Primary Research (Google Survey)

from Rutooja Khamkar Portfolio

by Rutooja Khamkar

Secondary Research

I conducted an online survey through Google Forms. This was done to identify pain points of the users and gather insights, and eventually frame the Problem Statement.

The type users are almost equally divided - working, students and stay-athome.

Majority of them prefer to order in instead of dine out.

Majority them order in 3 to 6 meals a week.

The people who have a membership for a delivery app is slightly higher than the ones who do not.

Insights

Almost all users have at least once compared the same meal from the same restaurant on two different apps.

• Most of the people prefer to order food instead of going out to restaurants.

• The user range is most common among young working professionals.

• Most of the people at least order a meal once a week.

Pain points

Almost all users would like to have an app to compare prices and avail the best deals.

• Majority of the users waste time in switching between apps to check for best deals.

• People who buy memberships deprive themselves of offers available on other platforms.

• People would like to have a platform where they can compare deals easily.

User Persona

Ashvini Patil

Age: 23

Occupation: Architect City: Pune

Ashvini recently graduated and is working at a firm away from her hometown. As a result, she lives away from her family and has to cook for herself. Since work life is new to her, she finds it challenging to find the time to cook all three meals every day. Hence, she heavily relies on ordering food at home. She also has a membership which restricts her from exploring other apps.

“I select my orders based on the best deals and offers available to save money.”

Goals and needs:

• A place to compare prices from different delivery apps to see offers on a wider range of options.

• Wishes to order from places with least delivery time.

Design Opportunities

Frustrations:

• In order to save money, she does not eat what she wants to but instead settles for food with offers which are on the app.

• Wastes time switching back and forth between apps.

Browsing, comparing and buying on the same platform.

A wide range of filtering options to let users find exactly what they want.

Homepage consisting of latest and major deals catering to the specifc user type based on their previous orders.

An option to just search the name of the restaurant, add the order as a normal delivery app, and comapre between delivery apps before the checkout page.

Task Flow

With email

Splash Screen

Homescreen

Location

Restaurants My orders Veg Add location

Filter 1 - Range

Cuisines Favourites Indian Order for someone else

Filter 2 - Delivery apps

Diets Settings 60% off

Filter 3 - Cuisine

Dishes Helpline Zomato

Filter 1

Auto-detect location

Filter 4 - Dietary Requirement

Filter 5 - Offers

- Price range

- Max delivery time

-Max delivery price

Filter 2

- Zomato

-Swiggy

-EatSure

-Dunzo Uber Eats

Filter 3

- Indian

-Chinese

-Italian

-Continental

Filter 4

- Pure Veg

-Vegan

-Gluten free

-Heathy

-Organic

Filter 5 - 60% off

-50% off

-30% off

10% off

Colour Palette

Primary Colours

Background Colours

It is said that red is very energetic and stimulates many senses, which directly leads to one’s appetite. This is why many fast-food chains include red in their signage and decor. Many restaurants also include yellow in their decor, which is known to increase appetite. I chose this shade of red as I found it to be directly linked to many popular foods consumed in India.

Logo

Process: The two squares represent two restaurants that are to be compared. Step 3 is comparing them side by side. The space created by overlapping the two squares signifies the best deals available to the users by comparing different platforms.

Typography

Poppins

Regular

Nunito

Regular Bold Bold Semi-bold Semi-bold

Heading 1: Poppins 32p

Heading 2: Poppins 24p

Heading 3: Poppins 18p

Body text 1: Nunito 16p

Body text 2: Nunito 14p

Caption: Nunito 14p

Deals based on users previous orders

A simple flash page with logo and name of the app

Various filters for users to chose from to view offers in those fields

Users, at one glance can compare bestdiscounts available across different platforms

Compare delivery apps offers and delivery fees before final checkout

Brick by Brick

Women Empowerment Center, Kerala, India

Women empowerment center is a project located in Munnar, a small town in Kerala which facilitates as an educational and carrier development hub for all women. A hostel block is also included to allow women from nearby towns also to stay and focus on education. A daycare center, medical center, library, teaching halls, dining room, and kitchen are provided. Beautiful hills and views surround the site, and it also has a playground on the east side, which would be a potential source of noise and disturbance. Hence, the building is designed in a C-shape, where the walls and trees create a buffer and block the sound and the courtyard, created at the middle, is an interactive space. The building material is exposed brickwork as it is easily available, does not require extreme professional skills, and gives a feeling of warmth.

The final massing of the structure was designed to block noise from the nearby ground and allow the natural breeze generated near the water body to enter the site into the courtyard.

Pariyavan Hitarshi

Eco - Resort, Maharashtra, India

My final year thesis includes designing an environment-friendly and sustainable luxury resort at the hill station Mulshi. The primary goal of this project is to encourage tourists to travel sustainably and improve the resort’s efficiency, including conserving energy and resources and utilizing free renewable resources. Most users would join for a weekend getaway from Pune, a metropolitan city less than an hour’s drive away. The smart-city plan presented by the government includes the promotion of eco-tourism in areas near Pune, and Mulshi being one of the proposed areas, led me to choose a site there. This 46,000sqm eco-resort is built with eco-friendly and locally sourced materials and has passive design strategies integrated into the design to reduce energy consumption and minimize carbon footprint. Moreover, the entire existing flora was left undisturbed, and the planning was done around it. Also, the proposal for the entire resort to go off-grid has been initiated by introducing a dedicated space for solar panels.

The Chai Point

Food kiosk

This project aims at the riverfront development of the Godavari River. We had to design a temporary structure that could be dismantled easily and is made of locally sourced materials, hence, sustainable. I chose to design a kiosk that could be placed in two optional locations as the extended seating area would be optional. Option A is detailed in this project, which includes an extended deck for outdoor seating, and option B would be a space with just the kitchen area and a space to stand and eat. The main material palette used is centered around wood derivatives and concrete blocks.

Option B

Option A

The renovation of this kindergarten included many site visits, a first-hand experience on a project being built, and interactions with laborers and contractors. These weekly visits made me realize how important interactions with laborers are. Moreover, a tedious back and forth with clients regarding the layout of classrooms resulted in an intense rework of elevations and corrections in plans which were all done by me. This project also gave me an insight into how a designer needs to remain calm if certain mistakes are made on-site and how to explain them to laborers.