D'Marketing Agency
A Beginner’s Guide to SEO So what exactly entails a quality SEO process? Let’s dive right into it.
Introduction THE SEO PROCESS Why Consider Hiring a SEO Agency?
What you will learn
Introduction If you want more leads, sales, or traffic, one of the best ways to do so is by using Search Engine Optimization. It is the process of improving your google rankings, web presence, and hence traffic or sales for your website. SEO can ensure that your website appears on the 1 st page of search engines. The traffic that comes through this entire process is highly targeted and maximizes conversions. Hence, from start-up businesses to well-established enterprises, SEO is a critical component.
1. Research and SEO Audit With an SEO audit, you can take a complete and deeper look into your company’s strategy. You don’t need to worry if you don’t know what needs to be done. You can consult an expert for evaluating your website and analysing where it needs improvement and where it does its best. An extensive SEO audit provides an insight into your businesses and helps you to excel.
2. Keyword Research
THE SEO PROCESS
One of the primary components of the SEO strategy is keyword research. The keywords should drive specific audiences to your website and increase traffic. With proper keyword research, using tools like SEMrush and Ahrefs, you can understand what kind of keywords your consumers are searching for, and hence create SEO optimized content around those keywords.
3. On-Page Optimization Several changes can be made to your website to ensure that Google best understands you and analyses you accordingly. With the help of an experienced SEO team, your website can be optimized for speed, functionality, and usability, so as to improve the chances of ranking on the first page.
4. Content Creation Content is a vital part of the website which attracts customers, establishes authority and credibility. Professionally done content can also attract organic backlinks over time.
5. Backlinking
THE SEO PROCESS
Off-page factors that influence your website ranking also need to be managed. Your back-link profile can affect your search results. Both the number and quantity of websites linked to your website are critical. The number of backlinks represent the “votes” for your website, so that google can see your website as being more trustworthy.
6. Conversion Rate Testing and Optimization You can have all the traffic in the world, but if the website isn’t optimized to turn those visitors into buyers, then all those efforts would have been put to waste. Once you have specific search traffic, you need to make sure that the website is driving visitors concisely and effectively. For this, you will need the following tools.
Why Consider Hiring a SEO Agency?
1. CUSTOM STRATEGY
2. PROGRESSIVE OPTIMIZATION
3. MONTHLY REPORTS
1. CUSTOM STRATEGY
2. PROGRESSIVE OPTIMIZATION
3. MONTHLY REPORTS
We believe that there is no one size fits all strategy when it comes to SEO. There is indeed a basic “template” for a SEO campaign.
We strive to continuously work with you using progressive optimization. With progressive optimization, we optimize your site regularly and improve it on an ongoing basis, continually improving your SEO.
We hold regular monthly reports for all our clients, as they are an important tool for monitoring the results of your SEO efforts.
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