RUNNING INSIGHT
running shorts Fleet Feet’s new Rewards Program uses app to let customers earn ‘Miles.’
F
leet Feet has launched its revamped customer rewards program in conjunction with a new app. In addition to a traditional spend-andget purchase-based program, the Fleet Feet Rewards Program allows customers to earn “Miles” to redeem for running trips, race entries, branded apparel and gear and other running-related items. “We wanted the rewards and opportunities customers could earn to include offerings both nationally and locally that would excite, inspire or delight,” says Ben Cooke, VP– operations for Fleet Feet. Through the app, customers create an account and select their local Fleet Feet as their home store for access to local offers and
special events. Customers can also link their account to their Strava or Garmin profile and accrue Reward Miles for the physical miles logged from running or walking. Customers earn additional Miles specifically through engagement on Fleet Feet’s social media channels, checking in at store training runs or by attending local in-store special events. “The app and program allows us for the first time in brand history to recognize and reward our customers based on how they both choose to shop and engage with us, making this program truly customer-centric,” Cooke adds. Customers accumulate points on purchases from any Fleet Feet store or online at fleetfeet.com. Every dollar spent creates
one point. For every 150 points accrued, customers earn a $15 reward for redemption at any Fleet Feet location and at fleetfeet.com. The Fleet Feet app also features both a journal tab and events tab, where customers can browse the latest blog posts, search for upcoming fun runs or training sessions, access exclusive content and answer trivia questions for additional Miles. App users have the opportunity to enter the sweepstakes offerings to both the Leadville Trail 100 Run and the Chicago Marathon through April 20 and June 19, respectively, by redeeming 50 accrued Miles apiece. Almost all Fleet Feet 176 locations in 37 states had rolled out the Fleet Feet Rewards Program locally as of February 25. n
Brooks Goes Green for St. Patrick’s Day
B
rooks Running has unveiled a St. Patrick’s Daythemed shoe, the Launch 6 Shamrock Shoe (MSRP: $100). The limited-edition Brooks Launch 6 Shamrock Shoe was available Feb. 21 at retailers and online at brooksrunning.com/stpatricksday. The Launch 6 features a new engineered, one-piece mesh upper and internal bootie for a breathable and lightweight fit. The shoe’s BioMoGo DNA midsole and rebounding rubber outsole offer a springy feel underfoot © 2019 Diversified Communications
while a Midfoot Transition Zone gets the runner from heel to toe quickly. The upper of the Launch 6 Shamrock Shoe has multiple symbols of good luck iconic to the holiday, including four-leaf clovers and horseshoes. An all-over tonal green coloring features plaid accents on the heel collar and tongue. Accompanying the shoe is the Run Lucky Pacesetter Tee ($34), Run Lucky Pacesetter Sock ($17) and Run Lucky Sherpa Hat ($27). n
runninginsight.com
19