BIZ CORNER

Unlocked: The Secrets to Building Your Brand Voice

Developing and honing your organization’s brand voice is vital. Translated: it’s now accepted and expected that your professional communications have personality, clarity and align with your values. Here’s the even better news: a well-defined brand ensures your communication will actually be read and dare we say, enjoyed!

Here’s what an on-point brand voice offers:

Differentiation: It provides a competitive edge and sets you apart. Consistency: It guarantees your audience will have a cohesive experience, and it reinforces trust and loyalty, which we consider the winning formula. Results: It guides your team, creates culture, streamlines and enhances everything else you do. So, you’re probably wondering where to start. We recommend gaining clarity on your brand’s mission, goals and unique selling proposition, which comes from discussions within and outside of your organization.

That’ll help in the next step of creating your brand persona: Think of your brand as a person, with specific traits and values that align with your brand's identity. Is your brand friendly and approachable? Professional and authoritative? Quirky and fun? This will help guide the tone and style of your brand voice.

Our word of advice: Embrace the fun factor, because as we say at MarketSharePR, if there isn’t enjoyment sprinkled into everything we do, we’re not doing it right!

Kayla Scott

Client Services Director, MarketSharePR MarketSharePR.com Kayla@marketsharepr.com