Secondary Research

During the pandemic, restaurants witnessed that there was still a healthy demand for ordering food to eat at home. Meal delivery services saw massive growth as restaurants turned to platforms of online delivery services to keep serving customers. One study published by the Columbia Business School found that the pandemic alone was responsible for 70% of the industry’s growth from 2019 to 2020. The rise of this industry has led to a number of competitors in the market and has made numerous options available for users. I studied food delivery apps like Zomato, Swiggy and Deliveroo and apps that compare these apps like FoodBoss and FastyGet.

Zomato, Swiggy, Deliveroo:

• They have a clean UI design which is user friendly.

• Food options categorized and filtered based on different parameters like dietary requirements, cuisines, nearest to the location, fastest delivery and maximum discounts.

• A custom section for the user which highlights food they may enjoy and also lists the previously ordered items.

• Latest deals and new restaurants are flashed on the homepage

• An easy checkout page - summary, taxes, delivery fee, coupon code, percentage of discount applied etc

• A delivery driver tip tab before the final checkout

• Tracking of order visible once payment is done

FastyGet, FoodBoss

• Too much information on one page

• Flashy deals and offers making it difficult for the user to navigate

• Categorizes and filtered based on different food delivery apps along with options seen in normal delivery apps

• Restaurant name along with distance rating, app (eg. Zomato), delivery time - all in one card - too much information

• No user-specific suggestions