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Running Insight 10.1.21

Page 38

RECOVERY PRODUCTS 2021

DoubleUp DoubleUp Roller is a runner recovery tool that provides muscle relief while standing or sitting. Made to use before or after a run without the need to get on the ground or bend and twist into awkward positions. The patented lever-action frame provides pressure control — from extra-gentle on sore areas to extra-deep on tight knots, helping runners to warm up faster with dual quick-change rollers. MSRP: Recovery Kit, $99; Performance Bundle, $139 Advice for retailers from Carrie Phair, Marketing Director: “Encourage customers to experience the unique feeling of dual rollers plus the impressive range of pressure control. You’ll 10-of10 get a ‘wow!’ reaction on their very first roll. Guide them through some appropriate uses of the quick-change roller styles so they can understand the versatility for muscle warmup, cool down, recovery and therapy.”

Floyd’s of Leadville Floyd’s chewable Full Spectrum Gems are gummy-style gems that come in Cotton Candy and Cola flavors. They are crafted with Full Spectrum CBD from hemp that’s grown and manufactured in the USA and contains a wide array of cannabinoids and whole plant compounds. They come in 30-count 25mg packages and now also in a 10-count size of the 25mg Full Spectrum Gems for runners on-the-go. MSRP: $12.99 Advice for retailers from Julie Rodden, VP–Sales: “Run retailers can remind customers of the importance of full and fast recovery so that they never have to miss a beat. Proper recovery allows runners to maximize their abilities and their time, so that they keep training and running day after day.”

Freeze Sleeve The Freeze Sleeve is a cold therapy compression sleeve providing 360-degrees of even coverage to aching muscles and joints. Designed for use as a daily recovery tool after runs or to help aid in recovery after injuries occur. Available in a variety of sizes to treat all areas of runners’ bodies. MSRP: $49-$75 Advice for retailers from Jonathan Kerner, Director of Sales and Marketing: “Recovery products are booming in the health and wellness industry, so the need for retailers to focus on combining the right mix of recovery tools is an integral part of the category’s success. If customers are healthy and maintaining an active lifestyle, the probability of their needs to purchase products in other categories substantially increases.”

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