Retail Expansion Plan for Sabyasachi in the US

Page 158

WEDDING BOUTIQUES:

Purpose: This interview was conducted to know about the Indian Ethnic wear demand, product categories, latest trends and their customers and whether they retail for Sabyasachi and other renowned Indian designers.

Method: Phone Interview

Findings: The interview was helpful to understand their Indian American and American clients. There is a gap seen between the latest trend of Indian wear availability in the US which was clearly understood from both the boutique.

158


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.