SMART UK

Smart Uk Holds Successful Influencer Day

Marketing is a crucial part to any business, and here at SMART we pride ourselves on our fantastic in-house marketing team. One of our marketing strategies is to work alongside content creators. Content creators have the power to influence their followers to purchase a product, hence the term ‘influencers’ came to be.

Before we choose an influencer to work with, we take into account several factors, such as their follower count, engagement, and online persona. We are lucky to be able to work with 50 active influencers to increase brand awareness amongst their followers, and ultimately driving sales to our stockists.

Each and every one of these influencers have become a valuable asset to our marketing efforts, so as a thank you for their hard work as well as to further strengthen our relationship with them, we organised an Influencer Day. The Influencer Day was attended by 20 UK-based influencers, and we took them on a full day of fun.

We started off with product talks and demonstrations, showing what’s new and next at SMART, and moved on to a warehouse tour, where they got a behind-the-scenes look at how our blades get to their hands.

We ended the day on a high by taking them on a fun-filled afternoon of go-karting.

One influencer that we would like to highlight is Alex Burman. On top of running Errioc Carpentry, he does content creation on Instagram, where he shares tips, tricks, and advice on carpentry as well as showcasing his work in the trade. He was also named ‘Tradesperson of the Year’ in 2022 by Fix Radio UK.