Some may speak of range. Others of quality. All speak of
Internationally respected producers of bottles based on auction prices. That is something New Zealand cannot really emulate, given the auction market here is somewhat fragmented. Having a group of independent experts working together to create a list is unique says Parton. “That was the point of it, to create something that would generate value and be a first for New Zealand wines.” For the wineries whose wines have made the final list, being served in Business Premier is not the end of the road. Parton says in many ways it is just the beginning, as Air New Zealand is providing a range of options to help promote the wines to international clients. “Our aim from an Air New Zealand perspective is to make these wines more commercially viable through how we work with them under our plan to make New Zealand business more profitable.”
A new wine channel on the inflight entertainment system will have the Masters of Wine discussing how they came up with the Fine Wines list. Each winery will have the opportunity to provide material for this channel that highlights the company, the vineyards and the personnel behind the wines. Given many travelers after trying a certain wine like to know where they can purchase it, Parton says an inflight system will allow them to purchase cases for home delivery, either via credit card or Airpoints dollars should this be of interest to the wineries. “We often have customers on board trying the wines and asking if they can buy it. Now we can facilitate it, so basically it is an easy retail channel for the wineries.” The Fine Wines will also be used in off shore promotions. “We do about 100 events off shore each year in different
for the wine and spirit industries. Lightweight. Heavyweight. Proprietary. Decorated. SAVERGLASS AUSTRALIA Pty Ltd 289 Flinders Street, Adelaide SA 5000 PO Box 6537 (Halifax Street), Adelaide SA 5000 Tel. : (08) 8232.0770 / Fax : (08) 8232.0880 www.saverglass.com / info@saverglass.com
SAVERGLASS NZ Ltd Unit G, 383 Khyber Pass Rd, Newmarket 1023 Auckland PO Box 8020 Symonds St Auckland Tel. : (09) 522 2990 / Fax : 09 522 2994 www.saverglass.com / krb@saverglass.com
SAVERGLASS AUSTRALIA Pty Ltd
SAVERGLASS NZ Ltd
289 Flinders Street, Adelaide SA 5000 PO Box 6537 (Halifax Street), Adelaide SA 5000 Tel. : (08) 8232.0770 / Fax : (08) 8232.0880 www.saverglass.com / info@saverglass.com
Unit G, 383 Khyber Pass Rd, Newmarket 1023 Auck PO Box 8020 Symonds St Auckland Tel. : (09) 522 2990 / Fax : 09 522 2994 www.saverglass.com / krb@saverglass.com
SAVERGLASS AUSTRALIAPty PtyLtd Ltd SAVERGLASS AUSTRALIA 289 Flinders Flinders Street, Street, Adelaide SA 5000 5000 PO Box Box 6537 6537(Halifax (HalifaxStreet), Street), Adelaide SA 5000 5000 Tel.: Fax:: (08) 8232.0880 Tel. :(08) (08)8232.0770 8232.0770 / Fax 8232.0880 www.saverglass.com www.saverglass.com//info@saverglass.com info@saverglass.com Paul Paleologos: pnp@saverglass.com.au pnp@saverglass.com.au Paul Paleologos: Sally Sally Arnold: Arnold: sjt@saverglass.com.au sjt@saverglass.com.au SAVERGLASS NZ Ltd SAVERGLASS NZ Ltd St Auckland PO Box 8020 Symonds PO Box Auckland Tel.: (09)8020 522 Symonds 2990 / 021St580 104 Fax: 09 522 2994 Tel. : (09) 522 2990 / 021 580 104 Fax : 09 522 2994 www.saverglass.com / krb@saverglass.com www.saverglass.com / krb@saverglass.co.nz
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