spaces or punctuation marks can be used in a hashtag, the phrase will be easier to absorb and much less prone to typos. Of course, all lowercase or a combination of the two will work just as well for sharing purposes. “Five years down the road you can just type in your hashtag from your wedding,” says Honhart, “and you will find random shots that you missed that you didn’t even know were happening.” ENSURE THE AVAILABILITY OF THE HASHTAG
Once both parties have decided on the hashtag, enter it into the search bar on your chosen social media platform. If a surplus of wedding photos appears with the same hashtag, think about changing a letter, number or entire word. The best hashtags are the ones not in circulation at all. After all, the purpose of a successful hashtag is a clean slate where all photos are compiled neatly. MARKET THE HASHTAG
If you plan ahead, you can place the hashtag on the “save-the-date” invitation and wedding website. In addition, most couples create signage to place around the wedding venue that emphasizes the hashtag. According to Honhart, a DIY photo booth area is the perfect place to showcase the hashtag. “They’ll set out a Polaroid camera, a bunch of props, fake mustaches, hats and sombreros, just the craziest things you’ve ever seen. Usually they’ll have a sign with the Instagram logo alongside their hashtag. I recommend having it out at cocktail hour when everyone’s finally relaxed and on their phones, and they can do some candid stuff there with the hashtag.” LOOK BACK AND ‘LIKE’
Hashtagable moments happen all throughout the wedding planning process. From the engagement party to the day-after brunch, it’s so much fun to keep track of your favorite memories through perfectly customized hashtags.
BLACK & HUE PHOTOGRAPHY
The greatest gift of the wedding hashtag is preserving moments the bride and groom were busy enjoying. Hashtags capture the day through the eyes of family and friends. Photos from the hashtag will inspire reminiscing for years to come. Just don’t forget about what’s really important: Your wedding is about your marriage more than anything. Enjoy the day.
NORTHWEST FLORIDA WEDDINGS 2016
59