"Trash to trend" — Reet Aus doctoral thesis

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RA – Coming from the same place? SA – Coming from the same place but having different names. With their stores we can do private labels, same cotton top, same thing, but if you put the brand name on it you make money. So we do the brand name of course. If you establish your brand you can make a lot of money. Like Tori Birch? It’s a huge company right now and stock is like simple blouses embroidered which you can do in India for $4–$5, sale price is $298. RA – How is Bangladesh doing? SA – Bangladesh, manufacturing-wise, has the same problem as the USA. But their main problem is that the United States is the biggest consumer right now. Europe can buy 240 pieces of each style. It means less quantity but they pay more price. So from India, people are very happy working with Europe, because you get the price. They will quote 7 pounds or 6 pounds or 8 pounds and we talk about $3–$4. But in the US the volume is huge — 12,000 pieces each style, 24,000 pieces that’s how we work. Here buying is huge and all the manufacturers want to work with the US because then they have to run huge factories. So they need the US.

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Reet Aus. Trash to Trend – Using Upcycling in Fashion Design


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