Running Insight 12.1.2021

Page 1

16 pages of the hottest new products debuting at #TRE21!

THE NEWSMAGAZINE FOR RUNNING SPECIALTY RETAILERS / RUNNINGINSIGHT.COM

DECEMBER 1, 2021

ON YOUR MARK, GET SET

LET’S GO! The Running Event 2021 Returns to Austin! November 30-December 2

skechers.com

on-running.com

bodyglide.com

balega.com

pro-tecathletics.com

os1st.com

powerstep.com


run, skip, jog, walk, or cartwheel to our booth However you move, move yourself to booth 1013. And stop by our cocktail hour Wednesday evening.



inside

DECEMBER 1, 2021

6 Shoe Boom!

The run specialty business has benefitted from participation increases, but now must take steps to keep the momentum going.

10 Good Times

2021 brought a host of anniversaries in run specialty. Time to celebrate!

16 #TRE21 PRODUCT PREVIEW

16 pages of new products debuting at The Running Event.

48 Upper Quadrant Cadence

Datapoints provided by Upper Quadrant in partnership with the RIA.

Cover Photo: Courtesy of Austin Convention and Visitors Bureau. Photo above: Sprints (page 38)

The Staff RUNNING INSIGHT EDITORIAL

RUNNING INSIGHT ADVERTISING

Editor Michael Jacobsen mjacobsen@divcom.com

Publisher Christina Henderson chenderson@divcom.com

Senior Writer Daniel P. Smith

Daemon Filson dfilson@divcom.com

Contributors Brian Metzler Tom Griffen

Glenn Dulberg gdulberg@divcom.com

Graphic Designer Deborah Page 4

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RUNNING INSIGHT ® is a registered trademark of Diversified Communications. © 2021 all rights reserved. Running Insight is published monthly, is edited for owners and top executives at running specialty stores and available only via email, with three print issues in June and December. The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Diversified Communications, 121 Free St, Portland, ME 04101; (207) 842-5500.

Diversified Communications 121 Free St • Portland, ME 04101 1(207) 842-5500 www.divcom.com BACK ISSUES runninginsight.com

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SHOE BOOM! The running category has benefitted from increased participation. Now it must take the steps necessary to keep the momentum going. By Dirk Sorenson, Executive Director, Sports Industry Analyst, The NPD Group

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men’s. In the trail-running shoe segment, revenue for women’s designs increased by 33 percent, compared to 21 percent growth for men. Some of this growth may be attributed to the growing availability of women’s lasted shoes. Now that some women’s designs are truly fit to the anatomy of the female runner, increases in sales are to be expected. Keeping the Momentum Going Brands and retailers should strive to continue to benefit from these growth trends. However, as pent-up demand leads the American public to re-engage in activities they were deprived of during the pandemic, there is a likelihood that this running shoe growth, if not actively managed, might lose its momentum. In fact, there are several examples of this type of deceleration in sports equipment categories that rode the wave of the pandemic. Starting in June, treadmill sales began slowing down and, while revenue was still far above 2019 levels, year-over-year sales declined by four percent from June through August. We noticed similar patterns for golf and other sports equipment © 2021 Diversified Communications

Photo: Altra

R

etailers and manufacturers with a focus on the U.S. running shoe market have reasons to be optimistic these days. Performance running shoe revenue across sporting goods and specialty running stores has grown to $1.9 billion, from January through August – a 19 percent increase over the same period in 2019, according to Retail Tracking Service data from The NPD Group. Keeping in mind that 2020 sales were adversely affected by lower brick-and-mortar store traffic, the 2019 comparison allows us to compare recent growth to a normal year — August revenue increased 25 percent over August 2019. This strong growth indicates that the performance running shoe boom is maintaining its brisk pace, at least for the time being. While revenues for both men’s and women’s performance running shoes increased over 2019 levels, the women’s segment experienced stronger gains. From January through August 2021, women’s road running shoes grew by 27 percent in revenue, compared to 14 percent for


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Shoe Boom! (continued) Performance running shoe revenue, across sporting goods and specialty running stores, has grown to $1.9 billion from January through August – a 19 percent increase over the same period in 2019. purchases. While golf equipment revenue remained high, compared to 2019, sales from June through August declined by four percent versus last year. These declines are not dramatic, but they are significant since they represent a reversal from the trends seen in 2020 and early 2021. Although the running footwear environment differs from hard goods, there is a lesson to be learned here for running brands and retailers to actively seek growth opportunities for the category. Uncovering opportunities for continued growth may accelerate the trends NPD is seeing in the performance running category and assure its continued health. Gauging Consumer Buying NPD Checkout provides granular insight into the behavioral changes among road running shoe consumers that may help the industry navigate changes in consumer behavior. Buyer penetration among running shoe buyers grew by three points, year over year, from January through August — indicating that consumers are more engaged with the running footwear market this 8

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year than they were last year. This finding validates what we would expect to see, given the brick-and-mortar store traffic challenges experienced during the pandemic last year. In addition, the average amount spent per buyer increased by almost 12 percent between January and August. We see another side to the story looking at these same numbers and comparing them to pre-pandemic figures. The market grew in revenue and average selling prices increased over the last two years; however, buyer penetration is lower than it was in 2019, pointing to lower consumer engagement for running footwear than before the pandemic. Essentially, the industry’s success in 2021 was caused by higher spending, which grew by 30 percent in 2021 versus 2019. This growth would be fine if consumer engagement and penetration rates were both maintained; however, they were not. Rea l i zi ng t h is gap i n consumer engagement, as measured by buyer penetration metrics raises a critical question for the industry: What must be done to regain the engagement levels the industry enjoyed prior to the pandemic? At a high level, Checkout data reveals several significant changes to the running shoe consumer base to which the industry must adjust. For example, the percentage of men purchasing running shoes increased by almost two percentage points in 2021 versus 2019. And while most age groups grew their percentage

of buyers, the running shoe market lost share among 35- to 44-year-olds. The changes to demographics are associated with new consumers entering the category as opposed to current runners. New, entry-level runners do not need to replace their shoes as often as the more serious runners, which may potentially be impacting the penetration level. It is also important to consider that some of these running shoes are being purchased as a fashion statement or, in the case of older buyers, for walking. Understanding the Consumer In addition to understanding the shifts in the running industry’s consumer base, understanding running’s most productive consumer provides additional value in marketing and product management efforts. It is just as important to know the demographics that are the most productive as it is to understand those that are creating growth. The loss of buyers between the ages of 35 and 44 is especially concerning because these are the consumers who spend the most on running shoes. In fact, their spending is 19 percent higher than the fastest growing age group in the running shoe market — the 55-and-older cohort. Finally, retail and consumption has evolved to a point where consumers expect smart partnerships between brands and retailers. For the running market, NPD data can help illuminate these kinds of partnership opportunities by highlighting the

This strong growth indicates that the performance running shoe boom is maintaining its brisk pace, at least for the time being.

brands, products and retailers favored by the running footwear market’s most productive customers. For example, in addition to having a strong affinity for the top-selling athletic footwear brands, running footwear’s most productive consumers also frequently purchase technology brands, like Apple and Samsung. This information points to the possibility that strategic partnerships or codeveloping products might yield big opportunities to brands and retailers, in terms of revenue, invigorated store traffic and so on. T he lat est “Fut u re of Footwear” report, based on Retail Tracking Service data from NPD, forecasts the performance running category to be a growth area for the footwear industry over the next two years. As the running footwear market advances towards 2022, brands and retailers with a heightened understanding of the specific needs of their consumer bases will reap the benefits of revenue and market share growth. Channeling Aristotle’s phrase, “The whole is greater than the sum of its parts,” the reward for taking these actions will be a stronger and more invigorated running industry with a brighter future. n

© 2021 Diversified Communications


ACTIVE COMFORT ™

PERFORMANCE SOCKS The AC4™ Active Comfort Sock is built with nano-bamboo charcoal cushion where it counts and OS1st’s cooling Skin Thin™ Technology for temperature regulation. This sock features blister protection, contoured padding, and light-to-moderate compression for support and fit.

Stop by TRE booth #621 to learn how Socks with Purpose ® can transform the fit process into a custom experience.


GOOD TIMES 2021 brought some notable milestone anniversaries worth celebrating. / By Daniel P. Smith

T

his is a big year for The Running Event. Not only does 2021 bring the return of America’s largest running specialty trade show after a COVID-derailed 2020, but this post-Thanksgiving gathering in Austin, TX, marks the 15th anniversary of The Running Event. Yes, it was in 2006 that The Running Event was born with an ambitious plan to assemble the industry’s vendors, retailers and other partners in one location for a dynamic, multi-day event designed to connect, engage and educate. Over the years, TRE has evolved into a can’t-miss industry event filled with spirit, energy and collegiality. “Running stores talk a lot about community and we tried to mirror that community aspect with highquality personal service, social events and adapting the show as the market evolved,” says Mark Sullivan, one-fourth of TRE’s founding quartet, Formula4 Media, which sold TRE – and Running Insight – to its current owner, Diversified Communications, in 2018. “As we celebrate the 15th anniversary of The Running Event this year, we look forward to an even brighter future for the run specialty community that we serve,” adds Christina Henderson, TRE show director and publisher of Running Insight. “We are proud to play our part in the success of this very special industry by facilitating connections and growth at The Running Event.” On the heels of a pandemic-plagued 2020, TRE’s return is reason enough to raise a glass; that 2021 also marks TRE’s 15th birthday adds extra punch. 10

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In Montana, the Runner’s Edge marked its 20th anniversary with a vibrant July 13 event at Big Sky Brewery that included resurrecting the store’s popular Treadmill Challenge, honoring staff members, showcasing local partners and raising more than $20,000 for Youth Homes.

But TRE isn’t the only one celebrating a milestone birthday in 2021. Runner’s Edge Goes Big for #20 One of the grandest birthday celebrations of all happened in Missoula, MT, where Runner’s Edge, a past Best Running Store in America honoree, marked its 20th birthday with a festive event at Big Sky Brewery on July 13. The free party included the store’s ballyhooed Treadmill Challenge – rescheduled from its typical winter date due to COVID-19 – alongside Big Sky refreshments, Big Dipper ice cream and KornUtopia popcorn. The store also distributed commemorative Runner’s Edge T-shirts. The event also raised money for Youth Homes, a local non-profit that cares for children facing abuse, neglect, emotional trauma and substance abuse problems.

Powered by some large raffle prizes, including a Missoula Staycation package anchored by a downtown Airbnb stay, the Runner’s Edge exceeded its $20,000 target for Youth Homes. During the event, store leadership also brought current and past employees to the stage and introduced them to the gathered crowd. “It was really important for us to celebrate our customers, the community and anybody who played a role at the shop over the last 20 years,” Runner’s Edge owner Anders Brooker says. “We feel so lucky to be part of this community and we wanted to celebrate our customers and our team.” Altra Celebrates A Decade Admittedly, Brian Beckstead wondered if Altra would ever get here. When he and

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Since

1991

It is not just about the run. It is about preparing your body for the run.

TRE BOOTH #1018

Your Source for Sports Medicine pro-tecathletics.com


Good Times (continued)

A special edition of the Altra Lone Peak 5 – the aptly titled 10th Anniversary shoe – featured detailing, colorways and throwback uppers inspired by the original Lone Peak model the brand brought to market in 2011.

high school cross-country pal Golden Harper launched Altra in 2011, Beckstead says the duo “unequivocally knew their disruptive footwear concept would be successful.” Still, some anxiety lingered. “Our biggest concern early on was if we could get big fast enough before the major brands copied us,” Beckstead says. Altra, of course, did get “big” and the VF Corporationow n e d b r a nd i s now a prominent name in the performance run marketplace. Its footwear is sold in some 6000 retail shops across more than 50 countries, a decade-long run of growth that offered reason for celebration as Altra’s 10th birthday approached in 2021. To commemorate reaching double digits, Altra launched a special edition of the Lone Peak, its signature trail shoe that debuted in 2011. The Lone Peak 5 model features detailing, colorways and throwback upper materials inspired by the original Lone Peak, including the “Run On The Earth & With The Earth” mantra gracing the shoe’s lateral side. “With the original Lone Peak, we did it our way,” 12

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Beckstead says. “[The Lone Peak 5 10th Anniversary edition] was a way for us to celebrate how an idea like ours could make it.” Embracing Their History Other run brands achieved notable milestones in 2021 as well. Mizuno, which recognized the 25th edition of the Wave Rider, one of the most successful franchises in running shoe history, by sending out more than 4000 Wave Rider 25 tees to running store staff and customers. The gray T-shirts showcased the Wave Rider’s illustrious history by chronologically featuring images of every Wave Rider model 1-25. Or how about Nike, which celebrated the 50th anniversary of the Swoosh in 2021? In 1971, Portland State University graphic design student Carolyn Davidson designed the logo for a modest $35. Today, the Swoosh is one of the world’s most recognizable symbols.

Or Saucony, which marked the 40th anniversary of its legendary Jazz running shoe with a special collection bringing old-school aesthetics to five of its top performance running shoe models? Featuring retro typography, vintage logos and a classic navy-and-silver color scheme, the Saucony Icon Pack found an enthusiastic audience upon its February drop. “As a challenger brand, we need to be opportunistic and nimble and we couldn’t let the 40th birthday of the Jazz pass without celebrating it in a big way,” Saucony VP– global product Shawn Hoy told Running Insight earlier this year. “Product is at its best when it creates an emotive connection with the people who buy it and we felt there was a great origin story to be told here.” Fleet Feet Parties for #45 As the United States hailed its 200th birthday in 1976, two entrepreneurial twenty-something women, Sally Edwards and Elizabeth Jansen, opened the first Fleet Feet store in Sacramento. Now, 45 years later, the company serves more than 1.2 million customers annually. And that was before the recently announced JackRabbit acquisition. Fleet Feet stores across the country marked the North Carolina-based chain’s 45th birthday with celebratory events. In Sacramento, for instance, the local Fleet Feet outlet paired a fun run through the brand’s birthplace city with post-run refreshments and small bites at a local establishment.

The company also released a limited-edition lifestyle apparel collection honoring Edwards and Jansen. The Heritage Collection featured retro-inspired designs, iconic images and moments from the brand’s past on tees, sweatshirts and tanks. Fleet Feet senior director of merchandising Catherine Moloznik says the brand’s 45th anniversary offered a worthy opportunity to reflect and celebrate. “Our brand story started in a very special way with two entrepreneur women opening up a running specialty store when the sport of running wasn’t as accepted for women,” Moloznik says. “To not only have them open a business in a male-dominated industry – from ownership to those participating in the sport – but to have it live on today successfully is worth us pausing and acknowledging internally as well as with our customers.” Many Ways To Celebrate In Nebraska’s capital city, the Lincoln Running Company marked its 45th anniversary one February weekend by giving shoe-buying customers a free cookie voucher to The Cookie Co., a beloved neighboring business in downtown Lincoln. “This was during a tough COVID time here in Lincoln, so we really couldn’t celebrate by bringing a ton of people in the store. Instead, we took the party to The Cookie Co. and supported a local small business as a celebration,” Lincoln Running Company manager Ann Ringlein says.

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Good Times (continued) The Keystone Running Company in Allentown, PA, and The Running Shop in Tucson, AZ, both marked special anniversaries in 2021 as well. • In a nod to its 40th, The Running Shop posted historical photos of its store – 1980s-styled pink walls and all – and invited customers to share their favorite memories of the long-time Tucson staple. • In Michigan, the Hansons Running Shop celebrated its 30th birthday with vendors and customers. Over three October weekdays, the store hosted vendors and group runs at its Royal Oak store. • Big River Running in St. Louis marked 15 years in business this year. Big River’s West County store hosted an Anniversary Sale that included free tacos from the Mission Taco Tr uck alongside drinks, music and games. Big River also created a RunSTL tee with a “15” on the sleeve to commemorate

The Michigan-based Hansons Running Shop reached its 30th birthday in 2021, celebrating the milestone by bringing vendors and customers to its Royal Oak store for group runs and running conversation.

its decade-and-a-half run as a vibrant part of the city’s running scene. • D u e t o C OV I D -19, Wisconsin-based Performance Running Outfitters “kept it pretty low key,” for its 15th anniversary, says Trae Hoepner, who owns the

five-store r unning store chain with his wife, Jessica. The Hoepners rented out a bar, hired a DJ and hosted a viewing party during the Milwaukee Bucks run to the NBA Championship in July. That event included bringing former and current PRO

employees together to celebrate the store’s 15-year ascent. • Over Memorial Day weekend, South Carolina-based Palmetto Running Company paired its 10th anniversary party with a grand “re-opening” event for its expanded location in Hilton Head, SC. n

Fleet Feet (left) marked its 45th anniversary with the Heritage Collection, limited-edition apparel that included historic images on T-shirts. Mizuno, meanwhile, honored the 25th edition of the Wave Rider by distributing some 4000 tees carrying an image of all 25 Wave Rider models.

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© 2021 Diversified Communications



TRE2021 PREVIEW The brands that will be on the shelves of run specialty stores in 2022 will be on display at The Running Event 2021. The selection includes advances in running footwear, socks and apparel, plus an impressive assortment of essential accessories ranging from hydration packs and nutrition products to smart watches, massage rollers and on-the-go storage solutions. See them all and more during #TRE21, Nov. 30-Dec. 2, 2021, at the Austin Convention Center, Austin, TX. Read on to get a running start on the excitement!

DIADORA EQUIPE ATOMO The Equipe Atomo is a do-it-all performance running shoe. Due to its higher stack and highly reactive foam (DD Anima), this shoe is cushioned and reactive, while providing a very lightweight package along with energy return. The Italian design is evident with the Azzurri blue of its engineered mesh upper to the delicately painted Italian flag on the sole. The women’s version is white with a golden logo, allowing the flag on the sole to pop. The Equipe Atomo is the first Made in Italy performance running shoe in the last 30 years. MSRP: $195

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© 2021 Diversified Communications



The Running Event 2021 Product Preview

SAUCONY ENDORPHIN PRO 3 Saucony’s Endorphin Pro 3 uses a carbon fiber plate that’s designed to add extra cushioning with its stacked PWRRUN PB foam. MSRP: $225.

BUFF SPEED CAP The Speed Cap is Buff’s new lightweight sport cap with laser cut ventilation, sunglass-holding sleeves. MSRP: $30

CATERPY AIR LACES Caterpy Air Laces have a sleek look that also keeps runners’ shoes secure using its Caterpy No Tie Bump Technology. MSRP: $11.95

BROOKS GLYCERIN 20 AND GLYCERIN GTS 20 The Glycerin 20 and Glycerin GTS 20 feature updated midsoles with DNA Loft v3 technology for cushioning due to nitrogen infusion. A new engineered air mesh upper adds enhanced breathability. GTS is Brooks’ GuideRails support technology that keeps bodies in their natural motion path while on the run. MSRP: $160

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© 2021 Diversified Communications


#1 RUNNING INSOLE IN RUN SPECIALTY

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The Running Event 2021 Product Preview

2UNDR FLOW SHIFT UNDERWEAR 2UNDR’s lightweight Flow Shift features a high-performance moisture wicking polyester/modal blend that provides support and quick-dry performance suited for running. MSRP: $33–$37

NABOSO RECOVERY SOCK Sensory stimulation meets compression with the Naboso Recovery Sock, which features a patented pyramidal texture design to help improve circulation, muscle recovery and plantar stimulation. MSRP: $50

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BASE PERFORMANCE BASE BARS Base Bars are all-natural energy bars with zero artificial ingredients and no added sugar. Organic, gluten-free, non-GMO, dairy-free, soy-free and kosher. MSRP: $29.95 for a 12-pack

WEIS RUNNING SIMER HYDRATION VEST The Ultra 100K + Series Simer hydration vest adjusts to the body without any uncomfortable bouncing. It comes in three versions — 10-, seven- and one-liter holding capacity. MSRP: $90-120

© 2021 Diversified Communications


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The Running Event 2021 Product Preview

MIRR CAMP CUP The MiiR Camp Cup family is a throwback to the campfire mug of past generations. Now available in eight-, 12-, 16- and 20-ounce capacities, each size comes in a variety of custom-print friendly colors and a Press-fit Slide Lid. MSRP: $19.95–$34.95

XELERO STEADFAST Xelero Steadfast offers runners support, stability and cushioning with a patented technology that helps keep the foot in alignment. MSRP: $199

GAME ON AIRWAAV MOUTHPIECE

ANITA ACTIVE SPORT TIGHTS Anita Active Sports Tights Massage comes with a new wide, soft waist band and a textured fabric with integrated 3D nubs that create a massage effect and improves circulation. MSRP: $79

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The Airwaav Endurance Performance Mouthpiece directs the tongue down and forward and gently when biting down, creating an airway opening that ignites cortical function in the brain. It’s patented and has peer-reviewed research indicating it reduces respiratory rate by 20 percent. MSRP: Two-pack $59.99

© 2021 Diversified Communications



The Running Event 2021 Product Preview

CRAFT CTM ULTRA LUMEN Designed for high-mileage running athletes, the CTM Ultra Lumen performs and responds at varying distances and under low light conditions using Lumen reflectivity. Also features a Ud Foam midsole and one piece engineered mesh upper. MSRP: $174.99

XACT ENERGY FRUIT BARS Xact Energy fruit bars are an easy-to-digest alternative to a classic gel or chew and a natural way to top up energy. The compact format performs just as well in the heat as the cold. MSRP: $2.25

TREAD LABS RAMBLE INSOLES

TIMEX T200 WATCH

Ramble insoles deliver the firm, flexible support feet crave for runners new to arch support, light on their feet or looking for a more flexible, dynamic level of support. MSRP: $55

The Timex T200 features interval timing designed with beginning running groups or interval training in mind. It operates using a coin cell battery so no charging is necessary. MSRP: $69.95

MOTIVE CBD CBD SPORTS CREAM Motive CBD 1000mg CBD Sports Cream is made with 1000mg CBD Isolate, aloe vera, shea butter and menthol and is formulated to provide fast-acting, targeted relief for high-functioning muscles and joints and is 100 percent THC-free. It is derived from hemp grown and processed in the U.S. and is thirdparty tested to ensure purity and safety. MSRP: $87.99 24

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© 2021 Diversified Communications



The Running Event 2021 Product Preview

CEP COMPRESSION COMPRESSION SOCK

ALTRA RUNNING PROVISON 6 The Provision 6 featires EGO midsole foam, a refined GuideRail that maintains the same level of medial support with an overall streamlined design, and a simplified lacing system for a locked-in feel. MSRP: $130

CEP’s Run Compression Sock 4.0 features new directional air channels in the foot, mesh structure in the calf and ventilation zones in the toe for moisture management and comfort. MSRP: $59.95

LUCYD LYTE SUNGLASSES Lucyd Lyte is a Bluetooth sunglass that brings the benefits of open-ear headphones and polarized sun protection in one high-performance product to give runners a new way to experience audio and protect their eyes at the same time. MSRP: $149.99

HEAL AGAIN SLEEP AGAIN ROLL ON The Sleep Again Roll-on is THC-free and provides calming sleep assistance through aromatherapy and skin absorption. It contains natural sedatives used to promote a deeper, prolonged sleep with a clearer mind upon waking up. Heal Again’s natural formula combines CBN with Valerian Root, Lavender, Passion Flower, Bergamot, CBD and additional essential oils. MSRP: $39.99

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© 2021 Diversified Communications


BOOTH 725

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The Running Event 2021 Product Preview

SKECHERS GO RUN SPEED FREEK

VERA WELLA STARTING LINE

The Skechers GOrun Speed Freek is a high-cushioned, performance racing shoe designed with an ultra-plush style that features a carboninfused winglet plate for quick turnovers with running economy in mind. It features lightweight and resilient Hyper Burst cushioning, plus a durable Goodyear performance outsole. MSRP: $200

Starting line is Vera Wella’s version of “Pre-Workout” and doesn’t include fillers, sugar, stimulants or energy blends. It is comprised of amino acids that play a role in allowing blood to flow throughout runners’ bodies, giving muscles the proper energy. MSRP: $29.99

NOBBITS SHOE LACES

DARN TOUGH RUN BOLT POP SOCK

Nobbits shoelaces resist coming loose by staying tight for a custom fit. The laces provide increased shoe performance and safety and can be worn to show team spirit or add pop to runners’ outfits. MSRP $12.95

The men’s Run Bolt Pop from Darn Tough is made of ultra-lightweight Merino wool and a redesigned upper, paired with arch support below. MSRP: $20

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© 2021 Diversified Communications


BOOTH 738

COROS Athlete Grayson Murphy


The Running Event 2021 Product Preview HOKA ONE ONE KAWANA Kawana by Hoka features a new foam that provides solid rebound without packing out. Sporting a modified crash pad with SwallowTail geometry, the Kawana’s beveled heel creates a broader, flatter surface designed for smoother heel strikes. MSRP: $140

HEADSWEATS NERVE HAT The Nerve Hat has an internal sweatband featuring TurboDry drying performance. It comes in all-weather performance with built-in UPF protection and a black undervisor that reduces glare. MSRP: $39

ZENTOES SILICONE TOE SPACERS The gel toe separators by ZenToes are designed to correct overlapping toes gently for those who have bunions or hammertoes, as it provides greater spacing between the toes. MSRP: $13.99

FLOYD’S OF LEADVILLE FULL SPECTRUM GEMS Floyd’s 25mg chewable Full Spectrum CBD Gems come in Cotton Candy and Cola flavors and are crafted with Full Spectrum CBD from hemp that’s grown and manufactured in the USA and contains a wide array of cannabinoids and whole plant compounds. MSRP $12.99

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© 2021 Diversified Communications


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The Running Event 2021 Product Preview

BOCO TECHNICAL CAMP HAT Boco’s Technical Camp Hat comes with a more casual look but still loaded with technical details. This lightweight performance version of Boco’s cotton camp hat has an internal wicking sweatband and laser cut side panels. MSRP: $29.99

WRIGHTSOCK ECO RUN SOCK The Eco Run Reflective is made using Repreve recycled polyester yarn and reflective thread that uses glass beads and prisms to reflect back light. This sock is breathable, lightweight and a double layer and provides 360 degrees of reflectivity. MSRP: $19

GNARLY NUTRITION FUEL 20 Gnarly Nutrition’s Fuel2O is a vegan-friendly solution created with fueling, replenishment and recovery in mind. Calories come from the easy-to-digest carbohydrates, sucrose and dextrose. MSRP: Full Size Bag (25 servings): $34.95; box of 10 Stickpacks (20 servings): $28.95.

SALT STICK FAST CHEWS SaltStick has two new FastChews flavors: Mixed Berry and Tropical Mango. Crafted with the same formula that closely resembles the electrolytes lost in sweat, these new FastChews flavors will keep runners hydrated. MSRP: $3 per 10-count packet; $15 per 60-count bottle

ALTER EGO RUNNING COASTER SPLASH CAP The Coaster Splash Black Camo Palm is equipped with Alter Ego Running’s signature Performance TechTwill and is lightweight. Designed with stain prevention technology and sweat-wicking material. MSRP: $45 32

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INTRODUCING

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DESIGNED AND MADE IN THE U.S.A BY THE WORLD’S BEST SOCK ENGINEERS.

REFLECTIVE LOGO FOR VISIBILITY.

REPREVE® PERFORMANCE FIBER MADE FROM 100% RECYCLED MATERIALS. Y-HEEL ENGINEERING PREVENTS PULL-DOWNS OR BUNCHING. BREATHABLE MESH ZONES PROVIDE AIR CIRCULATION AND QUICK MOISTURE TRANSFER KEEPING FEET DRY

INTEGRATED X-DESIGN ARCH SUPPORT SYSTEM PROTECTS THE ARCH AND TENDONS.

PERFORMANCE-THIN CUSHIONING ABSORBS IMPACT WITH A SECOND-SKIN FIT.

SMOOTH TOE SEAM PREVENTS BLISTERS.

PROPRIETARY IONIC+TM TECHNOLOGY INTEGRATES SILVER-INFUSED FIBERS INTO THE SOCK ELIMINATING ODOR CAUSING BACTERIA.

www.thorlo.com • 1- 888-846-7567 • support@thorlo.com


The Running Event 2021 Product Preview

BIB BOARDS BIBSNAPS bibSNAPS keep a runners’ number secure to their clothes without making holes, rusting or unclasping. MSRP: $10

FALKE ACHILLES SOCK The Achilles sock from Falke reduces pain on and around the Achilles tendon. It has silicon dots embedded in it to massage the tissue around the Achilles and increases the blood flow to these tissues. MSRP: $44.95

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LOCK LACES SOLID LOCK LACE White Solid Lock Laces offer a discreet and classic look that matches any color of shoe in both light and dark shades. Each pair contains two 48inch elastic laces, two lock devices and two cord clips. MSRP: $9.99

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The Running Event 2021 Product Preview

ARUNA SONU BACKPACK The Sonu Backpack is a 15-liter daypack made from water-resistant nylon with aluminum trims. Padded curved shoulder straps plus a foam back support keep runners’ backs comfortable and a laptop protected. The large main compartment features space for bulky items, while a small interior zipper pocket offers a place for essentials. MSRP: $95

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IMPLUS SUPPORT RUNNING SOCK The Support running sock features a structured compressive fit, supportive bands surrounding the ankle and an arch constructed to create a non-restrictive, cradling fit. Drynamix moisture wicking fibers keep feet cool and dry along with reinforced microfiber mesh ventilation panels. MSRP: $18

SUPERFEET ADAPT INSOLES

GU ENERGY ENERGY CHEWS

Superfeet’s Adapt collection’s patented Adaptive Comfort Technology design flexes with runners’ feet for efficient heel-to-toe turnover. The responsive forefoot zone blends cushioning and rebound for energy transfer, while a heel cushion disperses impact and reduces vibration to minimize fatigue. The Aerolyte dual comfort layer helps keep the foot relaxed and provides cushioning. MSRP: $49.95

New GU Energy Chews pack energy-dense calories in a portable packet and each 90-calorie serving contains energy from carbohydrates, amino acids to decrease muscle fatigue and electrolytes to replace what’s lost through sweat. In addition to the stick format, GU is adding smaller miniChews the lineup, available in a convenient, double-serve pouch. MSRP: $2.50/each; 12pk box for $30

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It’s not the path, it’s the destination.

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The Running Event 2021 Product Preview ASICS GEL-NIMBUS 24 The Gel-Nimbus 24 offers advanced impact protection for distance training. Creating a softer landing in every step, this shoe is also 10g lighter than the previous version. The upper’s soft engineered mesh and flexible midfoot panel make these shoes more comfortable during long runs. FF BLAST+ cushioning keeps the shoe lightweight while increasing shock absorption in each step. Featuring more responsive toe-off, these shoes also create a more comfortable feeling underfoot. MSRP: $160

ZENSAH SLEEP SOCK

NAKED SPORTS SL RUNNING VEST

The Calming Sleep Sock is ultra-soft to help runners fall asleep faster. It is made with ultra-fine Merino wool and are thermoregulating to keep feet cool when it’s hot and warmer when it’s cooler. MSRP: $20

Naked Sports’ SL running vest shares the same DNA and features as the other Naked products, with 2 x 350ml Hydrapak soft flasks that will power runners. Available in men’s and women’s versions. MSRP:$99.99

SPRINTS RUNNING CAPS Every four to six weeks Sprints unveils a new pattern voted on by their customers. Sprints are known from their ultra-bold and unique patterns — flamingos and pickles as well as flying pigs. They all feature adjustable velcro closures, are 100 percent polyester, moisturewicking, quick-drying and unisex. 38

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The Running Event 2021 Product Preview OOFOS OOCANDOO The OOcandoo is a lightweight shoe designed to provide active recovery with its OOfoam technology. The foam works to adapt to runners’ feet along with the Velcro strap for fit. MSRP: $99.95

SWIFTWICK FLITE XT The Flite XT features AnkleLock technology to support ankles during repetitive movements and proprietary GripDry Fiber in the heel and forefoot that grips to shoes. Available in a Zero Tab and Five Cuff Height. MSRP: Zero Cuff: $19.99; Five Cuff: $23.99

ORANGE MUD TRANSITION WRAP EXTREME The Transition Wrap Extreme is a changing towel and seat cover in one, is waterproof and fits all vehicle seats. Between the microfiber is a TPU base layer to keep sweat on top of the seat cover. MSRP is $49.95

VJ SHOES XTRM Coming in 2022 is an updated version of the VJ XTRM. The XTRM 2 features a wider toe box, an improved upper for more durability, a more comfortable midsole and improved lugs for grip. MSRP: $160

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Anita USA 1-800-866-6223 anita.com


The Running Event 2021 Product Preview LA SPORTIVA AKASHA II Sportiva’s Akasha II delivers a blend of cushion, responsiveness and outsole traction for trail runners seeking technical terrain or high mileage outings. In addition to aesthetic modifications, the 2022 updates of the Akasha II focus on increased durability, protection and breathability. MSRP: $150

SOLESTRETCH FOOT AND LEG STRETCHER

TIY HAIR TIES

The SoleStretch Foot and Leg Stretcher is designed to relieve pain from plantar fasciitis, Achilles tendonitis and tight leg muscles. It disassembles for transport and the handle can be used to massage large muscle masses. MSRP: $39.95

TIY’s soothing technology combats the problems associated with drug store hair ties. The customization and soft material is gentle on hair and locks the hair in place. They come in 17 colors. MSRP: $12.50

STUNT PUPPY NANO BOWL The Nano Bowl is a lightweight water bowl that is self-supporting on uneven ground, folds down to the size of a handkerchief and attaches to leashes or belts. FDAcertified as food safe and chemical free, the Nano Bowl weighs one ounce. MSRP: $24 42

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CORRECT TOES TOE SPACERS Correct Toes are designed to restore original toe splay and alignment, created by sports podiatrist Dr. Ray McClanahan. Made of durable and flexible medical-grade silicone, Correct Toes are naturally antimicrobial and hypoallergenic while promoting balance and foot circulation. MSRP: $65

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SEAMLESS COMFORT

ORIGINAL ECOSTRETCH Like you, the Original EcoStretch is a true original. One who follows their own path, creating unique experiences along the way. We created the first Multifunctional Neckwear 30 years ago to support you on your journey. Now made from 95% recycled fabric, it’s light, comfortable, and more versatile than ever. B U F F U SA . C O M

BUFF ® is a registered trademark property of Original Buff, S.A. (Spain)

MADE FROM 2 PLASTIC BOTTLES

12 WAYS TO WEAR

TRU E ORIGINALS


The Running Event 2021 Product Preview RNNR PERFORMANCE SINGLET

MANTRA LABS HYDRATE

The rnnr performance singlet for men and women is made with DriRelease fabric that dries four times faster than the average cotton tee. Minimal seams prevent chafing and the full mesh fabric keep runners cool while the no-stink fabric keeps it fresh. MSRP: $58

Mantra Labs’ new hydration solution, Hydrate packs more than 1200mg of broad spectrum electrolytes, 72-plus trace marine minerals, 100 percent of RDA vitamin C and B12 and prebiotics. MSRP: $26.24

INJINJI TRAINER MINI-CREW The Trainer Mini-Crew sock is designed for cross-training, strength, circuit and HIIT workouts. Featuring a tighter fit, the sock hugs the contours of the foot to move in sync, allowing for stability in all movements. The Trainer Mini-Crew’s technical ribbed knit provides enhanced support to the arch and ankle. MSRP: $13

NUUN ENERGY Nuun Energy features a crafted blend of electrolytes, adaptogens and essential vitamins to provide a steady and substantial lift for the track, road or trail. MSRP: $7.99

ROLL RECOVERY R8 PLUS Roll Recovery’s R8 Plus has a deep tissue massage force with an adjustment dial that can reduce or increase the force as needed. The R8 Plus targets the IT bands, quads, hamstrings, calves, shins, gluteus and arms. MSRP: $169

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UQ Cadence

PROVIDED IN PARTNERSHIP WITH

The future of run specialty metrics IN YOUR INBOX EVERY MONDAY

COME SEE US AT BOOTH 438 TO LEARN MORE


The Running Event 2021 Product Preview REEBOK FLOATRIDE ENERGY X The Reebok Floatride Energy X, debuting Spring 2022, features a carbon fiber forefoot plate embedded in Reebok’s Floatride Energy Foam. The Energy X has full-height cushioning with an optimized geometry roll shape for a smooth ride. MSRP: $170

NATHAN FW APPAREL

VITTORIA PACE VEST The Pace vests are designed for running, speed hiking and ultrarunning with a No Dancing Monkey mesh harness system and elastic side panels that expand along the chest during physical exertion help to tailor the fit for any running activity. The ventilated mesh body provides airflow, helping keep runners’ bodies cool. MSRP: $2L, $140; 8L, $160

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Building on its debut line from last spring, Nathan Sports FW collection features fabrics and designs inspired by its hydration products, which prioritize comfort, durability and convenient storage. This midweight hoodie is a versatile top for warm ups, cool downs and everything in between. MSRP: $75

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SPEEDCROSS ANKLE

A REFINED LOOK AND SPECIFICALLY DESIGNED SENSIFIT MAKE THESE THE PERFECT MATCH FOR SPEEDCROSS FOOTWEAR. HIGH-DENSITY TERRY PROTECTS THE ANKLE BONE AREA, AND AN ALL-OVER ELASTIC IMPROVES STABILITY WHILE SPECIFICALLY SHAPED WELTS AND AN ANATOMICAL FIT CONSTRUCTION ENSURE THE PERFECT FIT.

ANKLE BONE PROTECTION

LIGHT COMPRESSION

FOOTHOLD

EVACUATE SWEAT

CUSHIONING STABILITY PROTECTION MOISTURE MANAGEMENT DURABILITY

BOOTH #1315

30.11.21

02.12.21

PART OF TRIMFIT GLOBAL

LEARN MORE ABOUT OUR FULL LINE OF PERFORMANCE PRODUCTS VISIT THORLO.COM OR PHONE US AT 1-800-438-0209


The Running Event 2021 Product Preview/Technology

ALL POINT INSITE AI AllPoint Insite is an AI-powered video intelligence solution that gathers critical shopper and employee in-store behaviors and turns them it into real-time, actionable intelligence. Using the proprietary video platform, staff can add immediate impact on store revenue.

OPTIO RETAIL SOFTWARE Optio is a suite of software that optimizes buying and distribution of inventory as well as enhancing and filling feature gaps in point-of-sale systems. It strikes a balance between automating tedious and laborious tasks while allowing for quick and efficient decision making. Optio integrates all relevant inventory data in real time and delivers it in an easy to use and actionable manner for the task at hand.

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CONFLUENCE RUNNING SPECIALIST CERTIFICATION Confluence Running’s Dynamic Footwear Specialist Certification is a free service for retailers to improve their work capacities, employee retention and training. There is a certification fee for the employee, dependent on retailer involvement between $100–$350.

FITTED RETAIL FITTED NETWORK Fitted Retail has launched its Fitted Network, which provides an e-commerce solution that can also benefit brick-and-mortar stores by giving them access to product that is currently out of stock in stores or from manufacturers. Easily move over-inventoried or older product, increase guest experience and customer satisfaction and assure that transactions are secure and anonymous.

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HAVING THE RIGHT EQUIPMENT ALLOWS ME TO DIAL IN AND BE AT ONE WITH THE TERRAIN. NADIR MAGUET 2019 European Skyrunning Champion

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