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RUDY’S BARBERSHOP PRODUCT KNOWLEDGE HANDBOOK

× more inside - styling ×


Contents _____________________ MOre inside ������������������������������������������������������������������������������ 5 product icons ������������������������������������������������������������������������� 7 strong molding clay �������������������������������������������������������������� 9 strong dry wax ���������������������������������������������������������������������� 9 Medium hold finishing gum �������������������������������������������������11 medium hold modeling gel ��������������������������������������������������11 strong hold cream gel ��������������������������������������������������������13 medium hold pliable paste �������������������������������������������������13 invisible serum ���������������������������������������������������������������������15 oil non oil ������������������������������������������������������������������������������15 relaxing moisturizing fluid �����������������������������������������������17 curl building serum �������������������������������������������������������������17 curl moisturizing mousse ���������������������������������������������������19 volume boosting mousse �����������������������������������������������������19 sea salt spray �����������������������������������������������������������������������21 invisible no gas spray ����������������������������������������������������������21 medium hold hairspray �������������������������������������������������������23 strong hold hairspray ��������������������������������������������������������23


more inside The heart of More Inside is the formulas, created at the Davines Laboratories and then tested extensively by Davines Art Director, Angelo Seminara.

More Inside packaging uses recycled plastics and paper that are biodegradable with soy based ink. The products are paraben, gluten free and 100% vegan. The formulas are blends of active ingredients which combined perform a specific function or ‘factor’.

THE FACTORS THAT THESE PRODUCTS FOCUS ON ARE: • Extra Moisturizing Factor • Extreme Bounce Factor • Anti-Flaking Factor • Texture Factor

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Product Icons The Rudy’s product icons were created to provide a quick reference to the characteristics of styling products. They are divided into categories based on certain traits.

Product type

application

f FIN s

foundation

finishing

styling

APPLY WET

apply heat

MEMORY

texture

effects

finish

MM Sa Sh matte

APPLY DRY

satin

shine

v VOLUME

T

hold level

H H H H H 11

minimum hold

2

low hold

3

medium hold

4

high hold

5

maximum hold

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strong molding clay 3.38oz / $33 Ideal for matte, messy looks. Provides casual separation in the hair with a medium to high hold.

s styling

APPLY DRY

VOLUME

T texture

H3

medium hold

whY

• Humidity resistant • Water soluble • Extra Moisturizing & Texture Factor • Not as dry or waxy as other clay pomades

H

OP

R

BARBERS

v

• Short, textured hair • Fine hair for more grit & body. • Anyone wanting a dry finish, doesn’t mind feeling a little product in their hair.

key points

Y’S

matte

who

UD

M

strong dry wax 3.38oz / $33 An airy wax that provides natural shine and flexible hold.

s M Sa styling

APPLY DRY

satin

T texture

H5

maximum hold

who

• Great for short, textured cuts, razor bobs and creative, extreme looks

whY

• Not greasy or sticky, Long lasting

key points

• Extra Moisturizing & Anti-Flaking Factor • Water Reactivated • Great as a finisher, post blow dry

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medium hold finishing gum 3.38oz / $33 A versatile product that provides a dry finish when applied on dry hair. The use of hot tools brings out the shine and memory of the

FIN s M Sa finishing

styling

OP

R

H

texture

H3

medium hold

whY

• Deconstructed or sleek looks • Definition & Separation

BARBERS

T MEMORY

• Great for short hair and holding curls with a hot tool.

key points

Y’S

satin

who

UD

APPLY DRY

• Extra Moisturizing & Anti-Flaking Factor • Do not blow dry – apply on dry hair with hot tools

medium hold modeling gel 8.45oz / $27 The perfect styling product for travelling because of the interchangeable looks and effects that can be achieved

FIN s finishing

styling

APPLY WET

APPLY DRY

apply heat

Sh shine

MEMORY

who

• Great for both men and women wanting a wide variety of looks with use of a blow dryer.

whY

• Bounce, Flexibility, & Definition • Great For Curls • Non-Flakey

key points

H3

medium hold

• Extra moisturizing & extreme bounce factors • The all-in-one styling product

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STRong hold cream gel 4.23oz / $25 A light weight cream gel that gives control, shape, memory and versatility for both wet and dry looks.

s styling

APPLY WET

BARBERS

H

OP

R

Y’S

apply heat

Sh shine

MEMORY

H4

high hold

who

• Anyone, especially those looking for a firm, polished look.

whY

• Quick Drying • Soft & Flexible

key points

UD

APPLY DRY

• Extra Moisturizing & Anti-Flaking Factors • Not a hard, crunchy gel

MEDIUM HOLD pliable paste 4.23oz / $29 A lightweight styling cream/paste allows for controlled styling and emphasizing volume and texture.

s styling

APPLY WET

apply heat

Sh shine

MEMORY

H4

high hold

who

• Anyone, especially those looking for a controlled look with a natural finish, body and volume.

whY

• Texture • Invisible Effect • Lightweight

key points

APPLY DRY

• Extra Moisturizing & Texturizing Factor • Great for density challenged hair. Mas sage into roots to add volume and body

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invisible serum 1.69oz / $23 A highly concentrated cream based serum used for finishing styles. Adds slight separation and is great for cocktailing and layering.

FIN finishing

APPLY WET

BARBERS

H

OP

R

Y’S

apply heat

satin

T texture

H1

minimum hold

who

• Anyone wanting a slept-in tousled look

whY

• Flexible Hold • Separation • Anti Frizz

key points

UD

APPLY DRY

M Sa

• Extra Moisturizing & Anti-Flaking Factors • Use as a finisher – no hot tools • Less greasy & lighter than other oil based

oil non oil 8.45oz / $27 A weightless and greaseless oil for flexible control, product refreshing and as a setting lotion.

s styling

APPLY WET

APPLY DRY

M Sa H 1 apply heat

satin

minimum hold

who

• Anyone, especially those looking for a natural defined look

whY

• Natural Finish, Add More For A Wet Finish • Moisturizing & Conditioning • Heat & Frizz Protection • Setting Lotion

key points

• Extra Moisturizing & Anti-Flaking Factor • Use while cutting for light control • Can be used liberally

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relaxing moisturizing fluid 4.23 oz / $27 Cream based fluid that creates soft, moisturized curls and smooth, sleek looks.

s styling

APPLY WET

OP

R

H

minimum hold

whY

• Creates Straight, Controlled Looks • Smoothes, Softens, & Moisturizes • Protection • Anti-Humidity Protection

BARBERS

satin

• Anyone, especially those looking for a sleek blowout

key points

Y’S

apply heat

who

UD

M Sa H 1

• Extra Moisturizing & Anti-Flaking Factor • Breathable vegetable based emollients – no GMOs

curl building serum 8.45 oz / $27 A lightweight curl serum that will build curl in even the slightest wavy hair. Adds bounce and elasticity to curls.

s styling

H1

APPLY WET

M Sa

who

• (Slightly) Curly or wavy hair

whY

• Enhances, Defines & Builds Curl in Wavy Hair • Humidity Resistant • Anti-Frizz Effect

key points

apply heat

satin

MEMORY

minimum hold

• Extra Moisturizng & Anti-Flaking Factors • Great for pin curls & blow outs

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curl moisturizing mousse 8.45 oz / $27 Light and airy mousse that adds moisture, bounce, body and detangles curly hair.

s styling

APPLY WET

H

OP

R

BARBERS

1

H2

low hold

VOLUME

• Curly or wavy hair

whY

• Defined, Full Bodied, Bouncy Curls • Detangles • Reworkable

Y’S

shine

v

who

key points

UD

apply heat

Sh

• Extra Moisturizing & Extreme Bounce Factors • For more hold, layer with the Medium Modeling Gel

volume boosting mousse 8.45 oz / $27 The sky is the limit with this airy volume mousse. Adding heat adds more volume but also provides lift at the root on dry hair.

s styling

APPLY WET

apply heat

Sh shine

v

1

VOLUME

H2

low hold

who

• Anyone looking for volume, men & women

whY

• Creates Shape & Bounce • Detangles

key points

• Extra Moisturizing & Extreme Bounce Factor • Use as a volume primer for men • Focus on the roots, apply on ends if needed

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sea salt spray 8.45oz / $28 Davines’ #1 seller. A light foundation spray that absorbs shine, calms fly-aways and static, and enhances natural texture and body.

f

foundation

APPLY WET

H

OP

R

BARBERS

M matte

v VOLUME

T texture

• All hair types

whY

• Absorbs shine, perfect for “Day 2” Hair. Calms flyaways & static electricity

key points

Y’S

apply heat

who

what

UD

APPLY DRY

H1

minimum hold

• Silica, Sea Salt • Extra Moisturizing Factor • Texture Factor • Larger size – Bb Surf 4oz $24 • Doesn’t require heat for volume

invisible no gas spray 8.45 oz / $29 Non-aerosol pump spray that provides light hold, shine and great to use prior to hot tools.

FIN finishing

APPLY DRY

shine

low hold

who

• Anyone, especially those who don’t want an aerosol sprays

whY

• Re-workable & Brushable • Quick Drying • Humidity Resistant • Aerosol Free

key points

Sh1 H 2

• Extreme Moisturizing & Extreme Bounce Factor • Lightweight and not sticky

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BARBERS

H

OP

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medium hold hairspray 13.53 oz / $30 A fine mist aerosol hairspray that is reworkable for soft, shiny looks.

FIN finishing

APPLY DRY

H

OP

R

BARBERS

medium hold

• Anyone

whY

• Workable & Re-workable • Brushes Out Easily • Quick Drying • Humidity Resistant

Y’S

shine

who

key points

UD

Sh H 3

• Extra Moisturizing & Extreme Bounce Factors • Adjustable pressure for spray • Ergonomic nozzle design

strong hold hairspray

13.53 oz / $30

A strong, long-lasting hold aerosol hairspray for looks that will stay put all day long (and maybe, all night).

FIN finishing

apply heat

Sh shine

MEMORY

H5

maximum hold

who

• Suitable for all hair types needing a strong hold.

whY

• Long Lasting • Brushes Out Easily • Quick Drying • Humidity Resistant

key points

• Extra Moisturizing & Extreme Bounce Factors • Adjustable pressure for spray • Ergonomic nozzle design

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