecting people through different languages by sharing the cultural background of the languages

12 Education 02

Zynga Academy YouTube Channel Online education platform where children can see the videos and learn. It is easy for the children to learn in an interactive way. Thus we are providing with a YouTube channel were children can watch the videos and learn fast. It will include Mathematics problems with solution presented in interactive way to make the learning fun. The Zynga academy YouTube channel reinforces our mission of connecting people through playful interactions by providing different experiences shared by showing educational videos for the children so that they can interact, learn and play. Similar to: Minutephysics YouTube channel. Differentiating Elements: Minutephysics YouTube channel, which uses white board animation to explain physics related topic but in Zynga academy YouTube channel it will focus on different subjects like maths science, physics, history, geography and many more. It will be created in graphic animation to explain the facts and methods. Along with video it will also tell the viewer to do a task for better understanding.

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Visual Standards Guide

Zynga Exchange Program Creating opportunities for the students and connecting with new people Zynga’s exchange program offers the most comprehensive exchange programs. We help the student to take education from different parts of the world and interact with other students so that they can connect with different students around the world and learn new things. Zynga exchange program reinforces our mission of connecting people through playful interactions by creating an opportunity for the students to learn at a different place and interact with students from other countries. Similar to: ISEP exchange programs. Differentiating Elements: ISEP exchange programs offers the students to study abroad but Zynga’s study program is designed for the students who do not have many funds to go and study abroad. It hunts for the talent offers the student to study in their own choice of field. It is an educational and interactive program that focuses on the development of understanding, connecting and exchanging ideas and experiences.

14 Education 04

Test your Knowledge An application, where children can test their knowledge by having quizzes in different subjects and explore their knowledge. Here children from different places can come in as test their knowledge by having interactive quizzes. They can also learn about different things, culture, place, subjects according to the level of difficulties. Children can get information via learning tools and games. They can also create their own quizzes and post so that other students can also attempt those quizzes. Test you Knowledge reinforces our mission of connecting people through playful interactions by connecting children together through interactive quizzes and sharing as well as gaining knowledge. Similar to: Quizlet Differentiating Elements: Quizlet is an American online study application that allows students to study information via learning tools and games but, our Test your Knowledge allows the user to create their own quizzes and post so that other students can also attend those quizzes. We also have an option of group quizzes were 2 groups can perform at a time.


Our Future

15 Event 01

Our New World

Explore yourself An event where people of all the age groups can come in and explore their creativity. In this event, people can come in and explore their creativity. This is a family event where people can do various things like draw, paint, cook, interact with people and have fun. Explore yourself reinforces our mission of connecting people through playful interactions coming and taking part in different things. They can also interact with other people and have fun Similar to: Family Campout by Slide Ranch Differentiating Elements: Our event is not only for the families but also for the individuals. It is a fun event for all age groups. There are separate and combined interactive activities for kids and adults. This event is not only fun but also connects people.

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Cook with us A platform where people can come together and experience different food styles all over the globe. This is like a food tour that can be experienced by adults and children. They can experience different food styles from different parts of the world. There, we are also some cooking competitions and games for the people visiting this event. It is great even to interact with people and enjoy them. Cook with us reinforces our mission of connecting people through playful interactions by trying various food styles all over the globe and by connecting, interacting on a global platform. Similar to: San Francisco street food festival. Differentiating Elements: Unlike other food festivals, our cook with us event has different food games where people can come and participate. They can interact with others and can also experience cooking and taste different recipes from different countries.

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Visual Standards Guide

Future Tech Conference. A conference where we are calling the experts from the tech industries and address the upcoming and young entrepreneurs to keep up with the growing technology. As we know the technology is growing very rapidly and we are here to show the youth how to keep up with the growing technology. We are calling the experts, entrepreneurs, software experts and have discussion with the audience and address them, how to cope up with the technology in various fields. Upcoming Tech Conference reinforces our mission of connecting people through playful interactions by Organizing a tech conference were people can connect with each other and experts. Similar to: Tech Inclusions, San Francisco Differentiating Elements: Unlike other tech events, we are focusing on different streams in this big technology world. It will be focusing on the UI/UX Designs, Game designs, Gaming industries, Virtual reality, how technology can be implemented in the real life and, upcoming generation and young entrepreneurs can come up with new business ideas.

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Summer Camps Summer camps for children where they can come together, play, learn and have fun. These Summer camps are specially designed for children where they can learn new things, get information about the plants or animals, make new friends, play together, physical training to keep them fit. Summer camps will take place in different interesting places so that children will get new information about the place when they come for next summer camp. Summer Camps reinforces our mission of connecting people through playful interactions by Connecting kids together through interactive games and promoting teamwork. Similar to: Roughing it Day Camp Differentiating Elements: Most of the summer camps have only outdoor activities, but our summer camp is integrated with interactive activities and educations as we believe that kids learn faster when they are putting their academic skills to work while using their imaginations.


Our Future

Our New World

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Future Expansion On the following pages, we are presenting Zynga’s expansion in various categories.

Service

SR2 Thoughtful Interactions

Experience

EX1 Interactive Art Gallery EX2 Interactive Fitness center

Environment

EN1 Fun Unlimited

Education

ED1 Zynga language School ED4 Test your Knowledge

Events

EV2 Cook with us EV3 Future Tech Conference EV4 Summer Camps


Our Future

Future Expansion

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Thoughtful Interactions Service 02 A platform where people from field can come together, connect, interact and share their thoughts. This is a platform for people from different fields, where they can come together and share their experiences, thoughts, ideas with each other. People can meet physically and interact in a place or they can even meet virtually so that different people from different countries can join. There will be time slots provided by us so that people can select the time slots and join the interaction session and share their knowledge. Mission-focus: The thoughtful interactions reinforces our mission of connecting people through playful interactions by creating a platform were people from different countries, culture can come together and interact with each other.

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Experts sharing their knowledge from the field


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Taking down notes

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Audience listening to the speaker


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Interactive Art Gallery Experience 01 An interactive art gallery where people can feel, touch and experience art. Usually art galleries are simple and basic were people visit and see the art. Zynga’s Interactive art gallery is different and unique and people will be able to touch and feel the art. Instead of having a screen which projects the information, people can hear it when they will come near the art work with different light and sound effects. This art gallery will be a combination of original work and technology which will make it more interesting for all the viewers. Mission-focus: The Interactive Art gallery reinforces our mission of connecting people through playful interactions by creating art galleries which connect from people to art to people in a interactive fun way.


Our Future

Future Expansion

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People enjoying the interactive installation

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Person using the interactive screen to see the information.


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Interactive installation at the gallery.

Zynga

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Interactive fitness center Experience 02 This fitness center is a combination of games, gym, and playground where individuals and teams can interact and exercise. To keep ourselves fit, people go to various gyms, running, yoga classes, etc, but Zynga interactive fitness center is different where people will have interactive workouts on interactive floors. The workouts will be in groups or individual and it will be designed as a game so that people can enjoy while doing it. Mission-focus: The interactive fitness center reinforces our mission of connecting people through playful interactions where individuals or groups can come together, interact and have a fun exercise.


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People performing the interactive games and exercising.

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People performing the interactive games and exercising.

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Zynga

Visual Standards Guide


Our Future

Future Expansion

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Fun Unlimited Environment 01 A place where children can come, interact connect and play together. A place where children will come together, interact and play. This will encourage the children to make new friends and fun time. Meanwhile the parents can also interact with each other and share each other thoughts. This play area is fun for all the kids as well as beneficial for their parents. Mission-focus: The Zynga academy YouTube channel reinforces our mission of connecting people through playful interactions by providing different experiences shared by showing educational videos for the children so that they can interact, learn and play.


Our Future

Future Expansion

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Children playing interactive games.

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Zynga Language school Education 01 People can learn different languages all over the globe. Many adults, children are eager to learn a 2nd or 3rd language. We have created a platform were people from different parts of the world can learn different languages. This will include the basics of the language, tutorials about how to speak the languages, pronunciations and many more. It will not only focus on languages but also history on the language, how it was revealed, the cultural background of the language. Mission-focus: The Zynga language school reinforces our mission of connecting people through playful interactions by teaching, learning and exploring different languages from different parts of the world and connecting people through it.


Our Future

Future Expansion

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People/students taking the Zynga language class and interacting.


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Student interaction with the instructor.

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People/students taking the Zynga language class and interacting.


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Test Your Knowledge Education 04 An application, where children can test their knowledge by having quizzes in different subjects and explore their knowledge. Here children from different places can come in as text their knowledge by having interactive quizzes. They can also learn about different things, culture, place, subjects according to the level of difficulties. Children can get information via learning tools and games. They can also create their own quizzes and post so that other students can also attempt those quizzes. Mission-focus: Test you Knowledge reinforces our mission of connecting people through playful interactions by connecting children together through interactive quizzes and sharing as well as gaining knowledge.

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Girl playing the quiz games on the I pad.


Our Future

Future Expansion

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Girl solving the quiz.


Our Future

Future Expansion

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Mother and daughter

and solving the quiz

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Children enjoying the quiz together.


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Cook with us Event 01 A platform where people can come together and experience different food styles all over the globe. This is like a food tour that can be experienced by adults and children. They can experience different food styles from different parts of the world. There, we are also some cooking competitions and games for the people visiting this event. It is great even to interact with people and enjoy them. Mission-focus: Cook with us reinforces our mission of connecting people through playful interactions by trying various food styles all over the globe and by connecting, interacting on a global platform.


Our Future

Future Expansion

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People connecting with each other and making food.

People making food together and interacting

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Future Tech Conference. Event 03 A conference where we are calling the experts from the tech industries and address the upcoming and young entrepreneurs to keep up with the growing technology. As we know that the technology is growing very rapidly and we are here to show the youth how to keep up with the growing technology. We are also calling the experts, entrepreneurs, software experts and have discussion with the audience and address them, how to cope up with the technology in various fields. Mission-focus: Upcoming Tech Conference reinforces our mission of connecting people through playful interactions by Organizing a tech conference were people can connect with each other and experts.


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People attending the conference and asking questions.


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Summer Camp Event 04 Summer camps for children where they can come together, play, learn and have fun. These Summer camps are specially designed for children where they can learn new things, get information about the plants or animals, make new friends, play together, physical training to keep them fit. Summer camps will take place in different interesting places so that children will get new information about the place when they come for next summer camp. Mission-focus: Summer Camps reinforces our mission of connecting people through playful interactions by Connecting kids together through interactive games and promoting teamwork.


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Kids doing activity by coloring on the paper.

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Children in the summer camp enjoying and interacting with each other


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This book is a non-commercial for educational purpose. It is not intended to represent the Zynga brand. Brand Contents zynga.com en.wikipedia.org/wiki/Zynga Photography unsplash.com play.google.com zynga.com Designer Rutu Palav Course Nature of Identity Typeface DIN & Serifa Standard Binding & Printing blurb.com

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playfulinteractions.info

Visual Standards Guide


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