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THE NEWSMAGAZINE FOR RUNNING SPECIALTY RETAILERS / RUNNINGINSIGHT.COM

DECEMBER 1, 2019

The Running Event

2019

featuring 260 brands looking to lead the run specialty business into a new decade.

• What’s Next? p6 • New Product Showcase p10 • Altra Steps Up p42 • The Missing Hat p46 • Product Preview p50 • Exhibitor Listings p80

rocktape.com

on-running.com

bodyglide.com

balega.com

pro-tecathletics.com

amphipod.com


inside 8 What Happened? And What’s Next?

DECEMBER 1, 2019

46 The Case of the Missing Hat

2020 may be the year of abundant inventories and super shoes. By Mark Sullivan

12 TRE NEW PRODUCT SHOWCASE

A tale of how we all need others to survive, especially in the run specialty business. By Tom Griffen

50 PRODUCT PREVIEW OF THE RUNNING EVENT

A special Sponsored Section from exhibitors at The Running Event.

A preview of more than 100 new products that will be on display at The Running Event in Austin.

42 The Shape of Things To Come At Altra

80 The Running Event 2019

With a new GM and a new HQ, Altra readies to take a big step forward. By Mark Sullivan

A complete listing of all exhibitors and booth numbers. On the cover (from top): ASICS, Skechers, Brooks, On, Tecnica, New Balance

The Staff RUNNING INSIGHT EDITORIAL

RUNNING INSIGHT ADVERTISING

Editor-in-Chief Mark Sullivan msullivan@divcom.com

Sales Manager Christina Henderson chenderson@divcom.com

Managing Editor Michael Jacobsen mjacobsen@divcom.com

Sales Troy Leonard tleonard@divcom.com

Graphic Designer Deborah Page

Daemon Filson dfilson@divcom.com

Contributors Brian Metzler Daniel P. Smith Tom Griffen Judy Leand

Glenn Dulberg gdulberg@divcom.com

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Event Director Anne Gray agray@divcom.com Sales and Event Manager Christina Henderson Marketing Manager Bethany Gilpatrick Sales Troy Leonard Mark Sullivan Daemon Filson Glenn Dulberg

Mark Sullivan msullivan@divcom.com

RUNNING INSIGHT ® is a registered trademark of Diversified Communications. © 2019 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Divesified Communications, 121 Free St, Portland, ME 04101; (207) 842-5500. BACK ISSUES runninginsight.com

THE RUNNING EVENT

Conference Manager Kara O’Brien

Diversified Communications 121 Free St • Portland, ME 04101 1(207) 842-5500 www.divcom.com

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© 2019 Diversified Communications


THE SHAPE OF THINGS TO COME EXPERIENCE A REVOLUTION IN RUNNING HYDRATION

1-800-806-1288 dealer@amphipod.com

Austin - Booth #731 Specialty-Exclusive


What Just Happened?

WHAT’S

NEXT?

2020 may be the year of abundant inventories and super shoes. / By Mark Sullivan

S

tability returned to the running business in 2019, and by that we don’t mean the category of shoes. This past year saw a continued strengthening in the run specialty channel, following a few years of store closures, acquisitions and low-level chaos in the business as stores and brands grappled with the impact of internet sales and direct selling by vendors. Industry analysts say overall business in the channel will grow about five percent this year. That number does not compare favorably with the consecutive years of 6

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double digit increases of the past decade, but compared to other retail channels, running specialty remains strong heading into 2020. In fact, the channel may have grown even further in 2019 had it not faced product shortages from four of the key suppliers to the channel. Brooks, Hoka One One, On and New Balance all could not meet retailer demand for their products in 2019. Brooks’ delivery issues are well documented. The company’s move to a new distribution center in Indiana this year

has been a nightmare, to put it mildly. Brooks enjoys an overall market share of close to 30 percent in the channel, which means for most stores one out of every four shoes they sell is a Brooks. Because of problems with the new DC, Brooks has been unable to ship orders to stores, especially smaller orders, on a timely basis. Stores tried a variety of coping mechanisms. Naperville Running Co. ordered a large shipment of shoes and then doled them out to other accounts who couldn’t get their orders fulfilled.

© 2019 Diversified Communications


nessun compromesso


What’s Next? (continued) For Brooks, the snafu couldn’t have come at a worse time. The company’s product development engine has been rolling with new product that has been very well received by retailers and consumers. But unfortunately, retailers have not been receiving orders. Brooks has begun work on an additional distribution facility in Indiana and has told retailers they hope they will be back on track by Q1 2020. Brooks’ issues have opened the door for other suppliers to gain share and New Balance, Hoka One One and On have all continued their strong growth momentum through 2019. Because of this growth, these brands struggled at times to meet demands on key styles. “We forecasted strong growth, but never imagined it would be at the level it was,” says Ted Goodlake, of On. Hoka has greatly expanded its assortment in run stores. Several years ago the brand’s Clifton and Bondi accounted for 80 percent of its unit sales in specialty, according to VP– sales and marketing Lee Cox. Today, nine SKUs make up two thirds of the brand’s business in run specialty. Specialty retailers have grown accustomed to a high level of service from brands, including small fill-in shipments and special orders. In 2019, for a variety of reasons, brands were unable to keep up. Heading into 2020, retailers may be more aggressive on their ordering, which could lead to an over abundance of inventory in the market if sales slow down. Product innovation from brands has been a a key factor 8

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The Running Event 2019 in Austin, TX will be the first and best place for the run specialty business to see what’s ahead in 2020.

in the strong performance of run specialty. It’s been true at the $25 price point with sunglasses from GoodR and with higher end massage products from Hyperice and Addaday. And it’s been very obvious in the biggest category for run specialty: footwear. Brands across the board have refined their designs, worked on updates and in certain cases created new shoes that have stirred controversy, driven media coverage and rung the cash register. The most “controversial” shoe is Nike’s Vaporfly, which was worn by a number of high-profile runners, including Geoffrey Kamrowor when he set a men’s half marathon record in September; Brigid Kosgei, the Kenyan who set a women’s marathon record in Chicago this fall; and Eliud Kipchoge when he broke the two-hour mark for the

marathon distance, albeit not in an official race. T h e p e r fo r m a n c e by these world class athletes in Vaporflys is clearly having an impact on recreational marathoners. A recent story in the Wall Street Journal said of the 15,000 Strava users who ran in the five Abbott World Marathon majors in 2019, more than 1000 wore Nike’s Zoom Vaporfly or Next% models, which cost about $250 a pair. The Nike Vaporfly contains a carbon fiber footplate, a technology that is also used by Hoka One One, New Balance and Skechers. The idea behind the carbon plate is that it offers “spring” to runners, which allows them to exert less energy while running faster. Nike says this technology will increase runners’ speeds by 4.2 percent and other researchers say the recreational runners

can benefit more from this technology than elite runners. What makes the Vaporfly both newsworthy and influential is that it offers runners the promise that it can make them go faster. It also opens up the $200-plus price point for run specialty stores. If shoes can make you go faster, what else can they do? In 2020 Nike and other brands will introduce shoes they say can prevent injuries. Running shoe companies are tapping into consumers’ imaginations in a way they have not done since the barefoot trend in 2009. That movement sparked great growth in the running business and the super shoes of 2020 may well do the same. This past year also saw a major step forward by run specialty stores in their social media game. Instagram has become standard marketing for most run specialty retailers. They use it to promote events, celebrate successes of their customers and to promote new products as they hit the stores. For many run stores, Instagram is the great equalizer against bigger retail competitors and also the brands who sell direct. It is a low-cost, high-impact, visual way for them to connect with their communities. The better stores are using it well and becoming increasingly savvy about it. “Specialty is not a channel, it’s an experience,” says Cox, of Hoka. Instagram and social media are allowing stores to emphasize what makes them special as they head into 2020 and make it clear that the experience begins before customers walk into the door. n © 2019 Diversified Communications


RUNNING SOCKS

WORLD RECORD

WORLD RECORD

WORLD RECORD

WORLD RECORD

MOST MILES RUN

12 HOUR

100 MILE TRAIL 12:08:36

50 MILE 4:50:08

100 MILE 11:19:13

COURSE RECORD

COURSE RECORD

WORLD RECORD

COURSE RECORD

MEN’S

WESTERN STATES ENDURANCE RUN

WOMEN’S

WESTERN STATES ENDURANCE RUN

WOMEN’S

WOMEN’S

ULTRA TRAIL du MONT-BLANC

48 HOURS INDOOR MOST MILES RUN

BOOTH #836 *Runner’s World August 2019

DRYMAXSPORTS.COM


A Special Sponsored Section from TRE Exhibitors

TRE 2019

NEW PRODUCT

SHOWCASE

For the first time at The Running Event, there will be a New Product Showcase on the trade show floor, located in Booth # 347. Get a glimpse here, then check things out up close in the New Product Showcase at TRE to learn more. Plus, you can vote on your favorite product via the TRE Mobile App and the winning brand will get $1000 to donate to the charity of their choice!

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NEW PRODUCT SHOWCASE ASICS Gel-Nimbus Lite Stand out from the crowd in the all new ASICS GEL-NIMBUS LITE. With a onepiece sustainability FlyteFoam midsole, enhanced with internal GEL inserts in the rear and forefoot, its debut is poised to offer runners an exceptional underfoot feel in a fast and youthful overall package. Comfortable and stylish, this versatile trainer drafts off the unparalleled legacy of the popular ‘Legends’ GEL-Nimbus series, while delivering a premium, lightweight, and more-responsive ride. ASICS is also proud to highlight the sustainability efforts that were utilized throughout GEL-NIMBUS LITE’s development. Derived from eco-friendly materials, dyes, and processes, the carbon footprint of its upper and midsole componentry has been drastically reduced, positioning GEL-NIMBUS LITE as a best-in-class example of bringing-to-life a premium Performance Running product while operating within a responsible, sustainable development framework. Sound Mind, Sound Body, Sound World. GEL-NIMBUS LITE is available – to Run Specialty retailers only – on February 1, 2020, with an MSRP of $150. www.asics.com

BROOKS + GORE-TEX Brooks Ghost 13 GTX Waterproof your run without sacrificing comfort. Celebrating 10 years of the Ghost with GORE-TEX product technology, Brooks is introducing the new lightweight GORE-TEX Invisible Fit technology into the Ghost 13 GTX. Invisible Fit construction is designed specifically for running footwear by bonding the GORE-TEX membrane directly to the upper for a lighter, more flexible fit. GORE-TEX Invisible fit technology is designed to disappear. You get all the benefits you expect from GORE-TEX products, only “noticing” the GORE-TEX lining when your feet stay dry and comfortable in wet or cold conditions. The Ghost 13 GTX is on the same platform as the inline style with DNA LOFT that now extends beyond the heel, all the way to the forefoot, for an easy transition from landing to toe-off. GORE-TEX.com; Brooksrunning.com

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© 2019 Diversified Communications


NEW PRODUCT SHOWCASE BUFF Arm Sleeve Collection New fabric and fit for Spring 2020. Our UV+ Arm Sleeve Collection delivers UPF 50+ sun protection, ultra lightweight, four-way stretch fabric enhanced with HeiQ cooling technology. Elastic uppers with engineered silicone grip hold the sleeves comfortably in place. Pull on and off with ease, fold to fit easily in a pack or pocket. Run styles have reflective elements. The Skin Cancer Foundation recommends this fabric as an effective UV protectant only for covered areas. Set of two arm sleeves. MSRP $25. www.buffusa.com

BUILT BAR Protein Bar The typical protein bar is dense, gritty and difficult to chew. Not Built Bar. The texture is light and fluffy. Working out is great. But not for your jaw. With each bite you take, you will appreciate the fact that you are actually enjoying what you are eating. 15-20 grams of protein, 110-70 calories. Gluten-free. No artificial flavoring. No artificial preservatives. No GMO. No junk. Built Bar has the nutritional profile you want. And each bar is covered in 100 percent dark chocolate. That’s the yum (but still nutritious) factor. There truly isn’t a more delicious way to get your protein. There are many amazing flavors to choose from, including our newest nut bars: Peanut Butter and Coconut Almond. Limited-time flavors are introduced frequently as well. Created with the athlete and health-conscious in mind, innovation is at the heart of Built Bar. Learn more and order at builtbar.com. 14

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NEW PRODUCT SHOWCASE CORRECT TOES Toe Spacers Correct Toes were designed by sports podiatrist and elite distance runner Dr. Ray McClanahan, who was unsatisfied with the inconsistent and temporary results offered to patients through conventional symptom management techniques: orthotics, medication, and surgery. Further frustrated with his own persistent foot pain and recurring running injuries, Dr. Ray became determined to cure the root cause of the foot problems rather than settle for symptom management. Through clinical experience, literature review, footwear analysis, and observations of unshod elite runners, Dr. Ray realized the powerful healing effect of rehabilitating and strengthening the feet. He learned that natural toe splay is an essential component of longterm foot health. Ultimately, he developed Correct Toes, customizable and comfortable toe spacers that enabled his patients to combat and prevent common foot problems. With this new approach, Dr. Ray reversed his own foot problems as well as those of thousands of patients. www.correcttoes.com

CRAMP FIX Cramp Management RUN CRAMP FREE! CrampFix® helps TAKE CONTROL of muscle cramps. Just seconds after drinking a CrampFix shot muscle cramps are safely released. CrampFix works rapidly when cramp strikes and also helps to prevent cramps. A concentrated proprietary blend, only small doses are required. Available in small, portable 0.68 oz packaging, perfect for runners, there are three flavors — Lemon, Raspberry and a caffeinated Espresso version. Carry easily in pockets, running belts and vests. CrampFix also comes in handy 1.7oz flip-top lid bottles with three to five serves, perfect for longer distances. Superior packaging with high-end branding. CrampFix is Informed Sport accredited and trusted by elite athletes worldwide. Every batch tested for banned substances. Gluten-free and vegan, ideal for athletes following strict nutrition plans. Sold individually or as a value pack. The CrampFix Cramp Management Pack contains 6 QuickFix Shots plus 2 Bottles, presented in a beautiful gift style box. (SRP $2.79-$24.99) www.crampfix.com 16

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NEW PRODUCT SHOWCASE DIADORA Mythos Elite TRX Entirely rebuilt, the new Mythos Elite TRX represents the best of Diadora design and innovation and provides retailers with a dynamic shoe in the high cushion category. The Mythos Elite TRX utilizes the revolutionary Transposed Running Xperience technology: a new and surprisingly simple concept that enables pronation control for only those that need it by simulating the presence of a traditional medial side dual density system and achieving the same end result via the subtraction of a section of the lateral side midsole. This technology allows neutral footstrike runners to remain neutral and not force to the outside of the foot but also works to help slow down the inward roll of overpronated footstrikers. Available in select Run Specialty retailers now and throughout Run Specialty on January 1, 2020. www.diadora.com

FLIPBELT Running Light Our FlipBelt Running Light raises the bar in running lights to give runners the ultimate antidote to dark runs. It is designed to work in conjunction with the FlipBelt, the original tubular/fitness belt that set a new standard for the everyday runner. The FlipBelt Running Light is waterproof (IPX6) and the design features a rubberized casing attachment device that fits into a pocket of the FlipBelt, projecting bright, wide, 500 lumens of light (two to three times that of competing headlamps) from waist level onto the path ahead. It provides an impressive eight hours of burn time along with the ease of recharging fully within two hours with simple micro USB cable. The product yields numerous benefits compared to headlamps including better obstacle visibility, better visibility in the rain/dust, less blinding of oneself and other runners with bounce free comfort. MSRP: $69. flipbelt.com/running-light

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NEW PRODUCT SHOWCASE FLIPBELT Performance Apparel FlipBelt Performance Apparel is arguably the most technical activewear and running apparel with a phone pocket available today. The design incorporates both the convenience and security of the best running belt in the market into a pair of your favorite running apparel to keep you in motion like never before. Stay connected and hands-free on the run thanks to ample storage that secures any large phone, your keys, hydration bottles, gels, your credit cards and more. Best of all, these items can fit securely with minimal bounce. Runner-inspired details and comfort make FlipBelt line of apparel a ‘must have’ in both hot and cold conditions. Every detail, from the anti-chafe flat seam construction to the perfectly breathable moisture wicking material, has been meticulously crafted with your active lifestyle in mind. No fussing, no pulling — just the joy of the run. flipbelt.com/running-pants-crops; flipbelt.com/running-shorts

ENDOSPORT BY FUNCTIONAL REMEDIES Hemp Oil Training. Recovery. Performance. Help your clients achieve more PRs with Functional Remedies EndoSport™. More people are interested in hemp-derived CBD than ever before. Our hand-pressed, lipid-infused hemp oil harnesses the full spectrum of the hemp plant. This entourage effect supports the body’s natural ability to better train, recover and perform. We watch over and test every aspect of production from seed to bottle on our Colorado farm and labs to deliver you the best product we can without harmful pesticides, herbicides or fungicides. Each form is tested to ensure the accuracy of the label. And our variety of tinctures, capsules and topicals gives them the options to meet their various needs. We know your clients value the quality of products they use during training, recovery or performance. That’s why we control every aspect of the farming and production process, insuring they get the highest quality product possible in every EndoSport bottle. www.functionalremedies.com 20

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MOVE BETTER

Featuring 3 different vibration speeds optimized for muscle relaxation and a spherical design for multi-directional rolling, the MB Vibe allows you to target deep and tense muscles to improve circulation, flexibility and reduce soreness. Š2019 Implus Footcare, LLC TriggerPoint, the TriggerPoint Arrow, and MB VIBE are trademarks of Implus Footcare, LLC


NEW PRODUCT SHOWCASE HEADSWEATS Ugly Sweater Collection Step it up notch this year and be a part of the ugly Christmas sweater craze with this Headsweats ‘Ugly Gingerbread Man’ Men’s Long Sleeve Performance Tee Shirt. A functional, durable, and festive performance shirt that will have you race ready! This performance long-sleeve shirt is made of 100 percent polyester REPREVE, a sustainable fabric that is made with 5 plastic bottles. Turning recycled bottles into sustainable fibers with innovative properties such as moisture-wicking, adaptive warming and cooling, breathability and more, Headsweats is proud to be going green and provide you with superior performance apparel without sacrificing quality. Experience a whole new level of performance and comfort with this Headsweats ‘Ugly Gingerbread Man’ Men’s Long Sleeve Performance Tee Shirt. www.headsweats.com

IKOR Recovery Shot The iKOR Recovery Shot is used by some of the world’s most decorated endurance athletes, including World Record holders, Ironman World Champions, Olympians, Para-Olympians and Sky Runners. Our proprietary formulated Recovery Shot contains tart cherry, vapordistilled and liposomally encapsulated full spectrum hemp extract, hyaluronic acid, beet juice, raspberry juice, turmeric root, ginger root helps to quickly lessen the effects of inflammation and oxidative stress from intense athletic activity. Allowing you, to recover faster and go harder. Taste the goodness for yourself at booth #347. MSRP: $5.99 single bottle; $35.99, $71.99 twelve pack https://ikorlabs.com/product/ikor-recovery-shot/ https://ikorlabs.com/ 22

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, RockTapeTM is the world's best kinesiology tape designed to be stronger, stickier and stretchier TM than the competition. RockTape is trusted by . thousands of medical professionals worldwide Learn more at rocktape.com

Š 2019 IMPLUS FOOTCARE, LLC


NEW PRODUCT SHOWCASE KAHTOOLA TRE New Traction Product Stay Tuned: An Exciting New Traction Product to be Unveiled at The Running Event 2019

KNOCKAROUND Sunglasses Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer eleven different frame styles in a wide range of colors, as well as ongoing Limited Editions, collaborations, and an interactive “design your own” custom sunglasses shop. If you need a pair of shades that are perfect for your next run, the Knockaround Sport collection will help you go that extra mile. These UV400 polarized sunglasses feature a super lightweight, polycarbonate frame with rubber nose pads to reduce slip, slide, and bounce, and start at only $20. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by several celebrities, including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg and John Legend. www.knockaround.com 24

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NEW PRODUCT SHOWCASE POWERSTEP Pinnacle Insoles PowerStep® has combined the clinically-proven Pinnacle design with specialized support for different arch heights. The new Pinnacle High and Pinnacle Low now join the popular PowerStep® Pinnacle to offer better fit for different arch types. The Pinnacle Arch Series features three arch profiles designed for high, neutral, and low arches. With a growing catalog of 40+ products, PowerStep® has become a trusted, single source for helping prevent and relieve common foot and lowerextremity pain. PowerStep® products come in a variety of styles to provide solutions for most foot shapes, conditions, and shoe types. www.powersteps.com/insoles.html

PRO-TEC Orb Massage Ball Activate better recovery with the NEW Orb® Activate Vibrating Massage Ball by Pro-Tec Athletics. With three vibration settings: low, mid, and high, you fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, gluteus and more. The 4.5-inch diameter and spherical shape allows for a multidirectional roll that targets areas with ease and precision, while the rubberized on/off area provides a comfortable rolling surface. No hard plastic here! Only 1.5 hours to fully charge with universal USB charger for 4+ hours of continued use. Made from non-toxic, latex free, closed cell EVA/Polyolefin foam. Roll into better recovery with the Orb® Activate! www.pro-tecathletics.com

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SORE FROM RUNNING ON THE TRAIL, TRACK, OR ROAD? Join Nuun Hydration and Body Glove at The Running Event 2019 for a runners’ recovery yoga session! Enjoy sipping on Nuun samples and stretching on Body Glove yoga mats as we breathe, relax, and rehydrate together.

RUNNERS’ RECOVERY YOGA: 6AM Wednesday, December 4th (Rooms 400 and 402)

booth #536


ADVERTISEMENT

Pro-Tec Athletics Activates Better Recovery With Innovative Technology Running Insight catches up with Pro-Tec Athletics CEO Jeff Rodgers Tell us a little about Pro-Tec Athletics and what defines the brand? Pro-Tec Athletics has been a leader in sports medicine since 1991. We have been able to maintain our edge for 28-plus years by consistently introducing new specialized supports and massage therapy products to help athletes recover better. Our mission is simple — to keep people healthy, active and performing their best. To do this we maintain the highest level of innovation, execution and customer service by bringing passion, positive energy and integrity to our work. What makes Pro-Tec Athletics stand out above the rest? We distinguish ourselves as a premium brand at a reasonable price, which puts us in the sweet spot of retail. At a product level, we differentiate ourselves by making products with unique designs from the highest quality materials. For our Injury Support category we customize each compression pad by density and shape for the specific injury it targets. Our 3D Flat Compression Line is made from a $150,000 Italian sewing machine that provides advanced flat knit stitching to better shape the fabric and fit. In massage, we were the first to introduce the Orb® 5-inch massage ball. Building on its success, we launched our Extreme™ line of products, the Orb Extreme, Orb Extreme Mini, RM Extreme and RM Extreme Mini, all produced from a patented injection mold process. On top of our premium products, we provide premium service to our retail partners. With our revamped B2B website experience, knowledgeable staff and sales reps, and innovative marketing differentiators, we continue to foster and nurture our business relationships. What innovations has Pro-Tec Athletics come out with the past couple of years? The Pro-Tec product line-up (top to bottom): Each year, Pro-Tec analyzes how we can RM Extreme™, 3D Flat Knee, NEW Orb® Activate

grow our assortment to benefit runners, or improve upon our existing assortment by making small impactful changes. Key innovations include the RM Extreme, a handheld roller massager, and the travel size version, the RM Extreme Mini. Both massage tools take recovery to a whole new extreme through a contoured surface design to effectively target muscle areas. The non-flexible design lets you control the compression level and provides an exceptional deep tissue massage for recovery on-the-go. Both are made from an injection mold process to ensure effective durability and longevity. Can we expect any exciting new products in the near future? Absolutely! In a couple weeks, Pro-Tec Athletics is releasing the highly anticipated Orb Activate, a vibrating massage ball. With three vibration settings – low, mid and high – the user can fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, gluteus and more. The 4.5-inch diameter and spherical shape allows for a multi-directional roll that targets areas with ease and precision, while the rubberized on/off area provides a comfortable rolling surface. No hard plastic here! 1.5 hours to fully charge with universal USB charger for four-plus hours of continued use. It is also lighter than most vibration products, allowing for a quick “grab and go” travel companion. Come December, get ready to activate better recovery with the Orb® Activate! Anything else you want to touch on? We would like to take this opportunity to emphasize that we are a specialty brand. That means, for us specialty comes first. We offer exclusive features, advance product launches ahead of the rest of the market, provide customized programs and assortments and jump at the opportunity to get involved with retail locations through event co-ops and more. During a time of big-box and online expansion, our specialty relationships are our top priority. Let us show you the specialty difference!

Want to learn more about Pro-Tec Athletics? Contact us at info@pro-tecathletics.com or check out pro-tecathletics.com


Three vibration settings; low, mid, and high intensity for quadriceps, hamstrings, hip flexors and more

Only 1.5 hours to fully charge for 4+ hours of use, universal USB charger allows for charging anywhere

Multidirectional roll targets muscles with ease and precision, while rubberized on/off area provides comfortable rolling surface (no hard plastic)

Made from non toxic, latex free closed cell EVA/Polyolefin foam

ASK ABOUT OUR FREE DEMO DISPLAY

ACTIVATE BETTER RECOVERY pro-tecathletics.com


NEW PRODUCT SHOWCASE RANKA Fasciawear Enjoy running more with Nordic Innovation. Inspired by the human body, created with runners in mind. Fasciawear by Ranka is a patented full body running outfit for better performance and fewer injuries. Invented by a group of physical therapists and athletes, Fasciawear is designed for performance with Nordic aesthetic, leveraging scientific knowledge about human anatomy and manufactured with the highest quality in Europe to help you maximize the joy of running. Fasciawear has a unique tension band structure carefully designed to follow the fascia network in the human body. The tension band structure enhances the natural pre-tension in the fascia network improving body awareness, balancing muscle activation and improving core muscle activation. Runners worldwide have found Fasciawear especially useful during long runs and speed workouts when maintaining good posture and good hip-knee-ankle alignment is key to perform at your best and to reduce the strain on muscles and joints caused by the exercise. www.ranka.cc

REEBOK Forever Floatride Energy 2.0 Forever Floatride Energy 2.0 packs everything you love about a running shoe into a $100 package. With the accessibility of this price point we, Reebok Running, wish to bring superior running product to the anyone who wants to enter the sport. Inspired by insights from the Reebok Boston Track Club, the Forever Floatride Energy 2.0 offers a distraction-free upper and high-density heel cushioning to give runners a locked down but soft feel with a full bed of Floatride Energy Foam. Floatride Energy Foam offers superior underfoot energy return keeping your feet happy from the first mile to the last. www.reebok.com

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NEW PRODUCT SHOWCASE REHBAND UD Achilles Support Rehband introduces the UD Achilles Support, the first medically-classed functional support of its kind. Developed to ease symptoms, relieve pain, and prevent reoccurrence of two of the most common overuse injuries or pain conditions among runners today — Achilles Tendinitis and Shin Splints. The UD Achilles Support features strategically placed warming Neoprene panels that cover the back of the calf, running down past the heel at the point where the tendon connects to the heel bone. 1.5mm Neoprene gives warmth to the complete area associated with Achilles Tendinitis and the innovative design compresses the area using a dynamic compression material. The user will experience the overall benefits of graded compression, increased blood circulation, coordination, and reduced swelling. Apart from its medical function and slim look, the UD Achilles Support includes design features that make this product stand out; flatlock stitching, breathable stretch material for perfect comfort, and reflective elements. www.rehband.co.uk/ud-achilles-support

RICS SOFTWARE Connected POS RICS Software, Inc. will launch a connected point-of-sale in 2020 to help you move more inventory. We’ve heard your feedback! Our goal is to make the RICS POS checkout process simple and easy enough for people to use without training or instructions. Key unique features will include rich product data provided directly from Brands and, ultimately, access to at-once inventory for drop-ship right inside the RICS POS. The improved POS will work on iPads, iPhones, Windows, and Android devices; supports returns by scanning receipts; connects to 3rd party loyalty platforms, pay later capabilities, and universal gift card providers; and will enable beautifully designed email, SMS, and printed receipts that are customizable by each store. The RICS team is excited to show you the POS and more at TRE in Austin, TX. If you cannot make it to TRE and want to learn more, contact us at getconnected@ricssoftware.com. 32

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synchroknit.com


NEW PRODUCT SHOWCASE SALOMON Predict 2 The all-new Predict 2 from Salomon is one-step ahead in comfort, design and innovation. Building from the successful momentum of the Predict RA, this highly anticipated update provides runners a smooth ride thanks to the patented anatomically decoupled INFINIRIDE midsole and outsole, which reduce stress on your joints by following the natural motion of your foot. Independent platforms on the outsole activate to stabilize your stride just when you need it, and the half-bootie construction eliminates inner seams to maximize comfort and minimize friction. Stop by the Salomon booth #1507 to learn more and check out this shoe in the New Product Showcase booth. Experience the Predict 2 — coming 2020. www.salomon.com

SAUCONY Endorphin Speed Engineered with Athletes, Built for Everyday Runners: When you spend two years, with 12 world-class athletes, testing 25 prototypes at full speed over 8,000 km. It all rolls into this, the Endorphin Speed, one of three in the collection. If it feels like the shoe is working for you, it’s because it is. Time to run faster, not harder. www.saucony.com

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PERFOR MANCE GOING THE DISTANCE High rebound and perfectly dialed-in elasticity—that’s what makes OrthoLite® X35™ the ideal insole technology for high-energy sports. With extreme levels of cushioning in thinner layers of foam, it vanishes into the design—leaving consumers with outstanding comfort. When your drive for performance meets our passion for innovation, it’s success for the long run. COMFORT & PERFORMANCE — AT THE CORE OF EVERY INSOLE.

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NEW PRODUCT SHOWCASE SIDAS Dynamic Strike Sensor The DSS, “Dynamic Strike Sensor” is bringing the Running Lab to your store, literally. Paired with our Feetbox scanning machines and sync to our shoe database, it is the world’s most accurate tool for motion capture and foot solution finder. The DSS pod attaches to your shoe and uses gyroscopes and motion sensors to record all three-dimensional movement of the foot. Capturing data at 1500 points per second, it is the most responsive tech on the market to measure time, speed and acceleration. The algorithm developed by Swiss medical start-up “Gait Up” allows retailers to process all data in store within the Feetbox to identify the runner’s gait, as well as all following parameters: • Speed, Cadence, Fatigue • Pronation Angle • Stride Frequency • Strike Angle • Contact Time • Vertical Impact • Braking Forces www.sidas.com

SPRYNG Active Compression Wrap The breakout product for your runners’ calves is here! SPRYNGTM is the ultimate wireless, portable, active compression wrap that speeds recovery, improves performance, relieves tired and achy legs, all while making you look stylish. Using our patent pending WaveTechTM Compression patterns, SPRYNGTM shortens your recovery time with just 15 minutes of use, allowing you to get back to doing what you love, faster! With our unique compression patterns that mimic the calf muscle pump, blood is actively and gently pushed, helping flush out the lactic acid build up and aiding the return of blood back to your heart promoting a faster recovery. SPRYNGTM is backed by four years of research and development into active compression technology for circulation. Our world-class engineers worked closely with physicians and athletes around the world to make a product that was not only effective but accessible to everyone. Make Recovery Part of Your Lifestyle with SPRYNGTM www.spryngme.com 36

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NEW PRODUCT SHOWCASE TOPO Ultrafly 3 Topo’s popular Ultrafly, winner of Runner’s World Editor’s Choice ‘Best Debut’, gets a complete redesign for May 2020. The new Ultrafly 3 not only delivers more comfort, performance, and durability; it’s almost a full ounce lighter than its predecessor. Maintaining its 28mm x 23mm stack height and 5 mm drop, the midsole body gets an upgrade with Topo’s proprietary Zipfoam™, providing more resilience and compression resistance than traditional EVA. The ZipFoam midsole combines a firmer foam in the medial arch and an external TPU heel counter to provide light guidance through the gait cycle. The printed overlays have been replaced by a new engineered mesh upper, providing more breathability in a seamless and secure fit. The antimicrobial Ortholite® footbed resists odor, while delivering optimal comfort for long runs. www.topoathletic.com

ZEN PRODUCTS Z-Roller Z-roller is an in-depth sports massage machine, which provides effective sports massage, set in an automatic system. The machine is designed to offer consumers long and hard sports massage at home or outside the car immediately after exercise using the car’s auxiliary power outlet. The machine is now in its eighth generation, and has over the last four years been evolving with help of physiotherapists, massage therapists and elite athletes. Z-roller was launched in March 2015 and has received very good reviews from both elite athletes, journals, magazines, professionals and private individuals. Z-roller developed for Reduction of lactate, Faster recovery, Reduction of strain and Limitation of scar tissue at the injury. www.zenproducts.com

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NEW PRODUCT SHOWCASE ZPURS Shoe Clip Why do your shoes use up all the space in your bag? Are you tired of the mess caused by propping your shoes up to dry out faster? Or are you always looking for “the other shoe”? The ZPURS shoe clip has been designed to keep your shoes together and with a handy carabiner you can clip them to your bag or hanger to dry. Clipping them together couldn’t be simpler using the unique patented latch system and with a single push button release. They come with 3 different types of interchangeable grips to allow for almost any shoe. They come in 6 different colors to choose from.

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The Shape of Things to Come With a new GM and a new HQ, Altra readies to take a big step forward. / By Mark Sullivan

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t’s been a whirlwind for the Altra brand since it was founded in 2011. In less than 10 years the company has been sold twice, including last year’s purchase by VF Corp. Then one year ago, VF hired respected industry veteran Todd Dalhausser as president and put him in charge of overseeing the brand’s move to a new VF headquarters in Denver. Dizzy yet? There’s more. And much more to come, according to Dalhausser, who has hired new senior executives in charge of sales and product and changed the company’s vernacular to “Balanced Cushioning” from “Zero Drop.” “When you think about Zero Drop, it’s two negative words,” Dalhausser tells Running Insight. “It’s also associated with minimalism and that’s not us.” Balanced Cushioning, says Dalhausser, really captures the essence of Altra’s footwear, which since the company’s inception has won accolades for its performance and comfort and pointed critiques for its aesthetics. The cosmetics of Altra’s footwear designs have improved over the past few years and Dalhausser says further improvements will be forthcoming quickly. In April, the company hired Andrew Connolly as senior director of global product. Connolly was most recently at Hoka, where he was credited with streamlining that brand’s clunky core silhouette and building out a range of products that has helped propel its growth. At Altra, Connolly is charged with building off Altra’s strength of fit and comfort and expanding its business in the road running and women’s categories. The women’s category is an urgent focus for Dalhausser, who was most recently at Saucony, a brand that over indexed with women and is now at a brand that he admits woefully “under indexes.” This is an important part of Altra’s growth 42

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The move into the new VF headquarters in Denver is being spearheaded by president Todd Dalhausser (below), part of a whrilwind year for the Altra brand leading into an eventful 2020.

strategy, particularly at run specialty where women’s shoes account for six of

the top 10 selling SKUs. Still Dalhausser believes Altra brings a number of advantages to the women’s business. Since its founding, the brand has invested in separate tooling for women’s sizes. “It’s more expensive to do that,” he says, “but worth it because it provides better fit.” Altra has attempted to promote that benefit with a “Fit4Her” campaign. Dalhausser says, “We have not done a great job communicating that,” but promises that will change in 2020. Last year, Altra signed Kara Goucher as an endorser and also has lawyer-turned obstacle racer Amelia Boone and ultra marathoner Amanda Basham under contract. Dalhausser says all of Altra’s agreements with women offer “maternity

© 2019 Diversified Communications


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Altra’s Shape of Things To Come (continued) protection,” which pay the full amount should the athletes go on maternity leave. Nike recently came under criticism for reducing pay of women athletes while they were on maternity leave and has since changed its policy. “We are proud to support women and motherhood,” Dalhausser says. “We always want to show our full support of and investment in women, and our goal is to meet her where she is at — from the gym, to the road and on the trail. We will continue to drive through run specialty our three points of difference, which is F it 4H e r Te c h n o l o g y, Balanced Cushioning and Foot Shaped Toe-box.” In addition to the women’s business, Altra will also look to grow its road running business. The brand is well established in the trail and hiking categories, but Dalhausser knows for the brand to grow it will need to break through as a running brand. “We have a 2.5 percent share in run specialty, so we have plenty of runway.” In addition to Connolly, Altra has rounded out its leadership team by hiring Chuck Ponthier as senior director of sales to join with company founders Golden Harper and Brian Beckstead, who made the move to Denver with the brand. “In making the move, we tried to be respectful of the brand culture and we are really fortunate to have two co-founders still with us.” 44

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Altra is turning to established runners Amanda Basham, Amelia Boone and Kara Goucher to help build its brand at run specialty. One major benefit of the sale, according to Dalhausser, is the ability to make use of VF Corp’s supply chain resources. “Now that we are fully transitioned under VF’s platform, we have seen significant improvement in our supply chain and deliveries. We have shortened our lead times, we have better analytics to right inventory at the right time, we have improved our on-time shipping by 30 percent and we now have the right product in stores at the right time.” To accomplish its ambitious goals, Dalhausser says the brand will stay focused on the specialty channel. “Retail staff and store personnel are the number one vehicle in reaching consumers,” Dalhausser says. “We are going to show significant investment in the importance of our tech rep team, connecting with staff and the consumer on a more frequent one-on-one basis.” The company will also use its website to drive traffic to stores and try to stay true to its heritage as a disruptive brand while continuing to grow. “We need to compete in an incredibly competitive marketplace and I love our positioning. It’s a great time to be a running consumer right now.” n © 2019 Diversified Communications


The Case of the Missing Hat A tale of how we need others to survive, especially in the run specialty business. / By Tom Griffen

W

hether you are an independent retailer or affiliated with a larger organization, when you unlock your shop’s doors in the morning, it’s all you. You and that space you’ve put your entire heart into. That moment in time is pretty special, isn’t it? When I had my store, this daily instant in the darkness was usually marked by me fumbling with my keys. But it was always an awakening. I’d turn the bolt, enter my shop and flip the lights on to illuminate my hard work. A wall of shoes stacked in wait, racks of apparel and accessories wakefully glowing. Everything suddenly alive. For a brief second, it was like day one all over again. Remember day one? That quiet, fearful thrill of an unknown future. This is, undoubtedly, an important place to start a journey. But make no mistake, if your retail undertaking is an island venture – which is to say, one solely dependent on you and only you – it’s far less rewarding over time. We need to include others in our successes and failures if we want to make what we do matter. To illustrate this, I’d like to share a story. One about a hat. A floppy, straw hat that kept the sun off my face as I walked across America. It had a flexible but firm brim that created a cool ring of shade over the top half of my body. I often referred to it as my silly hat, mostly because that’s how I felt with it atop my head. I even met a guy, a fellow roadside traveler, who called it my go-tohell hat, which, according to him, was how I should respond to anyone giving me grief about its ridiculousness. Under the circumstances, my hat was wildly functional. Enough so that I disregarded its anti-fashion. As I neared Chattanooga, I found myself on a shoulder-less, one-lane road during rush hour. A police officer was 46

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dispatched by a driver who called 911, and when he finally caught up to me he gave me two options: “You can stay on this road and continue to risk your life,” he said, “or you can throw all your stuff in my cruiser and come with me to the nearest safe spot. You decide.” I had a no-ride rule. Only time I’d make an exception was if safety was an issue. And based on how the officer framed his question, I figured this might be a special case. So I threw my stuff in the back of his vehicle and took a short ride to where the road opened up. He helped me retrieve my gear, we took a selfie and off he went. I soon found a place to stay, ate two dinners, and was asleep by eight. Standard operating procedure. As I got situated the next morning, I realized my hat was missing. I racked my brain trying to figure where it could be. Then it dawned on me — I must have left it in the police cruiser. I pulled up the photo of the cop and was able to zoom in close enough to make out his name. I went

to the police department’s Facebook page and wrote a review of my previous day’s experience, mildly fretting about my lost hat. The post appeared on my page and a friend in Austin took action. She had a buddy in Tulsa who had retired from the Chattanooga police department. And, as she said, “Maybe he knew someone who could help.” Meanwhile, the Chattanooga police department’s social media director was on it, too. And before long, my friend’s Tulsa connection got a fire lit under the hat situation. All this happened as I walked eastward, watching all the bustle from the roadside sidelines. As I marched beneath the scorching sun, a random passerby stopped to ask about my journey. He said he was surprised I wasn’t wearing a hat in the painful heat. I filled him in on my headwear shenanigans, then he insisted he buy me a new one. He returned with a selection of hats from a local outfitter. Told me to pick one. Said he’d return

© 2019 Diversified Communications


The Missing Hat (continued)

Tom Griffen (left) and his ‘go-to-hell” hat, with his newfound police friend.

the rest. Suddenly I was back to walking with the sun off my face. I was fifteen miles east of Chattanooga when I finally heard back from the police department. My floppy hat had been located. The officer I met the day before had found it hidden between his cruiser’s back seats. He was now out looking for me. In fact he’d been out looking for me for hours. The department representative made it clear that this was all extremely unprecedented. I gave my location, and soon an SUV cruiser wheeled up, the officer laughing as he waved my hat out the window. He eyeballed the new hat on my head. I told him, “Oh man, you’re not going to believe this…”

He pulled over to do the exchange. As he got out he brandished a floppy hat of his own. Said it’s his fishing hat — that he’d stopped at his house to grab it so we could take another selfie. This time both of us in our go-to-hell hats. “Something for the PR department,” he said. All this helpful effort and commotion over my silly hat. Here’s the point: We need others in order to be successful. And others need us in order to feel like they are part of something. Hopefully, when you apply this to your shop, you’ll let go of the reins you’ve white-knuckled for so long and give someone else a chance to shine. To get a chance to also don that silly hat of yours for a while. n

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In The Running: This medley of new and innovative products delivers function, comfort and cutting-edge technologies.

TRE2019 PREVIEW

At The Running Event 2019, 260 brands will be on hand with their latest products and developments. The offerings include advances in running footwear, socks and apparel, plus an impressive assortment of accessories ranging from hydration packs and nutrition products to smart watches, massage rollers and on-the-go storage solutions. See them all and more during the annual show, December 3-5, 2019, at the Austin Convention Center, Austin, TX. Be sure to get a running start on the excitement by checking out this special preview.

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The Running Event 2019 Product Preview FOOTWEAR

361 SPIRE-4 The 361 SPIRE-4 neutral shoe features QU!K SPRING+, an EVA compound utilizing a proprietary mix of elastomers and polymers to create a midsole with high rebound, reduced compression and resistance to extreme temperatures. The OrthoLite insole is made of 20 percent recycled content. MSRP $155.

ALTRA PROVISION 4 The Altra Provision 4 is a completely updated version of the previous models and provides a medial GuideRail and a 27mm stack height. It also features a unique new arch feature that uses proprioception to help slow pronation and neutralize the step cycle, thus offering support only when needed and without interrupting the natural stride. Neutral runners or “stability shoe only” wearers will appreciate this fresh approach to guided, natural foot movement. MSRP $130.

ASICS GLIDERIDE The ASICS Glideride is a neutral, long-distance running shoe that combines a soft landing zone to lessen fatigue and a curved sole design. These elements help increase running efficiency by reducing ankle movement. MSRP $150.

BEACHBODY COMMIT AMARA The Beachbody Commit Amara features rubber lateral pods on the outsole for improved traction and stability during side-to-side movements. The wrapped construction of the one-piece, elastic ankle collar offers fit and comfort, and full-length EVA compression foam provides cushioning for intense, high-impact workouts. MSRP $74.95.

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The Running Event 2019 Product Preview FOOTWEAR BROOKS ADRENALINE GTS 20 The Brooks Adrenaline GTS 20 delivers a streamlined, engineered mesh upper with 3D Fit Print for structure and fit; new integrated GuideRails for smooth transitions; and DNA LOFT Crash Pad cushioning that works with BioMoGo DNA to adapt to every stride. MSRP $130.

DIADORA MYTHOS ELITE The new Diadora Mythos Elite TRX high-cushion shoe utilizes Transposed Running Xperience technology. The concept enables pronation control for only those that need it by simulating the presence of a traditional medial side dual-density system and achieving the same end result via the subtraction of a section of the lateral side midsole. This allows neutral footstrike runners to remain neutral and not force to the outside of the foot and also works to help slow down the inward roll of over-pronated footstrikers. MSRP $160.

GRAVITY DEFYER GRAVITY DEFYER XLR8 The Gravity Defyer XLR8 RUN features a VersoCloud, a multi-density nucleated polymer sole that reduces fatigue and plantar stress. Full perimeter shanking corrects pronation by guarding the ankle, lateral, medial and transverse arches against hyperflexion. MSRP $160.

ENDA LAPATET The Enda Lapatet daily trainer is designed for weekly mileage including easy and longer runs. It has a 6mm drop, 24mm cushioning under the forefoot, and a robust knit upper. It weighs in at 9.2 ounces (men’s 9 or women’s 10.5). MSRP $120.

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The Running Event 2019 Product Preview FOOTWEAR HOKA ONE ONE RINCON 2 The Hoka One One Rincon 2 delivers a breathable engineered sandwich mesh upper, a full-compression EVA midsole for cushioning and a revised early-stage MetaRocker for quick acceleration. Strategic high-abrasion rubber zones on the outsole reduce weight. MSRP $150.

NEW BALANCE FRESH FOAM The New Balance Fresh Foam 880 v10 boasts a Fresh Foam midsole for a smooth underfoot ride, a blown rubber forefoot for underfoot feel and smooth transition and a Hypoknit upper with strategic lockdown zones in the midfoot. MSRP $124.95.

ON RUNNING CLOUDSTRATUS The On Cloudstratus weighs in at 10.76 ounces and has an 8mm heel to toe drop. The shoe features double layers of On CloudTec, which means more clouds, more performance, more run. Connected forefoot Cloud elements distribute pressure as the foot lands, and then supports a powerful push-off as the Speedboard drives the runner forward. MSRP $169.99.

OOFOS OOAHH SPORTFLEX Featuring impact-absorbing OOfoam technology, OOFOS footwear has been research-proven to reduce stress on tired muscles and joints. The patented footbed found in every pair of OOFOS provides superior arch support and cushioning. The new OOahh Sport Flex sandal includes an adjustable Velcro strap for optimal fit. MSRP $79.95.

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The Running Event 2019 Product Preview FOOTWEAR SAUCONY ENDORPHIN Saucony’s new Endorphin collection features three models engineered in collaboration with Saucony’s pro athletes, yet built for everyday runners. The key technology is SpeedRoll, an always-forward geometry and snappy forefoot that creates propulsive toe-off, promoting a more efficient ride. Pictured from left: the race-ready Endorphin Pro, the up-tempo Endorphin Speed and the everyday Endorphin Shift. MSRP $200 for Pro; $160 for Speed; $140 for Shift.

REEBOK FOREVER FLOATRIDE ENERGY 2.0 Reebok’s Forever Floatride Energy 2.0 features a lightweight yet cushioned ride with a sock-like feel, making the shoe Reebok’s most comfortable ride yet. With a full bed of Floatride Energy Foam, this model offers superior underfoot energy return to cover a full run. MSRP $100.

SKECHERS GORUN RIDE 8 HYPER The official training shoe of Edward Cheserek, the Skechers GOrun Ride 8 Hyper features Skechers Hyper Burst cushioning – the lightest and most resilient midsole foam to date – a Goodyear performance rubber outsole for durability and traction, plus a breathable, engineered knit upper that stretches to move with the foot. MSRP $115.

SALOMON WILDCROSS The Salomon Wildcross trail shoe is designed to keep up the pace in muddy conditions. It offers multi-directional lugs for extra grip and DreamTex wings to keep the foot securely in place. MSRP $130.

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The Running Event 2019 Product Preview FOOTWEAR TECNICA ORIGIN LT The Tecnica Origin custom-fit trail running shoe is based on the anatomy of the consumer and utilizes an in-store thermo-molding process. The end result delivers all runners the same level of performance and an ideal fit, regardless of gender or body characteristics. MSRP $170.

TOPO ATHLETIC ULTRAFLY 3 The Topo Athletic Ultrafly 3 features Topo’s Zipfoam midsole, which is more resilient than traditional EVA. The firmer foam under the medial arch and the external TPU heel counter molded into the upper provide light, dynamic guidance. The shoe also has a foam collar for added comfort and a newly engineered mesh upper, replacing any printed overlays. MSRP $130.

XERO SHOES HFS Weighing in at just 6.5 ounces (for men’s size 9), the Xero Shoe HFS has a 5mm FeelTrue tire-tread patterned sole made for roads. The anatomically wide toe box lets toes splay naturally, and a 37.5 lining keeps feet cool. Also included is a 5000-mile sole warranty. MSRP $109.99.

VIBRAM FIVEFINGERS V-RUN The Vibram FiveFingers V-Run barefoot running shoe is breathable, comfortable and light, weighing just 4.8 ounces. A shock absorption sole with cushioning promotes energy conservation, and a firm sole compound provides support and durability. The shoe is also machine washable. MSRP $130.

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The Running Event 2019 Product Preview SOCKS DARN TOUGH VERMONT PRISM

BALEGA ULTRAGLIDE The Balega UltraGlide prevents hot spots and blisters with friction-free yarn that combines Balega’s proprietary Drynamix moisture-management yarn and PTFE. The socks are reinforced with strategically placed, varied-density cushioning pads to protect the most vulnerable weight-bearing areas of the foot from blisters. MSRP $16.

Darn Tough Vermont’s Prism Crew Light Cushion Merino wool athletic sock provides mesh on the forefoot for breathability, engineered fit and segmented cushioning. MSRP $21.

BIPAD PRODUCTS CREW

FEETURES DECODED 2.0 ELITE

Bipad socks feature a 3D Scaphoid Pad technology that supports the longitudinal arch and helps body alignment. The socks include extra cushioning and are biomechanically designed to improve foot posture, activate foot muscles and provide natural pain relief. MSRP $20 for Crew (in photo); $18 for Quarter Tab. .

Feetures’ new Decoded 2.0 Elite performance socks have a technological mesh pattern that enhances design and performance and is constructed with Feetures’ moisturewicking fibers to keep feet cool and dry. Anatomically designed Targeted Compression with high-density cushioning provides extra protection in high-impact areas, and a seamless toe prevents blisters. MSRP $15.99-17.99.

CEP ULTRALIGHT COMPRESSION SOCKS

FALKE ACHILLES SOCK

CEP Ultralight Compression Socks are ultra-thin, lightweight and breathable and offer comfort in close-fitting running shoes thanks to a stay-put fit and minimally padded foot sections. The socks are specifically designed for athletes needing more compression — 26mmHg at the ankle, and are sold exclusively to specialty running retailers. MSRP $59.95.

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During each step in the Falke Achilles sock, anatomically adapted 3D silicone pyramids massage the tissue on either side of the Achilles tendon, thus stimulating the circulation and reducing pain. Rapid moisture wicking and the optimised shape guarantee balanced comfort and a healthy running experience. MSRP $34.95.

© 2019 Diversified Communications


The Running Event 2019 Product Preview SOCKS FOX RIVER RUN STRONG

RUNDERWEAR ANTI-BLISTER MID CUT

Part of the Run Strong by Fox River collection that is inspired by Olympic gold medalist Billy Mills and helps support American Indian Youth, the Canyon Ankle sock features 37.5 temperature-regulating technology. Other benefits include the URfit System for arch support and memoryknit construction. MSRP $16.

Runderwear’s Anti-Blister running socks utilize two moisturewicking breathable layers, one of CoolPlus and the other of Tactel, to eliminate rubbing and friction and provide cushioning. Other benefits include mesh panels that wick away sweat and left- and right-footed ergonomic fit. MSRP $20.

THORLO EXPERIA FIERCE

DRYMAX EXTRA PROTECTION HYPER THIN

Thorlo’s Experia Fierce, the newest addition to its Experia line, features hydrophobic polyester for enhanced moisture transfer and quick drying. The sock also has a glove-like fit with reinforced strike zones. MSRP $11.99.

Drymax Extra Protection Hyper Thin socks are knit with actual extruded PTFE fibers in highfriction blister prone areas, instead of inferior coated yarns. MSRP $23

INJINJI SPECTRUM TRAIL

WIGWAM SYNCHROKNIT

Injinji’s Spectrum Trail Midweight Mini-Crew delivers comfort and style with agility and support with its new directto-garment design. Snug, but not binding, the double-cuffed mini-crew height seals out grit and debris. Available in unisex and women’s-specific sizing. MSRP $18.

SynchroKnit by Wigwam is engineered to provide a precision fit. By strategically eliminating stitches, bulk is reduced above the ankle and in the arch/instep so the sock hugs the foot, cradles the arch and won’t slip inside the shoe. MSRP $15-19.

ZENSAH COLOR EXPLOSION

LILY TROTTERS OVER THE MOON

Zensah’s Limited Edition Color Explosion Compression Socks are made with a durable and breathable Zensah fabric that is anti-odor, moisture wicking and temperature regulating, ensuring a comfortable second-skin fit for all athletes.

Lily Trotters’ Over-The-Moon performance compression socks are antimicrobial and moisture wicking and include a cushioned Y-heel, enhanced arch support, a padded comfort foot and a reinforced roomy and cushioned Y-toe. MSRP $17.99. 63

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The Running Event 2019 Product Preview APPAREL 2UNDR BOXER SHORTS 2UNDR boxer shorts feature a patented Joey Pouch constructed with premium fabrics, flatlocked stitching for a seamless look and feel, No-Drip-Tip thermal reduction fabric for moisture dispersal and comfort and a rollresistant waistband. MSRP $28-30.

BOCO GEAR MUT TRUCKER HAT BOCO Gear’s MUT Trucker Hat has a soft foam front, ventilated mesh back panels and a moldable, lightweight bill. It also offers a snapback closure and a moisture-wicking internal sweatband and inner liner at the forehead. One size fits most. MSRP $29.99.

BLOQUV TIGHTS AND FULL ZIP CROP TOP The BloqUV Tights and Full Zip Crop Top have a UPF 50+ rating, blocking 98 percent of the sun’s rays. The pieces also feature moisturewicking and quick-dry fabric, flat seams for comfort and reflective trim. The top includes elongated sleeves for optimal hand coverage. MSRP $92 for Tights; $74 for Mock Crop Top.

ANITA SPORTS BRA The Anita 5566 bra provides preformed cups for comfort. The perforated fabrics on the outside of the cup with fine piqué on the inside provide moisture transport and air circulation to keep the skin dry. Available in cup sizes A-G. MSRP $50.

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The Running Event 2019 Product Preview APPAREL FLIPBELT SHORTS, CROPS

BROOKS DARE CROSSBACK

FlipBelt performance apparel combines an award-winning running belt with opulent performance fabrics. The patented tubular design of the FlipBelt secures a phone and personal items without bounce and chafing. MSRP $56 for Running Crops; $48 for Running Shorts.

The Brooks Dare Crossback bra offers a crossback design with pullover style. DriLayer HorsePower fabric wicks sweat and dries quickly; smooth, freecut edges and minimal seams reduce chafing. Strategically placed perforation provides ventilation. MSRP $60.

COTOPAXI MONTE HYBRID JACKET The Cotopaxi Monte Hybrid Insulated Jacket stylishly solves the dilemma of temperature management during high-output pursuits like winter trail running and snowshoeing. Features include lightweight Polartec Alpha active insulation, a 100 percent recycled polyester shell fabric and recycled polyester stretch fleece. MSRP $180.

GOLITE REFLY SHORT GoLite’s men’s and women’s ultra-lightweight ReFly Shorts utilize woven fabric made of 88 percent recycled poly and 12 percent spandex that delivers enhanced stretch for increased mobility, quick-dry convenience and moisture-wicking comfort. Other benefits include an elastic waistband with integrated draw cord, reflective safety details and a security zip pocket. MSRP $60.

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The Running Event 2019 Product Preview APPAREL RANKA FASCIAWEAR

HEADSWEATS TRUCKER HAT

Fasciawear by Ranka is a full-body running outfit for better performance and fewer injuries. The patented tension band structure enhances the natural pre-tension in the fascia network in the human body, increasing body awareness, balancing muscle activation and improving core muscle activation. This helps maintain good posture and leg alignment when running, improving performance and reducing strain on muscles and joints. MSRP $280.

The Headsweats Ugly Christmas Trucker Hat is made with woven and mesh fabrics, making it lightweight, breathable and quick drying. It features a moisturewicking sweatband and mesh back. MSRP $26.

RECOVER BRANDS LOCAL LAYER Recover Brands Local Layer top is made of 100 percent recycled PET and is designed, sourced and sewn within a 150mile radius in North Carolina. It’s made of breathable and insulating waffle fleece fabric and includes a two-piece raglan sleeve, a recycled YKK zipper and flat seams. MSRP $95.

PACTICS LEGGINGS Custom-designed leggings from Pactics feature sharp printed graphics, logos and unlimited vibrant colors. The apparel is responsibly made in Cambodia with the highest quality fabric and craftsmanship and is shipped straight from the factory to the store, starting from 30 pieces for $28 per legging.

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The Running Event 2019 Product Preview APPAREL UNDER ARMOUR INTELLIKNIT Under Armour’s new Intelliknit performance sweater is made with high-tech Japanese yarn that traps body heat while also providing breathability. The garment is constructed on a microscopic level to make it as lightweight as possible, and includes reflective bands on the sleeves for added safety. MSRP $100.

RUNNING AWARDS & APPAREL RACETRACKERS HAT The Racetrackers Run-Dri Hat features moisture-wicking fabric that’s available in 12 colors with contrasting mesh panels. The hat also provides a low-profile fit and an absorbent terrycloth sweatband. Custom embroidery or print is included to showcase your brand. MSRP $14.99.

RUNDERWEAR EASY ON SUPPORT BRA The Runderwear Easy On Support Bra includes a fully opening back with dual hook and eye fasteners for easy access; high front coverage, molded wire-free cups and wide shoulder straps for support and comfort; lower side panels to prevent chafing; and breathable, moisture-wicking fabric. MSRP $70.

SUGOI SUGOI EVO ZAP 2 JACKET The Sugoi Evo Zap 2 Jacket and Zubzero Zap Tights provide maximum visibility through Zap Tech — millions of micro-glass lenses that light up at night with the help of motorists’ headlights and translates to an identifiable human form in motion. MSRP $170.

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The Running Event 2019 Product Preview ACCESSORIES AFTERSHOKZ AEROPEX HEADPHONES

AMPHIPOD FREEFORM SYSTEM

AfterShokz Aeropex headphones are the latest in bone conduction technology, designed with an IP67 waterproof rating and Bluetooth 5.0 connectivity. Transducers are angled for optimal contact with the cheekbones and PremiumPitch 2.0+. Aeropex’s weightless design and flexible titanium frame ensure a secure fit and all-day comfort. MSRP $159.95.

The Amphipod PureRun FreeForm Hydration System is a revolutionary integrated vest and handheld design that’s engineered to maximize run efficiency. The System couples the new FreeForm Handhelds and access-efficient open-biased FreeForm Hydration Pockets for a more efficient transition from hydrate to hands-free without interfering with cadence or arm swing form. MSRP $165.

HYDRA PACK BOTTLE BRIGHT TABLETS

AMP HUMAN PERFORMANCE PR LOTION

Bottle Bright effervescent cleaning tablets are designed to remove stains, food and germs from any hard-to-clean container, including reservoirs, flasks, stainless steel water bottles, coolers and coffee carafes. The Made in the USA single tablets are biodegradable and safe for all waterways and leave no aftertaste. MSRP $8 for 12 tablets; $22 for 36 tablets.

PR Lotion from AMP Human Performance fights fatigue and soreness. It helps users maximize their workouts, do more of what they love, and come back strong the next day by neutralizing acid in muscles with bicarb. Each standard tube supports 10-15 workouts. MSRP $35.

GU ENERGY BOON VANILLA CARDAMOM CASHEW BUTTER From the creators of GU Energy comes Boon, a new line of nutritious nut butters and stroopwafels that use ancient, functional ingredients such as ginger, cardamom, cinnamon and coffee. Pictured is the single-serve Boon Vanilla Cardamom Cashew Butter. MSRP $1.75 for individual nut butter packet.

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ADDADAY IRONMAN BIOCHAIR PRO The Addaday Ironman BioChair Pro is not a massage chair; it is the Ultimate Recovery Tool developed for runners, cyclists, swimmers and endurance athletes. Features include BioScan Technology, Zero Gravity Inversion, Targeted Myofascial Release Rollers, Dynamic Compression, Therapeutic Heat and an Intuitive Touchscreen Remote. MSRP $3250.

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The Running Event 2019 Product Preview ACCESSORIES FITTERFIRST SLANT BOARD

CAMELBAK ZEPHYR VEST Designed for long-distance runners, CamelBak’s Zephyr Vest has a women’s-specific fit and is engineered with body mapping for optimal ventilation. The ultralightweight material is treated with Polygiene antimicrobial to keep bacteria at bay and hydration is easy to access with two Quick Stow flasks at the front of the vest. MSRP $150.

The Fitterfirst Slant Board stretching device helps to enhance performance, prevent injury and assist in rehabilitation by targeting and stretching the arch, calf, hamstring and hip muscles. It is available in regular and large sizes, adjusts to three levels and folds flat. MSRP starting at $99.95.

CRAMPFIX QUICKFIX SHOTS

FLIPBELT RUNNING LIGHT

CrampFix QuickFix Shots prevent and treat cramps in seconds. The portable 0.68-ounce packaging is convenient for runners and the no-mix, all-natural drink shot is available in three flavors. The Cramp Management Pack comes in a gift box and contains six QuickFix Shots and two multi-serve bottles. MSRP $2.79-$2.99 for shots; $29.99 for pack.

COROS APEX PRO WATCH The versatile Coros APEX Pro premium multisport GPS watch offers 40 hours of battery life in full GPS mode, wrist HR and pulse oximeter, barometric altimeter, and 100-meter waterproof rating. MSRP $499.

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The waterproof (IPX6) FlipBelt Running Light is designed to work with the FlipBelt. Simply place the light’s rubberized casing into a pocket of the FlipBelt to project 500 lumens of light onto the path ahead. The light provides eight hours of burn time within two hours of recharging with a micro USB cable. MSRP $69.

CATERPY NO-TIE SHOELACES Caterpy no-tie shoelaces use elastic bump technology to hold customized tension throughout all eyelets. They can solve shoelace issues ranging from inconsistency of tension throughout the shoe, lack of adaptivity for different foot shapes and the inconvenience of tying laces. They are the only no-tie shoelaces that are approved by sports medicine doctors and podiatrists. MSRP $10.

© 2019 Diversified Communications


The Running Event 2019 Product Preview ACCESSORIES ELLIPTIGO MOUNTAIN STANDUP BIKE The ElliptiGO Mountain StandUp Bike is great for trail runners and delivers a comfortable, fun and efficient riding experience. The bike includes knobby 27.5inch tires, a smooth 100mm front suspension and highperformance disc brakes. MSRP $1499.

FLOYDS OF LEADVILLE CBD RECOVERY

OP2 LABS FROG FUEL ULTRA

The Floyds of Leadville CBD Recovery bar contains 25mg of THC-free CBD isolate and 100 percent all-natural ingredients such as organic honey, organic chocolate, organic peanut and almond butters, chia seeds, quinoa, flax seeds and Himalayan pink salt. MSRP $4.99 per bar; $59.98 for box of 12.

IKOR RECOVERY SHOT

HYDRAPAK SOFTFLASK The HydraPak SoftFlask 750ml is designed to clip on to the front of a pack with its flexible TPU-coated web loop, or slipped into the pocket of a running vest. The lightweight and durable TPU construction with RF-welded seams shrinks as the user drinks, reducing water movement and saving space. Included are a twist-locking cap with a 42mm opening and a highflow, self-sealing bite valve. MSRP $22.

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Designed by Navy SEALs and endorsed by world-champion endurance athletes, the Frog Fuel Ultra performance protein shot helps runners sustain peak performance. Conveniently packaged as a ready-to-drink, single-serving liquid shot, Frog Fuel Ultra easily goes anywhere. MSRP $2.50.

The iKor Recovery Shot features a formulation of tart cherry, vapor-distilled and liposomally encapsulated full-spectrum hemp extract, hyaluronic acid, beet juice, raspberry juice, turmeric root and ginger root that helps to quickly lessen the effects of inflammation and oxidative stress from intense athletic activity. MSRP $5.99.

Š 2019 Diversified Communications


The Running Event 2019 Product Preview ACCESSORIES KORKERS ICE RUNNER CLEATS

INCREDIWEAR CALF SLEEVE The Incrediwear Calf Sleeves relieve pain and prevent injury of calf/shin-related conditions or trauma by providing ergonomic support to reduce muscle fatigue and enhance performance. MSRP $39.

The Korkers Ice Runner cleat system, designed for winter running, is minimal, form-fitting, and lightweight at just 8 ounces per pair. Features include 22 durable push-through replaceable carbide spikes for traction on ice, and a convenient BOA closure system for a customized fit. MSRP $59.99.

JAYBIRD SPORTS VISTA

KUDOS COASTER PLUS

Jaybird’s Vista compact, wireless headphones feature a secure and comfortable fit; rich, customizable sound; and waterproof/ sweatproof durability. Single bud usage allows runners to hear their surroundings, and 16 hours of battery life will keep the music playing for the entire run. MSRP $179.99.

LOCK LACES NO-TIE SHOELACES

KNOCKAROUND SUNGLASSES Knockaround Fast Lanes Sport polarized sunglasses each feature a lightweight, polycarbonate frame with rubber nose pads to reduce slip, slide and bounce. MSRP $25.

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The Kudos Coaster Plus Display Case, a combination race medal display and drink coaster, brings customers back into the store for post-race celebrations. Runners simply pick one of the six background colors, set the medal inside, snap the top closed and re-live their accomplishment year-round. MSRP $20.

Lock Laces Original Elastic No-Tie Shoelaces are a patented, one-size-fits-all solution that turns any laceup running shoe into a slipon. The laces are optimized for everyday comfort, performance and timesaving ability, and they conform to the foot for a custom fit. MSRP $7.99.

Š 2019 Diversified Communications


The Running Event 2019 Product Preview ACCESSORIES MAURTEN GEL 100

LOCKER LIFESTYLE WRIST LOCKER The Locker Lifestyle Wrist Locker is the length of an ID but can expand to fit cash, keys, a large phone and more. The fabric is machine washable and wicks moisture, and the semi-auto locking zipper keeps the tab from jangling during movement. Available in two sizes. MSRP $19.95.

Maurten’s GEL 100 CAF 100 contains 100mg caffeine, the equivalent of 1.5 espressos. It also delivers 25 grams of carbohydrates through a unique blend of fructose and glucose, and doesn’t contain any added flavors, preservatives or colorants. MSRP $50 for box of 12; $4.50 per single serving.

LIGHTSPEED RETAIL BUNDLE

NATURE’S GEM GEM REJUVENATING BALM

Lightspeed is the perfect fit for running stores. This cloud-based commerce platform offers a smart inventory management system with custom reorder alerts, so you don’t have to spend all your time in the stockroom. With a built-in supplier catalog and centralized purchasing, it will help you grow your business.

Nature’s Gem CBD Rejuvenating Pain Relief Balm targets pain associated with sore feet, back, neck, muscles and joints. Organically sourced CBD blended with essential oils penetrate deep into the muscle and tissue to fight inflammation and deliver fast pain relief. MSRP $30-$35.

ORANGE MUD TRANSITION WRAP The Orange Mud Transition Wrap 2.0 is a multi-purpose microfiber changing towel and seat cover. To change clothes, just secure the belt around your waist and the towel will stay put. To use as a car seat cover, zip up the removable hoodie and slip the wrap over the headrest for a secure mount post-workout. The wrap can also be used as a towel and is machine washable. MSRP $39.95.

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The Running Event 2019 Product Preview ACCESSORIES NUUN REST

POLAR VANTAGE V TITAN The Polar Vantage V Titan GPS running and multi-sport watch offers a titanium case and an ultra-long battery life with up to 40 hours of training time with GPS active. Other benefits include a Polar Precision Prime heart rate monitor, an always-on color touch screen, Training Load Pro, Recovery Pro, and swim/ bike/run functionality. MSRP $599.95.

Nuun Rest nutrient-rich, effervescent drink helps calm the mind and decrease muscle tension. Its blend of magnesium, tart cherry and electrolytes works to support the body’s natural relaxation responses and aid in calmness recovery. MSRP $6.99.

POWERSTEP PINNACLE ARCH

REHBAND ACHILLES SUPPORT

PowerStep has combined the clinically proven Pinnacle design with specialized support for different arch heights. The new Pinnacle High and Pinnacle Low now join the popular PowerStep Pinnacle to offer better fit for different arch types. The Pinnacle Arch Series features three arch profiles designed for high, neutral and low arches. MSRP $40.95.

PRO HAIR TIE PRO HAIR The Pro Hair from Pro Hair Tie features an easy-release clasp that eliminates the tangling and pulling caused by traditional hair ties. The round-to-flat beaded design ensures a secure hold on all types and lengths. MSRP $3 for one; $10 for five.

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The Rehband UD Achilles Support provides targeted warming zones and compression for Achilles tendinitis and shin splint conditions. The support reduces pain, swelling and soft tissue irritation. MRSP $49.99 per pair.

PRO-TEC ATHLETICS ORB MASSAGE BALL The Orb Activate Vibrating Massage Ball from Pro-Tec Athletics activates better recovery and contains no hard plastic. Three vibration settings allow the user to choose the intensity, and the 4.5” spherical ball provides a multi-directional roll with a rubberized on/off area for a comfort. he Orb takes only 1.5 hours to fully charge for four-plus hours of use. MSRP $79.95.

© 2019 Diversified Communications


The Running Event 2019 Product Preview ACCESSORIES RYKR MYO ROLLER

ROCKIN GREEN ACTIVE WEAR SPORTS SPRAY Rockin’ Green’s Platinum Series Active Wear Sports Spray is a biodegradable plant-based formula that gently eliminates odor on shoes, gym bags, yoga mats and more. MSRP $9.95.

The MYO Rykr Roll handheld self-massage roller helps relieve muscle aches, pain and stiffness to speed recovery. It can be used daily for health, sport and fitness activities, and is easy-to-use, compact and portable. MSRP $19.99.

SIDAS CEDAR WOOD DRYER BAGS

TRIGGER POINT MB VIBE

At home or on the road, Sidas Cedar Wood Dryer Bags pack small and are one of the most efficient solutions out there. The dryer bags can dry wet and damp shoes four times faster than open-air drying by naturally capturing trapped moisture into the wood cedar composition. It also helps keep shoes fresh and odor free. MSRP $17.

ROLL RECOVERY R8 PLUS The ROLL Recovery R8 Plus, designed for performance and recovery, offers adjustability using a center control dial for customizing the perfect feel of a deep tissue sports massage.

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The TriggerPoint MB Vibe massage ball has a spherical design for multi-directional rolling to target tense muscles with precision. Three vibration speeds help increase circulation and reduce soreness and stiffness faster than a non-vibrating massage ball and it also loosens and lengthens muscles to increase flexibility. The roller includes a rechargeable battery. MSRP $79.99.

TIMEX IRONMAN R300 GPS The Timex Ironman R300 GPS is the brand’s newest GPS watch. It features rich Onboard GPS (up to 20-hour battery life), 24/7 optical heart rate, all-day activity tracking (steps, distance, calories and sleep), and Bluetooth smartphone connectivity to both Android and iOS. MSRP $119.95.

© 2019 Diversified Communications


The Running Event 2019 Product Preview ACCESSORIES TIFOSI SHWAE Classic, cool and all-American, Tifosi Optics’ Shwae aviator sunglasses feature a nose pad that won’t tangle hair. Other benefits include a stainless steel frame, Glide technology and polycarbonate lenses that provide 100 percent UV protection. MSRP $59.95 for polarized; $35 for non-polarized.

TURTLE GLOVE TURTLE-FLIP RUNNING MITTENS Turtle Gloves convertible Turtle-Flip Running Mittens are multifunctional and can be worn long or folded short. Simply tuck in the thumb to create an arm warmer sleeve or fold the sleeve twice to create a sweatband. The low-profile thumb piece folds into place, eliminating floppiness. Seasonal weights are available with water resistance and water repellency. MSRP $28-$40.

UCAN HYDRATE ELECTROLYTE REPLACEMENT UCAN Hydrate’s clean, natural electrolyte replacement has no sugar, no artificial ingredients and no calories. It contains five essential electrolytes to prevent cramping and dehydration, and two times more magnesium per serving (compared to other popular electrolyte products) to aid energy production. MSRP $25 for 30-serving jar (pictured); $12 for 12-stick box.

SAMSUNG/UNDER ARMOUR GALAXY WATCH ACTIVE2 UA EDITION The Samsung Galaxy Watch Active2 Under Armour Edition provides a connected run experience and offers real-time form and fitness coaching to users. IT ncludes six months of MapMyRun Premium Membership access. MSRP $329.99 for 44mm watch face; $309.99 for 40mm.

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The Running Event 2019 Product Preview ACCESSORIES VOORAY PULSE BACKPACK The Vooray Pulse Backpack was designed with active commuters in mind. It comfortably carries daily essentials within a rugged, weather-resistant exterior and includes a shoe pocket, media port and more than 13L of carrying capacity. MSRP $64.99.

UNTAPPED LEMON WAFFLE YAKTRAX TRAVERSE The Yaktrax Traverse is an all-purpose footwear traction device for use on ice and snow. Lightweight and durable, its low-profile spike design can be worn on any terrain, from pavement to wilderness trails. MSRP $50.

The UnTapped Lemon Waffle balances real lemons with maple syrup to boost all-day energy. MSRP $2.25.

ZEN PRODUCTS Z-ROLLER PRO The Zen Products Z-Roller Pro is a mechanical, self-induced multibar massage machine designed to give both transverse and circular massage at the same time. It supports faster recovery after training and decreases tension after muscle load. MSRP $449.

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ZPURS SHOE CLIP The ZPURS shoe clip keeps shoes organized, helps them dry out faster and saves space in athletic bags. ZPURS have adjustable grips, a quickrelease system and a carabiner, making it easy to keep shoes or trainers easily accessible. MSRP $19.

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The Running Event 2019 Exhibitor Listings 2UNDR................................................ 1421

Clif Bar & Company................................ 644

HydraPak............................................. 1607

3 Dots Design...................................... 1546

Coros Wearables.................................... 443

Hyperice.............................................. 1807

361 Degrees......................................... 525

Cotopaxi................................................ 519

iKOR Labs............................................. 942

Activate Canapoy................................... 318

craftsports.us...................................... 1731

Impact Canopy USA................... 1050, 1051

Active Imprints....................................... 742

CrampFix............................................... 744

Implus................................................. 1307

Addaday................................................ 313

currex................................................... 939

Incrediwear......................................... 1231

Aetrex................................................... 606

Custom Feet, Inc.................................. 1743

Infinit Nutrition....................................... 531

AfterShokz............................................. 631

Darn Tough Vermont............................ 1125

Injinji Performance Toesocks................ 1516

All-Star Inflatables, Inc......................... 1151

Diadora................................................. 925

Interchina Management Vietnam Co........ 651

Altra Footwear..................................... 1831

Dry Guy............................................... 1307

Ironman Underwear/Spenco Footwear... 1314

American Trail Running Assn. (ATRA).... 1813

Drymax................................................. 836

Janji.................................................... 1515

Amp Human.......................................... 543

ElliptiGO Inc......................................... 1041

Jaybird.................................................. 413

Amphipod Performance Gear.................. 731

eMP10 LLC........................................... 645

Jelly Belly Candy - Sport Beans............... 743

Anita International.................................. 418

Enda Athletic......................................... 319

Junk Brands........................................ 1135

Ashworth Awards................................... 533

EndoSport by Functional Remedies....... 1830

Kahtoola.............................................. 1725

ASICS................................................... 907

Enso Rings............................................ 407

KGB Running....................................... 1446

Aspen Green.......................................... 348

Extreme Fit Compression........................ 949

Knockaround Sunglasses..................... 1341

Athlinks............................................... 1527

FALKE................................................. 1425

Korkers............................................... 1646

ATT Dallas/ American Telecom and Tech....1049

Feetures.............................................. 1013

KT Tape................................................ 632

Balega................................................ 1307

Fitletic................................................. 1613

Kudos................................................. 1347

Bauerfeind USA..................................... 818

Fitterfirst............................................... 321

LEKI USA............................................. 1815

BibBoards............................................ 1550

FlipBelt – Level Terrain........................... 512

Leslie Jordan, Inc................................... 817

Bipad Comfort Socks Inc...................... 1246

Floyd’s of Leadville............................... 1810

Lightspeed POS................................... 1537

Black Diamond.................................... 1035

Freeze Sleeve...................................... 1622

Lily Trotters Compression....................... 312

Blister Magic - Sematah LLC................ 1150

Garmin International............................. 1038

Locally.................................................. 544

BloqUV.................................................. 514

Gatorade............................................... 920

Lock Laces.......................................... 1230

Boa Technology..................................... 919

Generation UCAN................................... 943

Locker Lifestyle...................................... 542

BOCO Gear.......................................... 1014

Global Brand Partners/Beachbody......... 1146

Lorna Jane............................................ 419

Body Glide........................................... 1021

GoLite................................................. 1737

Luna Sandals....................................... 1825

Body Glove Active.................................. 520

GoMotion.............................................. 509

Match Up Promotions........................... 1448

Brilliant Reflective................................ 1131

goodr.................................................. 1416

Maurten................................................ 436

Brooks Running............................. 325, 425

Gravity Defyer...................................... 1624

Maxwell Medals & Awards.................... 1640

BUFF®................................................. 524

Greenlayer Sports.................................. 739

Medi-Dyne Family of Brands................. 1113

Built Bar LLC......................................... 337

Groove Life.......................................... 1234

MedTerra.............................................. 551

Bumbleride............................................ 549

GU Energy Labs................................... 1117

MOBO Systems.................................... 1350

CamelBak............................................ 1441

Headsweats......................................... 1216

Mueller Sports Medicine......................... 736

Caterpy................................................. 938

Hemp Daddy’s Therapeutics................. 1249

Muir Energy........................................... 741

Celerant Technology Corp..................... 1046

Hickory Brands/10 Seconds/New Balance/2WiN/ FootBalance/ShoeFlys/American Legacy... 1317

Muscle MX.......................................... 1047

Hoka One One..................................... 1141

MyoStorm LLC..................................... 1744

CEP Compression.................................. 623 ChronoTrack........................................ 1523 Ciele Athletics Inc.................................. 725 80

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Honey Stinger/ EN-R-G Foods Inc............ 630

Myaderm............................................. 1707 Naboso - TrueForm................................ 310 © 2019 Diversified Communications


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The Running Event 2019 Exhibitor Listings (continued) Naked Sports Innovations Inc................ 1839

Road Runners Club of America............. 1643

Strava................................................. 1247

NATHAN.............................................. 1223

Rockin’ Green........................................ 515

Stride Awards........................................ 648

Nature’s Gem...................................... 1642

RockTape............................................ 1307

Strike Visuals......................................... 650

New Balance Athletic........................... 1107

ROLL Recovery...................................... 437

Stunt Puppy......................................... 1042

Newton Running.................................. 1636

Run Free Project.................................... 748

Sugoi.................................................... 637

Nike...................................................... 307

Run Gum............................................... 445

Swiftwick............................................. 1235

Nite Ize................................................ 1043

Runderwear......................................... 1519

Tail Lights........................................... 1808

Northwest Foot & Ankle/Correct Toes.... 1742

RunGuards LLC...................................... 538

Tailwind Nutrition................................... 642

NPD Group.......................................... 1248

RunLab............................................... 1712

Taser Self Defense............................... 1618

Nuun Active Hydration............................ 536

Runner’s High Herbals.......................... 1748

Tecnica Footwear................................. 1711

OluKai................................................... 320

Running Awards and Apparel................ 1543

The Ironman Group................................ 449

Omax Health Inc.................................. 1346

Run’s Done........................................... 719

The North Face...................................... 747

Omni Promotional................................ 1551

RunSignup........................................... 1048

The Pickle Juice Company.................... 1630

On Inc................................................... 607

RunStrong by Fox River........................ 1611

Theragun............................................. 1637

Oofos.................................................... 707

Ryker Products.................................... 1710

Thinksport........................................... 1147

OP2 Labs............................................ 1632

Sabre-Security Equipment Corporation.... 839

Thorlo, Inc........................................... 1215

Orange Mud, LLC................................... 537

Salming USA, Inc................................... 343

Tifosi Optics, Inc.................................. 1134

OS1st.................................................. 1325

Salomon.............................................. 1507

Tiger Tail USA........................................ 737

Outdoor Industry Association................ 1450

SAS Shoes.......................................... 1844

Timex.................................................... 612

Pactics North America LLC..................... 339

Saucony................................................ 831

Topo Athletic....................................... 1625

PEAK Base Layer................................. 1541

Science In Sport..................................... 947

Trail Butter.......................................... 1823

Performance Tea................................... 951

Sidas North America............................ 1130

Trigger Point Technologies................... 1307

Perspective Fitwear Inc........................... 316

Skechers Performance......................... 1207

Turtle Gloves......................................... 346

Picky Bars............................................. 643

Skin Slick All-Sport Spray Skin Lubricant.... 539

Ultima Replenisher............................... 1520

Pocket Outdoor Media: Women’s Running, VeloPress, Triathlete, PodiumRunner........... 1548

Skratch Labs......................................... 545

UltrAspire............................................ 1420

Smartwool........................................... 1540

Under Armour...................................... 1331

Sneakers4Funds.................................... 507

Unived................................................... 649

SockGuy.............................................. 1806

UnTapped.............................................. 431

Sof Sole.............................................. 1307

uRTime............................................... 1451

SOLE / ReCORK................................... 1614

Venga CBD.......................................... 1617

Solemates............................................. 338

Vibram................................................ 1706

Sorbothane............................................ 843

Vooray International............................... 636

SOS Hydration..................................... 1739

Vuori Clothing........................................ 713

Sparkly Soul.......................................... 518

W. L. Gore & Associates, Inc................ 1631

Spenco Insoles.................................... 1307

Wigwam Mills........................................ 513

SPIbelt................................................ 1025

WrightSock............................................ 618

Sportsafe CBD..................................... 1843

Xero Shoes............................................ 306

Sprigs................................................... 821

YakTrax............................................... 1307

Spring Sport Nutrition........................... 1616

Zamst................................................. 1447

Springboard Retail............................... 1250

Zen Products SA.................................. 1842

Spryng.................................................. 336

Zensah.................................................. 915

Squirrel’s Nut Butter............................... 750

Zpurs.................................................... 342

Stance................................................ 1031

Zwift..................................................... 825

Polar..................................................... 916 PowerBar............................................ 1330 PowerStep........................................... 1417 PRO Hair Tie.......................................... 340 Pro-Tec Athletics................................. 1018 Quantum Energy Squares..................... 1332 rabbit.................................................. 1334 Race Impressions Inc............................. 721 Race Result USA.................................. 1349 Ranka................................................. 1645 Real Time Pain Relief........................... 1649 Recoup Fitness.................................... 1736 Recover Brands................................... 1619 Redfeather Snowshoes......................... 1745 Reebok.................................................. 807 Rehband............................................. 1237 RICS Software........................................ 940 82

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