GETTING THE BASICS RIGHT 2013
52 // MATING MANAGEMENT
SireMatch, a mating advice tool from CRV Ambreed can help your breeding decisions.
Breeding cows you want to keep EVEN IN HARDER years, the best farmers recognise that breeding the next generation of money-makers is not a good place to save a few dollars. That doesn’t mean doing the same things you’ve always done; it means continuing your commitment to your future herd by looking at how you’re making mating decisions and whether you can make it easier and more profitable for the same money. Your cows are the ones converting pasture into milk, so it makes sense to invest in raising the productivity of your herd – whether you are aiming for production, efficiency or
other targets. Often raising on-farm productivity means balancing goals of increasing production against fertility or efficiency, and no two farms or farmers will follow the same path to meet their profitability targets.
farming model, the next step is to work out where your herd is now. SireMatch, the world-leading mating advice tool from CRV Ambreed, makes this task simple and accurate, from setting breeding goals and actions for this year, to allowing “Planning strategies for breeding breeding great cows start, like decisions in all plans, with the end in mind.” following years to be clearer and more consistent. Planning strategies for The use of SireMatch is doing breeding great cows start, like to breeding what soil tests did to all plans, with the end in mind. the fertilizer industry in the Once you have decided what 80’s – stopping wasted cows will suit your business and investment of cash while
BY PETER BERNEY MARKETING MANAGER, CRV AMBREED
optimising gains and returns from your farming system. Giving the same attention to the milk producing part of your operation makes good financial sense. CRV Ambreed is at the forefront of technological and product improvements in New Zealand and has the backing of CRV, the world’s third-largest dairy genetics company. For what you’re spending on your farming operation and breeding programme, why not expect the best?