GLOBAL SMART GLOBAL

Dear SMART employees, clients, and partners,

Happy 2023! We hope you had a great start to the new year and are ready to jump back into business. In this edition of DEEP CUTS, we take a look back at some wins from 2022, as well as look forward to big things happening in this first quarter of 2023.

Over in New Zealand, the team is excited to launch their Wave Runner competition. This will take place on 1st February and is open to residents of New Zealand. The team will provide extensive in-store marketing support, and the UK and EU team will lend a hand to assist in maximising the reach through digital marketing. Read more on page 2.

The SMART UK marketing team recently held their very first Influencer Day. With 20 influencers in attendance, we can surely call it a success. Check out their jam-packed day of fun on page 4.

The EU team has been working hard to get our blades and accessories available on a certain e-commerce website. Read more about this development on page 6. In addition, they are gearing up for BouwBeurs, the biggest trade show in the Netherlands. For more information, go to page 7.

Last but not least, the SMART Scandinavia team is happy to welcome their new Warehouse Manager. Go to page 8 to get to know the newest member of their family.

I hope you enjoy this quarter’s newsletter, and I will see you in the next one.

Sincerely,

Katya Soedigwan

On behalf of SMART Global team

Robert Mallory, Global Marketing Manager

David Suckling, NZ Director

Simon Suckling, International Sales Manager

Denisa Buckley, SC Customer Service Specialist

Olivia Busby, UK Content Marketing Lead

Georgia Rust, UK Junior Graphic Designer

Best In Blades