Rural Innovation Feature
Greener Camping Club
which, although they impose restrictions, can be a good option for small to medium projects. And, last but not least, Experiential. Whichever guest profile we decide on, or business model we adopt, our focus should be on creating something that our guests truly engage with. People are increasingly looking for more meaningful experiences from their leisure time. If we get this right, the result is loyal customers, repeat bookings, great reviews, personal recommendations, reduced marketing spend, better profits. I hope this brief gallop has provided at least a couple of pointers. If you would like to discuss what your glamping options could be, please feel free to get in touch.
Kate Morel 07849 514588 / info@katemorel.com www.katemorel.com. A background in international corporate sales, hospitality and glamping, brings a wealth of creative and practical experience to Kate’s work. Focussing on robust ‘unique selling points’ and sound financial planning, she works with clients both in the UK and internationally. In response to demand, she also creates bespoke workshops, and offers contract support, to other companies and organisations. As one of the leading figures in the glamping industry, Kate supports industry events by hosting Q&A panels and workshops, and providing in-depth seminars. She writes a regular business column for two recognised B2B publications, and is a core committee member of the Glamping Association.
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