Take advantage of smart home technology to increase property marketability.
Gone are the days when controlling your lights with voice activation was a futuristic dream. Smart-home technology is not only a common real estate upgrade, but it’s a necessity for sellers looking to gain a competitive edge. Of course, it’s not just the homeowners that benefit from understanding how to market a smart home. Being able to speak to this technology intelligently can help to set an agent apart. Here are three ways to market smart home technology effectively:
SMART HOMES MAKE LIFE EASIER Smart technology gives the opportunity to increase efficiencies and therefore improve quality of life. The ability to schedule lights so they activate on a timer not only saves money, but it also offers an added element of security. Away on vacation? Not even the neighbours can tell, thanks to your automated porch light. A video doorbell lets you speak to visitors without needing to answer the door – whether or not you’re even home. Plus, it detects and records unexpected action. By understanding how to properly identify and market smart home characteristics, you’ll be in a position to offer added value to sellers and buyers alike. It’s time to make smart home selling even smarter.
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SMART HOMES SELL FASTER Smart technology delivers added marketability of the property. When a buyer looks at five similar homes, the one with the smart-home lock and garage door opener leaves a lasting impression. A buyer is going to choose the home that offers more. You can entice buyers who have yet to physically view the home by creating a compelling video demonstrating how the devices work.
SMART HOMES SAVE MONEY A smart home may not automatically boost resale value, but it will save the homeowner money down the road. The opportunity to slash heating and cooling costs by 10-15% with a smart thermostat is going to impress any buyer. By showcasing this on your single property listing, or adding placards on smart-home amenities, such as smart lighting, smart dishwashers or smart laundry machines, you’ll help the buyer better understand the cost savings involved.
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MAKE SMART HOME SELLING EVEN SMARTER
