#TRE21 Sneak Peek
#TRE21: IT’S (ALMOST) HERE A sneak peek at The Running Event 2021 as the excitement builds for the Nov. 30-Dec 2 gathering in Austin, TX
A
t long last, after (many, many) months of planning, of virtual meetings and of putting safety protocols in place, The Running Event 2021 is less than one month away. The annual industry gathering, cancelled in 2020 because of the COVID-19 pandemic, will once again bring together the specialty run retail business for three days of education, networking and exhibits. It can’t arrive a moment too soon. As TRE executive director Christina Henderson put it her welcome in the TRE Pre-Show Planner that was mailed last month – and is available digitally at www.runninginsight.com – “the support, compassion, warmth and peer-sharing this group has given each other the past two years” is what makes run specialty “a community — a strong, resilient and inspiring one at that.” That community will gather once again in Austin, TX from Nov. 30-Dec. 2 for the celebration of the fifteenth year of The Running Event 2021. It is a three-day event arranged so attendees and exhibitors can maximize their time and investment: • The first is a full day of education with more offerings than ever before, including morning workshops, thought-provoking panels and peer networking. • The second and third are full days of trade show activities, RUNNING INSIGHT ® is a registered trademark of Diversified Communications. © 2021 all rights reserved. Running Insight is published monthly, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Divesified Communications, 121 Free St, Portland, ME 04101; (207) 842-5500.
2
runninginsight.com
with 200-plus leading brands onsite and ready to connect, do business a nd lead engaging presentations in the TRE Training Camp theaters. This issue of Running Insight is determined to build up the excitement for The Running Event. We asked retailers what they are looking forward to in Austin and we take a look back at the good, old days of TRE19. Some tips for both exhibitors and attendees on attending TRE lead into a real sneak peek at some of what we consider some of the must-see activities — including Running Insight senior writer Daniel P. Smith’s 101 ideas for run retailers. “We develop the program and activities that bring people together at TRE, but you ultimately make the event what it is,” adds Henderson. “It’s your willingness to come together – sharing ideas, building new relationships and working together – that will strengthen and benefit the communities you serve and the running industry as a whole for years to come.” See you in Austin. n On the cover: The Word Cloud represents the most often used comments from retailers when asked about what they are looking forward to at TRE21. Their comments appear on pages 4, 6.
Advertise
Christina Henderson.........................................chenderson@Divcom.com Daemon Filson....................................................... dfilson@Divcom.com Glenn Dulberg.....................................................gdulberg@Divcom.com Mark Sullivan.................................................... msullivan@Divcom.com
Editorial
Michael Jacobsen...........................................mjacobsen@Divcom.com
BACK ISSUES runninginsight.com SUBSCRIBE runninginsight.com
© 2021 Diversified Communications