The City Magazine January 2011

Page 121

homes & property

Like the homes they market and the approach they take, their staff are also unique. “Passionate, attentive and focused, our people realise that it’s the human touch that forms the basis of great working relationships. That’s why it’s the foundation we build our business on. “UNIQUE isn’t just a property consultancy, it’s a complete ethos: a way of conducting business that allows us to give our clients the options and tailored service they desire.”

DO YOU HAVE A UNIQUE PROPERTY TO SELL?

Orchard Cottage, Farnborough Park £2,850,000

From the moment you contact UNIQUE you will be assigned a personal consultant. This person will act as your point of contact throughout the selling process. Available around the clock, they will coordinate everything from the initial visit to your home to the completion of the sale. The first step is to arrange an appointment between you and your consultant. Karen Hedges, property consultant for Unique, explains that the initial appointment is designed to establish your aims, intentions and aspirations. “With precise knowledge of your requirements we can then move on to stage two: providing you with a pricing guide and recommendation.” Following this, the team at Unique will plan a marketing strategy to maximise the exposure of your property. Karen adds: “We take into account the client’s target market, then discuss and agree the most appropriate media in which to reach it.” A representative from the Unique PR Team will liaise with the consultant to advise you on the best possible route to market. An individually designed multi-page brochure will be devoted to each property. Brochures will include professional photography and stylised narrative, detailed floor plans and local information. The company are proud of the tailor-made approach they take to this part of the selling process. “As a collaboration between the consultant, the PR advisor, those in design and the client themselves, the property profile brochures are bespoke creations crafted around the unique selling points of the homes they advertise,” explains Karen. If you are seeking a property to buy then UNIQUE can also help you find it. Whatever is on your wish list, with their extensive experience and well affiliated contacts in the luxury homes market, they are perfectly positioned to source you a house to make a home. Searching on your behalf, with your exact requirements in mind, they will present a range of suitable properties for you to view at a convenient time. “Our aim at Unique is to set new standards in the sale and purchase of top-end residential property. By providing a bespoke consultancy agency tailored to our clients’ specific ambitions, it is a goal we constantly achieve.” n If you own a property that deserves the Unique approach to selling the team are waiting to help. www.uniquepropertiesuk.com

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