ADVERTISING & MARKETING
NRHM’s 20-min film for rural awareness >> In order to reach out to masses,
the National Rural Health Mission (NRHM) has made a 20-minute film titled ‘Fact of Life’ to educate the rural masses about various health issues. The programme will start in seven districts of Jharkhand which include Ranchi, Simdega, Chaibasa,
Sahebganj, Palamu, Giridih and Pakur. “If the programme is successful in these districts, it will be carried in other districts as well. People easily get attracted to the visual media and so we thought of educating and bringing about behavioral changes amongst people through this medium,” said
Aboobacker Siddiqui P, director of Jharkhand Rural Health Mission.
AUTOMOBILE
Automakers target new markets >>
Tier II and III cities have emerged as car makers’ favourite destination to sell cars. While Maruti Suzuki has already started targeting Tier II cities to lure buyers for their recently launched Alto 800, similar strategy is being adopted by BMW India. Mercedes Benz, too came up with their first dealership in Lucknow way back in August 2012 and recently BMW announced the opening of its
Hero Moto’s Splendor regains top position Hero MotoCorp’s flagship bike has regained its top position as the largest selling bike in the world. According to the officials, Splendor gained the top slot that it lost to Bajaj’s Discover few months ago. The strong rural buying and the onset of festive cheer in the month of October, Hero MotoCorp retailed over 5 lakh units domestically, with Splendor accounting for over 1.8 lakh of those. No 2 player Bajaj Auto sold some 2.62 lakh bikes in October, of which over 1.52 lakh were Discover. Honda Motorcycle & Scooter India (HMSI) at No 3 sold 2.36 lakh two-wheelers last month in the domestic market.
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Rural & Marketing
Speed Motorwagen, Lucknow. Philipp von Sahr, President BMW group India said, “While the metro cities still provide large chunk of the sales volume, the demand from smaller cities has grown rapidly.” Earlier in October, Ram Suresh Akella, General Manager, Commercial Business Head (South), Maruti Suzuki India Ltd. had said that the company is eyeing small towns and a distinct segment.
Escorts launches new range of tractors >> The leading tractor manufacturer
Escorts announced the launch of its new ‘Diesel-Saver Plus’ tractor series – offering maximum mileage. The new range of tractors, with a 10 per cent power upgrade across its range, caters to the emerging ‘commerce-minded’ segment of the Indian farmers, who use their tractors not just for regular farm work but also as a source of generating additional income. S. Sridhar, CEO, Escorts Agri Machinery, said, “The new DS-Plus tractors from POWERTRAC stand for a combination
December 2012
of power and fuel efficiency. These tractors are designed to not only save 10-15 per cent of diesel to more than negate the impact of diesel price increases, these will also enable farmers to substantially increase their productivity and hence their incomes.”