RPM Capability Statement 2023

CAPABILITY STATEMENT 2022

UNLOCKING AUSTRALIA’S PROPERTY POTENTIAL

WHO WE ARE

Unlocking the Great Australian Dream

Pioneering new benchmarks in property intelligence, know-how, and data-driven insights since 1994.

Victoria’s number one property agency with a growing national presence

Platinum Research Partner of the UDIA

More than just a traditional property agency, we offer a comprehensive suite of professional services

Lot yield in excess of 37,000

Currently active on over 50 projects

Annual client sales in excess of 6,000 lots, translating to more than $2.2 billion

WHO WE ARE

Our Story

We began our journey looking to help more Australians unlock their property potential through house, land, and medium density properties. We have since grown to become the industry-leader with an expanding national presence; offering a comprehensive suite of services designed to maximise your property journey.

1994 1998 2008

When we first established RPM in Doncaster, we disrupted a traditional industry with a new, data-driven approach to marketing residential subdivisions.

Our first division – Transactions & Advisory – was created to source acquisition opportunities for our developer clients.

We expanded to offer a dedicated in-house Research, Data & Insights division to address the market’s growing appetite for innovation.

From our St Kilda office, our newest division offered data, analysis, and insights on how to achieve greater density on estates and simplifying market complexities.

The launch of our Project division saw us upgrade Melbourne office. initially focused on planning, sales, and Communities, but to include dedicated Density departments.

Project Marketing upgrade to a South

Our newest division supporting the and marketing within our has since expanded dedicated Metro and Medium departments.

2012 2016 2022

A rapidly evolving market meant there was now a significant opportunity to leverage the international sales arena – leading to the creation of our International division.

Our team of property specialists steadily grew to over 100. With this expansion came a relocation to a new customdesigned workplace on York Street, South Melbourne.

This division offers deep market knowledge, expertise, and guidance to help international and local investors grow their property portfolio.

The space was designed to ensure our teams achieved the highest level of service and results for our clients.

We have grown year on year and 2022 has been a landmark year for RPM. Not only did we take our first steps at a national expansion with the opening of our Brisbane office, we also responded to the greater demand for our strategic guidance beyond traditional property.

Our philosophy is simple; to make it easier for all Australians to achieve their financial goals through multiple avenues. Whether this is through land, property, investment, or wealth management services – our unique research-driven approach ensures our clients are guided by the most current, real-time data.

This is the latest chapter of our evolution; marking a point where our offerings are significantly more comprehensive than our origins in traditional property. We will continue to raise expectations, and challenge the norms to uncover innovative, datadriven solutions.

WHO WE ARE

Our Value Proposition

We do this by helping our partners grow their profits, jointly searching for improved margins, and pursuing cost efficient solutions together.

We build long term relationships that reward partners, benefit customers and support communities.

WHO WE ARE

Our Values

Our values form the fundamental framework that ensures we are consistent, clear, and distinct across all our communications and relationships. These attitudes and values unite everyone within RPM, our collaborators and partners, and provide a point of difference that will naturally lead to growth.

Agile

Even during times of uncertainty, we roll up our sleeves and get the job done. Our agility ensures we look beyond traditional practices, are flexible in our mindset, and open to innovative solutions.

Courageous

When there is freedom from fear, we bring out the best in our people. Challenging the norm and innovative thinking is encouraged and welcomed –we offer a safe space to nurture new ideas, grow, and develop talent so our team can achieve its full potential.

Team

We trust each other and are accountable for all our actions. We celebrate our successes, grow as a team, and learn together when we fail.

Customer Focused

Our customers are our partners and at the heart of everything we do. We offer bespoke services designed to help you succeed; we set goals and strive to exceed expectations. No task or request is too big or too small - your success is our success.

Visionary

Everything we do is strategic and forward-thinking to deliver exceptional outcomes today and tomorrow. While we are proud to be the best in class, setting industry standards, and raising the bar, we know there’s no room for complacency.

WHAT MAKES OUR RESEARCH DIFFERENT

Living Data

The most current, real-time data that lives, breathes, and constantly moves alongside our dynamic property market.

Our team of in-house researchers, analysts, and economists are known for their expertise in translating raw, organic data into meaningful insights that Australia’s leading property professionals base their decisions on; including government bodies, developers, trade and consumer groups.

Through these insights, Living Data increases opportunities for our clients across the country.

Receive first-hand data and be the first to act.

CUSTOMER BENEFIT

Timely, unique, first hand data collection and reporting

You will be the first to know, so if the market shifts, you can be the first to act.

Stay ahead of emerging trends with customised market breakdowns based on location, demographics, cultural shifts, sales trends by volume and value, and more.

Multidisciplined experts analyse the data, and provide relevant, actionable insights for you and your project.

Comprehensive market coverage Insights by the experts

A data-driven, holistic approach to property

We offer a comprehensive suite of services for all stages of your property journey and beyond.

Our industry-renowned Research, Data & Insights division underpin all our advice, decisions, and guidance. Within the property sector, we offer services within Transactions & Advisory, Project Marketing across greenfield, metro, and mediumdensity spaces, and Property Management.

Each of these divisions are supported by the expertise of our highly skilled specialists. These include dedicated in-house marketing and client services with a focus on digital enablement.

Beyond the traditional, we offer Wealth Management & International investor sales.

RPM Research, Data & Insights

Comprehensive research and reporting for the property industry and beyond.

Transactions & Advisory

Specialists in the identification, acquisition, and sale of englobo land, infill, and industrial development sites.

Project Marketing Communities, Medium Density, Metro

Expert real estate agency services for masterplanned communities, townhomes, and apartments.

Property Management

A full service property management team delivering peace of mind for rental providers and professional services to renters.

Wealth & International

A suite of specialist financial products and services for local and international investors looking to build wealth through property.

RPM Support House

In house marketing, client services, finance and contracts administration.

OUR

CAPABILITIES

Research, Data & Insights

As the Platinum Research Partner of the UDIA, we are industry renowned for our expert advice, guidance, and subsequent success.

At RPM, it always starts with in-depth research and data-driven insights.

Our in-house team of analysts and economists gather real-time data from over 350 projects across the east coast of Australia, compare market trends, and make educated forecasts that underpin all our decisions.

We pride ourselves on the completeness, accuracy, and timeliness of our data; publishing weekly, monthly, and quarterly reports.

At RPM, we always start with in-depth research and data-driven insights. When we’re guided by data, analysis and key findings, we maximise success.

Michael Staedler Group Manager – Research, Data & Insights

Transactions & Advisory

Success is about more than just selling land. We investigate and analyse every site - empowering you to maximise your success.

Our flagship division, Transactions & Advisory, is where our journey began. We disrupted a traditional industry with a new, data-driven approach to sourcing acquisition opportunities for our clients. Today, we are leaders in securing off-market sales, thanks to our local knowledge, real-time data, and our spirit of innovation.

Far from a typical agency, our team consists of multi-disciplined experts with wideranging skillsets covering sales, development, planning, finance, and more. We are recognised throughout the industry for our ability to transact off-market deals and find value where others cannot.

Since 1994, RPM Transactions & Advisory has been partnering with landowners to unlock the value of their land and realise their opportunities. Our reputation is based on providing research-backed strategic advice – giving our clients a unique and powerful advantage.

Ed Wright National Director and Head of Transactions & Advisory

 Large-scale landholding with potential to deliver 2,100 residential lots

 RPM achieved the second highest price ever paid for Victorian greenfield land

 The was also highest price ever paid for land without PSP commencement

 Sold to an offshore-backed developer via an exclusive off-market process

 The last major development site in Greenvale, one of Melbourne’s highest value greenfield areas

 Potential to deliver 400 residential lots plus school and open space

 Strongly contested campaign with 13 offers received

 Set a record land rate for the northern corridor

‘Oakbank’ - Shanahans Road

Tarneit

1240 Mickleham Road Greenvale $275,000,000 $93,000,000

Off Market Deal

Off Market Deal

2.58M/NDHa

3.36M/NDHa

162.16 Ha

29.06 Ha

Offshore Developer Offshore Developer

 Amalgamation of three adjoining properties in the Armstrong Creek growth area, south of Geelong

 This deal required considerable investigation into servicing and engineering works

 This was the first major land deal in the region to exceed $1.5Mil/Ha

 This land is now under development as The Reserve estate

38.84 Ha

 Four adjoining sites directly adjoining Anstey Railway Station

 Apartment development sites with 6-8 storey potential

4 Individual Sites

Local Developer Residential Developers

 Sold via a mix of on and off-market campaigns to suit vendor requirements

1.63M/NDHa $3,766/ sqm

 All sites were sold to local developers who have now commenced construction

Reserve Road and Barwarre

Road, Charlemont Albion Street, Brunswick $44,870,000 $17,860,000

Off Market Deal

On Market Deals

OUR CAPABILITIES

Project Marketing

No two projects are the same. We have dedicated divisions that specialise in project marketing for greenfield communities, medium density, and metro – all guided by RPM Research, Data & Insights.

The property market is ever-changing – there’s no one size fits all.

Our Projects

Our specialist teams can tailor a complete marketing support system that will maximise your project and help you reach your goals.

The fundamentals done right

Our simple, yet comprehensive approach maximises project success. We offer more than the best advice on positioning, price, product, process, placement, performance, promotion, and people – we bring it all together under our single CRM.

Our focus on digital enablement means our Project Marketing division can gather insights from our other divisions; allowing them to see what is happening in the context of their project and beyond. Our comprehensive approach to our CRM database offers a breadth of understanding and context of all the factors at play within the property industry.

Success is transforming a good project into a great community. It’s much more than just sales for us. Each project has the potential to become a thriving community for generations to come – that’s our vision

Rod Anderson Managing Director - Communities

A dedication to collecting, analysing, and articulating data and research is the backbone of what we do. This, together with the experience and knowledge of our people gives our developer clients the best outcome for their projects.

Luke Kelly Managing Director - Project Marketing

Laurier Hillstowe Ortus Lilium The Junction

St Germain Thompsons Road

Ronans

Botanic Ridge

Riverhills

Arramont

Peppercorn Hill

Alkyra

Rosedale

Early Coomoora

Seven Six Five Olio Eliston

Thomas Green

Donnybrae Cloverton Horizon Habitas

PROJECT MARKETING

Communities

Our early engagement offering within estate management means we can collaborate even closer with you – ensuring your brand outshines the competition while adding value to your product diversity and increasing sales rates.

Our continued expansion and re-investment into our research services means we offer unsurpassed market intelligence and data-driven insights; adapting products to changing market trends and driving the continued growth of your projects and asset portfolio.

This passion for creating lasting communities means you achieve increased value in your projects.

It’s more than just homes for us; it’s about creating superb communities that will serve residents for generations to come.

Medium Density Metro

The rise in demand for townhomes and apartments means there’s an even greater need for a varied product mix.

Our Medium Density division can unlock your property potential, assisting with product development strategies, roll-out sales and marketing strategies, clear sales processes, and collaborating with builder partners for built form outcomes tailored to each development.

Property prices have skyrocketed within metro areas over the past few years. Medium density residences within these densely populated zones, such as townhomes and apartments, allow more Australians to enter the property market, or continue their property journey with premium yet affordable properties.

Smaller lots, not smaller lifestyles.

The unique requirements of metro suburbs mean there’s an even greater need for data-driven decisions throughout all stages of your property journey.

725 Sunbury Road

Sunbury, VIC 3429

CLIENT

Capitol Property Group

LOT YIELD

1,700

LOTS SOLD

331

Nestled on the picturesque banks of Jacksons Creek, Everley is a spectacular community enhancing the already captivating landscape of Sunbury. It offers an endless array of amenities just minutes from home. Cafes, restaurants, shopping, education, healthcare, transport, a cinema complex and even an aquatic centre.

Everley’s vision is clearly focused on the future to offer a place for families to grow and thrive for generations to come.

20 Waterman Drive, Clyde, VIC 3978

CLIENT

National Pacific Properties

LOT YIELD

1,046

LOTS SOLD

986

Eliston offers a plentiful lifestyle planned around lifestyle amenities and outdoor spaces.

Thoughtful planning and a design focus on outdoor living means all neighbourhoods at Eliston are linked through generous streets and bike lanes. This beautiful masterplanned community is built around three parklands and three major sports ovals, for year-round activity as well as plenty of gardens and wetlands.

235 Beattys Road

Fraser Rise, VIC 3336

CLIENT

Dahua Group

LOT YIELD

880 + 672

LOTS SOLD

818

Two vibrant precincts, one spectacular lifestyleWestWood is where everything comes together.

WestWood is a masterplanned community that offers residents a lifestyle of connection, convenience, and choice. As one of the largest communities in the northwest, it is comprised of two unique precincts, WestWood Walk and WestWood Place, linked by a proposed community park, sports reserve and P-12 school.

Buchanan Boulevard

Armstrong Creek, VIC 3217

CLIENT

APD Projects

LOT YIELD

719

LOTS SOLD

SOLD OUT

Armstrong Creek is fast becoming the jewel of Geelong and the gateway to the iconic Surf Coast.

You really can have it all – Anchoridge in Armstrong Creek is an idyllic community close to everything the Geelong region has to offer. With hints of seaside breezes from the nearby coast and unparalleled beauty of the tranquil wetland surrounds, the real estate opportunity at Anchoridge is unlike any other.

OUR CAPABILITIES

Property Management

Our service philosophy is simple. We don’t take shortcuts and we leave no stone unturned.

From the first appraisal through to marketing, renter selection, inspections, and reporting, our tight-knit team knows every aspect of your property and tenancy –maximising the potential of your asset.

We provide a boutique service that is personalised to your needs – ensuring you receive the management services that you deserve.

Our local area knowledge is backed by sound research and data, allowing us to offer guidance for a seamless investor journey.

Whether you are a local or international investor, our comprehensive property management service ensures your assets are protected and maximised.

Comprehensive property management services across Victoria

Local, knowledgeable experts

Peace of mind

Wealth Management

Guiding Australians on their journey to creating wealth, investing, and securing their future.

Driven by the belief that wealth management and the ability to secure your financial future should be available to all, we are focused on making it easier for all Australians achieve their financial goals.

Securing your financial future is more than wealth creation – it’s about highly considered wealth management. We take a myriad of factors into account including your objectives, cash flow, borrowing power, tax, and market conditions. We then marry these factors with your financial goals to advise you on a seamless, single point of entry for wealth management.

SELF MANAGED SUPERANNUATION FUND

Taking the guesswork out of building your property portfolio.

We offer a suite of comprehensive services that can be tailored to your needs.

As your single point of contact, rest assured we will leverage RPM’s industry-leading research, data & insights, our divisional expertise across the entire property sector, and our reputation to guide your path to success.

Whether you are securing your family’s future, looking to upgrade your lifestyle, or planning an early retirement, Australia’s $9.9 trillion property market is key to unlocking your investment potential.

RPM Privilege

SpotlightonResidentialEstates

RPM Privilege grants you exclusive access to off-market VVIP properties, complemented with a full investment Property Analyser Reports (RPM PAR) and preapproved finance assessment* for a comprehensive analysis of your opportunities.

We also include a personal property investment plan, unlimited cash flow property assessment plans, estate structuring, monthly research, reporting and analysis, and priority access to RPM’s annual Wealth Masterclass seminars.

*Terms & conditions apply

1,046UnderConstruction DevelopedhomesitesbyNationalPacificProperties Elistonisamaster-plannedcommunityincludingsportingfields, communityandlearningcentres,openspacesandisadjacenttothe proposedmajortowncentreofClyde.

ELISTON RIVERFIELD

2,300UnderConstruction DevelopedhomesitesbyBrownPropertyGroup SchoolsAmaster-plannedcommunityfeaturingtwofuturegovernmentPrimary andisadjacenttotheproposedmajortowncentre.

Pictured:ElistonEstate’sOakParkandElmParkPlayground

TheEvergreenprojecthighlightedby1,500homesitesincludinga proposedprimaryandsecondaryschool,indoorrecreationcentreand

RPMPropertyAnalyserReport-Clyde-5

It’s not just about the services we offer, it’s about how our market understanding and expertise benefits you.

Our Team

Gary Dunne Chief Executive Officer

Gary has over 25 years of executive experience across diverse sectors including property, FMCG, healthcare, and private equity. His experience spans both ASX listed and large private businesses, including Aldi, Coles, Woolworths, and Sigma Healthcare in the capacity of Managing Director, COO and CEO

Luke Kelly Managing Director, Project Marketing

Luke is highly respected within the property industry due to his unrivalled expertise in the planning, sales, and marketing of greenfield estates. He has an extensive industry network and countless longstanding relationships with many of Melbourne’s most prominent developers and builders.

Rod Anderson

Managing Director, Communities

Rod has an impressive track record of delivering superior sales outcomes across a broad range of developments including greenfield developments, master-planned communities, and medium density projects. He specialises in project acquisition and feasibility, planning and sales – all underpinned by RPM’s sophisticated research capabilities and market insights.

Peter Grant

Managing Director, Business Development

Peter joined RPM over 15 years ago and has played an integral part in the growth and success of the business – particularly in establishing our Project Marketing, Portfolio, and Property Management divisions. He is recognised for his strategic approach, business development, and negotiation skills, as well as providing a professional client experience.

Ed Wright

National

Director

and Head of Transactions & Advisory

Ed is the National Director of our Transactions & Advisory division and has been involved in more than $2.1 billion of transactions over his 15 years in the industry. His wealth of experience includes a focus on marketing and transacting development sites, thereby maximising the values achieved by his clients.

Michael Staedler Group Manager Research,

Data & Insights

Michael is a highly respected and experienced economist with a passion for delivering the in-depth, timely, and highly valuable research that underpins RPM’s unrivalled expertise and strategic advice. He heads RPM’s Research & Data division; comprising an expert team of economists, property experts, analysts, and GIS analysts who provides key data and analysis on the dynamic property market.

Andrew Swinson Director Wealth Management & International

Andrew has worked for some of Australia’s largest privately owned real estate and residential development companies, advising on master planning, product mix, property layouts, design and marketing. His point of difference is his ability to tailor specific strategies for local and international markets, providing expertise on property and wealth creation opportunities.

CONTACT OUR TEAM TO UNLOCK YOUR PROPERTY POTENTIAL

RPM Group

rpmgrp.com.au