Russo's Modern Traditions Fall/Winter 2011

Page 79

Looking Toward the Future Besides Russo´s On The Bay, Vetro Restaurant and Lounge and Giardino Restaurant in Douglaston are two Italian restaurants run by the Russo family that combine fine dining, catering and entertaining in one impeccably designed building. “Listening to clients, what they are looking for and what they enjoy gave us the idea to open two other new locations that offer the same services that Russo´s On the Bay offers but on a smaller scale,” says Russo. After the success of Russo´s On the Bay, Vetro and Giardino, the Russo family has once again began a new project, Russo’s Modern Traditions Magazine, a high-end publication that will be distributed in local businesses in Queens, Brooklyn and Long Island. “The magazine puts together where we started, where we are today and where we are going, a tool that will help clients understand modern traditions that still maintain some classic old traditions.” The magazine is mainly dedicated to groups of event hosts that see Russo’s On The Bay as a multi-generational meeting place for their families where they celebrate special events. “What I really want to do with the magazine is to highlight the best of family traditions; a magazine you can pick up and be inspired to take your loved one out on a date, to stay home and cook for the evening, or to find ideas to plan your next family gathering,” says Russo. The growth and future success of Russo’s On The Bay and the Russo brands is undeniable. By 2014, Russo´s On the Bay will have 26 rooms with glass roofs for picture taking all year round. A business that will keep on growing, and that according to Frank Russo Jr. – “won´t be sold any time soon.” The future is incredible for this local legend. The halls where so many have started their career, started their lifetime together, or celebrated a new life beginning will continue to be a central location for all those who want to celebrate or share in the legacy as a team member. Russo’s On The Bay may be growing, evolving and becoming more technology friendly, but their primary commitment remains the same – serving guests and making each person who leaves feel like royalty. Photos: Previous page, Frank Russo, Jr. with son, Frank Russo, III; This page Top Left: Murano Room at Vetro Restaurant and Lounge; Top Right: Lounge at Vetro Restaurant and Lounge

Russo’s Modern Traditions | Page 79


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