Table of Contents Introduction
3
The Facts About Search Engine Optimization
3
The Facts About All the Queen’s Men
3
2 Little Monkeys Case Study
4
Srategic Analysis, Edits & Recommendations
9
Standard Features
9
Site Maps & Robot Files
9
Semantic MarkUp
9
Page Titles
10
Meta Tags
10
Keywords Analysis
11
Navigation & Page Relation to Root
11
Internal Links
11
Outbound Links
11
Inbound Links
11
Use of Alt Tags
12
Text Analysis
12
Heading, Bold, Italic & Underline Tags
12
Non-standard Features
12
© 2 0 0 7 A l l t h e Q u e e n ’ s M e n
SEO
i