“A” for Attitude How your attitude affects your business by Brian Buffini Buffini & Company, Chairman and Founder
Whether dealing with a difficult client, helping someone who is losing his or her home, or simply being exposed to the negativity swirling about in the media, this business can drain you from time to time. While some of these things are out of our control, how we react to them is most certainly not. I believe that to fuel and maintain a positive outlook there are three things we must examine: Philosophy. Attitude. Energy. 1. PHILOSOPHY Literally, the “love of wisdom” philosophy is what you believe about yourself and the world around you. What do you believe about yourself? How do you feel about yourself? How do you feel about your business? Do you think you’re a winner or are you tougher on yourself than you should be? If you’ve experienced a shift in income, has that impacted how you feel about your abilities? Are you “only good because the market is hot,” or do you believe you are a professional who brings value to their clients? What we believe about who we are is critical to our daily attitude. As my mentor, Zig Ziglar says: “You were born to win, but to be a winner you must plan to win, prepare to win and expect to win.”
20 | Leading Edge Magazine | Fall 2010
