BROOKS
inside DECEMBER 2025
6 Keeping The Pace in 2026
Consumers continue to spend on products that matter to them — including running footwear.
By Beth Goldstein, Circana
10 Finding Something New
Here are five vital questions run retailers need to ask before bringing in a new footwear brand. By Danny Smith
16 TRE 2025 Product Preview
The brands that will be on the shelves of run specialty stores in 2026 will be on display at The Running Event 2025. A look at more than 100 products debuting at the show!
66 Love Is In The Air
Follow your heart to San Antonio for a great TRE 2025. By Tom Griffen
The Staff
EDITORIAL
Editor
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Senior Writer
Danny Smith
Contributors
Cregg Weinmann • Tom Griffen
Fashion Editor
Debbi Page
ADVERTISING
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RUNNING INSIGHT ® is a registered trademark of Diversified. © 2025 all rights reserved. Running Insight is published monthly, is edited for owners and top executives at running specialty stores and available only via email, with three print issues in June and December. The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Diversified, 121 Free St, Portland, ME 04101; (207) 842-5500.
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Cover Photo courtesy of San Antonio Sports. Photo above: Sprints (page 42).
KEEPING THE
PACE IN 2026
Consumers continue to spend on products that matter to them — including running footwear.
By Beth Goldstein, Executive Director, Industry Advisor, Footwear and Accessories, Circana
Despite the macroeconomic headwinds that have faced U.S. consumers this year, as the run specialty industry convenes in San Antonio, TX, this month for The Running Event 2025 retail demand has held up — unit sales across the general merchandise and CPG industries that Circana tracks are flat through September, compared to the same period last year. Higher average selling prices are leading to a slight dollar growth of two percent.
Some of this average price increase is due to continued inflation, but some of it is due to a mix shift towards higherpriced brands and products.
The theme of 2025 has been that consumers are spending more on what really matters to them and are pulling back or trading down in lower priority areas. Beauty, toys and video games have been standouts, driven by a desire for innovation, emotional connection and interest in health and wellness. The industry performance of footwear, apparel and accessories has lagged overall, but categories that tap into those elements have been bright spots.
One of these bright spots has been running footwear. Overall unit and dollar sales of adult footwear are flat in 2025 through August, but sales of adult running shoes are outperforming on both metrics — up four percent in units sold that, combined with a four percent increase in average selling price, is driving eight percent growth in dollars, according to Circana’s Consumer Tracking Service.
As we head into 2026 – and as the industry gathers in Texas for the most important three days on the run specialty
The theme of 2025 has been that consumers are spending more on what really matters to them and are pulling back or trading down in lower priority areas. One of these bright spots has been running footwear. Overall unit and dollar sales of adult footwear are flat in 2025 through August, but sales of adult running shoes are outperforming on both metrics.
calendar each year – running footwear brands and retailers will be tasked with keeping up this pace.
To that end, here are three areas of opportunity.
1. Emphasize the running category’s premium proposition.
Consumers have been splurging for premium-priced footwear brands and items. In the first half of 2025, the average selling price for the top 100-unit share gaining items was more than 50 percent higher than the market average, according to Circana’s Retail Tracking Service.
In the adult running category, the average selling price grew four percent through August, on top of 10 percent growth last year, and most of this is led by a mix shift to higher priced products.
Innovation is also key — year-to-date, 15 percent of units sold was generated by new items launched in 2025, a percentage that has been steadily increasing over the past three years. This newness has helped to create continued excitement for the running category, providing value for runners and casual consumers alike and justifying a higher price point.
Keeping The Pace (continued)
Despite the challenging business conditions, the industry must continue to focus on bringing innovation to the consumer and giving them a reason to buy. Those that hang back will fall behind.
2. Expand your audience and connect with your consumers.
According to the Sports and Fitness Industry Association’s recently released 2025 First Half Game Plan sports participation report, running/jogging is the top activity that consumers under 35-years-old intend to pursue, whereas those over 35 plan to focus more on weight training.
Circana’s Consumer Tracking data confirms that over the past 12 months, two-thirds of the growth in adult running shoe sales has stemmed from wearers under 35-years old. Brands and retailers will need to embrace a younger consumer while continuing to meet the needs of the more mature ones. This means knowing
how and where to “speak” to your consumer.
According to Circana’s latest Future of Footwear survey, 65 percent of consumers ages 18-plus use social media to learn about footwear brands and retailers. For those ages 18-34, that figure jumps up to more than 85 percent.
Just over 40 percent of adult consumers have purchased footwear as a result of seeing it on a social media platform — and for those ages 18-34, it’s just over 60 percent.
And social media doesn’t only drive online sales. More than 40 percent of those that made a purchase after seeing it on social media did so in a physical store. This is a key shopping behavior for running retailers to understand. From online to in-store, social media can work for you, not against you.
Consumers ages 35-plus generate the remaining onethird of running category growth. These consumers rely
less on social media and as their attention shifts towards other activities such as weight training, retailers should adapt product and marketing strategies — perhaps highlighting items such as recovery footwear for everyday comfort and post-workout use.
3. Maximize key selling periods.
Historically, running footwear has not gotten a lot of buzz during the holiday season. But in the past few years that has changed as the category has been among the top performing footwear segments during this time period.
In addition, the 2025 backto-school season was strong for running footwear sales as well, with dollars growing 14 percent from June through August 2025, versus last year, based on Circana’s Consumer Tracking data.
While races and running event timing dictate the demand cycles for serious runners, occasional runners
The running footwear category is wellpositioned for continued growth in 2026 — but success will depend on remaining agile. By advancing innovation, engaging a diverse consumer base and leveraging key retail moments, brands and retailers can keep pace with evolving shopper priorities and ensure the running category remains a frontrunner.
and consumers looking to wear running shoes for casual use may be more influenced to purchase during the times when they are more accustomed to opening their wallets.
There are many opportunities throughout the year to give consumers a reason to buy for themselves and for others. Retailers should capitalize on moments like seasonal transitions, holidays and lifestyle events – such as Mother’s and Father’s Day, summer vacations and year-end holidays – to drive sales.
Looking to the Future
The running footwear category is well-positioned for continued growth in 2026 — but success will depend on remaining agile. By advancing innovation, engaging a diverse consumer base and leveraging key retail moments, brands and retailers can keep pace with evolving shopper priorities and ensure the running category remains a frontrunner. n
Finding Something New
As The Running Event 2025 takes place in San Antonio, here are five vital questions run retailers need to ask before bringing in a new footwear brand. / By Danny Smith
Run specialty retailers attending The Running Event 2025 (TRE) this month in San Antonio, TX, will see a flurry of interesting footwear brands on the show floor. From established performance running brands to upstart entities in the recovery footwear game to outdoor and lifestyle players with assorted offerings, more than five dozen footwear-peddling brands are slated to exhibit at TRE 2025.
With footwear obviously the most prominent product category in run specialty shops, it’s only natural footwear brands attract outsized attention. While retailers will undoubtedly see compelling options and partners worthy of serious investigation at TRE, bringing a new footwear brand into the shop is rarely a simple, straightforward act. Any such decision demands critical reflection and analysis.
“It’s important to be thoughtful and that’s because we, like all run shops, have limited resources, whether it’s open-to-buy dollars, inventory space or storytelling capacity,” Eric Contreras, the owner of three Runners Plus stores in Dayton, OH, tells Running Insight.
So, what are key questions run specialty store leaders should ask before bringing a new footwear brand into their store?
1. What’s the local customer demand?
While customer requests are not the “end all be all” to Terra Running Company owner Brittany Katz, inquiries from customers about specific brands or models push a brand’s footwear onto her radar. In fact, mounting queries about Topo spurred Katz to evaluate the brand and eventually bring select Topo models
into her Cleveland, TN-based running store.
“When we get a lot of requests, then we try to talk the rep, see the line and learn more, including investigating who else carries the brand in our market,” Katz says. “We always want to give customers the option to buy from us.”
Ditto for Contreras at Runners Plus.
“If we get customers asking us for a brand without our prompting, that tells us there’s something we need to explore more,” he says.
2. What’s the brand’s trajectory?
Running retailers want footwear brands moving in a positive direction with enthusiasm, energy and focus. Before bringing in any new footwear brand, Contreras
assesses the brand’s trajectory by examining where it’s been over the last two years, where it is today and where it’s going, something he ascertains through conversations with brand reps and peers as well as studying market research.
“I’m building a more complete picture and forecast from a few different sources about where the brand is going,” Contreras says.
Also interested in gauging a brand’s momentum, Tim Waz, owner of Grounded Running in Beaufort, SC, probes the company’s business and product strategy. He doesn’t want to see a brand chasing trends. He appreciates commitment, discipline and focus.
“I remember Brooks’ move to GuideRails as their support mechanism,”
Brands such as Craft Footwear, whose Nordlite Ultra 2 features a full Cr Foam midsole to deliver stability and cushioning with a lightweight feel (MSRP: $180), can bring something new and different to a shoe wall — as long as it fills a gap in the lineup and is in sync with a retailer’s merchandising and product selection.
Gear Designed to Love the Run™
Finding Something New (continued)
TRE 2025 will feature more than 50 footwear brands peddling new models, including (from top to bottom): Topo’s Specter 3 is engineered for speed and distance (MSRP: $170); The Overdrive ST from OTIVM pairs cushioning with a dual-foam system (MSRP: $200); La Sportiva’s Prodigio 2 blends soft cushioning with energetic rebound and a breathable, high-tenacity mesh upper for a secure fit (MSRP: $170); and Norda’s 001A features a Arnitel TPEE midsole for an enhanced fit, feel and energy return to offer stable mechanical properties in a variety of conditions (MSRP: $295).
he says. “They laid out a clear and concise path of how they were moving forward, and that gave confidence in the brand.”
3. How does the brand differentiate itself?
Today might be the golden age of performance running footwear, as more brands are producing innovative and enticing options than ever before. As such, differentiation matters. How is a brand distinguishing itself from the competition? Contreras needs answers there before bringing a new footwear brand into Runners Plus.
“We need a story that will resonate and cut through the noise,” he says. “Is it truly unique product or something easily replicated?”
A few upstart footwear brands, in particular, are sharing their stories with added verve and intent. Hylo Athletics, for instance, promotes sustainability, while Mount to Coast champions longevity.
4. What hole does the brand and its models fill on the wall?
Waz calls the shoe wall “an ever-changing kaleidoscope.” It’s not designed to be static, but evolving — and constantly so. Since opening in 2016, Waz has dropped brands and brought them back, most recently Mizuno, while also adding niche brands like Mount to Coast.
But before he ever inks a deal with a new footwear brand, Waz critically evaluates the brand’s models to determine where they fit on his shoe wall.
“Whether it’s a walking shoe or a super shoe, it has to be different than what we already have on the shoe wall. It has to fill a hole for us,” Waz says. “Sixty percent of our customers are non-runners, so do they have wide sizes and truly supportive models?”
At Terra Running Company, Katz similarly prioritizes differentiation from her existing footwear lineup. What separates the brand, its story and its footwear models from current options on the shoe wall?
“We don’t need another midlevel neutral shoe,” Katz says.
5. What’s the partnership look like going forward?
As much as Waz wants compelling models on Grounded Running’s shoe wall, he also desires “brands who show up for our store and our community” just as much. He asks questions about how the brand supports its retail partners with marketing assets, staff training, demo runs and more. He evaluates the responsiveness of the brand and its local sales rep.
“Those things carry a lot of weight with us,” he says. “At the end of the day, we want brands who align with our store, our customers and our community.”
Katz also seeks open, collaborative partners and likes to see competitive terms, including support with returns, warranty issues and payment terms.
“I understand that can be a tough ask, but it’s helpful for us as a one-door store,” she says. “I’m not much interested in bringing in a new brand if the terms and customer service are not up to par.” n
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TRE 2025 PRODUCT PREVIEW
The brands that will be on the shelves of run specialty stores in 2026 will be on display at The Running Event 2025. The selection includes advances in running footwear, socks and apparel, plus an impressive assortment of essential accessories ranging from hydration packs and nutrition products to sunglasses, massage rollers and on-the-go storage solutions. See them all and more during TRE 2025, December 2-4, 2025, at the Henry B. González Convention Center, San Antonio, TX. Read on to get a running start on the excitement!
CHICKN LEGS SHORTS & TIGHTS
Chickn Legs’ new women’s four-inch split shorts and men’s eight-inch half tights are for everything from run clubs to the marathon start line and come in dozens of designs and colors for every run. Women’s Split Shorts, MSRP: $35; Men’s Half Tights, MSRP: $35
The Running Event 2025 Product Preview
DIADORA CELLULA 2
Designed to sit at the balance between responsive and cushioned, Diadora’s Cellula 2 has received significant updates while preserving the original model’s distinctive identity — a snappy cushioned and comfortable shoe for a variety of natural terrains and road running. Key updates include the addition of Anima N2 in the forefoot and added width to the forefoot of the base. MSRP: $185
NIKE VOMERO
Nike’s new Vomero Premium (in photo) and Vomero Plus road running silhouettes make running easier on the body by offering a cushioned and comfortable ride, helping runners unlock new levels of performance, impact protection and recovery. Vomero Plus MSRP: $180; Vomero Premium MSRP: $230
ARC’TERYX
SYLAN 2
Built for trail races and mountain runners, the Sylan 2 from Arc’teryx features a rockered shape, midsole and a supercritical foam compound to help maximize energy return and reduce fatigue. The Sylan 2 has a carbon-fiber plate for stability and outsole lugs for trail traction. MSRP: $220
LOWA SKY TERRA
The SkyTerra is Lowa’s latest trail running shoe and features a breathable mesh/synthetic upper, moisture-wicking lining and a rocker-shaped DYNATPU midsole for cushioning and energy return. The supportive ATR insole adds structure for high-mileage runs. MSRP: $190
The Running Event 2025 Product Preview
PRUZAN MESH SINGLET
Inspired by vintage “health vests,” the limited edition Mesh Singlet from Pruzan features a lightweight mesh with an adjustable belt that can be cinched or left relaxed, designed to layer over Pruzan’s Hourglass Bra or a T-shirt. MSRP: $70
The Running Event 2025 Product Preview
SWIFT RUNNING CELER
Swift Running is a performance footwear startup on a mission to make carbon-plated running shoes accessible to all. The brand’s designs pair lightweight engineered mesh with responsive midsoles and integrated carbon plate technology to deliver energy return at an affordable price. Its four models include the Apus (MSRP: $125), Equus (MSRP: $135), Horus (MSRP: $115) and Celer (in photo; (MSRP: $105).
SPEEDLAND
RX:LDVL
KEEN ROAM
The Roam from Keen Run is an adaptive trail runner for gravel, dirt and pavement, featuring long-lasting traction optimized for road and trail, plus responsive QuantumFoam cushioning. MSRP: $165
INOV8 TRAILFLY PRO
The RX:LDVL from Speedland is made with ATPU foam, a proprietary dropin midsole blend elastomer, a PerformFit Wrap activated by Boa Fit System featuring multidirectional Li2 and a reverse velcro strap for dual zone fit designed for long distance runs. MSRP: $299
HIRACER HIGO
The Higo by HiRacer features a fly knit upper that contours to the foot and winged heel cushion to reduce running friction. It also has a TRB Bionic Design Outsole for gait guidance and non-slip abrasion resistance. MSRP: $120
Inov8’s Trailfly Pro is fast by nature, positioned as the hero product at the summit of Inov8’s trail running collection that offers advanced pro-level technologies and features across the outsole, midsole and upper.
TOGE THER WE HIGHER
The Running Event 2025 Product Preview
MAMMUT
AENERGY TRAIL ALL MOUNTAIN LOW
Designed for mid-distance trail runs on varied terrain, the Aenergy Trail All Mountain Low features an abrasion-resistant 360 degree TPU reinforced rand and polyester upper that protects feet from rocks and debris. The dynamic midsole features light Aecore Plus foam for a balance of cushioning, responsiveness and impact absorption.
NOTACE
YAMA T1
MERRELL AGILITY PEAK 6
Merrell is advancing trail running performance with the launch of the Agility Peak 6, striking a tactical balance of cushioning, flexibility and protection. Engineered for rugged terrain and long miles, the latest iteration of the Agility Peak series delivers upgraded traction and new stability features designed to meet the demands of trail running. MSRP: $150
TORI
Notace, a new active footwear brand grounded in the principles of natural movement and performance, unveils the Yama T1 trail shoe. Its footshape toebox encourages natural toe splay for improved stability and powerful toe-off, while a neutral heel-to-toe platform supports natural gait mechanics and healthy posture. MSRP $180 MYKOS
The Mykos Tori sneaker is a timeless running sneaker with simple details to focus on comfort, versatility and style. MSRP: $109.99
KIPRUN KIPRIDE MAX
The Kipride Max from Kiprun is the brand’s everyday road shoe built to deliver lasting comfort and a smooth ride. This shoe combines cushioning from MFOAM+, a warpknitted e-mesh upper and a 360-degree collar and tongue construction. MSRP: $160
DUAL-STACKED VECTIV™ CARBON PLATES
SURFACE CTRL™ RUBBER OUTSOLE
TWO LAYERS OF ULTRALIGHT DREAM FOAM
INNOVATIVE PROPULSION MAXIMUM CUSHIONING ENHANCED STABILITY
The Running Event 2025 Product Preview
DARN TOUGH RUN SOCKS
Darn Tough’s men’s and women’s Run Socks offer thermoregulating Merino wool to create a micro crew with a reinforced heel, sole and toe box, in addition to fatigue-alleviating arch support and engineered forefoot mesh zones. MSRP: $21
ANITA ACTIVE AIR CONTROL DELTAPAD
The Anita Active Air Control DeltaPad style 5544 features a V-neckline and patented breathable and triangular DeltaPad foam cups for support and constant air circulation due to openings in the lower sections and sides. MSRP: $99
CIELE FST CAP ETHEREAL
The FSTCap Ethereal silhouette from Ciele Athletics has grapheneinfused panels for thermoregulation, helping disperse heat when it’s hot and retain warmth when the temperature drops. Its carbon-embedded knits enhance moisture management, odor resistance and durability. This hat is lightweight yet structured with aerodynamic shaping and strategic ventilation. MSRP: $95
Sneaker
Doubling Your Impact Is In.
Be the store that runs ahead of the industry.
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The Running Event 2025 Product Preview
ALOE UP SUNSCREEN
Aloe Up’s Sport SPF50 Sunscreen Lotion is 35 percent pure aloe vera gel. Lightweight, nongreasy and fragrance-free, it absorbs quickly and is water-resistant to avoid running into eyes. MSRP: $13.50
ALTER EGO INSULATED CAP
Alter Ego’s Winter Insulated Hats are lined with a sherpa interior to lock in warmth. The Ultramold brim, crafted with a memory set honeycomb structure, delivers durability and flexible reshaping. MSRP: $69
COLORO TOOLBOX LIBRARY
Coloro’s Toolbox Library offers 3500-plus options to create and execute color. Its sevendigit codes sort colors by hue, lightness and chroma to mimic the human eye and help intuitively find the perfect shade.
DRYMAX SPEEDGOAT TRAIL SOCKS
The SpeedGoat trail running line from Drymax was co-designed by Karl “Speedgoat” Meltzer, who has trusted his feet to Drymax socks for over 15 years. Colors include Black/OD Green, OD Green/Black, Gray/Black and Black/Orange/ Foliage Green. MSRP: $19
CARBS FUEL ENERGY GEL
With 50 grams of carbohydrates and 450mg of sodium, the Carbs Fuel Salted Original 50g Energy Gel offers a 2:1 glucose-to-fructose ratio and no preservatives, gelling agents or artificial flavoring to minimize G.I. distress. MSRP: $2.50
ATTITUDE ESSENTIALS
Attitude’s EWG-verified, vegan, dermatologisttested, travel-friendly essentials deliver clean, performance protection for adventures and runs. Every formula is crafted to keep explorers safe while honoring the landscapes they cherish.
UTU SUN BALM
Utu’s SPF50 Hydrating Sun Balm offers protection against cold winds, high altitudes and sun. This portable face-and-lip balm delivers mineral UV protection with hydration. Powered by Snow Mushroom and Ceramides. MSRP: $28
DEXSHELL RUNNING LITE SOCKS
DexShell introduces it AW26 Waterproof Running Lite socks, built with its signature waterproofbreathable technology. MSRP: $36.99
COROS APEX 4
The Coros Apex 4 delivers GPS, long battery life, built-in safety features and training and recovery tools. Available in both 42mm and 46mm sizes, with black and white options for each. MSRP: $429 (42mm); $479 (46mm)
The Running Event 2025 Product Preview
ALWRLD THERMAL CREW
The Alwrld Thermal Crew performance sweatshirt offers warmth without bulk and can be worn solo or as a layering piece. The tailored fit is crafted to move naturally with runners’ bodies, while the Merrow flat seams help to ensure a smooth, chafe-free experience. MSRP: $88
LEMS
RADMAKER
The Lems RadMaker features a 5mm drop and a rocker profile for a smooth, midfoot strike. The TrueFit last helps keep toes properly aligned while wrapping the foot in a secure, streamlined fit. With medium cushioning and a 31mm/26mm stack height, the RadMaker delivers support for long mileage. MSRP: $170
DRY BREW WATERLESS COFFEE
Dry Brew is “the world’s first patented waterless coffee in a bite.” Made with real coffee and non-dairy creamer, the Original has 65mg of caffeine (equal to one six-ounce cup of coffee) and the Double Shot has 100 mg of caffeine. MSRP: $2.50-$3
ROLL RECOVERY SUPER PLUSH SOLACE
Roll Recovery’s new Super Plush Solace Line collection combines natural materials with recovery technology and its Super Plush footbed made with Bloom Foam, a cushioning that replaces petroleum-based chemicals with algae for a more sustainable approach. At the core of the design is the brand’s proprietary Cradle Design, which delivers comfort and stability. MSRP: $110
CEP COMPRESSION SOCKS
CEP Reflective Compression Socks are engineered to keep runners protected when the light is low. Reflective yarns woven into the fabric enhance safety, ensuring runners remain seen. MSRP: $30
FORM SWIM SMART SWIM 2
The Smart Swim 2 Pro features a clear, scratch-resistant Corning Gorilla Glass 3 display and a user-applied anti-fog solution — with real-time data, structured workouts and open-water tools. MSRP: $329
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This is the future of shoe fitting. And it fits everyone.
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The Running Event 2025 Product Preview
KAHTOOLA
MICROSPIKES GHOST
Kahtoola MICROspikes Ghost feature a grip that’s 43 percent lighter than its original MICROspikes footwear traction. MICROspikes Ghost replaces steel chains with a TPU matrix that sheds weight. MSRP: $103.95
TIFOSI VOGEL XC
Tifosi’s Vogel XC running sunglasses feature light, durable frames, shatterproof polycarbonate lenses with 100 percent UVA/UVB protection and hydrophilic rubber nose pads. Designed for smaller face profiles, the Vogel XC weighs only 24g and now includes bottom lens vents for improved airflow and reduced fogging. MSRP: $39.95
BALEGA
ENDURO SOCKS
Balega’s new Enduro waste-reduced design offers medium cushioning, targeted arch support and breathable ventilation. MSRP: $18
BOCO GEAR ELITE HAT
Boco Gear’s Elite Hat is lightweight and breathable and built for comfort. MSRP $34
REVIVE/REVEL ACCESSORIES
Revive and Revel’s line includes Hydro Hater Spray, a waterproofing and stain-repellent, and Smell Slayer. MSRP: $13.99 (Hydro Hater Spray); $23.99 (Cleaning Kit)
KALEG AIRBLADE SINGLET
Kaleg’s signature Airblade line has a pigment-dyed wash that combines two-tone aesthetics with performance. Crafted from Ventlight fabric, the Washed Airblade Singlet delivers lightweight comfort, stretch and freedom of movement. MSRP: $128
The Running Event 2025 Product Preview
STIO
TRAX POWER HOODIE
The Stio Trax Power Grid Half Zip Hoodie is made with Polartec Power Grid fleece and its raised grid interior enhances breathability, wicks moisture and regulates heat, while performance details, such as a streamlined hood with elastic binding, flatlock seams, thumbholes, a concealed hem pocket, and a half zip for ventilation, keep runners moving. MSRP: $129
JOLYN MOLLY SPORTS BRA
The Molly Sports Bra from Jolyn has a racerback design built from its PaceTec fabric to create a bra that is breathable, sweat-wicking, UVprotective and pill-resistant. The Molly has a power mesh inner layer that adds targeted compression and stability, a one-inch elastic underbust band to lock in support without digging and a reflective heat seal at the back to boost visibility in low light conditions. MSRP: $48
The Running Event 2025 Product Preview
NEW BALANCE
1080V15
New Balance has totally revamped the 1080v15 with a new midsole technology, Infinion Foam, which delivers long-lasting performance with enhanced cushioning. This innovation, coupled with an expressive new design to be more breathable with molded contours, completely redefines what a modern running shoe can be. MSRP: $170
EAGLE PEAK
ALPS TENT
The Alps tent from Eagle Peak is a10x10-foot double gable, shed-style pop-up canopy that offers a one-person set up and panels for maximum impact. Fully customizable with sublimated graphics.
COTOPAXI ALLPA GEAR HAULER TOTE
The Allpa 60L Gear Hauler Tote from Cotopaxi is made with 100 percent recycled fabrics. Two sets of handles enable carrying over the shoulder or by hand and the tote features interior pockets to organize essentials, with top compression straps to help keep gear secure. Also available in 30L. MSRP: $125
BIBBOARDS
BIB SNAPS
Clear BibSnaps are a sleek, modern twist on the brand’s patented no-pins bib fastener that are reusable and secure. MSRP: $12
The Running Event 2025 Product Preview
TAILWIND NUTRITION RECOVERY MIX
Tailwind Nutrition has revamped its Recovery Mix to include a new strawberry flavor as well as an updated formula that offers a new texture and taste. MSRP: $3.29–$55.99
LEKI ULTRATRAIL FX.ONE
ULTIMATE DIRECTION ULTRA VEST
The redesigned Ultra Vest has a lightweight design, water resistant pockets and ergonomic details, along with two stretch mesh side panels. MSRP: $174.95
SQUIRREL’S NUT BUTTER ADVENTURE PACKETS
Squirrel’s Nut Butter Adventure Packets are 9ml and come in its original scent as well as frankincense and lavender to help prevent chafing and blisters during runs. MSRP: $2.50
The Ultratrail FX.One by Leki is built with a 16mm shaft, delivering stability during demanding runs, and is equipped with the brand’s Trail Shark, a grip and strap system designed specifically for trail running. Its newly engineered air channels reduce grip weight by 30 percent, while the Shark Frame Strap Mesh fits securely and channels energy directly into the pole. MSRP: $219.95
2XU RECOVERY SOCKS
Designed to alleviate tired muscles, Recovery FIR Compression Socks leverage a built-in, naturally occurring mineral additive that converts the human body’s thermo-energy into Far Infrared Rays (FIR), reflecting it back to the skin tissues allowing it to energize cells and enhance muscle elasticity. MSRP: $45
JASON MARKK CLEAN KIT
The Jason Markk all-in-one kit includes its four-ounce Foaming Cleanser, Soft Bristle Brush and Absorbent Towel to eliminate dirt and extend the life of runners’ shoes. MSRP: $25
UNTAPPED ATHLETIC FUEL
The Salted Cinnamon Spice from UnTapped is a trio of cinnamon, clove and cardamom combined with the sweetness of maple syrup and a touch of sea salt. MSRP: $1.99
The Running Event 2025 Product Preview
INSTINCT
ERGO QUIVER II
Instinct’s double quiver enhances pole storage without offsetting weight to one side and by eliminating clattering. The Ergo Quiver II’s design ensures proper weight distribution and balance to provide comfort, stability and clearance for total arm movement. MSRP: $48
The Running Event 2025 Product Preview
TOAD & CO.
HEARTFELT HOODIE
The Merino Heartfelt Hoodie from Toad and Co. is made from non-mulesed Merino wool that is naturally breathable and durable. Made from OekoTex Standard 100 approved fabric, Responsible Wool Standard certified material. MSRP: $240
DUER PERFORMANCE PANT
Duer’s Performance Denim+ Carpenter Pant is a classic carpenter style with a relaxed fit and tapered leg that bridges functional utility and modern everyday wear. Crafted from Duer’s signature Performance Denim, it offers the look of traditional denim with flexibility and comfort.
BOOTH #3113 INTERSUBJECTIVE TECHNOLOGIES.
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AMPHIPOD GRAPHIC SERIES
Amphipod’s Graphic Series introduces graphic prints into its line of R3 convertible running packs, offering a bounce-free performance running pack with elevated style. MSRP: $40
SUNSKI PALADINO SUNGLASSES
Sunski’s Paladino sunglasses are polarized and feature full coverage, a slight curve, and mirrored lenses designed for trail running. MSRP: $78
SUUNTO WING 2 HEADPHONES
The Suunto Wing 2 is the brand’s next generation of open ear bone conduction headphones, designed to be a training partner, safety companion and adventure soundtrack. This second-generation model adds real-time voice feedback directly from the Suunto watch, smart LED safety lights with adjustable modes via the app and improved battery life.
MSRP: $179
The Running Event 2025 Product Preview
FLEXION COMPRESSION SHORTS
Sprints Flexion Compression Shorts balance coverage with flexibility and feature a four-pocket system and with a flat surge stitch that creates a seamless feel that reduces chafing. MSRP: $64
SPRINTS
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RUNNING PEAS KIDS’ RUNNING APPAREL
The Running Peas collection is designed specifically for kids with attention to movement, comfort, performance and fun. Designed with vibrant colors and side venting for extra breathability to mix and match styles. MSRP: $35–$60
MUSCLE REHAB RECOVERY SPRAY
Muscle Rehab’s Magnesium Recovery Spray is a topical magnesium oil spray that combines genuine Zechstein magnesium oil with Muscle Rehab’s essential oil blend and arnica. MSRP: $19.99
SPI BELT FITNESS BELT
The SPIbelt Monochromatic Pro fitness belt keeps all running accessories, headphones, keys, ID and credit cards safe, secure and close at hand. MSRP: $32.99
Step Beyond Limits.
Tempo Lite All-Activity performance socks are crafted with a precision fit to support your every step with comfort and confidence. Claim your FREE pair of Tempo Lite
The Running Event 2025 Product Preview
RABBIT WINDSTOP TIGHTS
The WindStop Defroster Tights from rabbit deliver full-length coverage with warmth and protection. The tights are strategically mapped for performance to strike a balance of comfort, breathability and coldweather durability. MSRP: $160
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ALTRA MONT BLANC CARBON
Altra’s fastest trail shoe, engineered with a full-length Carbitex Monoflex carbon plate for propulsion, protection and stability on rugged ground, also offers Altra EGO PRO cushioning in the core, Vibram Litebase to reduce weight and Vibram Mega-grip for all-surface traction. MSRP: $290
FLO WELL
COMPRESSION PANTS
Flowell’s 2025 line features two flagship pneumatic compression pants: the Home/Home Deluxe (six and eight overlapping chambers, deactivatable zones, pressure range from 30-240 mmHg) and the Mobile/Sport-oriented pants (lightweight, for on-the-go use). Flowell Mobile Pants, MSRP: $899; Flowell Home Pants, MSRP: $999; Flowell Home Deluxe Pants: MSRP: $1299
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SUNGLASSES
Vinco Performance is a new sport eyewear brand. Its frames are crafted from organic renewable materials. MSRP: $249
SUPERFEET
RUN PACER INSOLES
Superfeet Run Pacer Elite insoles feature a Carbitex carbon fiber plate to deliver flexibility at low speeds and leverage for high-speed power. The SuperRev foam creates energy return and provides arch support. The Run Pacer Elite is designed to replace the removable liner in moderate to roomy running shoes. MSRP: $94.99
JOGOLOGY
RUNNING SOCKS
Jogology is all about simplicity with a one sock design in three cushion levels, to provide fit and performance. MSRP: $16–$17
VINCO
The Running Event 2025 Product Preview
RECOVER BRANDS
SPORT STRETCH COLLECTION
Recover Brand’s new Sport Stretch Collection is made from a 95/5 Recycled PET/spandex blend, to deliver four-way stretch for unrestricted movement and moisture-wicking performance. The collection includes a range of styles for both men and women: tanks, short sleeves, long sleeves, sun hoodies, quarter zips and polos. MSRP: $30–$45
The Running Event 2025 Product Preview
SMELL WELL
ODOR ELIMINATOR SPRAY
SmellWell’s Odor Eliminator Spray removes odor from shoes, gear and apparel. Its formula works on all materials and surfaces. MSRP: $9.99
SKIDA
RUNNING ACCESSORIES
PRO TEC ATHLETICS
FORCE MINI WITH FLEXEDGE
Pro Tec’s Force Mini massage gun has an attachment based off the handheld FlexEdge soft tissue mobilizer, giving the benefits of a flexible edge and high-impact vibration together to get deep into the fascia. MSRP: $109.99
The Pursuit Liner Gloves (left) by Skida are designed as a protective and insulating layer for cold conditions, with a snug fit that evenly distributes warmth around the fingers. MSRP: $44. The Sun Tour (center) is a UV+ multifunctional neck tube made of breathable, moisture-wicking fabric. The stretchy material gives this piece a flexible fit to fold it into a headband or pull it up as a sun-protective neck covering. MSRP: $24. The Skida Run Cap (right) is crafted with UPF 50+ material for sun protection and moisture-wicking with a mesh paneling for airflow. MSRP: $42
bceconsulting.com linkedin.com/company/consulting-bce
The Running Event 2025 Product Preview
VELOUS VERNONIA
The Vernonia by Velous incorporates its Rethink Construction, the brand’s commitment to bio-based foams, recycled materials and responsible production practices that minimize environmental impact. Its breathable, sock-like stretch-knit upper is made from 100 percent recycled materials and adapts to the foot. Underfoot, a cushioned outsole crafted with 51 percent sugarcane-based biofoam works in tandem with a midsole that includes 20 percent recycled biofoam. MSRP: $134.95
TANTRUMS
ROAM 11 HYDRATION PACK
The Roam 11 Hydration Pack from Tantrums is built for big days — ultras, 200 milers and long training blocks where runners need to carry more without feeling it. With expanded capacity, a secure fit and a layout designed for efficiency, the Roam 11 gives runners the freedom to pack extra layers, snacks and gear. MSRP: $250
PILLAR COLLAGEN REPAIR
Pillar Collagen Repair features clinically proven Tendoforte collagen peptides plus Vitamin C to strengthen tendons and ligaments to promote endurance, injury prevention and faster recovery. MSRP: $74.95
Socks engineered for excellence.
COOLING FIBERS for cooler, drier feet
MOISTURE-WICKING keeps feet cool, dry and comfortable
FEATHERLITE CONSTRUCTION for less volume and zero bunching
ENGINEERED MESH for breath-ability
COMFORT TOE SEAM for pain free performance
TARGETED PADDING reduces impact and pressure
AERODYNAMIC FIT for ultimate performance
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NOMADIX ICE BANDANA
The Nomadix Ice Bandana is made with UPF 50+ MicroSuede fabric and features a zippered pocket for ice to keep runners cool during hot runs.
PAO
ENERGY JELLIES
Pao Energy Jellies are Asian American–inspired energy jellies made to deliver smooth, easy energy in flavors like yuzu, lychee oolong and strawberry matcha. MSRP: $36
SOCKWELL TRACK AND FIELD SOCKS
Sockwell’s track and field over-the-calf sock offers graduated compression to provide support and stability to absorb impact and reduce fatigue, while helping aid faster recovery by promoting circulation. Made in the USA of homegrown Merino wool and bamboo rayon. MSRP: $32.99
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NATURAL FIBER BIKINI
The Natural Fiber Bikini from Paradis Sport stays in place and transitions from sport to everyday wear. It is crafted from PFAS- and BPA-free and Oeko-Tex certified plant-based fabric. MSRP: $32
GRIP MORE/COMFI MORE EARTHERA SHOE
The Earthera FoldOne combines biomechanically inspired barefoot design with a sustainability-first construction. The upper uses seamless, no-stitch knit technology, offering a sock-like fit. MSRP: $120
COOL CORE
The CoolTouch Collection integrates ceramic-infused yarns to increase thermal conductivity, pulling heat away from the skin. This heat transfer delivers a cool-to-touch sensation.
PARADIS
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TELETIES HAIR TIES
Teleties new Nylon Hair Ties are wrapped in a stretchy fabric for guiding smoothly and reducing snags to create a gentle hair tie for curly hair. MSRP: $9.99–$12.99
JANJI AURAS ULTRAFLEECE
The Auras Ultrafleece Hoodie is a breathable, compressible midlayer to create a warmth-to-weight ratio. Made from astra fleece, it delivers fastdrying warmth through its brushed fleece interior. MSRP: $130
BOCO GEAR
CAR SEAT TOWEL
The Performance Car Seat Towel from Boco Gear is built with moisture-wicking, quick-dry fabric that absorbs sweat. A hooded pocket slips over the headrest while snap closures lock it in place. MSRP $49
AURUSHI KINTSUGI JOGGER
Aurushi will debut the Kintsugi Jogger, a recovery-focused pant that helps runners and endurance athletes manage the inevitable strains of training and injury. MSRP: $129
The
Running Event 2025 Product Preview
OISELLE POCKITO TIGHTS
Oiselle’s Pockito high-rise running tights feature a seven-pocket system at the waistband and sides. They stay put with Oiselle’s new soft-touch minibungee drawcord and are built to hold runners’ gear, including phone, keys and nutrition. MSRP: $128
LOVE IS IN THE AIR
Follow your heart to San Antonio for a great TRE 2025. / By
Tom Griffen
As you embark on your San Antonio Running Event 2025 experience this month, I’d like to share an approach strategy that’s certain to prove your show attendance worthwhile. Allow me to illustrate this with a brief anecdote.
It’s been a long time since I spent consecutive weeks on the floor with customers. I’ve fit folks sporadically while working onsite with clients. But not since I operated a store of my own have I churned through flurries of patrons from open to close, navigating countless cases of plantar fasciitis and toe-bending bunions, while delivering advice on injury-free running, good walking form and how to train for a 100 miler without compromising the viability your domestic partnership.
can relate to this being a relatively common outcome when we’re doing what we’re here to do.
In more than two decades in the run specialty industry, I’ve learned that the best business strategies are those built on a relentless foundation of love. That’s right, I said it, LOVE. Which means we actively extend ourselves
this love in action. And even if caring comes naturally, it’s the hardest thing we do. Which is why it behooves us to make sure there’s as much care and love being given as there is being received. Making this a reality is a daily choice.
Earlier this fall I worked a longterm training stint with a running store in Northern California. When my arrival unexpectedly coincided with a sudden change in personnel, I pivoted to help fill crucial gaps on the schedule. And though my intentions to train were mostly thwarted, the situation turned fortuitous. The team’s collective energy ticked upward and customers were feeling it. Like, really feeling it.
Days became flooded with customers profusely thanking us for spending quality time with them. For really seeing them. For leaning in and listening intently to their unique needs. I wasn’t the only recipient of multiple customer hugs and I, for one, took none of them for granted. Surely you
for the purpose of nourishing folks’ growth. Love is what we do.
Whether it’s our own growth or someone else’s – a staffer’s, customer’s or anyone else’s – we spend our days committed to a collective uplift. We insist on things being better. We deliver hope. We focus on the illumination of our shared humanness. We never lose sight of the fact that shoes and socks and insoles and whatever, though all imperative to our professional plight, take second billing to the most appealing and consequential piece of the puzzle.
Our business, when done right, revolves around love. And the care we deliver from minute to minute – the seeing and listening and compassionate and thoughtful togetherness – is
I challenge you at this year’s TRE experience to keep love and care at the forefront. Talk numbers, sure, but don’t neglect the softer, emotional piece that inspires those numbers to swing upward. Talk fit process, too, and all the other objective machinations of running a successful run specialty business. But make sure the impactful nuances of authentic connection and care are discussed with, at the very least, equal weight. Because otherwise you’re missing the point. You’re probably also compromising your business.
A powerful question to ask coworkers, fellow retailers, vendors and professional partners might be something like: How can we add more love to what we do? How can we care more? Folks may giggle a bit at first — and that’s OK. They may even feel a little uncomfortable. That’s fine, too. Love needs our help to get a bigger seat at the table.
So, at this year’s annual gathering of the run retail family, break through the norms of conference chatter and soften things up a bit. Invite in care. Tell folks you love them and see what happens. And when someone tells you the same, maybe go in for that hug. That’s what we’re all about, after all. n
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LANDING AT TRE 2025