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THE CLASS OF 2021
BETH CORUM
Tallahassee well represented among Pinnacle Award winners by STEVE BORNHOFT
Rowland Publishing’s Pinnacle Awards program has celebrated scores of women of influence and distinction in the years since it was established in 2014. Honorees unfailingly have excelled both professionally and as women unselfishly committed to community betterment. They are givers, not takers; optimists, not defeatists; visionary, not complacent. The Pinnacle Awards Class of 2021 includes eight Tallahasseearea women, the value of whose contributions is beyond measure. They are profiled here.
Beth Corum
A groomer of talent, she’s a steward of her company’s culture Banking, among all of the career options that may have been available to Beth Corum upon her graduation from Florida State with a master’s degree in communication, may have been the last one she would have chosen. “It wasn’t on my radar,” she said. But Corum was hungry for work. “I needed to gain my footing and get in somewhere,” she said. She became aware of an opportunity at the Florida Bankers Association, applied and got the job. She would work for the
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association for 14 years and then move to Capital City Bank where today she is the chief operating officer. At FBA, Corum visited with banks around the state, became familiar with issues affecting the banking industry and gained an appreciation for the role of community banks. “The core mission of the banking industry is to help build communities and to help people, and I kinda fell in love with it,” Corum said. She likes Capital City Bank, she said, because it is not so large that she doesn’t get to know its clients. She interacts closely with both external and internal customers.
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“A lot of what I do is work with our associates,” Corum said. “While I may not know all 800 or so by name, I know many of them. I really enjoy working with our folks who are working with our clients on a daily basis.” Florida Trend and the ABA have recognized Capital City as a “best place to work.” Corum has helped bring about those designations. “I may lead those efforts, but it’s a team effort,” Corum said. “I like to believe we always put the associate first no matter the circumstances. Hurricanes, the pandemic, individual life crises — we have been right there to help our associates with whatever is put in front of them. photography by THE WORKMANS