them to consider TCL as a reliable option in Colombia and other Latin American markets.” He added that TCL’s “growth strategy in Colombia is based on quality, pricing, service and local operation. We will also have one debagging plant in Barrancabermeja, Colombia, and are already working on a second device to be located in Villavicencio, Meta. Having debagging plants in Colombia will allow us to respond to the needs of our customers while growing our sales.” TCL’s Marketing Manager, Rodney Cowan, expressed delight at the company’s accomplishment. “I am extremely excited at the opportunity of putting our company on the global stage. This is an excellent way for us to add shareholder value and for our employees, it sparks a sense of pride as we break out into a competitive, yet lucrative environment,” he said. Cowan said a major element of TCL’s five-year plan includes conversion of 75 per cent of the company’s export market from Premium Plus (Pozzolan) cement to Class G cement in an effort to exponentially increase profitability. He added that the first major leap toward this goal was achieved when a partnership was forged between TCL and its Colombian-based service providers, Tucker Energy Services, Baker and Hughes, Superior Energy, Halliburton and Schlumberger. “This breakthrough offers us the opportunity to further establish ourselves in the Latin American market, which is currently an area of growth,” Cowan said. While hopes of retaining a long-term relationship with Colombia remain, TCL is simultaneously working toward expanding its market in other South American countries such as Brazil, Chile, Peru, Ecuador and Venezuela. The company is also looking at securing brand awareness and forging a solid market base on the African continent, in countries such as Angola and Nigeria.
Oil well cement, or Class G as it is referred to in the oil rig servicing industry, is ideal for use on oil rigs due to its high temperature and sulphate resistant capacities. Leading global cement manufacturing companies produce this specialised cement to the American Petroleum Institute (API) specifications 10A. TCL’s business development specialist Ryan Lee Isava said: “TCL is also a certified API manufacturer of Class G, and consistently produces cement which exceeds API standards.” While there are inevitable challenges for companies seeking to compete with global industry giants, TCL is very optimistic about attaining success.
• DESIGN • SUPPLIES • SERVICE • CONSTRUCTION • MAINTENANCE
Waterscaping Ltd With CPO® Certified Technicians McGyver Donelan Barry Luke Jamie Thomas Carole Schlott Donelan
“where water becomes art” Blue Waters, PO Box 2536, St. John’s, Antigua Tel: (268) 461-7273 Cell: (268) 720-POOL (7665) email: mcgyverpools@hotmail.com BusinessFocus • July/September 2014
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