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V

I S I Ruth Ron | Assistant Professor Installation at ‘BEYOND MEDIA - VISIONS 2009’ Festival Stazione Leopolda, Florence, Italy | July 2009

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PROMOTED BY

UNIVERSITÀ DI FIRENZE

PARTNER INSTITUTIONS

UNDER THE PATRONAGE OF

PROVINCIA DI FIRENZE

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COMUNE DI FIRENZE IN COLLABORATION WITH

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SPONSORED BY

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ABOUT THE EVENT

Beyond Media Festival, 2009 | Florence, italy

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PROFILE OF THE FESTIVAL “ Architecture is ever more present in

BEYOND MEDIA 2005. SCRIPT. Stazione Leopolda, Florence. December 2005.

the public realm,the protagonist of the construction of cultural systems. ”

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BEYOND MEDIA 2003. INTIMACY. October 2003. Exhibition: SPOT ON SCHOOLS. Project by The Bartlett School of Architecture. 

POSITIONING “ Architecture is at the core of the cultural

debate, and plays a leading role in the construction of new economic scenarios and of innovation processes. ”

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“ Il programma della nona edizione di BEYOND MEDIA si arricchisce di numerosi ambiti di esplorazione e di incontro con il grande pubblico. ”

BEYOND MEDIA 2009: VISIONS X;$*"'"#;*$.'#'("*(,*#;$*C9DEFG*H9G!I*,$-#'A&)*5#;&#*U'))*#&?$*@)&+$* &#* #;$* S#&T'("$* O$(@().&* '"* J)(%$"+$=* !#&)3=* 12)3* 456B=* 7YY45* '-* #'#)$.* Z/!S!EFS[\ ;(! #&&*#! +#! "'! 1$%(&*3$.+.4! +.1)"(&1(2.&! /$#(>! "%! ()&! /+#(! 4&+.#>! "(#! +6"/"(4! ($! 32.#2&! 6.$+0! ,"#"$%#>! ($! 1$//&1(! -"()! +! -"0&! $2(/$$?! ()&! 1$*3/&5! (.+%#'$.*+("$%#!$'!()&!62"/(!&%,".$%*&%(>!($!/&+0!"(#!()$29)(#!+%0!1$%#1"&%1&! 6&4$%0!()+(!-)"1)!"#!2#2+/>!&*3"."1+/>!+%0!,"#"6/&7!

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A WIDE NETWORK “ Once again this year a number of

institutions and people will attend, promote and enrich the program of BEYOND MEDIA. ”

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THE PRESS OFFICE “ Wide coverage of the event, on national

and international, specialized and general press. ”

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`&$3$/0+!3.$3&.!+%0!()&!T3+:"$!E/1+(.+:7

Stazione Leopolda, Florence.

@)&!S#&T'("$*O$(@().&!"#!3.+1("1+//4!+!#"%9/&!g.$$*h!6&%&+()!+!*&(+/!.$$'! 0","0&0!"%($!(-$!Ki!*&(&.!-"0&!#&1("$%#H!1&"/"%9!)&"9)(!+,&.+9&#!j7i!*&(&.#! +%0!+(!()&!&%0!3$"%(!"(!&51&&0#!KN!*&(&.#7!Z&.&!-"//!6&!3/+1&0!+!.&1&3("$%! +.&+!+#!-&//!+#!()&!#3+1&!'$.!()&!1$%9.&##>!'$.!()&!-$.?#)$3#!+%0!'$.!()&! #1.&&%"%9!$'!()&!,"0&$#!#&/&1(&0!'$.!()&!&,&%(7 @)&! S@&T'(* I)+&#%&T>! +%%&5&0! ($! ()&! T(+:"$%&>! "#! +! '$.*&.! (-$G#($.4! -+.&)$2#&!-)$#&!233&.!/&,&/#!$3&%!$%($!+!1&%(.+/!1$,&.&0!1$2.(4+.07!@)&! ($(+/!#2.'+1&!+.&+!"#!6=^YY*-P2&%$*Q$#$%-!-)"1)!-"//!6&!&%(".&/4!0&,$(&0! ($!()&!&5)"6"("$%#!+#!-&//!+#!($!#$*&!#3+1&#!-)&.&!,"#"($.#!*+4!.&#(!+%0! #$1"+/":&7 @)&! 6=6YY* -P2&%$* Q$#$%* ,(%$+(2%#! $2(#"0&! ()&! 62"/0"%9! G($(+//"%9! K>KOO! #J2+.&!*&(&.#G!-+#!.&*$0&/&0!64!V+&!E2/&%("!"%!Kkkl!+%0!'+1&#!$%&!$'!()&! 9.+%0!6$2/&,+.0#!"%!L/$.&%1&7!@)&!T(+:"$%&!`&$3$/0+!"#!"%!'+1(!()&!3&.'&1(! #3+1&!'$.!+%!&,&%(>!&+#4!($!.&+1)!'$.!,"#"($.#!1$*"%9!64!1+.!$.!64!(.+"%7

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“ Il programma della nona edizione di BEYOND MEDIA si arricchisce di numerosi ambiti di esplorazione e di incontro con il grande pubblico. ”

BEYOND MEDIA. International selection of videos. 

PROGRAM “ The program of the ninth edition of BEYOND MEDIA has grown to include a series of !""#$%!&$'(!)'*+,-!)%&.'$,*"%/"'0!,%"$'#&1' for meeting a large public.”

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BEYOND MEDIA 2005. SCRIPT. Ospedale degli Innocenti, Florence. December 2005. William Menking (The Architect’s Newspaper), Bill Mac  Donald (KOL/MAC).

BEYOND MEDIA 2005. SCRIPT. Stazione Leopolda, Florence. December 2005. Maria Sebregondi (Moleskine), Francisco Sanin (Syracuse  University), Paul Karasik.

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-''9:'&(,6;078203'$(<7'8"'('0%$<!4<'&8%!< M$/#0'#/$+1$%##)'*5/H$:+*:#',#&$(/$+::(/'+*/$1+0$0#9#:)'*5$4.+*$)+.':/$<"':"$(0#$:-+/#$)+$ ()&! ()&*&! ! gc;T;8CTh>! -"//! #&&! ()&! 3+.("1"3+("$%! $'! -&//G&#(+6/"#)&0! 3.$'&##"$%+/#>! 4$2%9! (0:"')#:)/H$L!$#I.#0'%#*)#0/H$.0+)(5+*'/)/$'*$)"#$2#-&$+1$:+%%4*':()'+*H$)#/)'%+*'(-/=$!"#/#$ /",&/4!*&&("%9#!-"//!(+?&!3/+1&!"%#"0&!+!3+.("12/+.!*2/("*&0"+!#&(("%97 !"#$)+.':/$+1$)"#$)(-G$/"+</$(/$<#--$(/$)"#$54#/)/$<'--$&#2*#$($G(-#'&+/:+.':$%+%#*)$+1$ *&&("%9!+%0!0"#12##"$%!$2(!$'!-)"1)!()&!*$#(!($3"1+/!+%0!12..&%(!(.+1&#!$'!+.1)"(&1(2.+/! .&#&+.1)!+%0!0&#"9%!-"//!+."#&7

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BEYOND MEDIA 2003. INTIMACY. Stazione Leopolda, Florence. October 2003. Exhibition: SPOT ON SCHOOLS. Installation by Interaction  Design Institute Ivrea.

-''7^*'"-#&))&#'("-*<3*&%+;'#$+#2%$*-+;(()>NOPQR$ SNRLM$ 7DD?$ <'--$ +*:#$ (5('*$ #I.-+0#$ )"#$ &'&(:)':/$ '*$ )"#$ 2#-&$ +1$ (0:"')#:)40(-$ 0&#"9%!+%0!$'!()&!%&-!*&0"+!$'!1$**2%"1+("$%7!@)&!()".0!&0"("$%!$'!()&!T\8@!8C!TYZ88`T! &5)"6"("$%!-"//!$''&.!+!'.&#)!$2(/$$?!$%!()&!3.$021("$%#!$'!()&!*$#(!3.&#("9"$2#!+.1)"(&1(2.&! /:"++-/$'*$)"#$<+0-&=$L)$<'--$1+:4/$+*$)"#$%+/)$0#:#*)$&#,#-+.%#*)/H$'*$)"#$2#-&$+1$#&4:()'+*H$ $'!()&!2#&!$'!0"9"(+/!(&1)%$/$9"&#!'$.!0&#"9%!.&#&+.1)7

()+(!)+,&!6&&%!2#&0!"%!$.0&.!($!3.&#&%(!()&*!($!()&".!+20"&%1&#7

-''6*U(%?-;(@* D2."%9!()&!'&#(",+/>!()&!T(+:"$%&!`&$3$/0+!-"//!+/#$!)$#(!+!-$.?#)$3!0&,$(&0!($!()&!()&*&! gc;T;8CTh7!@)&!92&#(#!$'!=AB8CD!<AD;E!-"//!1$%("%2$2#/4!&%/",&%!+!.$2%0!(+6/&!-)&.&! ()&!()&*&#!&53/$.&0!64!()&!*+"%!1$%9.&##!-"//!6&!0"#12##&0!326/"1+//4!($9&()&.!-"()!()&! +.1)"(&1(#>!()&!0&#"9%&.#!+%0!()&!#(20&%(#!3+.("1"3+("%9!"%!()&!&,&%(7

-''6*$:;'<'#'("*("*@%(W$+#-*(,*2%<&"*#%&"-,(%Q&#'(" T+--+<'*5$)"#$())#*)'+*$)"#$1#/)',(-$.('&$/'*:#$6??K$)+$)"#$)+.':$+1$)"#$:+%%4*':()'+*$+1$ 2.6+%!(.+%#'$.*+("$%#!+#!3.$*$(&0!64!()&!*$#(!#&%#"(",&!1"(4!+0*"%"#(.+("$%#>!gc;T;8CTh! -"//! '&+(2.&! +! %&-! +%0! "*3$.(+%(! "%,&#("9+("$%! $'! ()&! #(.+(&9"&#! +%0! $'! ()&! '$.*#! $'! 1$**2%"1+("$%!+0$3(&0!64!+!#&."&#!$'!*&(.$3$/&#!"%!()&!-$./07!@)&!&5)"6"("$%!"#!0&0"1+(&0! ($!()$#&!3.$I&1(#!$'!2.6+%!(.+%#'$.*+("$%!-)"1)!+.&!1+3+6/&!$'!$''&."%9!+!1$%,"%1"%9!+%0! &''&1(",&!,"#"$%7!R$./0!1+#&#!-"//!6&!&53/$.&0!-)"1)!#(+%0!$2(!%$(!$%/4!'$.!()&".!+.1)"(&1(2.+/! J2+/"("&#>!62(!+/#$!'$.!()&!&''&1(",&%&#!+%0!()&!3&.("%&%1&!$'!()&!'$.*#!$'!1$**2%"1+("$%!

-''`*-@$+'&)*$A$"#-* E00"("$%+/>!#3&1"+/!&,&%(#!-"//!6&!0&0"1+(&0!($!()&!.&/+("$%#!6&(-&&%!+.1)"(&1(2.&>!326/"#)"%9>! (&,#0)'/#%#*)H$50(."':$&#/'5*H$(*&$/.#:'2:$%##)'*5/$(*&$.0#/#*)()'+*/$<'--$3#$+05(*'A#&$ +*$)"#$/.#:'2:$)+.':/=

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THE ORGANIZATION

BEYOND MEDIA 2005. SCRIPT. Stazione Leopolda, Florence. December 2005. Oliviero Beha, Massimiliano Fuksas.

@)&!C9DEFG*H9G!I!'&#(",+/!"#!+%!&,&%(!64

3.$*$(&0!64F J$$KILM*5*N$"$%&)*G'%$+#(%&#$*,(%*O&".-+&@$*P2&)'#3*&".*@%(#$+#'("=* M("#$Q@(%&%3*I%+;'#$+#2%$*&".*I%#*(,*#;$*!#&)'&"*H'"'-#%3*(,*M2)#2%$ J$$H2"'+'@&)'#3*(,*J)(%$"+$ J$$R"'A$%-'#3*(,*J)(%$"+$* 2%0&.!()&!3+(.$%+9&!$'F J$$L$V'("*(,*X2-+&"3 J$$K%(A'"+$*(,*J)(%$"+$ U'#;*#;$*+())&<(%&#'("*(,F!S#&T'("$*O$(@().&

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The Course: THE COURSE

Ruth Ron- Advanced Digital Design Beyond Visualization ARC 3181/6912 - ADVANCED DIGITAL DESIGN - BEYOUND VISUALIZATION - Spring 2009

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SELECTED STUDENT WORK:

ARC 3181/6912 - ADVANCED DIGITAL DESIGN - BEYOUND VISUALIZATION - Spring 2009

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THE EXHIBITION

ADVANCED DIGITAL DESIGN - BEYOND VISUALIZATION @ BEYOND MEDIA FESTIVAL, July 9-17 2009

Assistant Professor RUTH RON and her class ADVANCED DIGITAL DESIGN - BEYOND VISUALIZATION spring 2009 @ BEYOND MEDIA FESTIVAL, July 9-17 2009

The current state of rapid development in computation and communications requires that the architect not only grasps new technologies but also incorporates them into the design process. With new tools to generate virtual and physical geometries, the architect must be both proficient in these skills, and be able to explore each tool’s prospective potential. When embedded in the traditional architectural design process, digital tools are typically used after the initial design is completed. They enhance visual communication, efficiency, accuracy, and affordability of the built form. However, this use of new technology does not leverage the immense potential of the medium, nor does it respond to cultural transition due to the ongoing information revolution and advances in communication technology. The Advanced Digital Design: Beyond Visualization class requires students to progressively challenge form, space, and time. It looks into the realm of threedimensional modeling, one that is no longer a simple representation of reality but becomes a generative apparatus.

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The class investigates advanced digital modelling techniques with the purpose of employing them in the design process. It incorporates contemporary critical readings and precedent analyses, and concludes with a series of digital design exercises. The fundamental questions asked include: Does Internet network connectivity change the architectural notion of space and function? How can new tools influence the creative process of design and allow for innovative generative strategies? How can digital technology transpose a complex set of input data to inform the intricate quality of the architectural form? How can a parametric approach to design support multiple alternatives examination? And, how does performance evaluation reshape decision making practices in architecture? Technology is utilized to produce a progressive VISION of the future of Architecture, one that employs digital design Beyond its traditional Visualization role. The course looks for an inclusive approach to digital design, combining theoretical concept, diagrammatic process, design, visual presentation, and fabrication. It emphasizes the connection between these parts in order to create a meaningful architectural environment.

Advanced Digital Design - Beyond Visualization instructor: Ruth Ron (graduate teaching assistants: Bruce Werner, Hillary Hemstreet, Sihui Ma) Ruth Ron is an assistant professor at the University of Florida, where she teaches advanced Digital Design seminars and Studio. She is an architect and artist whose work explores the borders between architecture and technology, form and media. Ruth received a Bachelor of Architecture from the Technion-Israel Institute of Technology, a Masters Degree in Advanced Architectural Design from Columbia University in New York, and a Masters Degree in Interactive Telecommunication from New York University. She has worked for cutting-edge architectural firms in New York and exhibited her work in New York, Seattle, Boston, Jerusalem and Paris.(www.ruthron.com) USA


ADVANCED DIGITAL DESIGN - BEYOND VISUALIZATION @ BEYOND MEDIA FESTIVAL, July 9-17 2009 Ruth Ron, Assistant Professor | Exhibition Team: Bruce Werner, Hillary Hemstreet, Simon Barrow, Chris Malcolm, Charles Gurrey, Kyle Proefke, Justin Fong, Megan Suau

DESIGNED AND FABRICATED

May - June 2009 UFL School of Architecture Gainesville, Florida

PACKED AND SHIPPED

June - July 2009 Gainesville, Florida To Florence, Italy

ASSEMBLED AND EXHIBITED

July 9-17 2009 Stazione Leopolda, Florence, Italy

DISASSAMBLED AND RECYCLED

July 18 2009 Florence, Italy

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Design concept: â&#x20AC;&#x2DC;Deformation of the Gridâ&#x20AC;&#x2122;

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> Design concept: Deformation of the Grid

Lighting Design

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> Design concept: Sustainability Recycled Materials

Digital Fabr


Lighting Design

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Renderings

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Light studies

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Design concept: â&#x20AC;&#x2DC;Sustainable Designâ&#x20AC;&#x2122; - using recycled materials

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> Design concept: Deformation of the Grid

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> Design concept: Sustainability Recycled Materials

Digital Fabr


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Corner Module

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Projector Screen

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Installation

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THE SYMPOSIUM

Ruth Ron, Assistant Professor | Presentation and Panel Discussion, July 11 2009

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SATURDAY JULY 11, 2009 STAZIONE LEOPOLDA 10:00 am FORUM: SPOT ON SCHOOLS Jonathan Solomon, Jason Carlow (University of Hong Kong); Kevin Klinger (Ball State University); Jeffrey Huang (École Polytechnique Fédérale de Lausanne); Doug Hecker (Clemson University); Ruth Ron (University of Florida); Shai Yeshayahu (Southern Illinois University Carbondale) Yu-Tung Liu, chair

11:45 am FORUM: SPOT ON SCHOOLS Branko Kolarevic (University of Calgary); Mahesh Senagala (Ball State University); Sarah Lorenzen (CalPoly Pomona); Martha Skinner (Clemson University); Vera Parlac (University of Calgary); Brent Allpress (RMIT Architecture) Antonino Saggio, chair

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THE CONTEXT

Stazione Leopolda, Florence, Italy - a space for contemprary Art and Design events July 2009

The aim of “SPOT ON SCHOOLS” is to highlight energetic lines of research that fuel architectural education with new life. All participating schools present installations which have been conceived and created for the special purpose of the exhibition. The schools participating in the 2009 edition of “SPOT ON SCHOOLS” are: Aristotle University of Thessaloniki, Greece; Asia University, Taiwan; Ball State University, USA; California Polytechnic State University, Pomona, USA; Clemson University, USA; École Polytechnique Fédérale de Lausanne EPFL, Switzerland; ESARQ (Universitat Internacional de Catalunya, UIC), Barcelona, Spain; Facoltà di Architettura di Pescara, Italy; NABA, Italy; Politecnico di Torino, Italy; Rhode Island School of Design, USA; RMIT University, Australia; SCI-Arc, USA; Southern Illinois University, Carbondale, USA; Universidade Técnica de Lisboa, Portugal; University of Calgary, Canada; University of Florida, USA; University of Hong Kong; University of Thessaly, Greece.

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The works shown by the schools participating in “SPOT ON SCHOOLS” prove how digital technologies, when adopted without blind optimism, can not only produce new forms of expression, but can also, above all, stimulate research and experimentation.


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THE PUBLICATION: VISIONS, Beyound Media Catalogue 2009 Ruth Ron, Assistant Professor | Presentation and Panel Discussion, July 10 2009

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BEYOND MEDIA. VISIONS (curated by Marco Brizzi) The reception desk.

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uth Ron is an assistant professor at the University of Florida, where she teaches advanced Digital Design seminars and Studio. She is an architect and artist whose work explores the borders between architecture and technology, form and media. Ruth received a Bachelor of Architecture from the Technion- Israel Institute of Technology, a Masters Degree in Advanced Architectural Design from Columbia University in New York, and a Masters Degree in Interactive Telecommunication from New York University. She has worked for cutting-edge architectural firms in New York and exhibited her work in New York, Seattle, Boston, Jerusalem and Paris. (www.ruthron.com)

he School of Architecture recognizes design as a synthesis of thinking, analyzing and most importantly making - an iterative process that engages issues of space, humanity, sustainability, ecology, energy, urbanity, landscape, built-form, and construction. Rapid population growth, fluctuating economic prosperity, climate change, limits on traditional building materials and dwindling agricultural centers challenge designers to become more synthetic, integrative and collaborative in order to design for the challenges of the future.

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he University of Florida is positioning to respond to these issues through studio based design methodologies that leverage collaboration with a new generation of experts in engineering, ecology, business, anthropology, energy, fine arts, medicine and construction. This is an extension of our integrating of seven building arts programs associated within the UF College of Design, Construction and Planning, Architecture, Landscape Architecture, Planning, Preservation, Sustainability and the Built Environment, Interior Design and Building Construction.

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rmed with new robust digital technologies, UF faculty and students are exploring form in theoretical space with the ability to leverage performance modeling to test, modify and optimize architecture toward innovation while streamlining building delivery. It is doubtful that these new tools will replace the inspiration of the napkin sketch or the quick hand-drawn diagram. We are hopeful, that by leveraging digital design tools, our architecture will thrive through critical inquiry, expectation and the responsibility of engaging the complexities of low-impact culture. Martin A. Gold Interim Director and Associate Professor

Advanced Digital Design - Beyond Visualization instructor: Ruth Ron (g ra d u a t e t e a c h i n g a s si s t a n t s : B r u ce We r n e r , Hillary Hemstreet, Sih u i M a )

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he current state of rapid development in computation and communications requires that the architect not only grasps new technologies but also incorporates them into the design process. With new tools to generate virtual and physical geometries, the architect must be both proficient in these skills, and be able to explore each toolâ&#x20AC;&#x2122;s prospective potential.

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hen embedded in the traditional architectural design process, digital tools are typically used after the initial design is completed. They enhance visual communication, efficiency, accuracy, and affordability of the built form. However, this use of new technology does not leverage the immense potential of the medium, nor does it respond to cultural transition due to the ongoing information revolution and advances in communication technology.

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he Advanced Digital Design: Beyond Visualization class requires students

to progressively challenge form, space, and time. It looks into the realm of three-dimensional modeling, one that is no longer a simple representation of reality but becomes a generative apparatus.

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he class investigates advanced digital modelling techniques with the purpose of employing them in the design process. It incorporates contemporary critical readings and precedent analyses, and concludes with a series of digital design exercises. The fundamental questions asked include: Does Internet network connectivity change the architectural notion of space and function? How can new tools influence the creative process of design and allow for innovative generative strategies? How can digital technology transpose a complex set of input data to inform the intricate quality of the architectural form?

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ow can a parametric approach to design support multiple alternatives examination? And, how does performance

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evaluation reshape decision making practices in architecture?

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echnology is utilized to produce a progressive VISION of the future of Architecture, one that employs digital design Beyond its traditional Visualization role. The course looks for an inclusive approach to digital design, combining theoretical concept, diagrammatic process, design, visual presentation, and fabrication. It emphasizes the connection between these parts in order to create a meaningful architectural environment. project website: web.dcp.ufl.edu/rron/ arc3181_09/rhino_index.html

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Thanks:

Exhibition team: Bruce Werner, Hillary Hemstreet, Simon Barrow, Chris Malcolm, Charles Gurrey, Kyle Proefke UF School of Architecture and the Curator: Paula Giaconia



Ruth Ron- Advanced Digital Design course+ exhibition