JASMINIUM Wayfinding System
About
Brief
With 31 apartment buildings in the society, Jasminium is the biggest housing society and community in Magarpatta city. The apartment complex houses over 800 people and has a wide variety of amenities for the residents. The city itself is a 600-acre, privately owned gated community in the Hadapsar area of Pune, India.
As Jasminium has complicated internal routes with multiple entry and exit points with little to no signages within the compound, it was necessary to establish a wayfinding system that suits the needs of the various visitors and guide them efficiently.
Location on Map
Location on Magarpatta city Map
Space Analysis GROUND FLOOR COMPOUND AREA
Environment : lots of trees, open spaces. All the buildings are at angles signs are in a bad state
FACILITIES
LIGHTING
USAGE
Car Wash
Day : Good Night : Poor
Rarely
Visitor parking
Day : Good Night : Poor
used frequenty
Garbage / Utility room / transformer room
Day : Good Night : Average
used rarely
Space Analysis GROUND FLOOR PARKING AREA Environment : Lobby areas have two openings - one from the compound and one from the parking. Some lobby entrances are not even visible from outside. Extremely spacious
FACILITIES:
LIGHTING
USAGE
Residential parking
Day : Poor Night : Poor
used daily
lobby entrances
Day : Good Night : Good
used daily
PMS office
Day : Good Night : Good
used rarely
Space Analysis FIRST LEVEL GARDEN AREA Environment : lots of greenery, mixtures of terrain, has wheelchair ramps as well stairs in some areas surrounded by buildings
FACILITIES:
LIGHTING
USAGE
Basketball coart
Day : Poor Night : Good
used frequenty/daily and generally in the evening
Badminton Court
Day : Good Night : Good
used frequenty/daily and generally in the evening
General Court area
Day : Good Night : Inconsistent
used frequenty/daily and generally in the evening
Area allocated for trees
Problems
Defficiency
Visibility
Environmental
There are no orientational, identificational signages anywhere in the compound.
The few directional signs for parking are painted on the wall and are not tall enough. Moreover, due to poor lighting, they are not visible at night.
The painted signages have faded over time and due to lack of maintenance also have water damage.
Observations The magarpatta residents have an identity card for themselves as well as stickers for their vehicles. This resident pass can be used at any society. Household help have to submit their aadhar cards at the gate and collect them back after the end of their shift. So they have to leave from the same gat that they entered through in the morning. There are a lot of unutilized provisions eg : lighting, clubhouse. Cleanliness is well maintained even with such a large compound.
Visibilty issues with painted signs as trees cover it up
Navigation to induvitual lobbies is difficult because view is blocked
Buildings are at angles so signs might not be visible from the other side
User Personas User 1
User 2
Gauri Shinde, 40 Dentist Married Visiting block K
Mohit Nair, 26 Amazon Delivery Single Visiting block V, B, F and C1
Visiting her relatives because she is in the city. Stays abroad in Australia with her husband and kids. Is visiting India after a while. She owns her clinic and tends to patients whenever she can but also gets bogged down by paper work. Loves doing nature treks and is outdoorsy. She is a member of a book club and part of the children’sPTA group. Navigation Getting in the society : Will come by a rental car or a cab. Closest gate while coming from the airport is gate 3.Has to make an entry at the gate while coming inside. Asks the guards about the building. Driver drives around till finding it after difficulty as it is on the other side of the society. Getting in the building : Finally is dropped off and enters the building. Doesnt’t find much difficulty entering from the ground floor lobby from outside. In the garden area : She likes taking walks in the peaceful area but doesnt venture out too far in the space as it becomes cofusing to come back alone after crossing the building S. Going out of the society Through the garden : its cumbersome as she can never find the proper gate to go out from as there are 6 stairs. Through the ground level : comparitively much easier.
Has a busy schedule. Needs to finish a lot of deliveries in a short amount of time. Travels a lot because of job. Lives with his parents. Wants to own his own house in the future. Enjoys movies and is very active on social media. Delivers goods in magarpatta a lot. But mostly visits the residential and the corporate areas. Wayfinding Getting in the society : Gets in from Gate 1 as he was delivering in Greyvillea before coming to Jasminium. Needs to make an entry in the visitor log. Finds the buildings F and B quite easily as they were right beside the gate. V is trickier as it is in a curve. C1 being the farthest is the most confusing to access. Getting in the building : Gets in the building through the lobby areas. Wastes a lot of time walking between the buildings. Going out of the society : Gets out through Gate 2 as that is the closest to C1. takes a while to find the correct road for his next destination.
User Personas User 3
User 4
Mangala Bai, 46 Housemaid Married Visitng multiple buildings (A1, R, V, J, H, H1)
Alfaaz Sheikh, 26 Graphic Designer Bachelor Stays in building A
Working hours - 7:30 am to 12:45 pm Visiting all the houses where she has work. Stays nearby. Comparatively new to this society and gets a little lost while going from one corner of the society to the other. She is trying to get more work here as she is new. Supporting a family of 4 (kids and husband)
Working hours - 10am to 7:30am (leaves society by 9am) Alfaaz is a temporary resident in the society who has come here for a project for 11 months. He is new to the city and is only here for the work where he has just started. He is not really active in the society functions due to his busy and strict work schedules and his office being in Kothrud.
Wayfinding Getting in the society : Will come on on a cycle that whe has to park inside and right besides the gate that she enters from i.e Gate 3. Has to make an entry there and submit her ID that she will collevct on her way out. Getting in the building : Entering any building is not an issue for her as she is somewhat aware and used to the building entries but struggles with walking so much through the lawns and all as she has a lot of area to cover.
Wayfinding Getting in the society : Has an alloted parking in building A and parks his two wheeler there. Usually enters from Gate 1. Never really enters the garden area near clubhouse 2 as he is not interested in many society activites being a tenant.
In the garden area : Her main aim is to not walk a lot and tire herself and hence wants routes that save her time and energy. Going out of the society : As her last job is at buildinng H1, she will exit from gate 3 where she has also parked her cycle and has to collect her ID on the way out.
Getting in the building : Mostly uses a bike and hence he goes through the basement parking entry of the building and rarely uses the staircase near the gate. In the garden area : Rarely does he visit the garden area that is in front of his building i.e Clubhouse 1. Going out of the society : Exits from Gate 1 throigh the parking on his bike.
Task Analysis 01 Trigger : Visitor arrives at gate Intent : Parking
Signs in at the entry register
accordingly tries to find the building
then tries to find the parking lot
02 Trigger : Visitor arrives at gate Intent : Going to the building
Signs in at the entry register
stays on the ground level
goes to the first level garden
tries to find the building
climbs the stairs
then tries to find the entry
tries to find the building
enters the building
then tries to find the entry
parks vehicle
then tries to find the entry
enters the building enters the building
= wastes time, creates confusion
Task Analysis 03 Trigger : Visitor arrives at garden Intent : Getting to the clubhouse
enters garden area through upper level building entrance or stairs from the ground level
strolls through the garden
asks someone about the location of the clubhouse
finds out there are two clubhouses decides which one to visit
04 Trigger : Visitor arrives at garden Intent : Exiting the society
enters garden area through upper level building entrance
walks through the garden to find the most suitable gate
asks someone about the location of the gate
follows the directions
exits through one of the 6 staircases follows the directions finds the appropriate gate reaches destination exits the society
= wastes time, creates confusion
Mapping 3 main gates. 31 Buildings.
2 exit points per building. Points at parking and garden level each.
1 common open terrace garden. 7 staircases from ground level. to the terrace garden.
3 Gate
2 clubhouses. 1 Basketball court 1 Badminton court.
Initial Orientation Map
B1 A1
C1
I1 D1
H1
2 Gate
E1 G1
F1
S T
R U
Q V D
P
C B A
O
1 Gate
E N
F
M
L G H
K
I J
Mapping 2 exit points per building. Points at parking and garden level each.
1 common open terrace garden. 7 staircases from ground level. to the terrace garden.
2 clubhouses. 1 Basketball court 1 Badminton court.
3 Gate
Zone 1
B1 A1
C1
I1 D1
H1
E1 2 Gate
G1
F1
S T
R U
Q V D
P
C B A
O
E
1 Gate
3 main gates. 31 Buildings.
N
F
M
L G H
K
I J
Mapping 2 exit points per building. Points at parking and garden level each.
1 common open terrace garden. 7 staircases from ground level. to the terrace garden.
2 clubhouses. 1 Basketball court 1 Badminton court.
3 Gate
Zone 2
B1 A1
C1
I1 D1
H1
E1 2 Gate
G1
F1
S T
R U
Q V D
P
C B A
O
E
1 Gate
3 main gates. 31 Buildings.
N
F
M
L G H
K
I J
Mapping 2 exit points per building. Points at parking and garden level each.
1 common open terrace garden. 7 staircases from ground level. to the terrace garden.
2 clubhouses. 1 Basketball court 1 Badminton court.
3 Gate
Zone 3
B1 A1
C1
I1 D1
H1
E1 2 Gate
G1
F1
S T
R U
Q V D
P
C B A
O
E
1 Gate
3 main gates. 31 Buildings.
N
F
M
L G H
K
I J
Final Orientation Map
Directory Zone 1
Zone 3
Buildings A, B, C, D, E, F, G, H, I, J
Buildings A1, B1, C1, D1, E1, F1, G1, H1, I1
Clubhouse 1 Badminton C. Car wash
Zone 2 Buildings S, T, U , V R, Q, P, O, N, M, L, K W.C Ramp Play Area
Basketball C. Clubhouse 1 Car wash
Types of Signage
Orientation Signage Directional Signage Identificational Signage Regulatory Signage Identification Signage (Wall mounted inside)
System Orientation map placed at each of the gates. Color coded zones according to the gates of entry for ease of navigation and to understand where to exit from. Signages will be of the color of the zone in which its placed making it easier for motorists to recognize and comprehend which zone they are in now. Well lit (edgelit panel) signages for the entire society as lighting is a huge issue. Directional signages in places where there are blindspots around the perimeter of the society. A uniform sense of design throughout the different types of signages. Building block identificational sign boards placed inside to indicate the lobby area and entry to the building through the parking entry where lighting is particularly bad. Regulatory signs made with better, durable material that will survive the wear and tear. Directional Signs in the garden which inform the user about the nearest gate around them.
Concept Since Jasminium is one of the housing societies which make up the bigger township of Magarpatta, it was important to develop a visual language could be implemented in all of the other societies as well. The common theme - flora. The logo developed has a simple style which can be used for generating logos for other society as well. The motif has been used in the signages to maintain the consistent theme. The idea was to have the visual language represent grace and assurance along with an element of class. The signs themselves have their shapes derived from the petals of a flower. Easily identifiable pictograms have been developed. Colors chosen are distinguishable enough but also subdued that go with the mood and personality of the space.